Since we are both reborn, of course I would choose the rich woman!

Chapter 222 Department Wall Strength (6k Order Request)

When Lu Yao saw the author of this public account, he suddenly felt his scalp tingling.

Mimi Meng?

Is that Mimi Meng?
Not quite sure, Lu Yao clicked on this official account to check its specific information.

The article "Workplace Bitch: If you are weak, you deserve to die. If you want to cry, go back to your hometown and cry!" published on this public account is the first article of this public account. There is not much information to be seen, but combined with the writing style, it can be seen that this person is indeed Mi Meng.

For Lu Yao, who is engaged in communication marketing, Mimi Meng is a person who must be familiar with and interpreted.

To some extent, she herself is also a symbol of an era on the Internet and a milestone in the development of the Internet.

The Internet began when China was connected to the world's Internet. The period before the millennium was a barbaric era. Although there were people who made their fortunes by relying on the Internet, those people were the ones who truly stood at the forefront of the trend, and there was nothing much to say about them.

It was not until 2010 that the domestic Internet war began.

BAT is the three major players in the competition, and Internet platforms in other sub-sectors are competing with each other in one life-and-death battle after another.

The culmination of these battles was the initial "Didi War" and the later "3Q War".

Ten years later, the Internet landscape had basically taken shape. Even Xiaomi, which was looked down upon in the early days, had a very high starting point. Mr. Lei, who looked rustic and spoke with an Ezhou accent in the early days, was not penniless when he founded Xiaomi.

He was already a successful person. Even after leaving Kingsoft, he was still the manager of Shunwei Capital, controlling a fund worth tens of billions of dollars.

Therefore, the changes in the Internet 10 years later are more reflected in individual users. This period is called the "self-media" period. When the Internet also enters the self-media period, it means that the Internet has entered the "post-Internet era."

This era is divided into "text media" and "short video media".

The year 2015 is a rather special period.

Because the country's basic network communications had been fully rolled out during this period, the entry of Xiaomi caused the domestic copycat mobile phones to die instantly, ushering in an era where everyone had genuine mobile phones. The substantial increase in the number of genuine mobile phone users also continued to open up new territory for the post-Internet era.

Therefore, during this period, printed media will still be popular.

But the soil that nurtures short videos is already rich in nutrients, waiting for the trendsetters of the times to come and pave the way.

It was under such circumstances that Mi Meng suddenly emerged in 2015. With an article titled "To the Bitch: Why Should I Help You?!", she resonated with the public with her attitude of "fighting against society". The number of readers of the article quickly exceeded 300 million, and her fans soared by 20.

Afterwards, the former editor-in-chief of Southern Metropolis Daily embarked on an almost unstoppable journey of harvesting profits on the Internet.

In 2016, the number of followers of Mimi Meng’s official account exceeded 600 million, and the price of headline advertising reached 50 yuan, making it the “most expensive self-media”.

Afterwards, Mimi Meng's team established a strict content production industrial process, starting with interns collecting 100 stories, screening the most conflicting cases and refining extreme viewpoints, and then testing titles... This process later became a template for the Internet and also attracted a considerable number of public account companies.

By 2017, Mimi Meng's public account had over 1400 million followers, with an average of one million readers per article, headline advertising prices rising to 80, and annual revenue exceeding million yuan.

At the same time, during this period, Douyin became the new favorite of the urban middle class because of its trendy and interesting gameplay, and formed a confrontation with companies such as Penguin and Kuaishou that were opening up the sinking market.

This incident caused a major change in the Internet landscape from 2105 to 2018.

The changes during this period are so representative of the times that they are a historical model that every marketer will repeatedly take out to savor and ponder.

So Lu Yao clearly remembers that Mimi Meng’s first article on the official account was not published until September of this year, and the popular article "To the Bitch" was not published until November at the end of the year.

Why did Mimi Meng suddenly jump out now?
Obviously, my track has nothing to do with the former editor-in-chief of Southern Metropolis Daily...

From a businessman's perspective, Lu Yao admires Mi Meng very much, but this does not prevent Lu Yao from hating Mi Meng very much. As for what she writes, in Lu Yao's opinion, it is even more of a cancer.

She is a pure businessman. She sells her carefully woven emotional products to most people, especially women, through text, and then attracts traffic to make money for her.

She doesn't care what kind of social changes her writing will bring about.

She is simply a born capitalist.

Even around 2018, Mimi Meng became a benchmark for men to judge a woman. Any woman who looks at or believes in Mimi Meng should stay away from her as soon as possible.

This is exactly the same as the later "Fu-Yang Law".

So when Lu Yao saw that Mimi Meng actually published an article on the official account to take advantage of his popularity, Lu Yao's mood was still difficult to judge. The expression on his face when he got up in the middle of the night was similar to that of the uncle in blue on the subway.

In this article written by Mimi Meng, the author did not criticize Lu Yao's Guang'an Network Company from the perspective of Yang Shuping and Yang Junfei. Instead, she criticized Yang Shuping and others who pretended to be bullied in the workplace from the perspective of the jungle law of the workplace.

It is said that the workplace is not a family and there is no warmth or affection.

If you are eliminated, it only means you are weak.

This kind of violent rhetoric that is against the public, common sense and humanity soon aroused the disgust of a considerable number of workers with a sheep-like personality. They began to forward the article to their own circle of friends and then criticized it.

As more and more Sheep-type workers began to speak out, another group of Wolf-type middle-level workers strongly agreed with Mimi Meng's article, and then these two groups of people started to quarrel in the comment section of Mimi Meng's official account article.

Fighting has always been a powerful tool for the rapid spread of information on the Internet. If nothing unexpected happens, this article will soon go viral.

After Lu Yao figured out the causes and consequences and the whole story of this public account article, he couldn't help but feel emotional.

It has to be said that some people are born to belong to the Internet and this era.

Mimi Meng is the former chief editor of Southern Metropolis Daily. She resigned in 2014 and joined the online drama industry. Although she failed due to the constraints of the times, she quickly rose strongly in 2015.

By 2024, she started working on a web drama again, and the results were surprisingly good.

Now, Mimi Meng has started her public account journey four months in advance, and even her almost legendary public account media journey half a year in advance...and the opportunity to start her media journey was actually Lv Yao who returned from studying abroad in the future.

It was late at night and everything was quiet.

Lu Yao looked into the distance through the bedroom window, and a huge roar of fate rose in his heart, echoing in the void.

Under this strange feeling, Lu Yao got goose bumps all over his body, and even began to vaguely feel that the whole world was a huge butterfly effect, so that the whole world was gradually becoming unreal.

In this silence, Wang Shu, who was originally asleep, woke up.

She raised her hand and touched the bedside but found nothing. Then she looked around and found Lu Yao sitting by the bed. The cold moonlight of the late night was shining on his body. The hazy moonlight seemed to cast a layer of unreal light on Lu Yao.

At first glance, it's really beautiful.

So Wang Shu turned over and quietly admired Lu Yao in this state.

But within two minutes, Wang Shu was infected by the coldness and unreality of Lu Yao. She felt a huge sense of emptiness from Lu Yao.

It was as if what existed before her eyes was just a beautiful empty shell in the atmosphere, and the real Lu Yao had already disappeared in that shell.

Wang Shu suddenly felt a sharp pain in his heart as if it was stabbed by a knife.

So she immediately stood up and went over, hugging Lu Yao's shoulders like a gentle shawl.

The arm, still warm from the quilt, suddenly hugged Lu Yao, breaking the messy thoughts in Lu Yao's mind.

After coming back to his senses, Lu Yao couldn't help but smile.

People are like this sometimes. It is easy for them to fall into a kind of nothingness at certain moments. They fantasize about the changes in their loved ones after their death, and what would happen if they did not exist in this world at all.

But there is always something that can pull you out of that emptiness.

Therefore, people must cherish your bad habits, accept them calmly and enjoy them, because they may be the main reason why you love life, and you can even endure many other sufferings for this.

The people around you who love you are also your anchor to the normal world.

How could all this be false?

Lu Yao raised his hand and held Sister Wang's arm, feeling the delicacy and warmth of Sister Wang's arm, he couldn't help but let out a long breath.

Wang Shu asked, "What are you thinking about here?"

Lu Yao tilted his head and smiled and said truthfully: "I was wondering what if I am not real and all this is fake?"

After hearing this, Sister Wang suddenly laughed. She didn't expect that Lu Yao, who usually looked so mature and steady, would have such a strange idea. So Wang Shu lowered her head and buried it in Lu Yao's neck, then gently bit the skin on Lu Yao's neck.

"hiss--"

Lu Yao suddenly got goose bumps all over his body.

The slight pain and Sister Wang's breath instantly activated Lu Yao's nerves. Then he turned around suddenly, pulled Wang Shu into his arms, and said with a fierce look in his eyes: "There is another way to test whether this world is real."

Wang Shu was stunned: "Ah?"

(685 words are omitted here.)

……

The next morning, Lu Yao came to the company in high spirits.

But this time he did not go to the game company upstairs, but came to the Internet marketing department downstairs.

Although the first year of the post-Internet era has not yet begun, Lu Yao has already experienced the convenience and benefits brought by the water army and marketing accounts. Although this force is not visible, in the future Internet competition, the water army and marketing accounts are an indispensable part.

Mr. Lei has "Shunxi Interactive Entertainment" as his elite Internet navy, and Ju Factory also has "Jiujie Legal Affairs" to protect itself.

Although Lu Yao initially planned to make a living as a future anchor on the Internet, as he continued to develop, he found that the greatest value of Internet celebrities lies in the fact that their voices can be heard by more people.

Last night, he had already distributed the work tasks and asked the company's marketing accounts and internet trolls on duty to start distributing and spreading Mimi Meng's article on the official account.

With the full support of some of Lv Yao's water army, Mi Meng's public account article quickly broke the circle. Weibo, public accounts, major forums, and even Byte series platforms all reposted "Mi Meng's" article. With the various reversals of the water army under Lv Yao's command, the emotions of netizens were successfully mobilized.

The Yang-style workers not only hate Mi Meng’s articles, but also begin to hate Guang’an Network, which Mi Meng supports.

"The reason why humans are humans is because they are more civilized."

"Bullying at work! This gaming company is just as disgusting as my current company. Can these companies just explode?"

"There is not only all kinds of bullying in the workplace, but also all kinds of unspoken rules! I want to call for women's safety here!"

The wolf workers were sneering below:

“Cold Fact: Humans are the animal that has killed the most humans to date.”

"What you call human civilization is nothing more than a gorgeous robe covering the cruel competition, the purpose of which is to better eliminate herbivorous animals like you."

"What's wrong with unspoken rules? Women can be subject to unspoken rules, and men can be subject to unspoken rules too. Let me tell you another truth - this world never looks at gender, only at strength."

The wolf group and the sheep group were arguing fiercely on major platforms on the Internet, and Guang'an Network, one of the parties involved, was also hit by a lot of public opinion. Many netizens who hated the game spontaneously downloaded it and began to give it bad reviews.

Even some old players were affected by this incident and went online to accuse "Shelegeshe" and Guangan Online Game Company.

But at the same time, this discussion beyond the circle has once again exposed the game "Shoot It" and the wolf-type people, who were unhappy or even disgusted by the stupid and naive remarks of the sheep-type people, began to confront the sheep-type people.

They downloaded the game to get good reviews, and then played it twice -

Hey!
This game is quite interesting.

The slightly dark and absurd style of Don't Starve, combined with the "tomb-grabbing gameplay", is very much in line with the preferences of this group of wolf-like people.

But the proportion of wolf-type people in society is always small, so the rate of negative reviews of the game is still rising.

Lu Yao was not at all panicked when he saw the game reviews and ratings continued to decline. Instead, he felt the demographics of the University of Tokyo were very interesting.

Even those who seem to be more passive in the society of the University of Tokyo have very formidable action ability. In future major Internet events, netizens will vote with their feet and beat those Internet celebrities who stand on the opposite side of the majority of people so badly that they can’t even recognize them.

The wolf-type netizens are even more ruthless.

Human box opening and real offline cases are not uncommon.

Therefore, the wolf type often thinks that the sheep type is too timid and submissive.

But it was not until later that TikTok was banned on the other side of the ocean and a large number of Tik Tok refugees poured into Xiaohongshu. After everyone checked the accounts, they found out that - wow, the sheep people on the other side of the ocean were even more sheep-like than the people of Dongda had imagined. Even the sheep people of Dongda felt that they were too sheep-like.

Why do some foreigners chop and pile up firewood all the time? Because it is too cold in winter and they cannot afford the energy bills, so they have no choice but to chop and store firewood for the winter.

Why do foreigners have to work two jobs? Because the salary from one job is really not enough to support themselves.

After comparing the two sides, we found that the lives of people at the bottom of society are very miserable.

It’s hard to imagine that, with everyone playing PUBG, the white people on the other side of the ocean can endure to this extent.

Seeing everyone's strong martial virtues in the comment section of the game download, Lu Yao felt relieved.

But the public opinion caused by this time made Chen Li anxious and jump up and down. When he found Lu Yao, Lu Yao discovered that in just half a day, Chen Li was so anxious that several blisters appeared at the corners of his mouth.

Chen Li said anxiously, "Boss Lu! Yang Junfei and his men are slandering us. We must actively respond to them, or something terrible will happen."

Lu Yao comforted him, "I know, but don't worry about it. Let the bullet fly for a while."

Still flying?

Isn’t our Mr. Lu afraid of messing up?

Lu Yao sent Chen Li a WeChat business card: "This is a good spa, go there to relieve your internal heat. Look at the big blisters on your mouth."

Chen Li: "..."

He couldn't understand why Lu Yao looked so happy. Shouldn't he be a little anxious at this time?
Of course Lu Yao was happy. It was normal that Yang Junfei and his friends’ bait was too small and they couldn’t catch the huge penguin underwater.

But now, after Mimi Meng’s spread and the fermentation of Lu Yao’s internet trolls and marketing accounts, netizens’ emotions have been thoroughly aroused, and topics that are too “workplace-related” have become a hot topic of discussion across the entire network.

More and more victims are coming forward to voice their grievances.

At the same time, more and more wolf-type people, who are successful middle-class people, rising entrants to the workplace, or those in the gray industry... they also began to take this opportunity to pull down and criticize others crazily in order to gain a sense of superiority.

There are real wolf-type people here, and there are also people who are just joining in for fun, abstract brother.

But no matter what, when this matter becomes hot enough, it means that the temptation of this matter has also become great enough.

At the same time, over in the south.

Zeng Lun saw that the public opinion on the Internet was becoming more and more intense. The reputation of Shangnan Guangan began to plummet in this public opinion storm and was disliked by more and more people in the workplace.

The basic base of the game "Shoot It"... is exactly the newcomers to the workplace who have just entered the society.

This means that if "Shelegeshe" fails to respond properly, this storm is likely to overturn Shangnan Guang'an.

But Zeng Lun knew what was going on with this incident. Yang Junfei and his gang were confusing right and wrong and calling a horse a zebra. Shangnan Guangan must have a way to deal with it, so the best strategy now is to completely destroy Shangnan. When this matter becomes a foregone conclusion, it will be useless even if Shangnan tries to overturn the verdict.

So Zeng Lun was a little anxious.

But after chatting with Mr. Ren several times and receiving advice from his family, Zeng Lun's thinking has undergone a huge change during this period, and he began to think from multiple perspectives.

Is Shangnan Guangan also behind this incident? Is their real purpose to make this incident bigger? And then gain huge attention by reversing it?
Looking back at the rise of Mr. Lu from Shangnan, Zeng Lun felt that this possibility was very high.

and so.

That night, Zeng Lun visited Mr. Ren again and told him his thoughts. Mr. Ren was very pleased and said, "You have grown a lot."

Zeng Lun gradually transformed from a "young man in the workplace with a little background" to a qualified professional.

This method of providing timely feedback of one's own growth to Mr. Ren has invisibly further strengthened the relationship between Zeng Lun and Mr. Ren.

So after Zeng Lun visited President Ren, he went back happily.

But the next day, Zeng Lun had just finished packing and had not yet gone out to work when he suddenly received a message from the group that Mimi Meng's article was suddenly widely quoted by the "Internet Media Business Group" and was widely promoted on multiple platforms such as Penguin News, Penguin Video, and Penguin.com.

At the same time, "Penguin", which has not yet been launched but also belongs to the Internet Media Group, has also been speaking crazily on Penguin and major social media platforms, expressing its intention to continue paying attention to and following up on this matter.

Zhao Qiang, vice president of the Internet Media Business Group, general manager of the content platform department of the Internet Media Business Group, and also the person in charge of the project that has not yet been launched on Penguin, also posted questions on his personal media account, publicly questioning Shangnan's Guangan Network.

He also expressed that he would do his utmost to contribute to the friendly and harmonious development of the workplace.

Zeng Lun was stunned when he saw this message in the group.

What the hell is going on?

Isn't this like handing a knife to someone even if it means you're not doing it right?

Is this reasonable?

Why would the Internet Media Group be so blatant in getting involved in a pit that even he could see was problematic?
When Zeng Lun saw the message, he didn't even have time to eat breakfast. He drove directly to the Penguin Park and then waited outside the office of Mr. Ren, the CEO of the Interactive Entertainment Group.

After waiting for about half an hour, Mr. Ren came to the office with a gloomy face. He was obviously stunned when he saw Zeng Lun here, but he quickly comforted him: "I have to be busy for a while, let's have coffee together at noon."

After saying this, Mr. Ren let Zeng Lun go back.

After finally making it to noon, Zeng Lun asked Mr. Ren about his doubts as soon as he saw him.

President Ren pinched his brows and sighed, "As the group has grown to this day, there are actually many factions within it. The president faction, the veteran faction, the new wireless faction... People from these different factions are divided into different departments, forming a complex network of interests between them."

"Penguin Account is a project urgently ordered by the President's Office. As an online media business group that relies on traffic for its survival, we must accumulate first-mover advantages with Penguin Account, which has not yet been launched."

Mr. Ren tapped his fingers on the armrest of his chair without any rhythm. “Their deeper purpose this time is to take the opportunity to discredit ByteDance’s products. Even if they fail to do so, they will not suffer any loss as they are standing on the moral high ground.”

After all, what Zhao Qiang said and the relevant press releases were very pertinent, leaving enough room for maneuver.

Zeng Lun scratched his head: "But if..."

Mr. Ren interrupted, “There is no if. This is a decision from above. We must work hard to overcome difficulties.”

Although he said so, the worry on Mr. Ren's face did not disappear.

Ever since the president took over the overall power within Penguin, it has gradually shifted its focus from its previous Internet business and started to develop towards investment banking.

In comparison, the gaming business has become less important.

So, will he fight for it this time, or will he follow the president's lead?
As for external competition?

This is no longer Mr. Ren’s main consideration.

On the other hand, Lu Yao couldn't help but smile when he saw that the content on multiple platforms such as Penguin News and Penguin.com were all taking advantage of the hot topic, and even the public accounts on WeChat were secretly fueling the traffic.

This was one of the chances of winning he had mentioned.

There are extremely serious departmental walls within Penguin!

(End of this chapter)