Since we are both reborn, of course I would choose the rich woman!

Chapter 214 A Woman with Personality
After the Brilliant Night of Shangnan, out of curiosity about Lv Yao himself, many netizens downloaded the game "She Le Ge She" after learning about Lv Yao's deeds.

What is a pan-netizen?

They are the people who have mobile phones but do not go online very often and are on the fringe of the Internet.

Around 2015, the total number of Internet users in China was only about million, of which less than million were active in Internet communities such as Weibo, forums, public accounts, Neihan Duanzi, and Toutiao.

Among them, there are only a little over 200 million people who use mobile networks to play games.

The number of digital nomads who rely on the Internet for their living, including e-commerce practitioners, various anchors, and internet celebrities, is less than 70 million.

That is to say, in 2015, although many people had smartphones and Xiaomi’s shipments reached million units, there were actually not many people who made extensive use of the Internet.

After all, in this matter, "Internet celebrity" is still a derogatory and stigmatized term, and Internet-related practitioners are also seen as not doing their job properly. In the sinking markets in the vast areas, many people still regard surfing the Internet as a scourge.

So although the game "Shoot" currently has nearly 60 million registered users, the number of daily active users also remains at around 10 million.

But this is not the limit of the game "Shoot a Shot".

Because there is still a considerable amount of market stock available for development.

This is the beauty of the early Internet ecosystem.

Even a game with a low upper limit like "Shoot It" can achieve good results with its advanced gameplay in the face of a huge existing market.

MiHoYo, which also rose during this period, also benefited from the Internet's existing market.

This benefit will become more generous as the existing market expands further in the future.

After 2020, the number of smartphones in China will exceed one billion, the number of people using mobile networks and devices to play games will increase to million, and the daily active users of mobile games will reach up to million.

In other words, there are still 400 million mobile users to be shared in the future, and there is still room for ten times growth in daily active users.

The profit margin has an upper limit of more than 300 times.

These are treasures that can be continuously mined.

After Lv Yao's annual meeting marketing went viral, the number of newly registered users of "She Le Ge She" increased by nearly two million overnight, and this growth rate is likely to continue to increase during the Chinese New Year.

After all, there weren’t many fun and playable games on the mobile game market in 2015. Even if Penguin copied out "Legend of Brave" as a competing product, the styles of the two were quite different, and the newly added registered users were all because of Lu Yao’s game downloads.

In addition, everyone has nothing to do at home during the Chinese New Year, so the various data of "She Le Ge She" are rising rapidly during the Chinese New Year.

However, during the Chinese New Year, the data of Penguin's "Legend of the Brave" were also very good. The game style that Penguin copied was originally more cartoon-like and cute, which is quite suitable for the group of elementary school students.

Therefore, during the Spring Festival, many primary and secondary school students would use their parents' mobile phones to play, which resulted in the number of new user registrations for "Legend of Brave" before the Spring Festival being several times that of "Shoot the Stars".

It’s just that the new users of “Legend of Brave” are holiday-related, and these new users will become dead data after school starts.

But this is enough for "Legend of the Brave" to have a good year next year.

The competitive atmosphere in the mobile game market was distorted by the rivalry between Lu Yao and Penguin. Faced with a series of games on the market that are of the same type but with slightly different styles, major game manufacturers are summarizing the reasons for the success of these two games, and then want to copy a similar game after the new year.

In this wave, Chen Yu, the president of Guangliang Studio, couldn't help but have some thoughts in his mind after seeing that "Legend of the Brave" was so popular.

The MOBA mobile game "King of Glory" he presided over has reached the late stage of development, and various tests after the new year have been arranged. Even the time for the open beta test has been scheduled for the summer vacation of 2015.

Now that he sees that "League of Legends" is so popular, even if it is a MOBA mobile game targeting "League of Legends", he also wants to attract some traffic from "League of Legends".

That’s right, under Penguin’s strategy of raising insects, he would copy it even for his own company.

Although they are from the same company, they are more fierce competitors than those outside.

After Chen Yu had this idea in his mind, he immediately wrote it down in his personal work log.

Penguin's holiday schedule is different from that of Shangnan's Guang'an Online Games. Guang'an has a holiday right after the annual meeting and does not return to work until the seventh day of the Lunar New Year, a total of eleven days of holiday.

But penguins are different.

Although different studios in the park held their annual meetings yesterday, February 2, they have to wait until February 14 to take a holiday, which is two days longer than the stipulated annual leave. Many small companies only take a holiday on New Year's Eve.

So when Shangnan completed two waves of annual meeting marketing and caused a sensation on the Internet, the Penguin Park was still working hard.

Because of the competition, many of Shangnan Lu Yao's developments were presented in detail to the Penguin Interactive Entertainment Group.

The lavish cash giveaways at Shangnan, Guangan Network's alleged annual health-care event, and even the "Shangnan Brilliant Night" that had nothing to do with the Interactive Entertainment Group's business, have all made many technical backbones in the game development studios under the Interactive Entertainment Group uneasy.

They are really very excited.

We all make games, so why are they so excited over there? Why do everyone at the annual meeting look so full of hope?
But what about them?

Endless meetings, endless reports to write, endless case analyses, and endless overtime work... Although it sounds prestigious to work in a big company like Penguin, the hardships of working in a big company are really hard.

Especially the "Legend of the Brave" project team. Although their project team boss does care about them, the people on Nan Guang'an do more than just care about them.
That's real money.

What is the most terrible thing?
There is a long-standing job posting for high-paying positions at Nanguang'an.

Especially after the Shangnan Brilliant Night, Lu Yao’s remarks on the stage about “going against life” not only touched the hearts of countless grassroots workers, but also touched many employees of Penguin’s game studio.

Their favorable impression towards Lu Yao increased sharply.

How can we fight this battle when our soldiers actually have a crush on the enemy commander?
As the person in charge of the "Legend of the Brave" project team, Zeng Lun has been having a headache recently. Whenever he hears the word "Shangnan", he gets a headache and is almost suffering from a stress disorder.

And today.

Zeng Lun’s circle of friends and even his colleagues’ circle were flooded with news about Lu Yao’s operation at Shangnan.

A marketing buddy in his circle of friends learned to share his experience in other people’s circle of friends, and used Lv Yao’s annual meeting to come up with a sharing copy - "Why can this gigolo succeed?"

There are also people who make games and make analyses in their WeChat Moments - "This guy has thoroughly understood the nature of traffic in the Internet era!"

Even many employees in his project team were expressing their sadness on WeChat Moments, claiming that they were "the enemy brother" or "the warrior brother" who were fighting against life.

If it were just this, Zeng Lun would not be so defeated. However, when he arrived at the company this morning, he heard several managers from his project team come to him and report that some employees in the project team had second thoughts and had ideas about Shangnan.

Are you planning to change jobs?
Zeng Lun's heart skipped a beat when he heard the news.

The fatigue brought by long-term overtime work and the pressure from all parties during this period made Zeng Lun feel the veins on his forehead throbbing and his heart palpitating early in the morning.

He knew that this was the impact of the news from Shangnan.

After learning about this development, Zeng Lun was silent for a long time before letting the managers go back to their work and finish their last shift before the New Year. He went downstairs and found a secluded place in the penguin park to smoke quietly.

Even during the Chinese New Year, Shenzhen is not as cold as Shanghai and the penguin park is surrounded by greenery and has a beautiful environment.

But no matter how beautiful the environment was, it could not soothe Zeng Lun's inner restlessness. He kept refilling the cigarette in his hand. After finishing half a pack of cigarettes, Zeng Lun suddenly punched the armrest of the bench in the park.

"hateful!"

"Why is everyone targeting me?"

Damn you, Lu Yao, what do you want to do by making games? You are like a mantis trying to stop a chariot, don't you understand? Why don't you just let yourself be crushed into dust?
Originally, the data of "Legend of the Brave" had been rising steadily after the winter vacation, but in just one night, Lu Yao's speech at the "Shangnan Brilliant Night" directly activated countless potential users. In less than 24 hours, the number of users of "She Le Ge She" increased by nearly two million.

With the subsequent empowerment of "Neihan Duanzi" targeting the sinking market and "Toutiao" targeting the petty-bourgeois market, "She Le Ge She" will continue to narrow the gap with "The Legend of Brave" during this year's Spring Festival. Once school starts, without the support of the primary and secondary school students, the gap between "She Le Ge She" and "The Legend of Brave" will be further narrowed.

By then, many people in the company will definitely impeach him.

After mobilizing so many resources of the company, not only did he fail to kill the game "Shoot Shoot", but instead allowed others to narrow the gap. Wouldn't his prospects for promotion to middle management be ruined?
Even in the same studio, there were people who wished he would be knocked down.

After the annual meeting of Guang'an Online Games a few days ago, some people spread all kinds of rumors in the park. Zeng Lun even knew who spread those rumors.

But what can you do even if you know it?

He can only get revenge after he gets promoted.

If he fails to get promoted, he may not even have the chance to stay in the Penguins.

Opponents outside the group targeted him, and people inside the group also targeted him... Zeng Lun wiped his face, it was really difficult for him.

But just as he solved one problem, another serious problem was presented to him - the morale of his own project team was shaken.

Zeng Lun knew that this was the result of Shangnan's marketing. If he put himself in their shoes, he could understand it, but people's brains are determined by their butts. Zeng Lun now only hated these workers for being fickle and disloyal. Damn it!
In fact, the way to appease the military is very simple, that is to learn from Shangnan's Lu Yao and spend money lavishly.

He thinks too!

But is this something he can decide?

Although the data of "Legend of Brave" has performed well since its launch, their revenue is actually not much after deducting various marketing and promotion expenses. After all, "Legend of Brave" was launched later than "Shoot It!".

In this situation, you asked the group to take out more than 30 million to reward the project team?

Who cares about you?

Zeng Lun is not even a grassroots executive, but just the head of a project team at the grassroots level.

It's really difficult for him.

Zeng Lun leaned back on the bench, looked up to the sky and let out a sigh - in the final analysis, it was still Shangnan's problem.

He just couldn't figure it out, why did Nan Luyao have so many tricks! ?

……

Lu Yao had no idea how conflicted Zeng Lun, who was far away in Shencheng, was at the moment. Even if he knew, he wouldn't care and would even laugh happily.

As long as you make games, penguins are a wall that you will inevitably encounter.

Even if you work in the Internet industry, you are bound to encounter penguins.

Therefore, ever since he decided to step into this industry, Lu Yao has been deliberately calculating everywhere against his opponent Penguin, constantly adding debuffs to him and bleeding him... However, the Penguin is so huge that he doesn't even feel that he is being targeted.

In other words, when a company grows to its size, it is bound to become bloated and slow.

Now it seems that this was actually the biggest winning move in Lu Yao's plot against the Penguin.

On the first day after the brilliant night of Shangnan, Lu Yao stayed at Lin Yongzhen's house all day without going out. The room was warm to the point of being a little stuffy, and heavy snow covered everything outside. Chen Li from the "Shoot a Shot" project team kept sending Lu Yao good news.

Looking at the good news sent by Chen Li, Lu Yao was in a good mood.

After that, he advised Chen Li: "Don't stay in the company all day long during the holidays. Get off work early and spend more time with your family."

Chen Li: "I brought my wife and children to the company. This year I plan to make dumplings with my wife and children and the brothers who are on duty at the company."

what?
Not bro...

Forget it.

As long as he's happy.

When a person's enthusiasm is mobilized, that person's subjective motivation is very terrifying.

Ten years later, an animated film will top the domestic box office. During the production of that film, all the people involved worked extremely hard and were exhausted. The intensity of their overtime was even more exaggerated than the 996 or even 007 hours worked by big studios.

In the project team of this cartoon, there was an animator who spent half a month in the motion capture room just for a transformation shot, and that shot in the final film was only 1.3 seconds long.

But people are willing to study it.

why?
Because the director of this project was really willing to spend money, after the movie became a huge success, he directly allocated houses to the people in the project team!
From now on, wherever this group of people go to discuss cooperation, their business cards will be printed with their names as co-founders of the series of works. The technology they have developed by working overtime can make them industry leaders.

Fame and profit.

Lu Yao gave enough.

The positive feedback and sense of professional accomplishment brought about by this cannot be compared with helping a large company sell hundreds of millions of skins or helping an e-commerce company sell hundreds of millions of goods.

Now everyone on Guang'an Network is holding their breath - beat that stinky penguin!

If they could really defeat that penguin, even just once... then it would be a highlight of their lives and a highlight in their resumes.

And in Guangan Network, the ones who were most upset were not the "She Le Ge She" project team, but the project team led by Feng Ji and Yang Qi. They were the team that was kicked out by their former employer.

Now, we just have to wait for Yao Qiguang to join the company after the new year, and then we can officially compete with Penguin in the field of MOBA mobile games before the summer vacation.

Lu Yao is looking forward to this.

When it was evening, Cheng Xinyu had to catch a flight and Zhou Bella also had to go home to celebrate the New Year with her mother and sister, so Lu Yao drove Zhou Bella back first.

Before getting off the car, Zhou Bella said to Lu Yao, "Boss, I'll come to see you guys on New Year's Eve."

Lu Yao smiled and said, "Okay, I'll give you a red envelope when the time comes."

Cheng Xinyu came over: "What about me?"

Lu Yaole said: "I will come back to give it to you after the New Year."

On the way back from sending Cheng Xinyu to the airport, Lu Yao received a call from Chen Xing, the boss of Guanyun: "Will you spend the New Year together this year?"

"Okay." Lu Yao said as he drove, "Come to Shangnan. I have a few people here with you. We can have a lively Spring Festival."

Boss Chen Xing suddenly smiled meaningfully on the phone and said, "So there's someone else coming with you~ Then I won't go."

"I wish you a happy Chinese New Year in advance."

After saying this, Boss Chen Xing hung up.

Lu Yao was a little slow to react, and when he finally reacted he couldn't help but laugh out loud.

interesting.

Boss Chen Xing is still the same.

(End of this chapter)