Since we are both reborn, of course I would choose the rich woman!

Chapter 198: Reversal of the Situation (6k Subscription Request)

The profession of game brick-moving has quickly become popular since the emergence of online games and has become a profession.

At the beginning of 2015, it was still very profitable to make money by playing games. For example, the game "Dungeon & Fighter" does not require high configuration. You can just use one computer and get a few second-hand computers to create a script. Some good people can make tens of thousands of dollars a month.

Drive a Mercedes for half a year and buy an apartment in two years.

This was not particularly unusual in the gaming world at that time.

Even for a competitive game like League of Legends that doesn't require in-game currency to increase combat power but relies mainly on skills, when it was at its most popular, you could make a lot of money by playing for others or accompanying them to gain points.

There are even scripts that can make money by brushing gold coins.

If you make it to the top level and become an actor, you can win tens of thousands per hand.

As long as anything is bought and sold, a corresponding market will definitely emerge. Games like "League of Legends" have room to make money among the general public, not to mention games that require money to play.

"Shoot a Shot" is such a game.

After more than half a year of continuous iterations, "Shoot Them" has integrated several gameplay modes.

The PVE looting + PVP battle of the dungeon flow is the later gameplay of PlayerUnknown's Battlegrounds. Once you encounter an opponent, the money you earned from hard work in the dungeon will be lost in a "winner takes all, loser eats dust" situation.

The gaming experience is maxed out.

The props and materials can be exchanged for money, which further raises the threshold for players to play the game.

If they suddenly become rich and earn a few hundred dollars in one go, their love for the game will skyrocket.

If a player gets high-level materials in a certain game but someone else steals them, the player will definitely want to earn it back, or even double it.

This is the gambler's mentality.

Once a person becomes a gambler, it is difficult to control himself.

Lu Yao used to think that he was not a gambling person, until he was sanctioned by the ELO mechanism of Honor of Kings and beaten on the head by Big A... Then he understood that gambling exists in everyone, it just depends on when it is hooked.

Although it is a bit despicable to put such despicable means into the game, it is just a small game after all. Ordinary players will not spend a lot of money to play it. Those who spend a lot of money are studios.

of course.

Bringing real money transactions into the game can easily cause the game's prices to crash, just like in World of Warcraft, when gold coins can be exchanged for real banknotes, the gold coins in the game begin to depreciate wildly.

The props in the official game store also depreciated, and the balance of the game was destroyed.

But "Shot a Shot" actually doesn't have much of a problem in this regard.

Because there is no concept of gold coins in the copy of "Shoot Them", only various weapons, materials and skin fragments are dropped, and these things do not require gold coins to purchase.

In addition, since all these things are consumables, the risk of material inflation is reduced as much as possible.

This mechanism even makes studios that have invested heavily a bit puzzled, because playing dungeons requires weapons and props. The more dungeons you play, the more weapons and props you consume. Some studios that cannot control costs well will not make any money.

After working so hard on the game, you actually have to calculate the investment-output ratio. Who can you complain to?
Even those studios that used script plug-ins to brush props and materials found that they were actually losing money by using the plug-ins.

If you modify the value directly, the system will directly block your account.

This caused headaches for those studios that got the plug-ins.

This is all thanks to the work of Brother Wang and his colleagues on Lu Yao's side. They developed a system specifically used to quantify the investment-return ratio of each account to ensure that the account's investment-output ratio can be maintained within a relatively constant range.

If you do it manually, you can basically guarantee a small profit.

If it is a plug-in script, the plug-in script character that lacks human control is simply giving money to other players in the copy.

This is also the reason why using script plug-in studios will incur losses.

This forces the studio to recruit more staff or form groups to bring in most players to collect their materials.

Once these studios do this, each studio will automatically become an unofficial promotion ambassador of "Shoot Them", allowing "Shoot Them" to grow more and more wildly in secret.

With the help of Lu Yao's strategy and Wang Shan's algorithm, "She Le Ge She" achieved quite good results in early January 2015.

Now there are already many studios in "Neihan Duanzi", "YY" and even "QQ Group" recruiting players of "She Le Ge She".

Many college students, young people from small towns, and factory workers have been targeted by these studios.

Even if these individual players focus on farming every day, the income they generate is actually not much, most of them are around thirty-five.

But for young people in small towns and factory workers, an extra income of more than 1,000 yuan a month is actually very good. Lu Yao's move can be regarded as stimulating domestic demand in advance and creating more flexible jobs.

As for how to deal with the materials produced?

It's so easy.

In addition to the daily consumption of props and materials in dungeons, the dungeon gameplay of "Shoot the Dunk" also adds many challenging levels. Some of these levels have very difficult bosses, and some require facing waves of monsters.

The mechanisms of many of the level bosses are particularly similar to those of the bosses in previous "Contra", "Metal Slug" and "Dino Fight". At the same time, Lu Yao also designed the concept of "multiverse" and introduced the mechanisms of future soul-like games.

"Shoot a Shot", which was originally a simple and brainless game, gradually turned into a very challenging game.

Not only are there well-designed levels and bosses, but different characters can also become different roles in the dungeon team, such as support, healer, and tank, depending on the weapons and skills they are equipped with.

At the same time, videos of people challenging a level with one life began to appear online for high-difficulty copies.

On the jokes and headlines, these unique skills videos, accompanied by exciting music, often receive a good number of likes and reposts.

If the traffic of the published content is high, you can naturally get more revenue.

Once a positive cycle is established, it will continue in a positive cycle unless the operation fails.

Of course, in this process, the official also has the obligation to remind players to pay attention to transaction risks. So after the online public opinion of the conflict between the rich and the poor fermented for a few days, the official of "Shoot She" finally released a statement in the game, on the official account and on other platforms.

First of all, the official has never participated in the hype of game skins, props and materials in any form. If players find that official personnel are involved in the hype and use their authority to commit favoritism and fraud, they can report it and get a bonus once verified.

Secondly, once the limited edition set promised by the official is released, it will never be returned to the factory and put on the shelves. Once the promise is violated, the official of "Shoot the Shot" will give the players equal compensation.

Finally, the official reminds all players that game transactions are risky, so please be careful against fraud.

After this statement, the game "Shoot the Shot" was immediately updated and an "Exchange" was added to the game.

This exchange is different from the exchanges in previous games.

In order to prevent people from playing long or short in the game, the game transactions in "Shoot Them" are "black box" transactions.

When you open the exchange, you can't see the prices of various materials, you can only see your friends' trading requests.

If you want to know the prices, you can only search on platforms like "Neihan Duanzi". The operators of Neihan Duanzi have also very tactfully organized a discussion group for the players of "Shelegeshe".

Simply put, this is an official trading platform that provides guarantees. Even the amount recharged to the exchange can only be used for trading withdrawals, and the exchange will only charge a handling fee of one ten-thousandth for each transaction.

With the update of the "Exchange" content, the transaction volume in the game is increasing every day.

The data processing here is just right for testing Brother Wang’s server, and it can also be used to adjust the explosion rate in the game based on the transaction volume.

And these data can also be used to train AI in the future.

January 2015, 1, was the third day after the launch of the “Shelegeshe” exchange.

After a few days of observation, the player who revealed the "Great Heat Myth" confirmed that the transaction of "She Le Ge She" was completed, and finally found the buyer of the "Great Heat Myth" online.

In the end, this "only mythical skin in the Great Heat Year" was sold at a high price of 24.

This price quickly sparked a heated discussion in the gaming circle and on the Internet.

"Holy crap, a crappy skin from a crappy game can be sold for so much? I don't believe it's not official hype."

"Damn, I earned a car."

"If we can scrape together a little more, we can get a down payment on a house, okay?"

Soon the big spender who bought this skin was also quickly exposed. This big spender was a big spender in "Dungeon & Fighter". It was said that he spent at least two million in "Dungeon & Fighter".

However, the amount of krypton gold is actually not that much.

Among so many players of "Dungeon & Fighter", the top one is a big internet celebrity named "Xu Xu Baby". It is said that this internet celebrity has spent nearly 100 million yuan in this game in the future.

So two million is just a drop in the bucket.

Then netizens began to wonder why this "Dungeon & Fighter" player turned to this game.

Players of "Shoot a Shot" said happily: "Playing games must be fun, what else is there to say."

This made the eight million warriors unhappy: "Our DNF is the most fun in the world!"

Then the two groups of players started arguing.

As we all know, there are all kinds of people who play games, so this quarrel quickly spread from the gaming circle to other circles. "Shoot Shoot", a small game with a very low starting point, once again made its presence felt in front of the public.

At the same time, the skin transaction price of "24" has indeed attracted many speculative players to enter this game.

Because "Dungeon & Fighter" has been operating for many years, it is basically unrealistic to want to get rich overnight.

But there are still 23 sets of "unique mythical skins" in "Shelegeshe" that have not been released. So many players who worked hard in DNF turned to "Shelegeshe" in the hope that they could become rich overnight.

At the same time, many studios that were originally deeply involved in the Penguin and Zhuchang series also began to turn around and work on the game "Shoot Shoot".

The more numbers they have, the greater the probability of shipment.

Even if the mythical set is not released, the operating income of props and materials in "Shoot the Shot" is better than many games, so it is not a loss overall.

The game developers who copied "Shoot the Shot" did not expect this direction.

Now, not only have the game manufacturers who copied the game not made any money, but their own users and gaming ecosystem have been siphoned away.

Damn, that Mr. Lu from Shangnan is causing trouble!
Although other major companies followed suit when Shangnan launched the dungeon gameplay, they were much slower because they were unprepared for many processes and did not have Lu Yao's experience from the future.

But among all the big companies, Penguin is the most angry.

Now, not only did "Legend of the Brave" fail to defeat "Shoot She" from Shangnan Guang'an, but a big spender on the game was also stolen from its own side!
This is simply unreasonable.

Penguin's preference for big spenders is well known. Mr. Ma's saying "Think about it, will you become stronger without spending money?" is widely circulated. For players who play for free or spend little money, you can't even find a customer service channel in Penguin's games.

But the big spenders have 24-hour exclusive customer service.

Now even such good service cannot retain the hearts of big spenders, which makes the operators of "Dungeon & Fighter" particularly heartbroken.

They couldn't do anything to Lu Yao and Guang'an Online Games who were far away in Shangnan, so the operation team of "Dungeon & Fighter" submitted a letter of complaint to the Interactive Entertainment Division.

You, "Legend of the Brave", have so many resources but do nothing!

Is that true?
However, it is not surprising that "Shoot the Shot" can snatch the market share of "Dungeon & Fighter".

Dungeon & Fighter is a typical dungeon game where you kill monsters and get materials, then build equipment and enter the duel arena to show off and get ranked in combat power.

Later, Guangliang Studio's upcoming game "King of Glory" also followed the same cool operation of Dungeon & Fighter, but in order to avoid similar competition, Guangliang Studio transplanted this gameplay into MOBA games.

This is a complete loss of wisdom.

Now, after more than half a year and hundreds of iterations, the mobile game "Shelegeshe" has become very diverse in content and gameplay.

The dungeon flow that appeared later was similar to the dungeon gameplay of "Dungeon & Fighter", and it also added the "chicken-eating flow" gameplay of other players who broke in. It not only allowed players to get equipment materials, but also made it more exciting.

It’s no surprise that Dungeon Fighter players are drawn to it.

……

With the support of Neihan Duanzi, Toutiao and Xiaomi Interactive Entertainment, Lu Yao and his team's traffic is getting better and better, and the daily active users of ByteDance and Xiaomi Interactive Entertainment are also increasing.

After the three parties formed an offensive and defensive alliance, the different contents influenced each other and produced a wonderful chemical reaction, allowing the three parties to get what they wanted.

But Lu Yao and his team are so happy, which means that the pressure on the Penguin side is skyrocketing.

Especially Zeng Lun, the person in charge of "Legend of the Brave".

He had gambled his entire future on it, getting the green light from the platform and content business group and getting a lot of resources, but now he has been overtaken by "Shoot Them All", how embarrassed is he?
Now, not only the mobile game development studio under the Interactive Entertainment Group has opinions about him, but people from other departments have also begun to complain about Zeng Lun.

This caused Zeng Lun to suffer from insomnia for several days.

The current situation is that many of Penguin's games have begun to be sucked away by "Shoot the Shoot". The data of "Shoot the Shoot" has begun to grow continuously and even began to spread towards "Legend of the Brave".

However, the development progress of "Legend of Brave" is stuck in the review process!

Can you believe this?

The development of additional in-game item and money trading content for Brave Legend requires review and approval from senior management, and the approval process also requires review by multiple departments including the Risk Control Department, Internal Audit Department, and Information and Asset Security Department.

Big companies are particularly afraid of risks, and Penguin has spread its business very widely, so they are afraid that some loopholes will appear in the future and cause very bad consequences.

In order to avoid risks, or to avoid taking responsibilities, the proposal entered a long meeting process.

If no one comes forward to take the lead, this process will probably take some time.

This made Zeng Lun so anxious that his feet were shaking every day.

The game next door, "Shoot Them", has formed a positive feedback loop by relying on the dungeon-based gold-making gameplay, and they are still holding a meeting here!
What are you doing!

However, Zeng Lun has also heard the news. Now the real senior executives of Penguin have gathered together for a meeting and are preparing to launch a counterattack against Shangnan Guangan Online Game Company.

Zeng Lun was in agony every minute and every second in his office. He just hoped that the meeting of the group's top management could bring some good news.

……

On the afternoon of January 2015, 1, after the Penguin high-level meeting, Mr. Ren, President of the Interactive Entertainment Group, personally went to the project development team of "Legend of the Brave".

In Zeng Lun's office, Mr. Ren began to have a long conversation with Zeng Lun.

Facing this real senior executive of the group, Zeng Lun was so nervous that only half of his buttocks were sitting on the chair.

Seeing Zeng Lun so nervous, Mr. Ren smiled kindly and said, "Don't be so nervous. We have seen everything you have done in the company. Also, I have good news for you. The in-game top-up transaction you applied for has been approved by the group."

Zeng Lun's eyebrows suddenly jumped: "Thank you for the company's trust! The updated content of our game has long been prepared. As long as you review the new content, we can launch it immediately."

While waiting, Zeng Lun and his project team were not idle. They had already made a contingency plan.

But Mr. Ren smiled and said, "That's great. In addition, the group has allocated a sum of money for the promotion of your game. This requires you to work closely with the "Game E-sports and Brand" department."

Zeng Lun hurriedly said, "Of course!"

Mr. Ren encouraged, "Don't worry too much. Our size and content are overwhelming. We can definitely beat Shangnan, or even defeat it!"

Zeng Lun didn't expect that this high-level meeting would be so favorable to him. This shows that the top management of the group are very optimistic about him.

After Mr. Ren encouraged Zeng Lun, he left their project team.

Mr. Ren's arrival was like a stone thrown into a lake, and the ripples it created made the studio presidents of the entire interactive entertainment group feel heavy-hearted.

The one who felt the heaviest was Chen Yu, president of Guangliang Studio.

The position in the Interactive Entertainment Group management team should have been his! But now Zeng Lun was using "The Legend of Brave" to step on him to get to the top.

Chen Yu stood by the floor-to-ceiling window of the company building. After seeing Mr. Ren's car driving away from the company building, his eyes became more determined.

He must take back most of the resources and develop the MOBA mobile game he is developing.

Otherwise, he would soon lose his position as president of Guangliang Studio.

……

The changes at Penguin were reported on Lu Yao's desk the next day.

This time, Penguin's top management became instantly alert because of the chain reaction caused by "Shoot It!", and the group's CEO took the lead in holding a meeting to discuss Guang'an's online games.

Based on the information provided by Gan Xiaoxi and Xiaomi Interactive Entertainment, Penguin Group made three deployments against Guangan Network.

The first is that they will invest more and greater resources to support "Legend of Brave", and while following up on the update content of "Shoot Them" in all aspects, they will also help "Shoot Them" form a positive cycle of players and games through other channels.

They are also very experienced in this regard because "Dungeon & Fighter" is such a model.

Even the reason why "Shelegeshe" was able to siphon all the players of "Dungeon & Fighter" into the mobile game market is because of the gap left by "Dungeon & Fighter" in the mobile game market.

The sudden emergence of Lu Yao's "Shoot" even to a certain extent prompted Penguin to consider developing a mobile version of "Dungeon & Fighter".

But because "Dungeon & Fighter" is an agent, there are more things to negotiate.

Moreover, the launch of the mobile game version will also impact the existing PC game market, and it is hard to say whether the PC game operators will agree to it.

If they keep dragging their feet and still fail to deliver this dish by 2018, they will have to wait until around 2023 to launch it, because the approval process for mobile game releases will be tightened after May 2016.

By March 2018, the approval process for online games will be suspended.

And all this is for education.

Of course, supporting education does not mean considering the children’s future. The main purpose of supporting education is to sell housing in school districts.

By 2024, 1200 million college students will graduate nationwide. By that time, students who are currently in their fifth and sixth grades will flood into the job market and begin to experience what it means to "study hard for ten years and still not be hired." Then the approval of game licenses will be relaxed again.

Because he knew this information, Lu Yao’s next plans were very clear.

A MOBA mobile game was released around July 2015.

At the end of 2016, an auto chess game based on the MOBA mobile game was released.

They will also develop their own battle royale game around 2017, and distribute it directly through three-way interconnection.

However, Lu Yao does not intend to operate the chicken-eating game in depth for a long time.

Although this game will become very popular in the future due to the participation of anchors, the gameplay of looting + gunfights has limited vitality. After playing for a long time, people will get tired of it, which will greatly reduce revenue.

The reason why he decided to make this kind of game two years later was mainly to disgust the major domestic game companies.

(End of this chapter)