The Super Rich: Start from when the family business is about to go bankrupt!

Chapter 175 WPG0174: Praising competitors, with a deeper meaning 334K
SKP shopping mall, near East Gate 1.

Bulgari, Cartier, Van Cleef & Arpels, Tiffany, and Chaumet Paris joined together for warmth, and De Beers and Qilin Jewelry also joined in.

As the world's largest diamond miner, De Beers has forcibly defined itself as a top-level luxury jewelry brand, but it lacks market recognition and is indeed a forced promotion.

As for Qilin Jewelry, which uses the gourd as its brand representative image, it is a jewelry brand registered on Hongkang Island in Xiaguo. It belongs to the French Kering Group, the parent company of brands such as Gucci, Balenciaga, and Bottega Veneta.

This Qilin Jewelry is very cunning. It has been impersonating a Xiaguo brand since it was registered!
Yes!

A jewelry brand under a well-known luxury group is impersonating a Xiaguo brand.

From the very beginning, it has focused on design schemes with various Xia country elements. In the past three years, it has invited various celebrities from Xia country as brand spokespersons, trying to build Qilin Jewelry into a top jewelry luxury brand in Xia country.

However, even by playing the "patriotism" card, Qilin Jewelry still did not achieve much success in Xia Country.

After all, Kirin jewelry is not cheap, and consumers ultimately have to spend money to support it. It is not enough to rely solely on sentiment.

These top jewelry brands are gathered at East Gate 1, while North Gate 2 is home to a bunch of third-rate brands.
wrong!

The jewelry brands at the North Second Gate are led by Buccellati, who together with a bunch of smaller brands form another jewelry area. However, the younger brothers led by Buccellati are too weak. For example, Chopard and Piaget, these two are originally brothers in distress, but there are even weaker ones!

Including MESSIKA, TASAKI, MIKIMOTO, FRED, Chow Tai Fook and Lao Miao Gold.

Can these brands also be considered high-end luxury brands in the jewelry field?

To be honest, apart from Buccellati, An Wuyang is too lazy to even look at other brands.

An Wuyang and Xia Yuqing came to Van Cleef & Arpels, one of the four top luxury brands in the jewelry field. The brand representative image is very well chosen, and the meaning of four-leaf clover is very popular in Xia Country.

The Van Cleef & Arpels clerk glanced at An Wuyang who was holding the shopping bag from his neighbor, and then glanced at the diamond-studded platinum snake bracelet on Xia Yuqing's left wrist. The female clerk who was in charge of receiving the two greeted them warmly with a smile on her face.

"Welcome to Van Cleef & Arpels, I'm Xiaoyuan, and I'm very happy to serve you." Xiaoyuan greeted warmly.

Their Van Cleef & Arpels and the Bulgari next door are neighbors, and the staff of the two stores often visit each other. Xiaoyuan knows very well the price of the platinum and diamond snake bracelet worn on Xia Yuqing's left wrist.

That's why she is so enthusiastic.

An Wuyang said casually, "Qingqing, do you see anything you like?"

Xia Yuqing knew Van Cleef & Arpels. In fact, she liked Van Cleef & Arpels quite a lot, mainly because she liked four-leaf clovers. She had seen many Van Cleef & Arpels bracelets and necklaces in Little Red Potato before, and she secretly liked them all.

Now entering the Van Cleef & Arpels store, Xia Yuqing felt a little excited.

She did not reject An Wuyang this time. After all, he had already accepted the bracelet worth more than 800,000 yuan. What would it matter if he took a look at Van Cleef & Arpels?
According to Xia Yuqing's understanding, she knew that Van Cleef & Arpels' prices were cheaper!

For example, an ordinary five-flower four-leaf clover bracelet usually only costs more than 30,000 to 40,000 yuan, which is much lower than the Bulgari white gold full-diamond snake bracelet she is wearing.

In fact, this Bulgari white gold full diamond snake bracelet is not suitable for daily wear, because it is a little too gorgeous and looks too dazzling for daily wear.

Especially in school, if Xia Yuqing wore a bracelet of this level, wouldn't it be too ostentatious?

Xia Yuqing took the initiative to ask, "Do you have a five-flower bracelet?"

"Of course, what material of bracelet do you like?" Xiaoyuan asked back.

Xia Yuqing responded, "Are there any white ones?"

When Xia Yuqing asked, Xiao Yuan realized that Xia Yuqing had never bought Van Cleef & Arpels before, nor had she had a deep understanding of Van Cleef & Arpels.

Because her previous question and Xia Yuqing's answer revealed such implicit information.

Xiao Yuan asked about the material, and Xia Yuqing responded about the color.

The materials of Van Cleef & Arpels' five-flower bracelet come in many forms, including chalcedony, mother-of-pearl, onyx, malachite, tiger's eye, diamond, gold, platinum, white gold and so on.

Different materials have different colors.

The 'white' that Xia Yuqing just mentioned is actually made of mother-of-pearl.

Although Xiao Yuan had confirmed that Xia Yuqing had never bought Van Cleef & Arpels before and had no in-depth knowledge of Van Cleef & Arpels, she did not show any unpleasant expression on the surface. Instead, she responded politely, "Please wait a moment. I will take it out for you to try on right away."

Currently, most of Van Cleef & Arpels' products are still sold in stock, and it does not use any hunger marketing strategy.

It is rumored that Van Cleef & Arpels is learning Hermès' hunger marketing and bundling sales plan, but it has not been implemented yet.

After all, Van Cleef & Arpels is also a top luxury brand in the jewelry field. Van Cleef & Arpels believes that it can also do in the jewelry field what Hermès can do in the bag field.

In less than three minutes, Xiao Yuan brought a tray and placed it on the counter in front of Xia Yuqing.

"Hello, ma'am. This is an 18K white gold five-flower bracelet, and this is an 18K gold five-flower bracelet. Both are made of natural mother-of-pearl. You are free to try them on." Xiaoyuan took out two 'white' five-flower bracelets. The four-leaf clover inlay material was the same, but the bracelet chain material was different.

18K white gold looks cooler, while 18K gold looks more noble. People like both materials.

(↑18K white gold mother-of-pearl five-flower bracelet)

(↑18K gold mother-of-pearl five-flower bracelet)

Xia Yuqing first took off the Bulgari platinum diamond snake bracelet worth 84.5 yuan and placed it on the tray, and then picked up the 18K gold five-flower bracelet.

"This Bulgari diamond snake bracelet of yours is so beautiful!" Xiaoyuan said praisingly. This behavior of praising competitors may seem inappropriate at first glance, but it is actually a very good behavior.

Because the value of Bulgari's white gold and diamond snake bracelet is as high as 84.5, its price is completely different from that of Van Cleef & Arpels' five-flower bracelet, and they do not constitute a competitive relationship at all, so praising competing products is actually a good behavior.

"Thank you, I think it looks good too." Xia Yuqing seconded the response.

After Xia Yuqing answered, she tried to wear the 18K gold five-flower bracelet on her wrist. Xiao Yuan quickly took the initiative to say, "Madam, please let me help you wear it. This is my job. I don't want to be unemployed. Can you understand?"

This playful joke made Xia Yuqing laugh. She nodded and agreed, "Okay, thank you for your help!"

Xiao Yuan took the initiative to express her desire to serve Xia Yuqing. In fact, she was not worried that Xia Yuqing would break the five-flower bracelet, but had another deeper meaning!

Xiaoyuan offered to help Xia Yuqing because she knew that Xia Yuqing had never purchased Van Cleef & Arpels before and had no in-depth understanding of Van Cleef & Arpels, so she was worried that Xia Yuqing would not wear the Van Cleef & Arpels five-flower bracelet.

Van Cleef & Arpels' five-flower bracelet is indeed very famous. Whether it is small sweet potatoes or short videos, it can be seen everywhere.

But in fact, people who have never bought Van Cleef & Arpels or have not learned about Van Cleef & Arpels in depth may not know how to wear the Van Cleef & Arpels five-flower bracelet. The reason is simple, because the standard length of the Van Cleef & Arpels five-flower bracelet is 19cm, and there is no length customization service.

Whether it is mother-of-pearl, chalcedony, onyx, tiger's eye and other materials of the five-color bracelet, there is no length customization service provided, all of which are 19cm in length.

The circumference of Xia Yuqing's wrist was measured by Bulgari and it was only 15.7cm. If she wore it in the standard way, it would definitely not be suitable and the bracelet would inevitably appear too long.

Therefore, most women who wear Van Cleef & Arpels five-leaf bracelets usually buckle the clasp behind the first four-leaf clover to shorten the chain.

This is the wearing detail of the Van Cleef & Arpels five-flower bracelet. If you have not purchased Van Cleef & Arpels or have a deep understanding of Van Cleef & Arpels, you basically will not know this kind of detail.

Customers like Xia Yuqing who don't know the material of Van Cleef & Arpels' five-flower bracelet naturally don't know such wearing details, so Xiao Yuan took the initiative to offer service to Xia Yuqing and briefly explained this matter while she was wearing it.

With Xiao Yuan's help, Xia Yuqing put on the 18K gold version of the mother-of-pearl five-flower bracelet. She showed it to An Wuyang, "Does it look good?"

An Wuyang took a look at it for a while before responding, "I think it's a bit plain. The five-flowered bracelet is more suitable for stacking."

The so-called "stacking" means wearing two different five-flowered bracelets to create a more layered look and richer color combinations.

Of course, this kind of "stacking" can also be matched between different brands.

For example, Cartier's Love series bracelets can be matched with Van Cleef & Arpels' five-color bracelets, and Tiffany's nail bracelets can also be matched with Van Cleef & Arpels' five-color bracelets.

As for how to match them specifically, it all depends on your own aesthetic preferences and, most importantly, the thickness of your wallet!

"Bring out some more five-color bracelets. We want to try the effect of stacking them." An Wuyang ordered.

Xiaoyuan was secretly happy. When An Wuyang mentioned the concept of stacking, Xiaoyuan knew that today's performance was a success!

After all, An Wuyang and Xia Yuqing spent more than 800,000 yuan at the house next door, and their spending power has been proven.

"Please wait a moment." Xiaoyuan replied quickly.

In less than two minutes, Xiaoyuan brought out a plate of five-color bracelets.

Including the most classic carnelian five-flower bracelet, the panda-colored five-flower bracelet with mother-of-pearl and diamonds, the black onyx version of the five-flower bracelet, the purple chalcedony version of the five-flower bracelet, and another version of the panda-colored five-flower bracelet with onyx and diamonds.

（↑18K gold onyx）
(↑Red Chalcedony + Purple Chalcedony)
(↑Panda color)

"These are the five-flower bracelets in stock in our store." Xiaoyuan explained.

An Wuyang called out, "Qingqing, try them all."

"Well, let me try it first." Xia Yuqing took off the mother-of-pearl version of the five-color bracelet from her wrist, then picked up the carnelian version of the five-color bracelet, and then tried the other versions of the five-color bracelet one by one.

With so many choices, Xia Yuqing didn't know how to choose for a moment. She thought every five-flowered bracelet was beautiful.

An Wuyang looked at Xia Yuqing's indecisiveness and smiled, "Don't you know what to choose?"

"It's too difficult to choose. Each one looks good." Xia Yuqing said a little embarrassedly.

An Wuyang responded, "Then there's no need to choose, we want them all."

"Ah?" Xia Yuqing was surprised.

"Huh?" Xiaoyuan thought it was outrageous. Did he want them all?
Is this the rich guy who spent more than 800,000 yuan next door?

Loved it!

Xiaoyuan even had some different thoughts in her mind, but when she looked at Xia Yuqing's appearance, she felt that she was not worthy.

"Sir, do you want all of these?" Xiao Yuan asked again.

An Wuyang answered affirmatively, "I want them all."

Xia Yuqing asked, "How much are these bracelets in total?"

Xiao Yuan's answer was very clever. She responded, "The total value of them is only a little more than half of your full diamond snake bracelet."

Xia Yuqing actually had a "cheap" idea. Did she think she was crazy?
"Go and settle the bill." An Wuyang handed his bank card to Xiaoyuan.

They still had a lot of travel funds, and An Wuyang didn't care about spending the money at all.

Besides, even if there was no travel fund, An Wuyang, as the only heir to the Wugengtian Pharmaceutical Group, didn't mind spending some money.

After a while, Xiao Yuan brought the mobile POS over and gave An Wuyang a quote, "Sir, the total price of seven five-flowered bracelets is 451200 yuan. Is that okay with you?"

The answer is of course yes!
Otherwise, An Wuyang will give the card in advance?
An Wuyang first registered as a member of Van Cleef & Arpels, and then entered his bank card password to pay. The mobile POS made a printing "click" sound, indicating that the transaction was successful.

An Wuyang took back the bank card and then asked, "Qingqing, what do you want to wear now?"

Xia Yuqing thought about it and put on the platinum and diamond snake bracelet again, "I'll wear this today."

Xiao Yuan immediately responded, "Mr. An, we will take out the goods you purchased right away and pack them after you check them."

"Yeah." An Wuyang nodded slightly. He registered as a member of Van Cleef & Arpels, so Xiaoyuan naturally knew his information.

At present, An Wuyang has become a VIP of Van Cleef & Arpels.

It is easy to become a Van Cleef & Arpels VIP. You only need to spend 3 Xia Guoyuan to become a Van Cleef & Arpels VIP. However, Van Cleef & Arpels VIP does not have any special privileges, just holiday greetings from Van Cleef & Arpels.

As for Van Cleef & Arpels' VIC?

Let’s spend 300 million first!

Once you obtain Van Cleef & Arpels' VIC, you can purchase some limited edition products of Van Cleef & Arpels first, as well as the right to order certain products made of special materials, etc.

All of these require Van Cleef & Arpels VIC authorization, otherwise you won’t even be able to see the products.

For example, the four-leaf clover series products made of rhodonite, as well as silver quartz, gray mother-of-pearl, lapis lazuli and other materials are all rare materials of Van Cleef & Arpels, a bit like the rare leather of Hermès.

It has to be said that these luxury brands have come up with new ideas in their respective fields!
An Wuyang wondered if their Wugengtian Pharmaceutical Group was also going to make a limited edition...outer packaging bottle?
Seems a bit too much?
(End of this chapter)