Huayu: Starting from the top talent show

Chapter 80 Sales of million, the second in history

The average temperature in Paris in September is around 20 degrees Celsius, which is still very cool.

After two days of shooting for the YSL Reverse Paris Perfume China advertising campaign, Shen Juan came to the lawn outside the Fontainebleau Castle to get some fresh air and stretch his muscles.

"The filming must be very hard." Yangjin Zhuoma came over with two cups of coffee in her hands and handed them to Shen Juan.

"It's not bad actually." Shen Juan took the steaming coffee from her, took a sip, and replied with a smile: "Maybe when I make enough money in the future, my mentality and ideas will change, but at least now, I think it's hard to complain about the hard work when I can earn nearly one million in two days of shooting an advertisement."

In fact, the direction of public opinion is always changing.

Huang Xudong tortured JKL, a professional League of Legends player who easily earns tens of millions a year, for not wanting to endure hardships, and was questioned and insulted by netizens for not wanting to sit in economy class when going to Saudi Arabia.

This is normal.

After all, it's the 21st century now and everyone's living conditions have improved. We can't just endure hardship.

But at the same time, Sun Li shared her daily filming routine with her fans on Weibo, saying that she would not sweat no matter how hot the weather was, and joked that she was a chosen worker. This should have been a normal interaction, but it inexplicably touched the reverse scale of some netizens, who questioned and mocked that high-income celebrities were not qualified to say such things.

This is a bit weird.

As high-income earners, one of them didn't want to take economy class when going to Saudi Arabia and was praised by netizens, while the other said that he was a chosen worker because he didn't sweat and was insulted by netizens.
Shen Juan didn't want to comment on anything.

He simply didn't want to become the next Sun Li who was insulted and tortured by netizens, so he tried to say as little as possible about how hard his work was.

The overall environment is not good, and everyone is feeling angry. There is no need to jump out and provoke others to talk about it.

"But I think everyone has the right to express how hard their work is! Hard work is hard work, tiring is tiring, what does it have to do with income?" Yangjin Zhuoma still couldn't understand why Shen Juan was so cautious.

"Having said that, everyone works hard. Why should you let others understand how hard you work?" Shen Juan shrugged and could only say that this was the limitation of the times.

The Shuangzi 208 incident was just a fuse.

The fundamental reason is that the domestic public opinion about celebrities in the entertainment industry is completely different before and after the friendship.

Therefore, it is better to establish the awareness of making a fortune quietly and being low-key and not showing off wealth early on, at least when the overall economic environment changes in the future, it will not be difficult to change.

"Well, you are right. It would be good if we could keep this mentality." Yangjin Zhuoma turned to the main topic: "I came here to tell you that the September issue of ELLEMEN that you shot was released online yesterday and sold very well."

"How good?" Shen Juan raised his eyebrows.

"So far, 100,000 copies have been sold in 24 hours, with sales of 2 million, second only to the 2.4 million sales record set by Wang Junkai, who turned 18 and appeared on the cover of the September issue of Harper's Bazaar last month."

Previously, the record for magazine sales was held by Wang Junkai in the September 17 issue of Harper’s Bazaar, with sales of 9 million.

The second place is Wang Yuan who unlocked the cover of the June issue of "Fashion COSMO" last year with a record of 160 million.

Then the third place is the top-tier Lu Han who won 16 when he appeared on the cover of "VOGUE me" in early 90.

In addition, the magazine sales of well-known top stars such as Wu Jiaheng, Li Yifeng, Yi Yang, Qianxi, Zhang Yixing, and 85 flowers such as Yang Mi and Zhao Liying have not exceeded the one million mark.

Especially for well-known 85 flowers such as Yang Mi, Zhao Liying, Liu Yifei and Yang Ying, their magazine sales are generally in four digits.

If we can sell 10,000 copies and the sales revenue breaks six figures, it will be an achievement worthy of bragging by fans.

It can only be said that fans in the early days of the traffic era from 2015 to 2017 were still quite cautious about spending money.

Everyone is more active than the other in making the charts and collecting data.

But when it comes to using real money to support their idols, everyone becomes hesitant. They don't want to spend money.

This was probably the mainstream thought in the fan circle during this period.

On the contrary, it was after the Yiqing incident, when the overall domestic economic environment was in a downward trend, a large number of post-00s joined the fan circle, which made the fans' spending power and consumption desire reach a peak.

A magazine with sales of five million or even tens of millions comes out at any time. If you don’t have a magazine with sales of one million, you’d be embarrassed to say that you are a second-tier traffic.

So just from the perspective of magazine sales in 2017, at the beginning of the traffic era, six figures are top traffic, one million is big top traffic, and several million is TOP.

It is hard not to be surprised by Shen Juan's achievement.

"Can it sell 100,000 copies? So exaggerated?" Shen Juan was very surprised, because if he remembered correctly, the number of sign-ins in his super topic seemed to be only over 110,000.

The average purchase volume per active fan is close to one book, which is an extremely exaggerated ratio in this era.

"It's really exaggerated. Sister Hua and I were also shocked when we saw the data. We even thought there was something wrong with the data. But after thinking about it carefully, it's actually normal. After all, as a new traffic star, your fans' desire to consume is very high, and ELLEMEN happened to be put on sale at this time, which means that it has benefited from the first wave of fan dividends after your popularity."

"This means that our official magazine endorsements and other things won't have such high sales!"

"It's true, but if you develop well in the next few months and get constant exposure, you may be able to maintain the consumption desire of these old fans and attract many new fans with even higher consumption desire. In this way, your subsequent magazine business sales will most likely increase, and we can also use this performance to get access to better resources."

"Disaster."

Shen Juan smiled and sighed. After all, no matter how awesome a person is, it is impossible for him to transcend the entire era.

Just like the movies made at the beginning of the century, no matter how awesome they were, could they have earned over 2 billion at the box office like Wolf Warrior ?

Impossible.

In this era when the framework is gradually stabilizing, only times create heroes, not heroes create times.

"Green card center position of Produce 101, annual champion of China Hip-Hop, and now the second-highest magazine sales in history. Which of these things are not difficult?" Yangjin Zhuoma did not have as many worries as Shen Juan. She has always been very confident in her own artists.

Although Shen Juan really wanted to say that "everything he had done before was actually within the established framework and was far from being world-shattering and transcending the entire era."

But in the end, he smiled and shook his head in his heart, thanking his agent for his encouragement and comfort.

Some things are better kept to yourself.

Others don’t know because they can’t understand.

So just focus on the work at hand.

Tomorrow they will return to China to complete the endorsement advertisements and fashion magazine shoots that have been confirmed.

Then, I went to the United States to produce album singles.

Wait, speaking of this, isn’t it almost time for Lu Han to announce his relationship and crash Weibo?

What date was it in October?

That was a major event that shocked the entire domestic entertainment industry.

(End of this chapter)