Black technology: a super empire spanning two worlds
Chapter 228 [Successfully reaching a consensus]
Chapter 228 [Successfully reaching a consensus]
At this point, the person in charge of Huawei immediately turned his head to look at the person in charge of Xiaomi and said, "Boss Li, you guys can't be the first to launch this time, right? The planned launch date of SU7 is March next year. We are more anxious here. It's not too much to give a hand, right?"
There are no other irrelevant people here, and they are all together, so he speaks frankly.
What he meant was, since Lingjing Technology has sufficient production capacity, you guys should stop competing with us for the first batch of goods at this critical juncture and give it to us.
The person in charge of Xiaomi, known as "Mr. Li", is the head of supply chain management of Xiaomi Auto, and is responsible for managing the cooperative relationship between Xiaomi Auto and its suppliers.
"Uh..." Mr. Li was stunned for a moment, then smiled and said, "We can't catch up even if we want to be the first to launch. The other supply chain links of SU7 still need time to adjust. Since the battery supply is sufficient, we won't compete with you. You can take the goods first."
It was a smooth sailing. The person in charge of Huawei felt relieved when he heard what Mr. Li said.
Even if Xiaomi gets the first batch of graphene batteries, it will not be possible to release it before Wenjie M9. Xiaomi SU7 will definitely not be released this year.
Finally, the person in charge of Huawei immediately looked at Xu Changming again and said, "Mr. Xu, please give us at least 11 vehicles of battery supply capacity before mid-November, and the rest will be easy to deal with."
Seeing the other party's sincerity, Xu Changming thought for a moment, then smiled and said, "The time is indeed a bit demanding, but if we grit our teeth, we should be able to catch up."
Hearing this, the person in charge of Huawei was overjoyed and excited: "That's great."
This interview went very smoothly. There were no obvious disagreements between the two parties. The meeting time was less than twenty minutes and I was able to reach an agreement with Xiao Mi and Hua Wei on the business cooperation. The contract was signed on the same day.
This time, neither Xiao Mi nor Hua Wei Xiaokang bargained for the contract and signed it very readily.
Because he has no bargaining power with Lingjing Technology, Lao Xu will not bargain with them. Moreover, the two parties have cooperated in the field of smartphones for a long time, so he also knows Lingjing Technology's style of doing things.
According to the signed contract, there are two core contents.
The first is the graphene battery provided by Lingjing Technology. For new energy vehicles equipped with this battery, whose initial price is less than 35 yuan, the battery will be sold at 8 yuan. The second is new energy vehicles with an initial price higher than 35 yuan, which are equipped with Lingjing Technology's graphene battery, will be charged at 25% of the initial price of the model.
It is worth mentioning that the battery that the Wenjie M9 was previously confirmed to be equipped with is a 97.682kWh ternary lithium battery produced by CATL, and its battery cost is about 8.79 yuan, which accounts for about 9% of the total vehicle cost of the Wenjie M26.
Now the Wenjie M9 has been replaced with the graphene battery of Lingjing Technology, but a purchase contract has been signed with Ningde Times. Lao Yu did not regret returning the goods, after all, the contract has been signed, but he can only find another way to dispose of it and make some money back.
There are multiple versions of Xiaomi SU7, and the battery capacity and cost of different versions vary.
For example, the rear-wheel drive long-range intelligent driving standard version is equipped with a 73.6kWh lithium iron phosphate battery, which costs about 5 yuan; the rear-wheel drive ultra-long-range high-end intelligent driving Pro version is equipped with a 97.3kWh Ningde Times Shenxing battery, which costs about 7 yuan; the four-wheel drive ultra-long-range high-end intelligent driving Max version is equipped with a 101kWh Ningde Times Kirin battery, which costs about 8.4 yuan.
This time, an order contract was signed with Lingjing Technology. Judging from the agreed terms of the agreement, the price of 35 yuan is the most profitable, because the battery cost only accounts for 8 yuan of the whole vehicle price. This price range is almost in line with the cost of the best batteries on the market. However, Lingjing Technology's graphene battery is more excellent, which means that the competitive advantage of conversion is also huge.
However, the actual situation is different, because the initial launch price of different models is different, but the cooperation terms of Lingjing Technology are there, and the lower limit of the battery price is locked at 8 yuan. Even if you sell the whole car for 5 yuan, you will be charged 8 yuan if it is equipped with this battery. For models priced over 35 yuan, you will be charged 25% of the initial launch price of the model. If the price is 35 yuan, Lingjing Technology will charge you 8.75 yuan, if it is sold for 50 yuan, it will charge you 12.5 yuan, and if it is sold for 100 million yuan, it will charge you 25 yuan.
The price of the upcoming Huawei Wenjie M9 is still confidential to the outside world, but Lingjing Technology, as its important strategic supplier partner, already knows the initial price of M9, which is RMB 46.98.
According to the cooperation agreement, Lingjing Technology will earn RMB 46.98 in revenue for every M9 new energy vehicle sold at a price of RMB 11.745.
Moreover, even if the M9 is sold at a lower price in the future and the battery cost is borne by itself, Lingjing Technology will still charge 25% of the initial price.
This is also the reason why people in the industry think that Lingjing Technology is a very domineering supplier, but there is nothing they can do about it. They have the strength, and you have to use the products they provide.
The price of Xiaomi SU7 was also learned by Lingjing Technology. The initial price starts at 21.59 yuan. Three configurations will be provided to the market, namely standard version, Pro version and Max version, with prices of 21.59 yuan, 24.59 yuan and 29.99 yuan respectively.
Relatively speaking, this pricing accounts for a higher proportion of battery costs.
For the standard version of Xiaomi SU7, which uses Lingjing Technology's graphene battery, the battery cost ratio directly climbs to 37.05%, 14% more than before.
Taking the material cost of its standard version as an example, the battery costs 8 yuan, the motor and electronic control system costs 2 to 3 yuan, the body and chassis costs 3 to 4 yuan, the interior and intelligent system costs 2 to 3 yuan, and other configurations cost 1 to 2 yuan.
Adding other expenses such as production, R&D, and marketing, the overall cost of the Xiaomi SU7 standard version is about 21 yuan.
The original battery cost of the standard version of Xiaomi SU7 was about 5 yuan. Now that it has been replaced with a graphene battery equipped with Lingjing Technology, the battery cost has increased by an additional 3 yuan. However, Lei Jun does not want to raise the initial price and still sells it at 21.59 yuan.
When Lei Jun initially set the price, he referred to the break-even point of Tesla Model 3 and wanted to price it at 23.9 yuan at first. The final price was 21.59 yuan. The top-end model was originally considered to be priced at 35 yuan, but the price was lowered due to limited production capacity in the first year.
In order to maintain the original price, the battery cost has actually increased by 3 yuan. For Xiaomi SU7, it can only reduce the cost of other materials.
However, this is Xiaomi's own business. Lingjing Technology does not care about it. It only charges 7 yuan for each Xiaomi SU8 and ensures that the batteries it supplies are no problem. Apart from that, other matters have nothing to do with Lingjing Technology.
At this moment, Lei Jun was already talking to other suppliers, humbly asking for a more favorable price.
In the end, Lei Jun really got it done, mainly because Xiaomi SU7 became one of the only two models in the first batch equipped with graphene batteries from Lingjing Technology.
Lei Jun said in various ways that SU7 is equipped with graphene batteries, and the overall sales volume is definitely more potential. The question is, if you don’t offer discounts and make some concessions, Xiaomi SU7 will not be able to use graphene batteries. As long as the price is cheaper and graphene batteries can be used, the overall sales volume will be increased. Even if the price is cheaper, the actual total profit will definitely be more.
With the example of the Xiaomi mobile phone, other suppliers were really dealt with by Lei Jun.
……
(End of this chapter)
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