Black technology: a super empire spanning two worlds

Chapter 101 [Online orders on the first day sold out]

In a sense, Xiao Mi is working for the suppliers, helping them sell their goods.

Because the bulk of the product profits were taken away by various suppliers, Lingjing Technology alone took away 30% of the pie, making it undoubtedly one of the biggest winners.

In September, Huawei M50Pro was released, and it obtained a production capacity of 500 million units from Lingjing Technology. The price of M50Pro starts at 8799 yuan. Lingjing Technology knew the initial price of M50Pro in advance and of course signed a confidentiality agreement.

The cooperation with Huawei is another large contract worth 140 billion.

In addition to the mobile phone industry, buyers from other industries also place orders starting at tens of billions of yuan, and orders below 10 billion yuan are not even ranked.

There is no way. In the graphene material industry, it is now completely tilted towards a seller's market, and buyers from all walks of life are lining up to ask Lingjing Technology to supply them.

Not only are the quality and production capacity of other graphene manufacturers inferior to Lingjing Technology, but their prices are also not as cheap as Lingjing Technology.

As long as they can get the goods from Lingjing Technology, they are not willing to go to other graphene manufacturers.

It is worth mentioning that other graphene manufacturers are still alive and have not gone bankrupt.

The market demand is still huge, and Lingjing Technology cannot currently fully meet the total supply demand of the entire market. Those buyers who have not received the goods can only settle for the second best and use the goods from other manufacturers first.

Although it is still alive, it is not much different from being dead. In fact, it has entered the countdown to bankruptcy.

The faster Lingjing Technology's production capacity grows, the faster other graphene manufacturers in the same industry will go bankrupt.

However, some manufacturers are not waiting to die and are looking for ways to transform.

As for the graphene material track, they have stopped struggling and have no intention of competing with Lingjing Technology.

There's no way to play this game. Lingjing Technology has already lowered the price by 10 to 20 times, and the products still have a profit margin of five to eight times, which means there is still huge room for price reduction if necessary.

How can you beat this?

Some manufacturers are seeking ways to transform, while others simply give up and live one day at a time.

As soon as the Xiaomi 12S-Ultra launch conference ended, it became the focus of heated discussion in the technology and digital circles. The most discussed topic among netizens and mobile phone users online was not the Leica camera, but the ultra-long battery life of the graphene full screen and the graphene battery. The discussion about Lingjing Technology was also very popular.

Now netizens all know that the two major technologies of Xiaomi 12S-Ultra do not come from foreign manufacturers, but from the technical support provided by domestic manufacturer Lingjing Technology. Compared with these two technologies, Leica and others have been marginalized.

Because the two major technologies provided by Lingjing Technology have strong selling points, there have been very few products in the mobile phone industry that make people feel "wow" and eye-catching in recent years, and the first launch of 100% full screen can make people's eyes shine.

It’s not that there weren’t full-screen phones before, but they were either the product of compromise or they were purely gaming phones that gave up the front camera.

The Xiaomi 12S-Ultra, which was the first to be released, is a serious mobile phone. Its 100% full screen is not a product of compromise. The front camera is also there, hidden under the screen, and the imaging of the front camera is not affected by the screen above.

In addition to the full screen, the ultra-long battery life is also a huge selling point that is very eye-catching. The battery life of mobile phones has always been a pain point. Before this, no mobile phone could last for a whole day with continuous high power consumption.

However, the lighter and thinner graphene battery provided by Lingjing Technology has brought an epic improvement to the battery life of mobile phones, with an ultra-long battery life of more than 70 hours, which can be extended to 90 hours when the power saving mode is turned on.

This is something that mobile phone users dared not even imagine, but it was realized in 2022.

The Xiaomi 12S-Ultra phone has these two major selling points and is priced from 5999 yuan. This time, most users think it is a good deal.

Even if there are some shortcomings in other aspects, as long as the two advantages of full screen and long battery life offset it, the price of 5999 yuan is worth it. In fact, most domestic consumers are still very pragmatic. Although they are happy online, they are often a different picture offline. Many non-Mi fans are also interested in buying a 12S-Ultra phone for its full screen and long battery life, because there are no other flagship phones from other brands.

The product launch conference was held on July 7th, and the official launch date was set for July 4th. After the launch conference, it was already available for online ordering.

People from all walks of life outside are paying close attention to the performance of 12S-Ultra. Lei Jun has a unique talent for marketing and he praised the product to the skies at the press conference, but in the end, sales will have to speak for themselves.

No matter how much you brag, it would be embarrassing if sales were poor.

In fact, the total sales volume of mobile phones under Xiaomi’s company is not bad, but the overall sales volume of high-end phones accounts for a very low proportion.

In 2020, Xiaomi shipped 1.46 million mobile phones, of which high-end phones accounted for only 1000 million. In 2021, the annual mobile phone sales volume reached 1.9 million units, of which 2400 million were high-end phones, accounting for 12.63% of sales. Compared with 2020, high-end phones have doubled. Judging from the numbers alone, the results are very good.

In fact, the sales performance of high-end mobile phones in 2021 was actually very average, because Huawei was suppressed and forced to give up its high-end market share this year. Under such circumstances, selling only 2400 million units was obviously unqualified.

Apple has taken the lion's share, and other domestic manufacturers can only be regarded as having a sip of the pie. Compared with Huawei, they are still a little bit behind in the high-end market.

Xiaomi's high-end phones don't sell well, mainly because of its lack of brand power. After all, it started out as a 1999 yuan phone. For high-end phones of the same price, consumers either choose Apple or Hahway.

Now Huawei has no stock to sell. Huawei's die-hard users either wait for a new machine or switch to Apple. In any case, Xiaomi phone is not their first priority, which actually makes Xiaomi quite embarrassed.

In addition, the fact that Xiaomi’s high-end mobile phones have dropped in price too quickly and their prices have often plummeted is also an important reason.

For example, the price of last year's Xiaomi 11-Ultra has been falling sharply, from 5999 yuan to more than 3000 yuan, almost halving, and it has been falling since its launch. As a result, many users who bought it early were very dissatisfied and felt that they were being wronged, so many people became the wait-and-see party and did not buy it after waiting for a long time.

Of course, the problem is the heating factor, but Xiaomi’s poor price control is also largely to blame.

Fortunately, there will be no catastrophic overheating problem this time, and the graphene battery provided by Lingjing Technology also further reduces the generation of heat.

In terms of price, Lei Jun is also determined to get it right and not to drop the price like the 11-Ultra did last year.

……

July 7, Lingjing Technology Headquarters.

In the chairman's office, Yun Shu, a beautiful assistant who had just finished reporting on her work, talked about the cooperative manufacturer Xiaomi: "Mr. Lei and Xiaomi are now dominating the hot topics in the technology circle. This morning, Mr. Lei couldn't wait to send a Weibo post announcing the online first-day pre-order volume for Xiaomi 12-Ultra."

Hearing this, Xiao Yu smiled and said with interest: "Oh? It seems to be a big seller. How many online orders were there on the first day?"

Yun Shu immediately replied, "It's not just a big hit, it's selling like hot cakes. Mr. Lei himself revealed it himself, so it can't be false. The number he announced was that the online orders on the first day reached 327 million."

After a pause, Yun Shu added, "I checked it out. The sales of Xiaomi 2020, which Xiaomi launched in 11, exceeded 21 million units after 100 days on the market. It was considered a good result at the time. Now the online orders for 12S-Ultra on the first day reached 327 million units. It is a sure thing that it will be the best-selling product of the year."

Yun Shu smiled and said, "I guess other mobile phone manufacturers must have felt so swollen after seeing Mr. Lei's Weibo post. They must be regretting not being able to be the first to launch the full-screen and long-lasting graphene battery technology. Without these two major technological highlights, the 12S-Ultra would never have sold so well."

Those mobile phone manufacturers who didn't get the first launch are really patting their thighs now, especially when they saw Lei Jun eagerly announcing the first day's online order volume on Weibo. When competitors saw the astonishing order volume, their thighs were swollen.

……

(End of this chapter)