Chapter 194 Jian Xiaojie: Let Me Arrange You (Happy Valentine's Day)
Hearing that Lu Yao actually said that he was barefoot, Jian Xiaojie glanced at Lu Yao and said with a smile: "Our President Lu has really high standards for success."

Lu Yao smiled and said that as long as they were not of the level to sit at the table to eat, they would basically go barefoot.

Even if someone like Jian Xiaojie has already sat at the table to eat, it would be easy for her to capsize if she is not that strong.

When Lu Yao went to study abroad, his level of knowledge was not very high. He only knew the general trends and directions of the future, and did not know much about the real heavenly palace. However, he still deduced a lot of things from the clues currently known.

Jian Xiaojie's position is not completely solid, and even the Rong family's position is not particularly stable.

They are all just temporary supporters.

Lu Yao also understood clearly that he himself was his most reliable supporter.

As for how to stabilize his future position, Lu Yao actually has an idea in his heart - just like the "Mr. Huang" overseas, his way to salvation is not in the country, but overseas.

Lu Yao didn't want to be a lubricant, but he had to become a special glue in the geopolitical gap.

The future international stage will give him enough room to display his talents.

The prerequisite for stepping onto the international stage is that Lu Yao must be the one sitting at the table.

Jian Xiaojie stopped joking with Lu Yao and Liang Yilan. She took out a file from her bag and said, "This is the latest news from Shenzhen Penguin. What you want to do is much easier than I thought."

She just made a few comments, and the senior management of Penguin Interactive Entertainment Group almost reluctantly agreed to the rumors.

"If Zeng Lun really performs well in the future, then with the support of public opinion and his own efforts, he may be able to become a senior executive of the Interactive Entertainment Group."

Jian Xiaojie picked up the teacup and took a sip, smacking her lips in dissatisfaction: "This Dongshan tea is a bit old."

Lu Yao smiled and said, "Before Qingming next year, I will go to Dongshan and bring you tea."

Jian Xiaojie smiled and said, "Don't think you can avoid the price you have to pay by doing this~~"

Lu Yao closed the folder and said, "Did I dodge? Then what price do you want me to pay?"

Jian Xiaojie smiled mysteriously: "I'll tell you later."

Now that Liang Yilan is here, there are some things she is not comfortable saying.

Jian Xiaojie didn't come here just to give Lu Yao this report. She said, "I heard that Penguin is planning to use a middleman to poach you. You'd better contact ByteDance and Xiaomi Interactive Entertainment in person and let them come with you in advance. This way, it will look good and avoid any awkward situation."

Lu Yao said gratefully: "I will."

This is the good thing about rich women. They are afraid that you are ignorant and inconsiderate, so they come to tell you how to deal with this kind of thing.

After finishing their conversation, Jian Xiaojie suddenly asked, "By the way, Valentine's Day is coming soon next year, have you thought about how to celebrate it?"

Lu Yao shook his head and then explained, "Next year's Valentine's Day is right around the Spring Festival, so it will be very busy."

He is no longer the same person he used to be.

In particular, he has invested heavily in the gaming industry. The Spring Festival and Valentine's Day are great festivals for this industry. Next year's Valentine's Day and the Spring Festival are close together. Lu Yao himself dare not imagine how busy it will be.

Jian Xiaojie also sympathized with Lu Yao, so she smiled and said, "Then let me arrange for you when the time comes."

Suddenly, a flash of lightning seemed to flash through Lu Yao's mind, and he seemed to know what Jian Xiaojie was going to do on Valentine's Day.

So Lu Yao smiled and said, "Thank you very much, Sister Jian."

Jian Xiaojie finished her tea and smiled: "What's there to thank me for? It's normal for me to make arrangements if you don't have time. Then you guys chat, I'll leave first."

After saying this, she waved her hand casually, picked up her coat and left the tea room.

Liang Yilan heaved a sigh of relief only after Jian Xiaojie disappeared in the tea room. She didn't know what she was so nervous about.

Lu Yao poured Liang Yilan some tea again and comforted her, "Don't worry, Sister Jian never forces anyone to do anything."

Liang Yilan sighed: "This is scary, okay?"

Of course she understood that Jian Xiaojie would not force her to do anything, but the most terrifying person is the one who has the ability to use various means to make you do things according to their demands even though you are obviously unwilling to do so.

In front of such a person, your life will be out of control.

Lu Yao looked at Liang Yilan and said, "Don't worry about it. From the end of this month to next month, your workload is very heavy and very important. I'm counting on you."

"Hu~~"

Liang Yilan took a sip of hot tea and said firmly: "Don't worry, I have arranged everything."

She has already contacted all the advertisers related to the reception on Christmas Eve, Christmas and New Year's Day. With the joint efforts of Lu Yao, ByteDance and Xiaomi Interactive Entertainment, as a large number of users flock in, the advertisers' advertising will be rewarded.

ByteDance and Xiaomi Interactive Entertainment will receive funding.

Lu Yao will get a large number of new users and game recharges.

Even those users who have been served advertisements can benefit from it. After all, the money for the holidays still needs to be spent. If that's the case, why can't it be them?

Especially since the advertisers on their side are all source manufacturers, and there are also special discount coupons that Liang Yilan has secured.

This is a win-win situation for all parties.

In order to build momentum for the next campaign, Lu Yao and his team have mobilized almost all of their energy and channels.

After hearing Liang Yilan's orderly and clear report, Lu Yao felt more confident.

After talking with Liang Yilan, Lu Yao called Xiaomi Interactive Entertainment and ByteDance respectively, and told them that an intermediary from Penguin might come to discuss cooperation with him in the next few days.

ByteDance and Xiaomi Interactive Entertainment are both in Beijing, so news from the south arrives more slowly. After Lu Yao immediately informed the two parties of the news, they were very happy and decided to send specialists to deal with the matter with Lu Yao.

At this stage, ByteDance is still too small, so the main person in charge is Mr. Shang from Xiaomi Interactive Entertainment, and ByteDance is just a foil.

This way of handling things is relatively safe. In their circle, even if they are competing with each other, they will still leave room for maneuver.

Even though there was a 3Q war on the Internet, with both sides fighting so fiercely that they even resorted to offline arrests, after the storm was over, everyone would still be happy when they met each other.

However, when they met again, the Penguin boss introduced the uncle in red from his original competitor to a "big internet celebrity".

In fact, the uncle in red has always wanted to follow Mr. Lei's path, but unfortunately he is far inferior to Mr. Lei in marketing, let alone in creating memes, and even his pattern is much inferior to Mr. Lei.

In this once-popular Internet entrepreneur, you can see the cruelty of the tide of the times eliminating the once darling, and you can also experience the weakness and loneliness of an individual in the face of the tide of the times.

After Lu Yao finished his phone calls with Xiaomi Interactive Entertainment and ByteDance, Mr. Shang from Xiaomi Interactive Entertainment and Zhang Xiaonan from ByteDance came over that night.

Mr. Liang from ByteDance is very good at using people. He sent Zhang Xiaonan, the best-looking and most talented person in their team, who is also the one most favored by Jian Xiaojie.

Upon hearing the news, Jian Xiaojie of course called Lu Yao and said, "I'll host the welcoming banquet!"

Don’t snatch it from me!
What could Lu Yao do? Of course he had to listen to Sister Jian.

When Lu Yao went to the airport to pick up his friend in the evening, he saw Jian Xiaojie already waiting there.

Tonight, Jian Xiaojie was wearing a neat and straight women's suit. The feminine softness and charm of the past were washed away as much as possible, and a strong and capable aura was fully revealed in the iron T-shirt.

Lu Yao went over and said happily: "Are you exaggerating too much?"

Jian Xiaojie was still confused in the room. When she heard Lu Yao say that, she snorted lightly, as if she had changed her personality and said coldly, "What do you know?"

Of course Lu Yao understood.

Sister Jian came here for Zhang Xiaonan.

At first glance, Zhang Xiaonan is a very traditional but outstanding girl. It is no exaggeration to say that she is a woman of great talent and beauty.

This type of girl's thinking tends to be more conservative when it comes to matters between men and women. Jian Xiaojie dressed like this tonight purely to break Zhang Xiaonan's aura. Her aloof personality tonight, as well as the elusive energy that Jian Xiaojie will show in Shangnan later, will refresh Zhang Xiaonan's perception of Jian Xiaojie.

After his cognition was refreshed, Zhang Xiaonan naturally became curious about Jian Xiaojie.

If Zhang Xiaonan encounters something in her life that cannot be solved within her circle, who will she think of?

Of course, it was to refresh her cognition and find Jian Xiaojie who was beyond her knowledge.

Although this method is cliché, it works every time.

As for the methods of using low-level people to control high-level people, there are many of them. I have mentioned them before and will not repeat them here.

What happened next was just as Lu Yao had guessed. After receiving the guests, Jian Xiaojie did not show any special enthusiasm. She just played the role of a good host. Then, at the welcoming banquet in the evening, a powerful boss from Shangnan actually came over to talk to her and toasted her.

Zhang Xiaonan at the table was particularly surprised, because she saw Xiaomi Interactive Entertainment's CEO Shang standing beside her with excitement and nervousness, half-bending over as if he was ready to be on call at any time.

But when the party was over, Jian Xiaojie apologized and left the banquet. After Jian Xiaojie left, Mr. Shang began to ask around to find out who Jian Xiaojie was.

Of course, a teammate as good as Lu Yao can provide beautiful assists.

So she pretended to be mysterious and said Jian Xiaojie was very capable, and if there was anything she couldn't solve in the future, she could ask Sister Jian for help, blah blah.

At the end, everyone toasted to each other and both the guests and hosts were in great joy.

Two days later, the middleman commissioned by Penguin came to make an appointment to visit Lu Yao, but with Mr. Shang from Xiaomi Interactive Entertainment and Zhang Xiaonan from ByteDance nearby, the middleman could not use many of his tricks and tactics.

They just left in disappointment.

...After dealing with the "favorability" issue, Lu Yao and his team went all out.

After this period of warm-up, many articles have appeared on Toutiao that claim to earn high returns by “sharing game strategies”.

There are many game studios in China. Especially at the end of 2014, when the heat of World of Warcraft was still there, the income from making money from playing games like Fantasy Westward Journey and Dungeon & Fighter was still quite high.

Especially Dungeon Fighter, the game had a peak online user base of over four million at the end of 2014, and its daily active users were normally over one million.

Coupled with the in-game trading system, many studios have become addicted to it and are crazy about making money.

Even ten years later, Xu Xu Baby, the anchor who got his start with "Dungeon & Fighter", is still one of the top streamers on the Internet.

In such a gaming environment, when rumors such as "Publishing a guide to "She Le Ge She" can earn high returns" and "Limited exclusive mythical skins will drop in "She Le Ge She"" appeared on today's headlines, many studios began to tentatively enter "She Le Ge She" and start making money.

During this period, the "Shoot Them" project team also updated a number of copies that can be used to earn gold, as well as copy-exclusive weapons and runes.

Even some special copy enhancement equipment has been updated, and a random entry mechanism has been set up within the copy. Once the battle fails, all collected loot will be lost, thereby increasing the fun of the game for players.

One game caters to two groups of players.

On one hand, the starting point of combat power is the same, and the later development depends entirely on operation and selection in fair PVP.

On the other hand, you can wear exclusive dungeon equipment to enter the dungeon to pan for gold and strengthen your exclusive equipment, and fight other players randomly in the dungeon.

This gameplay is actually not new in the future. Future games such as "Escape from Tarkov" and "Dark Zone Breakout" will all use this mechanism.

But at present, this kind of gameplay where you may encounter PVP in PVE still arouses the interest of many players.

Even though Dongda always talks about "gentle, kind, respectful, frugal and modest" all the time, his true nature is exposed once he enters the game. The gameplay where he can encounter other gold-earning players in the game and kill them all and plunder everything makes many players want to kill.

All of a sudden, all kinds of underworld gameplay styles appeared on major live streaming platforms, along with all kinds of cheating and anti-cheating teaching tutorials.

This kind of underworld gameplay has a strong influence on the spread of jokes with implicit connotations.

After this series of operations, by late December 2014, the game "Shelegeshe" finally stopped the decline caused by the impact of Penguin, and user registrations and daily active users began to pick up.

At the same time, there are more and more jokes and guides about "Shoot the Shee" on Toutiao, as well as introductions to weapons, skins, and the six factions of gameplay.

In order to enrich the players' gameplay, the enhanced weapons and skills entered into the dungeon have become very diverse.

There are many ways to play, such as instant kill flow, Yin coin flow, clone flow, control flow, beggar flow and so on.

The dungeon-based gameplay of "Shoot the Shoot" project team does not really control the fairness of combat power. There are both civilian players who use junk equipment and skills and rely purely on tricks to make money, and there are also rich players who wear top-level equipment and kill all enemies in it.

Anyway, the main feature of dungeon gameplay is chaos. If civilian players are not happy with the game, they can play ranked or matched games, which will not affect the gaming experience.

But there is money to be made from farming in dungeons, so there are always poor players who want to try their luck in the hope that they can make a small profit if a rare item drops.

By the end of December, Neihan Duanzi, Toutiao, and even some gaming anchors and public accounts began uploading content related to the game "She Le Ge She".

Some particularly rare enhanced equipment even sold for several thousand yuan.

At present, the players of "Shoot the Shot" are still relatively restrained, and no one has spent a lot of money on enhanced equipment for a mobile game.

In the early days of "Legend", there were even rich guys who were willing to spend hundreds of thousands or even thousands of dollars to get a piece of equipment just to be able to kill anyone who stood in their way in the game.

There is no such incredible equipment in the game "Shoot It", and even in the PVE dungeon gameplay, the skins are just for looks but do not add any attributes, while the enhanced equipment has a "degree of damage" and cannot be repaired.

This means that once a dungeon-exclusive enhanced weapon is used up, it is gone.

This reduces the inflation of in-game materials to a certain extent, but the downside is that the value of in-game enhanced equipment materials is not high.

But netizens at this stage do not realize that many of the equipment they are playing with now, if they are stockpiled, can be sold for a good price in the future, just like many stickers in CSGO that have since been out of print.

But no matter what, the "escape + gold panning" mechanism of the copy flow still attracted many players to join in.

Seeing that the data of "Shoot the Shee" was getting better day by day, the entire "Shoot the Shee" project team was as excited as if they had been injected with chicken blood.

Other partners also got what they wanted.

Xiaomi Interactive Entertainment has gained a lot of new users thanks to "Neihan Duanzi" and has even made exclusive developments specifically for "She Le Ge She" and "Neihan Duanzi".

For example, the list or avatar can show where the friends are from and what achievements they have made recently.

MiTalk’s Moments can be seamlessly connected to the sharing of jokes with connotations.

With such a good momentum, Mr. Liang of ByteDance and Mr. Shang of Xiaomi Interactive Entertainment sent congratulatory messages, asking whether we should celebrate the Chinese New Year this year.

Lu Yao does not have the habit of popping champagne at halftime, especially during the Chinese New Year period when the number of users of gaming and social content platforms surges. He must put enough pressure on Penguin's "Legend of the Brave".

……

Shenzhen City, "Legend of the Brave" project team.

As a temporarily formed game development studio, the "Legend of Brave" project team is under the "Light Game Studio", one of Penguin's four major game development groups.

Most of the games currently under Guangliang Game Studio are casual board games such as "Happy Landlord", "Happy Mahjong", and "Everyday Chess", and they do not have any particularly outstanding results at present.

The only achievement that can be shown off, "Douluo Dalu", was produced before the merger of the studios, and even the original team is already defunct in name only.

In Zeng Lun's opinion, such a place is the best stepping stone for his advancement.

However, the power of Chen Yu, the president of Guangliang Studio, should not be underestimated. Especially after the recent news about him came out, he began to intentionally or unintentionally make things difficult for their project team.

At the same time, Shangnan teamed up with ByteDance, a new Internet company, and Xiaomi Interactive Entertainment, which has 60 million mobile phone users, to launch a series of actions!
First, the warm-up event.

Then release the gold farming information.

Now there’s this cool thing called “PVE randomly refreshes PVP”… which instantly makes the dull PVE competitive. Players must always be careful of players who stray into the game. This uncertainty and sudden gains and losses in gameplay will greatly increase player stickiness.

The gambling nature exists in everyone's soul.

Once you get addicted, it is very difficult to extricate yourself.

Facing Shangnan's aggressive attack, Zeng Lun was constantly held back by his opponent.

"hateful!"

Zeng Lun was troubled and resentful in the situation of having wolves in front and tigers behind. Although he would do the same to others if they were in the other's position, when he was targeted, Zeng Lun still felt a surge of anger in his heart.

"call--"

Looking at the industry analysis report at the end of December, the young Zeng Lun's eyes gradually became serious. Then he took out his mobile phone and called home, wanting to hear their advice.

His talent lies in business, not in this kind of office struggle, so he needs his family to help him.

Zeng Lun talked on the phone for a long time, and by the time the call ended, Zeng Lun had a clear idea of ​​what to do next.

He first called together the project team's managers and all managers for a meeting. At the meeting, he affirmed the project team's recent work. He also explained that Shangnan was actively counterattacking, and whether they could make money by the end of the year depended on this wave!

Zeng Lun's impassioned speech also successfully mobilized the enthusiasm of his project staff.

As for what they are going to do... that's easy, because Shangnan has already explored the way, they just need to follow up actively, and then they can crush the opponent with their scale.

Therefore, the employees of the "Legend of the Brave" project team are quite optimistic.

But when only the management was left in the meeting room, Zeng Lun's previous enthusiasm and ease all disappeared.

With a heavy face, he said to his group of managers: "The situation is actually not optimistic now."

"Although we have our own social system that can empower our games, Shangnan has also found its own way of empowering. What's worse is that someone on our side is trying to make things difficult for us."

Some of the promotional resources for several festivals in December and around February of the following year have been squeezed out.

The president of Guangliang Studio used all his connections to snatch several important promotional resources from him.

The meat is already in your hand!

He was just grabbed by the hand and dragged away!
This made Zeng Lun particularly angry.

Zeng Lun continued, "So we have to use some tricks. I will communicate with the "User and Community Operations" department above and ask them to spread negative news about "Shoot the Shee" through as many channels as possible. You... use your connections to develop a mobile plug-in for "Shoot the Shee" as soon as possible."

Hearing what Zeng Lun said, the rest of the management couldn't help but look shocked.

Are you playing so dirty?

However, this is also a common tactic used by Internet game companies.

It was just that they were asked to do such a dirty job... They felt a little uncomfortable in their hearts, but when they thought about their own future, they all took on this dirty job.

After deploying the countermeasures with his subordinates, Zeng Lun immediately packed up his things and prepared to go to the "Platform and Content Business Group".

In addition to external tricks, he needs more promotional resources to create a crushing momentum!

For the sake of his future, Zeng Lun decided to fight.

(End of this chapter)

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