Young Again

Chapter 173: A huge advertisement that catches everything
When Chen Wang came up with this idea, the three of them thought it was very bold.

This time it’s not just about buying traffic, it’s being broadcast throughout the city.

What size is needed to achieve this?

That is only possible if the government organizes preferential activities.

The premise for doing this is that all discounts need to be borne by the merchants themselves.

However, if such a large-scale event is held for three consecutive days, will the merchants take the initiative to bear the losses during this period?
"What we need to do is to make all the people in Jiangchuan stop cooking during the consumption festival."

When everyone was stunned, Chen Wang continued to explain: "With a population of more than 300,000, even if the average daily consumption per person is only 30, the total consumption in three days will reach 27 million. Of course, it is impossible to cover everyone 100%, but more than 80% will be no problem."

"But will those merchants cooperate?" Li Xintong said with great concern, "We have previously understood that if the discount is 50% directly, then their revenue and costs will basically be equal."

"After deducting labor, water, electricity, natural gas and rent, it's a loss." Then, Chen Wang corrected.

"We are losing money like this just to attract repeat customers..."

Li Xintong held her chin and thought: "If we do this, then Jiangchuan will only have these businesses doing well, and all the customers will be concentrated on them, and almost every store will be full. As long as the taste is good, we can accumulate a large number of repeat customers."

"I think if it really has such appeal, then it's totally worth it." Gui Jiahao said with great approval, "My uncle runs a breakfast shop. In fact, the business was not very good at the beginning, but he persisted for a few years, and the shop next to it was rotated several times. Later, the business did take off."

"That's right. Working in the catering industry requires a certain spirit." Chen Wang explained, "That is, the store is built by guarding it."

This is true.

As long as you manage a store and don't slack off afterwards, it should be no problem for you to make some money.

If you keep this trend and make money for five or six years, you will be able to buy a house and a car in the city.

The crux of the matter is that many people who enter the catering industry have the idea that they want to do something different, and their business will become booming after they open a store.

It is this mentality that leads to a huge gap. Many stores can't even survive for three months, let alone a year.

Can you defend it?
Brothers who can defend, yes.

You know, many boys can eat pork trotter rice for two consecutive months.

"But the key point is that our 'gimmick' is to eat all you can eat in the whole city. Well, if the scope does not reach the whole city, then the enthusiasm of the people will not be very high. Maybe starting from the second day, the consumption sentiment will be sluggish." Xia Manlu grasped a key point.

That is, he was bragging that all the restaurants in Jiangchuan followed his "Eat in Jiangchuan" slogan and that meals were half-price anywhere. But by then, there might only be dozens of restaurants in the city, and it would be very difficult to find a restaurant offering half-price meals. That would be really embarrassing.

At least, there should be several on every street.

The scale must be expanded before it can sweep the entire market.

"You think we need to attract as many shops as possible, but those shops should think about how to squeeze in and join our activities."

Not just any rotten fish or shrimp can enter this business alliance.

"Break your brains out?" Xia Manlu was puzzled. "Does it mean we need to set a threshold?"

"That's right." Chen Wang said confidently, "If you want to participate in this city-wide discount event, you need to provide the original product price, the discounted product price, a photo of the kitchen, a business license, and a deposit of 300 yuan per family."

"Isn't this too confident?"

Xia Manlu was a little surprised.

Because they were originally asked to cooperate with themselves in activities and promote the official account, and now they are asked to pay a deposit. It can be said that they are completely standing from the perspective of the superior.

"Don't worry." Chen Wang smiled easily and said, "We just need to emphasize our advantages."

"A single public account article was promoted by 100,000 people. This is impossible for 'Eat in Jiangchuan'." Li Xintong said with a serious expression.

"Indeed, and this promotion does exist, and those merchants should have received it. So, there is no reason to question our strength!" Xia Manlu came back to her senses.

It’s the same thing of buying traffic, buying one by one offline. Is it faster to broadcast directly to the whole Jiangchuan via WeChat?
"Then I will start assigning tasks, okay?" Chen Wang asked.

The three of them immediately became serious and those who were eating stopped.

"As for copywriting, that is, advertising planning, I am mainly the one who comes up with ideas. But is it okay for Mr. Xia to produce the manuscript?" Chen Wang asked.

"No problem, no problem. President Xia received it." Xia Manlu nodded repeatedly.

"Then, I need a slightly smarter customer service representative to review those businesses and then approve them. This is suitable for Tangtang who plays with her phone all day, but Tangtang is a little frivolous. Mr. Xia, can you find a reliable person, preferably a senior from Jiangzhi Vocational and Technical College?" Chen Wang asked.

"No problem, no problem. It's absolutely reliable."

"Then, we need to distribute flyers. We need a flyer leader..."

"I am a working soldier." Xia Manlu said directly.

"But we can't fall behind in our courses, and it's best if we take courses from Jiangzhi Vocational College." Chen Wang said very seriously, "Except for Haozi, everyone's grades can't be affected too much."

Everyone nodded in agreement, including Haozi.

Then after realizing what was happening, Gui Jiahao pointed at himself and asked, "Why except me?"

Am I human?
Am I a human being?

Again, no one paid any attention.

"Then Haozi, you are responsible for one thing." Chen Wang looked at him and said, "The cost of printing and distributing flyers is not the main thing. The reason why I want so much money and a deposit is to promote the official account. So, you and I will get 10,000 plush key chains. When we distribute flyers, you can give them to those who follow us."

"Then we need a warehouse, right?" asked Gui Jiahao.

"Yes, we need to rent a studio." Chen Wang said, "We also need a base, a place. I have been looking for it for a long time."

Everyone is looking forward to the establishment of the "new nest". It feels like they are finally going to have a home.

"What about me?" Li Xintong asked.

The remaining two people were assigned jobs, and they were very important.

It seems that there is no other thing...

"Oh, your job is the most critical."

Chen Wang looked at her and said gently but seriously, "You will be in charge of all the expenses and income accounts."

Hearing this, Li Xintong paused.

Then, Xia Manlu covered her mouth with her hand and whispered, "Isn't this a wife's duty?"

Visibly to the naked eye, the tung nuts have become redder.

"Yes."

"It's you--"

She directly covered Chen Wang's mouth and held back the swear words that were about to come out of his mouth. Then, facing the two people who were a little terrified, Li Xintong forced herself to adjust her expression and nodded: "I will do it well."

With his mouth covered, Chen Wang wanted to lick her hand...

But there are many people.

So he gave up and continued to make arrangements: "Then starting today, we will finalize everything, down to every step and every person. Drag the core personnel into the group and arrange the work. As for tomorrow, we will rent a house, clean it in the morning, and start a meeting there in the afternoon. By the way, everyone can bring their homework, and their grades cannot fall behind. Haozi, except... Haozi, you can also learn if you want."

"That's not learning."

Gui Jiahao responded directly with a "dah-meh".

"Okay, it's settled."

As the helmsman, Chen Wang raised the Coke in his hand after he finished speaking.

""cheers!""

Four people clinked their glasses together.

.........

Jiangchuan Visual Advertising Company Office.

Two people sat at a tea table, drinking tea and looking at their phones.

At this time, the man in the white shirt said to the boss next to him: "Eat in Jiangchuan has gained so much attention all of a sudden. I saw in the comments that it was promoted by WeChat itself. So they have already cooperated with the official account."

"I just don't know what the proportion of the delivery is... It's really difficult to deliver in this area." The boss frowned, "We also have to step up the purchase of traffic and get the account up and running, so that there should be some promotion."

"Hey, look, in the group."

The man in the white shirt is referring to the 'Eat in Jiangchuan' merchant group.

They also sneaked in through their relative's shop and kept an eye on the situation.

At the same time, they were also privately recruiting group members, saying that there were free advertisements and they would also bear the cost of purchasing traffic themselves without spending a penny.

"Oh, there's something interesting to watch." After seeing this, the boss took a sip of tea.

Eat at Jiangchuan merchant group.

Jiangchuan people: I have been waiting in line for more than a month, and many people who came after me have already been in line. You are the best! The advertising fee is increased every time, and you only know how to use hunger marketing. Look at "Eat in Jiangchuan", which helps to advertise for free and does not need to queue. You are really awesome! I want to see when you will be ruined by yourselves!

After sending this message, several people in the group who were getting impatient started to agree.

Zhuangyuan Guoqiao Rice Noodles: Yes, when will it be our turn? We are just a small business, how high will the advertising fee be?

Railway BBQ: It’s really free to eat in Jiangchuan!
After seeing the news, the two of them smiled as if they had won.

See how they respond!
Finally, a girl with a cartoon avatar in the group sent a message to everyone on WeChat.

Eating at Jiangchuan Xiaotong:

We have reached a cooperation with the official WeChat public account. Every advertisement in the future will be pushed to 100,000 people in Jiangchuan area. Taking into account the timeliness of the advertisement, the promotion will still be conducted once a week, with a price of 10,000 (a price increase of 4,000). At the same time, a milk tea snack shop will be interspersed during the period, and the advertising fee is priced at 5,000. Because the waiting period is long, a large-scale event to promote 100 restaurants will be held on New Year's Day (free). Please see the group announcement to participate in the event. 'Eat in Jiangchuan' has been plagiarizing us, so this event does not include merchants who have accepted the promotion of 'Eat in Jiangchuan', as well as merchants who promote 'Eat in Jiangchuan' in this group. Please leave the group on your own.

This passage is surprisingly long.

But it is not obscure at all.

After reading it, both of their faces turned black.

The direct reason is targeting.

The fundamental reason is the promotion of 100,000 people in cooperation with the WeChat public account.

Invincible!
Half a minute after the message was sent, the group exploded.

All of them are asking how to participate, after all, it's free.

And there is also a message mixed in it.

Jiangchuan People: This is a message from my son who is a college student. He has become stupid because of studying. Please forgive me! I am really sorry!
(End of this chapter)