Huayu: Starting from the top talent show

Chapter 62 Top-level business blowout
It starts in late June and ends in early September.

Although it is only the end of August, even the previously recorded second half of the semi-final collaboration stage has not been broadcast yet.

But at least for the contestants, the hit variety show "Hip-Hop in China", which lasted for more than two months and brought the niche culture of Chinese hip-hop from the underground into the mainstream world and caused countless rappers' social status, popularity, income and influence to soar, has finally come to an end.

Although the final result may not be so "perfect".

Kiwi actually allowed an idol from a talent show who was not in the rap circle to defeat countless famous rappers and take the championship.

Isn't this just a slap in their face?

The sissy pretty boy who is usually looked down upon sang the most outrageous song, did the most realistic things, and DISS’d them all one by one on the final stage.

It is the perfect interpretation of the Hiphop spirit.

If Shen Juan was a rapper, they might start to admire and long for him out of admiration for the strong.

But the problem is that Shen Juan is not.

No matter how great the song is or how strong the singing is.

If you don’t mix in the circle, you will always be an outsider.

Because of this, many powerful big names in the hip-hop circle are gearing up to participate in the new season of "Hip-Hop in China" next year and win the damn championship.

It is our responsibility to restore the glory of the Kazakhstan community!
Of course, no matter who the champion is, no matter how badly Shen Juan DISSed them, no matter how upset they are now, after they regain their senses, they will find that this show has brought them a lot of benefits.

The enthusiastic Master Wu who helps with charging is responsible for the early stages.

The cold and bad-tempered Master Shen is in charge of the post-production.

The two chefs worked together to make the cake bigger.

Since everyone has enough to eat, the controversy and doubts surrounding them are naturally much smaller.

After all, no matter how anxious the passengers are, they will not attack the driver who is driving the car and controls the life and death of everyone in the car.

Unless he is mentally retarded or suffering from mental illness.

Or they have run out of money and have to resort to this most shameful and despicable way to gain popularity and make money.

No matter what these small fry do or think, the real bigwigs in the Harry Potter circle will not come forward to respond to this matter.

Their many years of experience in the underworld have made them very clear:

Shen Juan is not the same kind of person as them, and they will not be competitors in the future, and they will not develop on the same track.

The one who should be really anxious is producer Wu Jiaheng.

Instead of these barefoot rappers.

For a rapper who can make it to this position in the rap circle, let’s not talk about anything else, at least he is definitely not real at all.

People always emphasize what they lack the most.

If they were really serious, they would probably get a pair of silver bracelets when they take the urine test during the audition.

In today's society, making money and earning rice is the kingly way!
So, Shen Juan is using the map to DISS the circle?

Who cares?

Just pretending to be angry in front of the camera.

If necessary, they can even have a century-long reconciliation with Shen Juan on other shows in the future.

Marketing hip-hop's Love and peace!

Isn't this just to maximize the traffic heat?
Back to the topic
In short, this hip-hop program that no one had optimistic about before staged a great comeback this summer, creating countless hot topics and various traffic miracles.

In the eyes of capital manufacturers, these contestants who quickly accumulate fans and gain high traffic through exposure on the show are nothing short of glittering cash cows.

As a result, various commercial performance invitations and business cooperation came one after another before the competition even ended.

Nongfu Spring approached Sun Bayi.

51 Credit Card approached Guy. The theme song for the new Spider-Man movie approached Pidgewan.

As the biggest beneficiary of this hit variety show, Shen Juan will naturally not be ignored.

"YSL Saint Laurent invites you to Paris to star in the advertising campaign for their MON PARIS perfume, which they are launching this year. It just so happens that we will go to Paris on the 26th to watch the Dior Spring/Summer fashion show, so we can start shooting directly."

On the way to the workplace, Yangjin Zhuoma talked about work with Shen Juan, who was taking a nap with an eye mask on.

"It's just a commercial, and there's no title?" Shen Juan asked weakly as he lay back on the chair.

The recording of the final last night ended until the early morning. After the champion was announced, Shen Juan was forced to participate in some miscellaneous interpersonal relationships and preparation work backstage. When he returned home after everything was finished, it was already past four in the morning.

And today I have another assignment to shoot a magazine cover.

As a result, he was woken up by a call from his agent after only three hours of sleep, and he plunged into work.

The intensity is so high that it’s really hard not to feel sleepy.

"Of course I have given her the title of beauty and perfume ambassador for China. It is expected to be officially announced at the same time as the perfume advertisement." Yangjin Zhuoma felt distressed to see Shen Juan like this, but there was really no way she could help him share some of the pressure.

Fortunately, this hip-hop competition has come to an end, so there is no need to film and compete non-stop from now on.

"The prefix adds makeup and perfume? Does that mean we can't take on the same type of endorsements for the time being?"

"Well, you must sign a competitive product agreement for endorsement. However, although it is said to be a cosmetics and perfume ambassador, they actually only intend to let you be responsible for promoting their new perfume Reverse Paris in China. The cosmetics title is dispensable, so it is not included in the competitive product exclusivity clause of the contract."

"Does that mean we can still get a cosmetics endorsement?" Shen Juan sat up a little straighter. Of course, he needed to be alert and have a serious chat about matters concerning his own income.

He currently earns about 3 million yuan for each endorsement, and splits the profit with the company 40% to 60%. After deducting taxes honestly, the money he gets can only buy a toilet in his hometown of Shanghai.

But he is already very content. After all, no matter what, it is more comfortable than working like a slave in his previous life.

Then let's talk about this makeup endorsement
To put it bluntly, most of the fans of traffic stars are female, and cosmetics products can be said to perfectly match the characteristics of traffic stars.

Because of this, major cosmetics brands have also chosen popular traffic endorsements to harvest their fans.

Yangjin Zhuoma nodded and said, "Estee Lauder has also invited us to cooperate with you. We have also accepted the same type of business endorsement from L'Oréal Paris. Both brands have given you the title of brand ambassador for China."

Ever since Estee Lauder signed Yang Mi as its Asia-Pacific spokesperson and Wang Kai as its brand ambassador for China, the company has been looking for the right people to help them tap into the vast market of China's younger generation.

Therefore, Shen Juan, who entered the public eye through "Hip-Hop in China" and gained a large number of female fans with fans spanning many age groups, naturally became the most shining figure on their list of proposed endorsements.

As for L'Oréal Paris?
It and YSL Saint Laurent are both brands under the L'Oréal Group, so after the head of the China region took a fancy to Shen Juan's current traffic and future development potential, he simply let him endorse two of his own well-known brands at once.

Establishing a good cooperative relationship with this top-tier supernova just when it enters the mainstream market can be regarded as an investment in the future.

"Anything else? It can't be that all I'm looking for are beauty, skincare and perfume products, right?" A truly popular star can't just be endorsing cosmetics, skincare and fast-moving consumer goods.

"OPPO asked you to be the spokesperson for their new series R11s, and then there are Colgate and Lay's."

"Another thing is that Tiffany has seen that you have been doing very well recently and is planning to give you a title, but I guess at most you will be an ambassador and not a spokesperson."

"That's enough." Shen Juan was satisfied.

The six endorsements that have been negotiated so far, plus the Dior that has been confirmed and the Tiffany that is currently being negotiated.
In the next two to three months, he will usher in a business boom and will announce eight endorsements in succession.

The top streamers are about this level.

Not even as much as him, and not as fast.

Although he is traffic, he has many more things than traffic that they don’t have and dream of.

For example, there are male fans who are willing to pay for his works, older fans with stronger desire and spending power to spend money, reputation and popularity that far exceeds other traffic, and a fan structure with a more stable framework and a larger age span.

So perhaps this really confirms the classic middle school commentary that Shen Juan’s fans left in the hot search comments section when he just withdrew from the competition in South Korea and was mocked by passers-by:

[The gurgling water finally flows through the mountains, and Shen Juan is destined to have dominance in the areas he is involved in. 】

Whether or not there is rule is not the point for now.

At least now, he has achieved his goal, crossed the mountains and arrived at a new area.

(End of this chapter)