Since we are both reborn, of course I would choose the rich woman!

Chapter 193 Lv Yao: I'm Barefoot (6k Subscription)

Penguin is always the first to discover industry trends.

Under Penguin's interactive entertainment business group, there is a "Business Analysis and User Research Department", which has outstanding talents from the world's top management consulting firms and Internet strategy teams.

They are responsible for research and analysis of the entire industry chain, management's full-perspective decision support, and are deeply involved in tackling key business problems.

This department made an indispensable contribution to Penguin's subsequent success in the gaming business.

At the same time, many suggestions from this department are also very important.

When Lu Yao took frequent actions and joined forces with Xiaomi Interactive Entertainment and ByteDance, the "Business Analysis and User Research Department" under the Interactive Entertainment Business Group quickly compiled the report and submitted it.

Then, the senior managers of the interactive entertainment division who received the report immediately held another management meeting.

At this time, Mr. Ren, the CEO of the Interactive Entertainment Business Group, also participated in the meeting.

At the meeting, everyone read the report of the "Business Analysis and User Research Department" very carefully.

After everyone had almost finished reading, the director of the "Game Growth System Department" put down the report and said, "In the past month or so, the daily active data of the registered users of the game "Legend of Brave" has been very good."

"Our company's stock price has also risen a lot because of this wave of actions."

"Now they are teaming up with ByteDance, a new company, and Xiaomi Interactive Entertainment, a newly established division, to continue working on Shoot the Shot. This shows that the information we got before was all smokescreen from them."

The director of the "Game Security Department" under the Interactive Entertainment Group also said: "In recent months, we have continued to pay attention to Shangnan's Guangan Network Company, but Shangnan Guangan Network has not shown sufficient server pressure."

What they said in the meeting sounded nice, but in reality, the so-called "attention" was a continuous bombardment of server access to Shangnan's "Guang'an Network".

This is a form of malicious competition, but this type of competition often does not provide any substantial evidence, so there is no way to fight back in this regard.

With a strong background as their backing, big companies can be so unscrupulous towards small companies.

Unless you are willing to be humble or accept the appeasement of a big company.

But Wang Shan is responsible for maintaining network security on Lu Yao's side. There is no need to say much about the power behind Wang Shan. It is because Lu Yao has been restrained, otherwise Wang Shan would have taught Penguin a lesson long ago.

The director of the game security department continued, "From this aspect, I can boldly guess that Shangnan Guangan Network has extremely strong network security protection capabilities, which is not proportional to their current company size."

The director of the business analysis and user research department pondered for a moment and said, "So, the large-scale recruitment before going to Nanguangan and forming a team of nearly 300 people were all in preparation for today?"

The promotion of Neihan Duanzi and the content on Toutiao require a large number of people to be responsible for.

So many of the people recruited early on were in preparation for today?
Although "Shelegeshe" gained a large number of users before the launch of "Legend of Brave", the attributes of these users are relatively scattered, and they are from all kinds of fields.

In the absence of a core platform to manage user tags, these users will often quit the game while still playing.

Obviously, Shangnan’s Guang’an Network has also noticed these user situations, so Shangnan’s Guang’an Network began to cooperate with Xiaomi Interactive Entertainment and ByteDance.

However, there were not many "Shelegeshe" players in the beginning of "Neihan Duanzi", so a group of people were needed to lead the way.

The best candidates to attract users within a software community are actually internal candidates from gaming network companies.

With Penguin's self-strategy, all of Shangnan's actions have "reasonable explanations". Of course, these "reasonable explanations" are also the information that Lu Yao has been hiding and not releasing openly.

At the meeting, Mr. Ren, president of the Interactive Entertainment Group, concluded: "Mr. Lu from Shangnan is indeed very thoughtful."

"He seemed to know that we had already started the project of developing a MOBA mobile game, so when his game company was first established, he spread the word that he would also develop this kind of content; then he also spread the word that he would develop a chess-type game, which caused a lot of confusion on our side."

Their game development laboratory also specifically explored various possible directions based on the information they had found out.

Then "Shoot a Shot" came out.

Although this game looks simple, the random enhancement options given with each upgrade and the constantly refreshed monster strength can give players very strong instant gaming experience feedback.

At the beginning, Penguin didn’t take this game with a unique style but little depth seriously.

However, as "Shoot Them" was constantly updated, and even added player confrontation mechanisms, camp confrontation mechanisms, game character cooperation mechanisms, and skill mutual influence mechanisms, Penguin suddenly realized it.

They realized that the rumors released by Nanguang'an Network before were all smoke screens, which were their means of secretly carrying out their plan.

The game actually developed by Guang'an Network Studio is "Shoot the Shot".

Mr. Ren recalled Guangan Network's actions during this period and couldn't help but laugh: "First, they spread rumors, then launched a rough framework that was a little bright but not so threatening. After that, they continuously filled the rough framework with a large number of batches of content updates, allowing this rough framework to complete a gorgeous transformation in a short period of time."

Mr. Lu from Shangnan is very cautious and scheming at every step.

It even felt like it was aimed at them from the beginning.

What a talent.

Mr. Ren couldn't help but sigh again in his heart.

For such talents, if they were not already so close to the Rong family, he would send his capable subordinates, or even go in person to negotiate with the other party to see if he could incorporate the other party into his own system.

Mr. Ren leaned back in his comfortable chair, put his hands on his belly and said, "This time, Guangan Network's "break the whole into parts" and "stealthily attack" tactics are worthy of our attention."

There is no guarantee that another gaming giant will emerge in the future and seize their interactive entertainment business.

Mr. Ren's foresight, coupled with the powerful empowerment of Penguin's social system, makes Penguin invincible in the gaming field.

Even after ten years, it still has no rivals.

Even for MiHoYo, whose revenue once exceeded that of "Honor of Kings", the glory of "Genshin Impact" will soon fade because it does not have the empowerment of a social system and a strategy that only attracts two-dimensional users.

And penguins are still penguins.

It's like Garen, a veteran hero in League of Legends. As the saying goes, "every generation has its own god, and every generation has its own Garen." This stupid hero looks simple in mechanism and seems particularly mediocre, but anyone who comes here will be defeated by QWER.

Almost all beings are equal.

Even though TikTok later clearly eroded Penguin's social system, TikTok did not have any powerful and impressive games to strengthen its core cohesion.

ByteDance is actually aware of this problem, so in 2016 it took a different approach and developed the game "Winning the Peak" through the Shepherd Studio to take the overseas route, attempting to encircle the domestic market from overseas.

But this plan obviously won’t work.

Due to the differences in thinking habits, user habits and other factors between China and foreign countries, the overseas operations of "Juesheng Dianfeng" have been mediocre for many years.

Even after the public beta of the national server in early 2025, it failed to shake the position of "Honor of Kings". Basically, there was no movement after the promotion period. The reason for this... is mainly because the game is not fun.

Once a competing product of the same type is not fun to play, it will be ruthlessly abandoned by players.

Being bad at e-sports is an original sin, and not having video games to be fun is also an original sin.

As for why it's not fun, there are too many things to say.

To put it bluntly, game development is also a kind of content creation. A high-quality game is bound to be infused with the hard work of the developer, and it will also delve into and conform to the likes and dislikes of human nature.

Many games that became popular for a while were initially created with a "sincere" mentality.

But this mentality is rarely seen in large domestic game development studios.

Many games have many missions imposed on them at the beginning of the project.

The same is true for "League of Legends", which was invested and developed by ByteDance. It is obviously not a "sincere" work that has been carefully crafted. Even if the data is exaggerated, it is not fun.

As many investors say -

“Investment often depends on people. Whether something can be accomplished also depends on people.”

If the person is not right, no matter how much money and resources are invested, it will be meaningless.

Although ByteDance has caused some erosion to Penguin's social system in the future, it has indeed missed the opportunity in the gaming market.

But the original future fell apart and ceased to exist after Lu Yao approached ByteDance with "Shoot Them".

ByteDance, which can erode Penguin in the social field, coupled with the increase in strong core stickiness in the gaming field, will allow Lu Yao and ByteDance to go deeper into the future market!

Both the high-end market and the sinking market will be included in this huge system.

But Mr. Ren didn't know about these future developments at the moment. He just had a strong interest in Lv Yao of Shangnan.

So he hesitated for a moment and then said, "Can we send someone to contact Shangnan? Even if they don't agree to cooperate, we can still give them some trouble."

At this point, the atmosphere in the conference room suddenly became relaxed.

Everyone began to talk about ways to sow discord among the three parties in Shangnan, and many of these methods will be implemented in the future.

At the end of the meeting, Mr. Ren said, “Let Zeng Lun work harder. As long as he performs well, the group will not be stingy with rewards.”

The last sentence is an encouragement and will surely reach Zeng Lun's ears, making him a more hardworking ox and horse.

After the meeting, what Mr. Ren said in the meeting soon reached Zeng Lun's ears, which made Zeng Lun, who was in charge of "Legend of the Brave", particularly excited.

He has a good background, a decent family background, and considerable talent. He was able to lead a makeshift team and develop such an excellent "pixel-style" game in a short period of time, which made several bigwigs in the interactive entertainment business group particularly optimistic about him.

Then some vague rumors began to come out from unknown channels, saying that if Zeng Lun could perform well next year and overwhelm a number of manufacturers with "Legend of the Brave", he would be expected to be incorporated into Lightspeed Studios and become president, or even promoted to the management of the Interactive Entertainment Group.

Zeng Lun was even more excited when he heard the news, so he began to contact his family in many ways and seek confirmation. After asking around, his family did not get a clear and definite response. Even when he asked Mr. Ren, Mr. Ren only praised Zeng Lun a few words, but did not loosen the tone of the personnel transfer at all.

Mr. Ren didn't know how this rumor came about, but it was normal.

He did express his expectations for Zeng Lun at the meeting, so it was not surprising that those words would be misinterpreted and publicized by his subordinates. So he did not deny such statements, but instead praised Zeng Lun a few more times.

This is actually a common method used by leaders to employ people.

Let the people below get excited and motivated. If they do a good job and there are no special changes, then promote them.

If the work cannot be brought forward due to parachuting or other unexpected events, the leaders can shirk their responsibilities.

They didn't say anything anyway.

Mr. Ren's approach was very effective. Under this vague encouragement, Zeng Lun began to frantically study the promotion activities and operation strategies of Shangnan Guang'an Network. At the same time, he began to make bold follow-up proposals for Lu Yao's operating methods.

Especially the updated in-game trading system by Lu Yao, and the "first e-sports competition" that has already begun to be laid out, Zeng Lun plans to follow up.

This means that he needs more promotional resources and budget.

So Zeng Lun began to actively communicate with other departments under Penguin and frequently interacted with the managers of the interactive entertainment business group.

With "Mr. Ren's praise" and Zeng Lun's own family background, he received very favorable treatment in terms of various resources, which made other game development studios under the Interactive Entertainment Group particularly passive.

Especially Chen Yu, the current president of Guangliang Studio.

When he heard that Zeng Lun was going to replace him, his mood became particularly gloomy.

After Zeng Lun had worked hard to discuss and negotiate many resources for the next year in advance and had them almost at hand, his mood became even gloomier.

Because they are also developing mobile games based on MOBA games, and they have to compete with "Timi Studio" which is also under the Interactive Entertainment Group.

Chen Yu is a direct descendant of the Penguin system, and the president of Timi Studio, "Yao Qiguang", is the former executive vice president of Shanda Network.

Originally, the candidate to enter the management of the "Interactive Entertainment Business Group" should have been decided between the two of them!
But now the wind has changed...

Zeng Lun shows up unexpectedly!
Chen Yu had been smoking a lot recently, and finally, after not sleeping well for four consecutive days, he decided that he couldn't just sit there and wait for death.

……

Up South, mid-December.

Lu Yao finally had some free time after finalizing the details of the recent promotional activities and e-sports competitions.

When he had some free time, he made an appointment with Liang Yilan and Jian Xiaojie to have tea.

In the teahouse by the Moling Lake, near the window of the courtyard building, half of it is lake color and the other half is winter. It is quite pleasing to the eyes. It is a pity that it is only mid-December and it is not time to snow yet.

Otherwise, as soon as it snows, Shangnan will dream back to a thousand years ago and enter ancient times in one day.

Lu Yao was eating preserved fruits and drinking tea in the tea room, enjoying his rare leisure time.

Half an hour later, Liang Yilan arrived here first.

Although Liang Yilan's team's current office space overlaps with the "Shoot It" project team, the two are responsible for different businesses, so their busy hours are also completely different, which is why Lu Yao came here first and she came later.

Liang Yilan was wearing a fur coat with a fur collar today. When she took off the coat, she revealed a figure-revealing hip skirt underneath.

What caught Lu Yao's attention was the bag she was carrying today. It was a bag made of kesi silk. The delicate gold and silver threads were combined with real silk to create a simple and elegant ancient pattern. It was matched with lacquerware and other intangible cultural heritage objects on it, making it look classical and elegant, yet not lacking in modern design sense.

Lu Yao asked curiously, "Did you also buy a Yong bag?"

Since Liang Yilan and Lu Yao became colleagues, they have become more casual in getting along with each other.

She shook her head and said strangely, "What do you mean I bought a Shangyong bag? I ordered this bag on the first day it came out. I only got the finished bag recently."

When talking about this, Liang Yilan gritted his teeth and said, "I was busy at the time, so I looked a little late and didn't get a place in the first batch. Otherwise, I should have met with Mr. Rong a few months ago."

"But it's okay now."

Liang Yilan held his chin with his hand and looked at Lu Yao: "Although I didn't get a place in the first batch of meetings, I'm with you now, so it's easy to meet President Rong whenever I want."

Lu Yao smiled.

It was Lu Yao who first proposed the idea of ​​personally delivering the first batch of bags to the buyers. Although he also learned this method from the future, it is indeed useful.

It is equivalent to spending hundreds of thousands of dollars to take a photo with Rong Nianqing.

That’s the Rong family!

So the first group of people who frantically rushed to buy these bags included not only the real rich wives, but also many gold diggers and internet celebrities.

Unexpectedly, Liang Yilan had also tried to grab it but failed.

interesting.

When Rong Nianqing and Hu Xiaoyu launch more high-end luxury products in the future, Lu Yao will give them an idea and ask them to organize a dinner party to have dinner and chat with the buyers.

You should know that Rong Nianqing is now considered an Internet celebrity. Although she rarely appears in public or participates in activities, Huasheng Life has already established a foothold in Shangnan and the Internet. Many Internet upstarts who pursue quality of life will shop on Huasheng Life's online shopping platform.

In fact, if you talk about cheapness, the things of Huasheng Life may not be that cheap, but in terms of its quality, the products of Huasheng Life are indeed very cost-effective.

Those born in the 1990s who have already entered society still prefer the life in Washington.

Therefore, "Rong Nianqing", who founded Huasheng Life, has gradually become a celebrity on the Internet and is widely discussed.

Part of the discussion here was contributed by Lu Yao, because many people outside were speculating whether Rong Nianqing was Lu Yao's financial backer.

After Liang Yilan finished speaking, he said, "By the way, I recently discovered that the work enthusiasm of the "Shoot a Shoo" project team has become even higher after people from my company moved in. Would you consider keeping me with you?"

She supported her face with her hands and stared at Lu Yao.

Liang Yilan's "Powerful Engine Commercial Company" needs to connect with advertisers a lot, so many of the people in her company are young and beautiful girls.

These girls make the IT guys who develop games stare at them.

Everyone feels that going to work is as festive as getting married.

So Lu Yao smiled and said, "Isn't it just a matter of a word from you, Mr. Liang? If you want to stay here, I won't chase you away."

Liang Yilan laughed and said, "You wish. There will be an extra charge for this."

While they were chatting, Jian Xiaojie also came to the teahouse in her high heels. When Liang Yilan saw Jian Xiaojie, he subconsciously shrank back and said, "You want to come too."

Jian Xiaojie smiled: "You don't seem to welcome me very much."

Liang Yilan forced a smile: "How could that be? I'm just a little scared of you."

Jian Xiaojie was happy: "What do I have to be afraid of? Were you unhappy last time? I saw that you were enjoying it~~"

Liang Yilan suddenly felt goosebumps all over.

Yes.

She was indeed very happy last time, but that kind of happiness that exceeded her sensory threshold made her a little scared.

She works hard to train and improve herself, and even makes people in this circle think that she is a gold digger. She does this not to enjoy the ultimate sensation, but to reach the peak of her life.

She is neither the most capable nor the most favored one in the family. If she wants to become a successful person or even surpass her parents, she must work harder than others.

Managing yourself is also a direction to strive for.

That's why she was so scared and even afraid of Jian Xiaojie.

As if Jian Xiaojie had read her mind, she sat down and approached Liang Yilan, smiling and saying, "Think carefully, is it easier to achieve your goal if you stay far away from me, or if you stay close to me?"

"Ok?"

Jian Xiaojie raised the ending tone of her last sentence "Hmm~", which was extremely seductive, and even Liang Yilan, a woman who claimed to be an expert in pulling, could not bear it.

But what was most unbearable was what Jian Xiaojie said just now.

Because through her understanding during this period, although she still didn't know who Jian Xiaojie was, what her background was, and how powerful she was, she could tell from Lu Yao and others' attitude towards Jian Xiaojie that this person's power seemed beyond imagination.

Thus, Jian Xiaojie became a mysterious demon in Liang Yilan's eyes.

She can indeed help you realize some of your wishes, but in the process of interacting with her, you will inevitably pay a price that will make her feel uneasy.

Liang Yilan forced a smile: "Sister Jian, what are you talking about? Of course you and I are best friends~"

Seeing the palpitations in Liang Yilan's eyes, Jian Xiaojie smiled and did not continue to put pressure on him. Instead, she turned the topic to Lu Yao: "I don't understand what you are afraid of. Look at our young President Lu. He is never afraid of me."

Lu Yaole said: "I am barefoot."

(End of this chapter)