Since we are both reborn, of course I would choose the rich woman!

Chapter 223 Talent (6k subscription required)

One question is, with the ByteDance series rising strongly, why don’t other Internet giants such as Tencent defeat ByteDance and seize the opportunity of the next Internet era?
Don't they want to?

No, they can't.

In fact, ByteDance has been facing pursuit and blockade from various companies since its inception. In the "ByteDance" connotation community, when Toutiao began to become popular, Alibaba launched Dayu, Baidu launched Baijia, and Penguin also launched Penguin.

Between 2017 and 2018, the platforms of these leading digital media were beaten so badly that their brains almost popped out.

Most of the money ByteDance raised was used to compete with these companies, but it is obviously unwise to compete with these companies in terms of money. ByteDance has also faced the crisis of bankruptcy several times.

So when other i-Internet giants were investing heavily in media platforms, ByteDance first tested the video streaming algorithm through built-in videos, and then launched three short video platform software. At that time, ByteDance was actually also betting on the future.

But even so, those big Internet companies did not let ByteDance go.

Penguin then launched several short video software including Weishi, Penguin Short Video, Kandian, etc., and also invested in Kuaishou, which was entering the sinking market at the same time.

Baidu also launched Haokan Video.

Alibaba directly transformed the original Tudou Video Network into a short video platform... I have to say that Alibaba's operations were really messed up.

But even so, ByteDance still survived and quickly rose to prominence relying on short videos, becoming a new Internet giant.

So why did ByteDance still manage to survive in the face of such siege and blockade?
The algorithms tamed by ByteDance’s technology department are one aspect.

On the other hand, it is also because the department walls within large groups are very thick.

In 2010 and 2011, Penguin experienced two challenges. Mr. Zhou and Mr. Lei from the north launched charges against the big devil Penguin one after another. Although both of them ended up failing, this also forced the top management of Penguin to start thinking, thinking about how they became the public enemy of the industry?

Therefore, in 2011, Penguin’s senior management made a strategic adjustment.

This strategic adjustment is the inevitable development path for Penguin to become a giant in the Internet, but it is also the beginning of Penguin’s internal troubles.

In 2012, a brutal internal struggle took place within Penguin that was almost unknown to outsiders but was filled with smoke of gunpowder. In this war, the new and old forces within Penguin had been fighting each other. Even WeChat was able to grow and develop in that internal struggle.

Because WeChat was almost stopped by the veteran leaders at that time.

But the final result of the internal strife ended with the victory of the new force's president faction. At the same time, Penguin quickly transformed into an Internet investment bank and started the road of investing, investing, investing and buying.

Relying on its keen perception of the president party market, Penguin's market value expanded rapidly in the following few years of development, and Penguin's entire staff quickly entered into a wonderful life of counting money just by sitting down every day.

Many executives of Penguin are really like the urban beauties in idol dramas. They live a very comfortable life by sitting in the office every day, drinking coffee, looking at financial statements, buying stocks and investing.

But the business strength of Penguin Group itself is getting worse and worse.

The only way to encircle and suppress Taobao-affiliated e-commerce is to make large investments in JD.com, Pinxixi and Vipshop.

The layout targeting ByteDance can only be carried out through investing in Kuaishou.

Although Penguin's investments have been very successful, this also means that the people who originally wrote code and did business have less and less say within Penguin, and are even marginalized.

By 2018, an article denouncing Penguin's top management will appear on Penguin's internal forum - "Five Questions to Penguin: What Big Company Diseases Are You Feeling Unable to Express?" This article pointed out very sharply that in 2018, making PPTs and writing weekly reports are more important than actual work at Penguin. There are fewer and fewer people who actually do things, and the bragging competitions and reporting to superiors are becoming more and more professional.

The final conclusion is that Penguin as a company is losing its ability to innovate.

Then in 2018, Penguin adjusted its organizational structure again.

Lu Yao recalled the information he had written down while studying abroad in his mind, and combined with the fact that Penguin suddenly created a large amount of public opinion and targeted him, he realized that this wave of operations was not done by Penguin's interactive entertainment group.

In 2015, most of Penguin's business groups were under the control of the President's faction. The newly launched Penguin account was placed under the Internet Media Business Group, which is also under the management scope of the President's faction.

Among all the business groups, only one is still the sphere of influence of the veteran faction, and that is the Interactive Entertainment Business Group which is in charge of the gaming business.

Therefore, this wave can be regarded as a stab in the back by the president's party against the veteran party.

With the savvy of Penguin's executives, even the president's faction would be able to see that there was a problem. However, the president's faction's Internet media business group mainly deals with social information, and having just received such a big project as Penguin, they are bound to make some noise.

Even if this movement may cause harm to the penguins themselves, they don't care as long as it is beneficial to their department.

Looking at the press releases issued by online media, they are extremely positive, while leaving enough room for a reversal of public opinion.

Even if Lu Yao's company was cleared of the charges later, they could still use words of encouragement to smooth things over, such as "correct mistakes if there are any, and encourage yourself if there are none. Keep up the good work and create a beautiful and harmonious workplace together."

This reversal can even bring a wave of traffic to the online media business group.

then.

Only the interactive entertainment group was injured in the world.

At the Nanguangan Online Game Company, Lu Yao found the news and updates online very interesting.

Large companies often do this kind of left-brain thinking, right-brain rebuttal, and finally the top of the head jumps out and says: "Then my question is-"

Under this Arnold-style management model, if no one takes the lead in breaking down departmental walls and mobilizing all forces to make technological breakthroughs, Lu Yao still has a great chance of winning.

When he used "Shoot the Shot" to pry open the door to Xiaomi and ByteDance, he truly stood on the side of the future.

After expressing his feelings, Lu Yao continued to work on PTT and revised the speech to be used in the next press conference.

The communication cycle of Internet event marketing will not exceed three weeks even in the case of a reversal. Therefore, after Yang Junfei and others published false content to accuse the company, Mimi Meng came out to fan the flames, and then Penguin came out to add fuel to the fire, Lu Yao had no more than five days to react.

Five days was too late, so Lu Yao left himself three days.

On the first day after the Penguin incident, Lu Yao asked the company to notify major Internet media platforms, as well as the labor union, chamber of commerce and TV stations in Shangnan, saying that he would hold a press conference on May 7 to explain the incident.

At the same time, the company used its account to make a statement: "The company attaches great importance to the statements made by former employees such as Yang Junfei. We are currently initiating procedures to investigate and collect evidence. We will definitely give everyone a fair and just statement at the press conference on May 7."

This matter is still very easy to investigate.

But Yang Junfei was obviously prepared for the response. After Guang'an Online Game Company issued the announcement, Yang Shuping's video was circulated on the Internet again.

Yang Shuping appeared in front of the camera again, and said with tears in her eyes that the company had already colluded with the new employees in order to squeeze out the old employees. They would definitely let the company's employees accuse them of telling lies.

As he spoke, he took out the contract signed between Guangan Network and them. The contract did state that the company would set aside a portion of its annual profits as a year-end bonus.

The huge proportion makes many workers amazed and speechless.

This is the end.

Suspicion established.

In the early stages, the unscrupulous capitalists use high-return contracts to deceive the creativity of the workforce, making them willingly work like slaves. Once they become successful, they kick the old employees out and monopolize the rich fruits.

The natural opposition between unscrupulous bosses and workers resonates strongly among workers on the Internet.

"Damn it, I only knew that Lu Yao was a gigolo, but I didn't expect that he was so ruthless."

"He's already a gigolo, so it's not just his dirty hands."

"Is this what a Phoenix Man is? I feel sorry for the sisters who feed him like a gigolo. Be careful that they will be exploited by Lu Yao in the future~"

The migrant workers who strongly resonated with Yang Shuping and others even began to attack Lu Yao's base.

Seeing the almost one-sided public opinion on the Internet, Lu Yao himself was shocked. Although many netizens criticized him in the past, he still had some fans who would confront those who criticized him.

For example, the guys from the Retarded Bar.

But this time...

Even the old guys in the mentally retarded bar were silent.

As for the group of funny people among Lu Yao's fans, Brother Abstract let himself go even more. All kinds of Lu Yao's expressions and words he said in the past were distorted by them and used to make fun of Lu Yao.

Even the Gugu and Gaga people he followed cursed him and then unfollowed him.

In just one day, Lu Yao lost over 100,000 followers on Weibo.

The hashtag #GuanganLayoffs# on Weibo once ranked among the top five hot searches, and the previous stalemate under Mimi Meng's article was now drowned out by one-sided abuse.

Of course, there are people on the Internet who speak up for Lu Yao.

But amid the overwhelming hate speech, those speeches that encourage people to have reasonable theories seem too insignificant.

The Internet is like this. Everyone only wants to see what they want to see and say what they want to say. Every time something big breaks out on the Internet, a large group of people jump out to accuse and abuse, and engage in online violence and bullying to their heart's content.

After the events were reversed, this group of people simply pretended to be dead.

Apologize?

Don't even think about it.

If they are really being pursued and attacked, these trolls will say innocently and aggrievedly: "I was also deceived, I am also a victim, okay! Why are you pursuing me?"

After every group cyber bullying, the bullied people always feel particularly confused.

Because the bullied cannot even see who is bullying them, because the group of people who bully them are not only large in number, but most importantly, they are standing in the light.

Therefore, every time Lu Yao creates public opinion, he has no psychological burden. Every time he creates public opinion, he treats this group of blindly obedient netizens as dogs. After using their traffic to make profits for himself, Lu Yao can even sleep as sweetly as his fellow countrymen at night.

As for the overwhelming abuse, unfollowing, and even the decline in the performance of "Shoot a Shot"...

These are just some minor hardships.

Lu Yao worked until very late to revise the PPT and speech for the press conference the day after tomorrow. After the revisions, he still had to recite, rehearse and prepare the venue within a limited time.

So he was busy at the company until very late.

However, when I passed by the "Shoot a Shot" project team after work, I found that Chen Lizheng and many people in the team were flipping through the video frame by frame, trying to find evidence that Yang Shuping and others were lying.

Lu Yao walked over and said lightly: "You are so serious, but don't forget your job besides this matter."

Seeing Lu Yao coming over, everyone else in the project team quietly stepped aside. Chen Li, who had been staring at the video with bloodshot eyes, withdrew his gaze from the screen, then sighed and said, "I have been looking for the company's surveillance video since the incident, but I can't hear a clear conversation in the video."

Although the company has surveillance, surveillance in regular situations cannot record conversations.

But the images alone are not enough to find evidence to overthrow Yang Shuping and Yang Junfei. In fact, in some images, Yang Shuping and others seem to be the ones being bullied.

Chen Li's masseter muscles bulged: "They had planned this long ago."

Lu Yao looked at the surveillance footage and smiled: "He's quite meticulous in his work, not stupid at all."

Chen Li didn't understand. He turned his head and looked at Lu Yao: "Boss Lu, you are not in a hurry at all? They are now turning the tables. The public opinion on the Internet is very unfavorable to us."

Hearing this, Lu Yao laughed and said, "Okay, if Yang Junfei and the others had been on guard against the company's surveillance, you wouldn't be able to find anything valuable here. Finish your work early and go back to rest."

Chen Li’s business ability is indeed very strong, but he lacks a little in intrigue and deception.

Many times, the strategy that determines victory or defeat is not within the game, but outside the game. Even from the very beginning, the basic situation has been determined by both parties involved in the game.

From the moment Yang Junfei developed disloyalty, he had already been abandoned by both sides.

Even the Penguin Online Media Group, which joined later, never intended to help them. Its only purpose was to gain traffic by stepping on them.

Chen Li scratched his head: "Then..."

Lu Yao patted his shoulder and said, "Okay, just watch me perform my talent show next."

After saying that, Lu Yao took his computer and left.

……

The next day, Lu Yao came to the press conference to check the on-site arrangements and began rehearsing on site.

Although it was called a press conference this time, Lv Yao arranged it like a tech product launch event. A large LED screen occupied the entire background of the podium, and the LED screen was surrounded by simple and restrained light sources. The overall atmosphere of the scene seemed profound and technological, yet also restrained and high-end.

Lu Yao’s speech PPT also fits this atmosphere. Its main purpose is to convey to the outside world the feeling that they are an Internet technology innovation company.

Even though Lu Yao is currently only working on mobile games.

After spending a whole day at the press conference and rehearsing thoroughly, Lu Yao went back to prepare.

May 7, noon.

Lu Yao and Wang Shu went to a suit shop to pick up clothes. In order to match the atmosphere of the press conference, Lu Yao chose a more low-key and peaceful outfit, a dark gray-blue suit with a notch lapel, and a black T-shirt underneath.

Paired with a pair of standard suit pants, even the hairstyle is a relatively standard slightly slicked back hair.

In order to create a people-friendly image, Lu Yao didn't even wear a watch.

The overall outfit looks very plain.

After finishing his outfit, Wang Shu walked back a few steps in the suit customization shop, tilted his head to look at Lu Yao, and smiled: "You do look a lot more mature and stable."

Lu Yao also looked at himself in the mirror. Although he had become more mature and stable, the sharpness brought by his youth still made him look high-spirited and not humble and sincere enough. So Lu Yao tried hard to adjust his micro-expressions in front of the mirror.

The slightly nervous and anxious look, the unconscious pursing of lips, and the change of tone when speaking...

Gradually, the youthful edge of Lu Yao was overshadowed by the experience he had accumulated from studying abroad, and a slightly shy, humble, and sincere man appeared in front of Wang Shu.

Wang Shu, who witnessed all these changes, was extremely surprised.

This……

How is this done!

She had watched Mr. Jin Shijie's non-proprietary performances on the Internet, and the changes in emotions, micro-expressions and even inner states were breathtaking.

But I didn’t expect that such a young Lu Yao could have such good acting skills?

Wang Shu was surprised and asked, "How did you do that?"

Lu Yao exhaled and said, "Life is always the best teacher."

Wang Shu was stunned and speechless.

People who are good at acting in real life are very scary because you don’t know which of their faces is real.

Seeing the change in Wang Shu's expression, Lu Yao went over and hugged Wang Shu's waist, saying with a smile: "I didn't lie to you. I can't get rich if I lie to you."

Wang Shu smiled speechlessly, but she still smiled cheerfully and said, "Then I believe it."

This is indeed more convincing than swearing to God.

The press conference was scheduled for 7 p.m., and the invited media friends, as well as business friends from Shangnan and other places, entered the venue before 6:30 p.m., and then everyone got to know each other and exchanged information at the venue.

Lu Yao was preparing backstage.

Inside the venue, the invited media friends were all very curious. Is this a press conference?
Why does this look like the launch event of Apple’s new product?
At seven o'clock, the lights on the podium came on. Lu Yao, dressed simply, with a humble and sincere expression and a micro-microphone, walked slowly onto the stage. He said, "Good evening, everyone. Welcome to tonight's press conference. Welcome everyone."

As he said this, he bowed to all the audience members.

Afterwards, the audience at the scene applauded under the leadership of Lu Yao.

When the applause died down, Lu Yao said on the stage: "Recently, our Nanguangan online game company has been very popular online because we fired some employees. According to these employees, our company fired them in order to save their year-end bonuses."

"But within our company, we received internal emails and conducted internal investigations because these former company contributors began to take credit for themselves and even bully new employees who joined the company later."

As Lu Yao said this, reporters at the scene pointed their cameras at Lu Yao and zoomed in, allowing Lu Yao's face to appear clearly on the live broadcast screen.

After hearing what Lu Yao said, various comments floated out from the live broadcast platform that had already been preheated:
"I knew he was trying to quibble!"

"He looks like a decent person, but his heart is actually black."

"This kind of capitalist will only tell the truth right before he is hanged."

But there are also many female netizens who said below the barrage:
"I was too hasty. I just believed the one-sided words of those former employees. Now I think it's worthwhile to listen to what Mr. Lu has to say."

"Yes, yes, I think he is right."

I have to say that good-looking people are indeed favored in this world.

Why do so many men and women get deceived by good-looking people?

Because it is only easy to cheat people if you are good-looking. If an ugly person cheats you, most people won’t believe it.

Lu Yao ignored the support and opposition on the Internet. He stood on the stage and continued to talk freely: "Everyone in our company can come out and speak for themselves to prove what I said above, but because they are employees of our company, you may not believe their words."

“Even our ‘Shoot a Shot’ project team members stared at the surveillance footage for a long time but couldn’t find any decisive evidence. This made our company very depressed for a while.”

When Lu Yao said these words, his tone was relaxed and his expression was humorous but a little helpless, so much so that many of the journalists and business friends who were invited to the scene laughed along.

Faced with such serious accusations from former employees, and the impact of this public opinion storm on the company's image and performance, Lu Yao was still so relaxed... If this were a listed company, the market value that evaporated in this day alone would be enough to make people jump up and down.

Even if Lu Yao's company is not listed, if the problem is not resolved properly it will easily affect the attitude of their investors and partners towards the company.

In this relaxed and even somewhat confusing atmosphere, Lu Yao changed the subject and said, "But fortunately, we noticed a long time ago that something was wrong with the company's culture, and held a meeting hoping that each department could rectify the culture. This is also recorded in the company's meeting minutes."

“But I don’t put all my hopes on self-correction within the company.”

As he spoke, Lu Yao raised his hand and pressed lightly on the remote control in his hand, and several neatly arranged documents suddenly appeared on the large screen behind him.

Standing in front of the document on the big screen, Lu Yao said, "After discovering the company's problems, I wanted to find the underlying reasons why the company's culture had become arrogant. After investigation, I found that there were many headhunting companies outside that were poaching our company's talents."

"Among the people who have contact with external headhunters, Yang Junfei, Sun Jun, Li Jianguo, Yang Shuping and other technical backbones of the company have the most frequent contact with them."

Lu Yao just finished speaking.

Many netizens who were watching the live broadcast were still a little confused.

But Yang Shuping and Yang Junfei, who were also watching the live broadcast, turned pale instantly!

So, Mr. Lu already knew that there were headhunters contacting them? But Mr. Lu just let them swell up and become arrogant, causing so many problems in the company. Then, when they messed up the company and the performance declined, he had a reason to fire them?

Thinking more darkly, could it be that the group of headhunters who came to contact them were also sent by President Lu?
So insidious! !

How could this Lu Yao be so sinister! !
Yang Junfei stared at the live broadcast screen with his eyes wide open, wishing he could bite his teeth off.

He only realized now that they had been plotted against by this grandson!

At the press conference, Lu Yao, who felt that the written documents he produced were not important enough, pressed the controller in his hand again, and the video interviews with the headhunters began to play on the big screen.

The identities of these headhunters were censored, but their phones still contained chat records of their conversations with Yang Junfei and others after they left. From the content of their chats, anyone with a little bit of common sense could know the ins and outs of the matter.

When Yang Junfei and the others saw this, their faces turned pale and they slumped down in their chairs.

What awaits them next will be prosecution and prosecution in Nanguang'an, which means that they will have to hold a stable job like their former colleagues who sold intelligence last year.

Yang Junfei and his friends felt like the sky was falling.

But for Lu Yao, dealing with Yang Junfei and the others was just a matter of convenience. Even the press conference tonight was not to clarify this matter, but to build momentum for another matter.

Clarifying the cause of this online public opinion and restoring the reputation of Shangnan Guangan Online Game Company is only the first step.

Next.

Lu Yao will use the traffic gathered by this press conference——

Charge the penguins!
(End of this chapter)