Chapter 199: Cheating (6k subscription required)

Penguin's performance in the gaming business after 2103 was not actually that good, otherwise so many of its studios would not have been broken up and reorganized to form four major studios.

Before 2010, "Cross Fire", "QQ Speed" and "QQ Dance" were known as the three pillars of Penguin's gaming business. Although they also made Penguin money, Penguin's reputation and word of mouth took a sharp turn for the worse during that period.

This kind of reputation and word of mouth even affected Penguin's valuation.

That's why Penguin spent so much money and even used the slogan of "losing money to gain publicity" to make "God of War".

However, subsequent performance shows that Penguin has never really been determined to "lose money to gain publicity."

Around 2010, the only thing Penguin could show off was "Dungeon & Fighter", but the final copyright of this game was not in Penguin's hands.

Although Penguin later saw the huge potential of "League of Legends" and directly spent money to buy Riot Studio, "League of Legends" was not actually that strong around 2010.

Games on the market such as "World of Warcraft" and "Fantasy Westward Journey" can still compete with League of Legends.

If it weren't for the fact that "League of Legends" later aroused national enthusiasm in the competition and "Honor of Kings" seized the absolute market on mobile terminals, Penguin's gaming dominance would probably have been delayed for several years.

At the beginning of 2015, although Penguin was still unstoppable, its strength lay more in the investment market.

Although his business in the gaming market is still formidable, he is not without flaws.

Lu Yao's non-stop actions over the past six months have finally broken some skin off Penguin, the golden god of the gaming world, and he has even forced Penguin to the point where his health bar is showing.

As long as he dares to show his health bar, Lu Yao will have the confidence to fight the penguin head-on.

Lu Yao recalled all his actions over the past six months. Even with the experience of living two lives, and the help of Rong Nianqing, Xiaomi Interactive Entertainment, ByteDance, and Jian Xiaojie, he was able to beat the big boss Penguin to a bloody pulp.

Not easy.

It's not easy.

Lu Yao leaned back in his expensive and comfortable chair and couldn't help but let out a long sigh.

He has exhausted all his efforts and used every possible means to achieve such results, and it is unknown whether he can gain a foothold in the gaming market in the future.

After realizing the threat from Lu Yao, Penguin has quickly made targeted deployments. While strengthening "Legend of the Brave", Tencent has also stepped up the layout of Penguin Account, and Penguin Account is their real killer weapon against Lu Yao and ByteDance.

In Lu Yao’s memory of studying abroad, Penguin was the Penguin account that was launched in the middle of 2016.

This means that Penguin Account was already launched and under development in 2015, which means that at the beginning of 2015, they had already started to rumor that they were working on this thing.

Therefore, when Lu Yao saw from the intelligence he got from Penguin that they were going to increase their investment in Penguin and speed up its release, he was not surprised at all.

His appearance at most stimulated the penguins and made them move faster.

But ByteDance’s algorithm was not developed overnight.

ByteDance's algorithm was tamed by Mr. Zhang, who has a technical background. In order to tame the algorithm, Mr. Zhang even handed over all operational matters to Mr. Liang, while he himself focused on leading the team to tame the algorithm.

It is precisely relying on the interest recommendation algorithm that ByteDance's "Toutiao" and the future "Tik Tok" can capture people's hearts so quickly and become the leader of domestic short video platforms.

It is suppressing short video platforms such as Kuaishou, Weishi, Miaopai, and Haokan.

Even Tik Tok's algorithm mechanism will become increasingly popular overseas in the future.

Even in future great power games, it may be included in the list of prohibited exports.

The importance of algorithms is self-evident.

The most classic example is the comparison between deepseek and OpenAI algorithms. With the support of high-quality algorithms and special tuning techniques, 500 million US dollars can directly collapse the billion bubble on the other side of the strait.

Although Deepseek will open source their code in the future, they will not disclose the process of tuning the algorithm.

Deepseek's own Q&A is not even slightly different from other so-called full-blooded versions of Q&A.

and so.

Even though Penguin has already launched the project and increased input and investment to create Penguin Account to impact ByteDance's Toutiao, taming and adjusting the algorithm is not a simple project.

No matter how fast they try, they probably will have to wait until the second half of this year to launch the Penguin account.

So Lu Yao still has time to operate.

In addition to the above two pieces of information, the last piece of information is about the relationship between different game studios on the Penguin side.

Recently, Chen Yu, the president of Guangliang Studio, and the new star Zeng Lun have been fighting each other openly and covertly. In order to win over the operation of promotional channels for promotional resources, they have mobilized all their personal connections.

To the extent that the Interactive Entertainment Group held several meetings a day, this situation did not change even after the top management of Penguin Group announced their support for "Legend of the Brave".

Because the senior management of Penguin Group predicts that the MOBA mobile game market will also be a blue ocean in the future.

Light Art Studio, which is tasked with opening up the MOBA mobile game market, is given high hopes.

But now the early development work of Guangliang Studio and Timi Studio is almost ready, and they are just waiting for the internal beta test, then the closed beta test, and finally the public beta test.

Each of the three steps takes two months to complete, which is quite tight.

But now most of the promotional resources have been taken up by "Legend of Brave". Their pre-orders, internal testing, community building and other work all appear to have bleak data because the promotion channels are occupied.

Later, Chen Yu, the president of Guangliang Studio, said directly: "If we lose the leading position in the MOBA mobile game market because of this, who will bear the responsibility?"

As for large groups, once the topic of responsibility comes up, everyone will have doubts. The greater the responsibility, the more they want to tie more people to themselves and share the responsibility.

Therefore, with Chen Yu's involvement, the competition for promotional resources on the Penguin side was full of gunpowder.

Apart from "King of Glory" and "Legend of Brave", Timi Studio's "Heroes of War" appears to be much more transparent.

Among the four major studios under the Penguin Interactive Entertainment Group, the most powerful one is actually the Light Studio, because Quantum, which was adapted into Light, is the only studio of Penguin that has experience in large-scale projects.

The second is Timi Studio.

Linlangtian, which was adapted into Timi Studio, has released many games, but none of them has had a particularly great influence. After the original creators of this team left Penguin, although they have been engaged in creation in the game industry, they have not had any particularly outstanding achievements.

Unlike the later Game Science which created the annual topic "Black Myth".

The reason why Linlangtianshang was merged into Timi was that after joining Penguin, Yao Qiguang was given the task of developing a game with almost no foundation, "Timi Yiyou", an acquired game development team, to develop the hugely successful "Tiantian Series" of mobile games.

Games such as "Love Elimination" and "Paocool" were a huge success during the period of mobile game shortage, establishing Yao Qiguang's position within Penguin.

But as the performance of smartphones gets better and better, mobile players are no longer satisfied with small games, and begin to want mobile games with richer gameplay and more intense competition.

That’s why Penguin Games Studio was reorganized later.

Due to its weaker strength, "Heroes of War" developed by Timi Studio was at a disadvantage in internal competition.

Originally, he could have relied on the existing resources to take a gamble and see the market's response.

However, with "Legend of Brave" suddenly jumping out and interfering in the mobile game market, and "King of Heroes" competing with it, the resources allocated to "Heroes of War" became even fewer.

This caused a headache for Yao Qiangguang, the president of Timi Studio.

He was not originally from Penguin, but came from Shanda Network. He has been here for a short time and has not established a firm foothold yet.

If he fails to produce some results soon, his future situation will be very embarrassing.

After reading the report sent by Gan Xiaoxi, Lu Yao couldn't help but stand up and walk to the floor-to-ceiling window of his office. He was under a lot of pressure now, and his future success actually depended on this moment.

And now it seems...

His time is coming.

After smoking several cigarettes in a row, Lu Yao took out his mobile phone and sent a message to an unfamiliar number.

……

Shenzhen City, Haipanwan Community.

After get off work, Yao Qiangguang drove around to relax. Because he was over-dedicated to his work in his early years, his sciatic nerve was damaged, so that one of his legs has become a little unsteady, and sitting, standing or walking for a long time will cause neuralgia.

He rested for a long time to recuperate, but his body, which had already improved, became a little difficult to sustain again due to the recent frantic work.

As he drove around, he arrived at the Haipanwan community.

When Yao Qiguang realized that he had arrived here, he was a little silent.

Because there lived a woman here, a woman who had some connection with him.

Yao Qiguang is already married, and he met the woman at a cocktail party. The woman is very beautiful, talkative and humorous. The most rare thing is that she is also very insightful in the field of gaming.

But she said that she is just a pure player and her insights on game development are based on the player's perspective.

This is actually very rare.

Game developers can easily get into a dead end of thinking after working for a long time. Some content that they think is good will only make players feel tired when it comes to the players.

At that cocktail party, Yao Qiguang chatted a lot with the other party without realizing it.

It was only after the show ended that he realized that he was so engrossed in the conversation that, apart from knowing the other person's name was "Shanshan", he even forgot to ask for the other party's contact information.

In the following days, Yao Qiguang's thoughts would always inexplicably drift to the cocktail party that night, and the scene of chatting with the woman named Shanshan would often flash back in his mind.

Finally, a week later, he could no longer bear the torment in his heart and found the organizer of the cocktail party. He found the invitation list from the organizer and also found the woman who had been worrying him for several days.

At first Yao Qiguang was very hesitant and even resistant.

He is a relatively introverted person. There was a period of time when he started his own business developing online games. He spent more than half a year sitting in front of the computer and didn't even go out. His health was damaged during that time.

So even if I knew Shanshan's last name, what she did, and even where she lived, I would have found out.

But Yao Qiguang didn't have the courage to take the first step.

Until one day when he was wandering around the woman's neighborhood with a tormented heart, he was bumped into by the woman, and then the two of them naturally started chatting again. Then they went upstairs to sit for a while, and then they had sex.

It all happened so naturally and caught him off guard, so much so that he didn't know how to face the woman after it was over.

Because he didn't want to betray his wife.

But the woman lifted her hair, looked at him sideways and said with a smile - "I won't disturb your life."

Yao Qiguang remained silent, the guilt in his heart almost overwhelmed him.

He asked, "Then why did you..."

At that time, Shanshan smiled and said, "I like sincere people. I can feel that sincerity in you. You don't have to feel pressured. Just be friends."

Such a free relationship seemed to open the door to a new world for Yao Qiguang. Although he felt a little resistant inside, such a free and comfortable relationship made Yao Qiguang more and more addicted to it. Whenever he was in a bad mood, he would come here to hang out.

If he comes here and finds that the other party doesn't have time, he will feel particularly disappointed.

After sitting in the car and thinking for a long time, Yao Qiangguang took out his mobile phone and prepared to send a message to the woman.

He did not save the woman's number. He had memorized the number long ago, but the woman had never sent him a message since they met.

She is so sensible that it makes people feel distressed.

Yao Qiguang sent a message: "What are you busy with?"

The woman quickly replied, "My head hurts from working on the bid."

Seeing such a down-to-earth reply, Yao Qiguang couldn't help but smile: "Then I'll buy some food and drinks to reward you."

The other party replied immediately: "Long live~~ I want an ice-cold beer~ and spicy lobster~"

Yao Qiguang agreed out of guilt: "No problem!"

As a technical person, he didn't even know what "iced beer" and "spicy crayfish" meant when a girl said them.

After he bought all the things near the community, he carried them upstairs. When he opened the door, he saw Shanshan with her beautiful black hair tied up with a ballpoint pen and she was wearing loose and comfortable home clothes.

Although the home clothes are very loose, the pure cotton clothes with a good drape still vaguely outline Shanshan's figure.

“She’s really beautiful.”

Yao Qiguang sighed in his heart.

In fact, Shanshan's appearance alone is only about 75 points, but what is rare is her intellectual aura. She can always listen well and occasionally give very pertinent and insightful suggestions.

This is also the reason why Yao Qiguang is willing to contact her.

A beauty who doesn’t ask for your money or fame, and who can resonate with your feelings...if this is not a confidant, then what is a confidant?

Yao Qiguang tortured himself in a state of disorder, questioning himself in his heart what virtue he had and what qualities he had. He would even wake up suddenly in the middle of the night to see if Shanshan had sent him a message or called him.

He was afraid that his life would be disrupted, but he was also disappointed because Shanshan would not contact him.

During this period of time in 2015, many new elites who rose to prominence through the Internet had not received any training on "anti-green tea and anti-gold diggers". Internet upstarts like Yao Qiguang will be the main targets of "targeted and directional training" by many socialite training classes in the future.

He didn't understand the tricks here, so he was manipulated by Shanshan.

Sitting down with Shanshan in the living room and opening the food and drinks, Yao Qiguang smiled and said, "What bid are you working on? Let me see if I can help."

Shanshan smiled and said, "You also know how to bid for land?"

Yao Qiguang shook his head and smiled, "Then I really don't understand. You've made my knowledge system a little thin."

Shanshan laughed and said, "I only know superficial things about games, such as operation and gameplay. If you ask me to develop a game, I'm completely clueless."

As she spoke, she took a sip of beer: "Ah~~refreshing!"

When Yao Qiguang saw Shanshan so happy, the frustration that had been accumulating in his heart couldn't help but ease a little.

Shanshan saw that Yao Qiguang was worried about something and couldn't help asking, "What's wrong with you? You look very unhappy."

Yao Qiguang shook his head: "It's nothing, it's something at the company."

As he said that, he also picked up the beer: "Come and have a go."

Shanshan immediately looked disgusted and said, "You don't consider me a friend, right?"

Yao Qiguang shook his head and laughed, "Okay, okay, okay. Actually, it's just a matter of fighting over resources in the company. Originally, the company wanted me to develop a game of the same type with another game studio, but now due to market changes, my resources are limited."

That's all he can say.

As for what kind of game is being developed, what features it will have, what the mechanics are, and other more detailed information, he couldn't say more.

Shanshan listened while peeling lobsters. When Yao Qiguang finished speaking, she pushed a lobster into his mouth and continued peeling the lobster while saying, "So?"

Yao Qiguang smiled speechlessly: "So I'm very worried."

Shanshan tilted her head and thought for a while before saying, "Why worry about this? If others are fighting for resources, you should fight for them too. We were ordered to develop this game, not for ourselves. Why are you so scared?"

Yao Qiguang sighed helplessly again: "It's not that simple to operate a big company. I'm not a direct descendant, and I haven't been here that long. My connections, background, and strength are not as good as mine, so I can't compete with them."

Shanshan frowned when she heard this: "I understand but I don't understand. But I definitely won't tolerate such an unpleasant job."

Yao Qiguang smiled.

He knew that Shanshan was a semi-freelance worker with strong connections and abilities, so she had the qualifications and capital to say such things.

But he was engaged in online game development. When he was developing the game with two friends, he realized that games were no longer something that could be created by two or three people.

Although they are individually capable of realizing all the technical requirements of an online game, their individual strength is too limited, and the finished product is only slightly more complete than that made by some amateur game makers.

Yao Qiguang did not mention the restrictions in different industries. He raised his beer and said, "Let's not talk about this. Let's drink."

After drinking more than thirty glasses of wine, Shanshan asked, "So what are your plans now?"

Yao Qiguang sighed, "What else can we plan? The game development process of the project team has already reached the internal testing stage. We have to take it out for a spin first."

"If the market feedback is really not good, then I will use the betting agreement to bet against the company!"

Shanshan pursed her lips and remained silent for a long time, then shook her head: "It's too risky for you to do this. You are simply playing with your own future."

Yao Qiguang smiled bitterly: "Of course I know that, but I have no choice."

Shanshan didn't say much, just raised her glass and encouraged: "Well, then I can only~~~well, I wish you a bright future!"

Yao Qiguang smiled and raised his glass: "Then I'll borrow your good words."

The time I spend with Shanshan is always happy and short. Three or four hours seem to pass in a flash, and the theory of relativity has never been so clear.

Yao Qiguang raised his head and saw Shanshan, whose face was a little red due to the alcohol. He also saw that the neckline of Shanshan's loose T-shirt was tilted to reveal a large part of her collarbone... But Yao Qiguang retracted his gaze, stood up and said, "It's too late. I should go back."

Shanshan sat on the wool mat, a little drunk, raised her arm and waved: "Bye~~"

"I won't see you off."

Yao Qiguang: “…”

He was more or less speechless in his heart. Didn’t he even know to keep me for a while?
In a relationship between men and women, the more free and easy and indifferent the opposite sex you care about is to you, the more you will care about him/her in your heart, and even want to squeeze into his/her heart and occupy a place in his/her heart.

But Shanshan has always been so free and easy.

Yao Qiangguang shook his head and smiled, putting away his messy thoughts. When he left Shanshan's house, he also took the garbage at the door of Shanshan's house away.

After Yao Qiguang left, the drunkenness on Shanshan's face, who was sitting on the floor in front of the sofa in the living room, slowly disappeared, and her eyes, which originally showed joy and anger, became calm, even cold.

She went to the bathroom to rinse her face, then went to the balcony. She didn't return to her room until she caught a glimpse of Yao Qiguang's car leaving her community parking lot. She then took out a cell phone and dialed a number on it.

Soon, the call was connected.

Lu Yao's voice came from Shanshan's other phone: "You say."

Shanshan said calmly and politely, "Yao Qiguang came to see me tonight. He is not in a good condition and has encountered some difficulties in the company."

Lu Yao asked: "Tell me in detail, it would be best if you could repeat the process of your conversation word for word."

Then Shanshan brought Yao Qiguang over and told Lu Yao everything they talked about. She even gave a detailed description of Yao Qiguang's tone and expression when he said certain things.

Shanshan was selected by Jian Xiaojie. Her ability in this area is unquestionable, and her grasp of people's hearts and states is also very accurate.

Through Shanshan's description, Lu Yao seemed to truly see Yao Qiguang's state when he was drinking with Shanshan tonight.

After having enough understanding, Lu Yao said gratefully: "Thank you, I understand now."

"it is good."

Shanshan's reply was brief and clear, and there was nothing else to say, so Lu Yao hung up the phone.

Holding the phone, Lu Yao kept tapping the phone on his palm while calculating the timing in his mind.

"not enough."

“The pressure is still a little bit off.”

He now needs an opportunity, an opportunity to cause a fight between Guangliang Studio and Timi Studio and detonate their tense relationship.

However, the starting point to ignite their relationship cannot be Yao Qiguang.

Chen Yu, the president of Guangliang Game Studio, has a strong background and his temper is relatively straightforward and hot-tempered according to the information Lu Yao has collected, so he is a more suitable entry point.

(End of this chapter)

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