Chapter 187 Liang Yilan: See you tonight (6k subscription required)

When the small game "Shoot" developed by Lv Yao encountered strong sniping from Tencent, this game not only did not become silent, but became more and more popular.

This is actually very normal.

In the domestic game business market, there are only a handful of games that can retain good data despite such a crazy impact from Penguin.

Look at those games that Penguin copied and pasted in the past, how many of them can still stand on their own?
Shanda, once one of the giants in the Internet gaming business, sold its entire literature business to Penguin in 2014, marking the end of its former gaming dominance.

The memories of a generation, "Legend", gradually faded away.

But Shanda fell down and Guangan stood up.

A newly established online game company, with its unique vision, created a game that even Penguin had to quickly follow suit, and then used its internal promotion channels to expand wildly, reaping the benefits of primary and secondary school students on the market.

In the eyes of many people who are not involved in the Internet and investment, the small game "Shoot Shoot" has completed its short but brilliant life cycle.

It is an honor to be defeated by an Internet giant like Penguin.

But for real investors, the game has just begun.

In the investment world, good investors often wait for the bottom, while those speculators only chase the rise and then get killed.

The method of increasing volume and then closing the market to kill the stock is not uncommon, but every time there are people who actively fall for it. Therefore, the only lesson people can learn from history is that people can never learn lessons from history.

Although they cannot learn lessons, investors will specially train their "anti-market" reactions. Any emerging high-value company is unlikely to be smooth sailing. When the other party falls into a trough, these investors will quickly appear on the scene.

Now Guang'an Network is a hot commodity in the eyes of this group of investors.

Among all the capitals that came to him, Lu Yao was actually not very interested in cooperating with the top domestic venture capital institutions.

There are many good investors among these investment institutions who only give money but do not do anything, but apart from money, the help these investors can provide is limited.

It was not until Lu Yao saw Shunwei Capital and Zhen Capital among a number of cooperation invitations.

Shunwei Capital is of course Mr. Lei’s investment institution.

Lei Jun is best known as the head of Xiaomi, but in fact, he is first an investor, then a manager of Shunwei Capital, then the founder of Xiaomi, and finally a director of Kingsoft.

Xiaomi is just one of Lei’s many industries that he cares most about.

But as early as 2011, Mr. Lei and Mr. Xu founded Shunwei Capital, which manages four funds totaling US$29.6 billion and two domestic funds totaling RMB 20 billion.

The investors of this investment institution mainly come from top international investment institutions such as sovereign funds, family funds, funds of funds and university foundations.

Mr. Lei was already a big shot as early as 2011.

But Mr. Lei rushed into the mobile phone market and wanted to gain a foothold in the market by offering low prices and high specifications.

Mr. Lei’s vision is actually very forward-looking.

Whether it was the previous wps, or the later MiTalk, Xiaomi Super God and other plans, they all demonstrated Lei’s keen insight into the market.

Unfortunately, Penguin is a huge mountain standing in the way of all Internet entrepreneurs.

Xiaomi mobile phones have successfully opened up the market in recent years by relying on the strategy of "high configuration and low price" and the slogan "born for enthusiasts".

By this time in 2014, Xiaomi had almost no rivals in China - its valuation exceeded US$450 billion, and its annual shipments exceeded 6000 million, ranking first in the country and third in the world. MIX was officially launched, a new product line Redmi was launched, and overseas business began to be laid out.

For a time, the Internet entrepreneurship and investment circles were talking about the Xiaomi model.

But in 2014, remote farming technology was still very advanced overseas. The closed domestic environment and everyone's worship of foreign things made the majority of netizens still look at Xiaomi as not good enough and a company that was supported by losers.

Mr. Lei was actually very depressed at this stage.

Because in terms of capital, he has already reached the top.

But the brand's tone has never been brought to the fore.

There is no way around it. The concept that a company relies on to get started will become a gene and be injected into the company's bloodstream.

Fortunately, Mr. Lei was not like Mr. Chen of Shanda, who was in a hurry to get rid of the "diaosi" label. He founded Redmi as a continuation of Xiaomi's "fever" and "cost-effectiveness" concepts, and then used Xiaomi's flagship to target the high-end market.

After that, Xiaomi became more and more powerful, but it was still suppressed by overseas mobile phone manufacturers in terms of brand tone, and the high-end nature of the brand was never improved.

It was not until ten years later that Mr. Lei was entrusted with the task of manufacturing new energy vehicles, and with the support of his peers in the automotive industry, he was able to establish a high-end tone for the brand.

This can be regarded as an unintentional intervention.

At the end of 2014, the booming Xiaomi and Shunwei Capital continued to expand their reach and extended their investment tentacles to Lu Yao.

In fact, as an Internet company, Xiaomi also makes games.

Later, Xiaomi Super God, Swordsman World, Clash of Kings, and Xiaomi Gunfight were all developed with Xiaomi's investment. On the one hand, it was to enrich the content of the Mi Home ecosystem, and on the other hand, it was to compete for the position of an Internet giant.

Or the main and most important purpose is to cause trouble for the opponent...

Especially in 2012, when "MiTalk", which Lei Jun led his team to work hard on, was defeated by Penguin's "WeChat" in just one month, Lei Jun was holding a grudge in his heart from beginning to end.

This time, they came here in a hurry to seek cooperation, on the one hand to buy chips at a low point, and on the other hand to disgust their old rival Penguin.

Lu Yao looked at Shunwei Capital's invitation for cooperation and calculated the gains and losses in his heart.

At this stage, Xiaomi is still mainly a mobile phone manufacturer. It can attract a wave of users by relying on its huge number of mobile phone users, but without the support of strong social attributes, players will eventually invest in the social attributes of Penguin.

As for how Shunwei is going to cooperate with me, we still need to negotiate.

Another cooperation invitation that surprised Lu Yao came from Zhen Capital, and the partner who was responsible for the negotiations was a young man named "Wu Dan".

Wu Dan and Lu Yao know this.

When studying abroad in the future, after Game Science left its old employer Penguin, it first relied on its own money to cooperate with its former colleague Lilith Studio to create a game called "One Hundred Generals".

Then "One Hundred Generals" flopped.

Afterwards, Feng Ji learned from his mistakes and after reflection, he developed another game called "Art of War: Red Tide" with the investment of Wu Dan, but it failed again and failed to gain much market feedback.

But Wu Dan did not give up on the Game Science team. Instead, after Game Science failed twice in a row, he made another big investment of 3 million yuan, allowing them to concentrate on making domestic A masterpieces.

Wu Dan's investment eventually paid off.

It’s just that the reporting cycle is a bit too long.

Now Wu Dan has come to invest in Guangan Network again. No one knows whether he is coming for Guangan Network or for Feng Ji and others.

In fact, in addition to these two companies, Lu Yao’s favorite cooperation invitation is actually "ByteDance" at this stage.

ByteDance was only founded in 2012, but this is not the first time that the ByteDance team has started a business. Long before ByteDance, it had several failed entrepreneurial experiences and the successful "Jiujiufang" entrepreneurial experience.

After ByteDance was established, the "recommendation engine + creation platform" software "Toutiao" he developed began to become popular rapidly thanks to its unique AI algorithm.

Become a text creation content distribution platform on par with WeChat public accounts.

Because he has tamed the algorithm, Zhang Yiming's perception of the Internet goes further than many people of this era.

By 2014, he had already started planning for the video industry.

But ByteDance also has another product that was very popular, which was the "Neihan Duanzi" product that was later banned.

Whether it is Toutiao or Neihan Duanzi, both user models focus on creation + sharing. If he can cooperate with ByteDance, then Lu Yao will be more confident of gaining a foothold under the impact of Penguin, both now and in the future.

Last year, Lu Yao had just returned from studying abroad and was not qualified to discuss cooperation with ByteDance, which had already entered a period of rapid development.

But now, Lu Yao already has game companies, MCN companies and a lot of capital, and has the capital to cooperate with the current "ByteDance".

Shunwei Capital can just take this route.

So Lu Yao rearranged his schedule for tomorrow and set aside special time to meet with people from Shunwei Capital and Zhen Capital who came to negotiate.

……

The next day, morning.

Lu Yao met with the negotiation manager of Shunwei Capital in a private garden near Moling Lake.

The person in charge was not Mr. Lei whom Lu Yao had been expecting, but another capable young woman. Of course, this young is relative, and this woman is still older than Lu Yao.

The person in charge who came to negotiate the matter was named Wei Xueying. She was very pretty, especially her long legs that almost broke the OL skirt.

As soon as he saw this, Lu Yao understood that the other party came to visit with a gift, and the gift was naturally the woman in front of him.

When Wei Xueying saw Lu Yao, she couldn't help but smile very friendly and said, "Mr. Lu is younger and more handsome than he looks in the media."

Lu Yao smiled and said, "Please take a seat, Mr. Wei. You must have come here for a long journey."

Wei Xueying smiled and said, "It's not hard. I feel very happy to meet President Lu."

After exchanging pleasantries, both sides quickly got down to business.

Lu Yao asked: "Mr. Wei, how do you plan to cooperate with us?"

Wei Xueying had obviously done her homework. She smiled and said, "Actually, I know that you, Mr. Lu, are not short of money, so I won't say much about the investment amount. The help we can provide is--"

“First: channel promotion and support from Xiaomi App Store.”

“Second: Xiaomi Interactive Entertainment’s channel promotion and support.”

After listening to this, Lu Yao's mind started to emerge with relevant information about Xiaomi Interactive Entertainment. Xiaomi Interactive Entertainment was established in 2013. They only provide game platforms and mainly invest in small and medium-sized game studios, and do not personally make games.

This is because by 2014, Xiaomi had captured a large number of Mi fans with its low-price, high-spec strategy.

But the mobile phone market is already a red ocean, and the competition will only become more intense in the future.

The companies following behind, such as vivo, OPPO, ZTE, and Juchang, are all Xiaomi's competitors, but Xiaomi's positioning has always been an Internet company, so it is normal for them to want to open up other tracks.

Especially at this stage, the mobile game market can be described as a blue ocean.

However, after hearing what Wei Xueying said, Lu Yao thought for a moment and asked with a smile, "Can I ask, was your coming here a decision made by the Xiaomi Interactive Entertainment Division, or by some other party?"

Everyone in the investment circle knows that Mr. Lei is famous for “only investing in people he knows.”

However, Lu Yao had never had any contact with Mr. Lei before, and he didn't even know Mr. Xu who was beside Mr. Lei.

If only the Xiaomi Interactive Entertainment division came to negotiate, Lu Yao felt that there was no need to continue the discussion in depth.

If there is a higher-level force interfering, Lu Yao can use this force to integrate resources from multiple parties.

Wei Xueying was stunned by Lu Yao's question. She was only assigned by her boss, Mr. Shang, to come and discuss cooperation with Lu Yao. As for whether there were higher-level people involved in the assignment, she was not sure. Seeing this, Lu Yao was not in a hurry and smiled and said, "Mr. Wei, you can go back and discuss it first. We can talk again when we have accurate information."

All the preparations and strategies that Wei Xueying had made before coming were thwarted by Lu Yao's words.

But she wasn't annoyed.

It would be good for Xiaomi Interactive Entertainment if someone at a higher level gets involved.

Xiaomi Interactive Entertainment was established not long ago, but it is highly anticipated by Xiaomi’s top management and is even called one of the three pillars of the Xiaomi family, focusing on Internet online business.

Therefore, the staff of Xiaomi Interactive Entertainment are still very ambitious.

Unfortunately, with old-line game manufacturers such as Penguin and NetEase blocking its way, Xiaomi Interactive Entertainment has been lukewarm since its establishment, and its presence can even be described as transparent.

It’s just that Wei Xueying doesn’t know this information from the future now, and even the person in charge of Xiaomi Interactive Entertainment doesn’t know it.

I just don’t know if Lu Yao can take advantage of the opportunity to integrate resources from multiple parties to bring Xiaomi Interactive Entertainment up.

After chatting with Wei Xueying, Lu Yao saw Wei Xueying off and then waited here for Wu Dan to arrive.

It was already past ten o'clock when Wu Dan came over. Although Wu Dan's name sounds like a girl, he is actually a young man wearing glasses and looking a bit of a homebody.

Wu Dan is also older than Lu Yao, but the two have completely different temperaments.

Lu Yao is more like the kind of playboy who hangs out in nightclubs, while Wu Dan is more like the kind of gaming nerd who hangs out in Internet cafes or stays at home.

After meeting Wu Dan, the first thing Wu Dan said was: "Wow, Mr. Lu, you are so handsome."

Almost everyone who comes to discuss cooperation with Lu Yao will start with this sentence. Lu Yao has become immune to it, but he still smiled and said: "When a man praises me for being handsome, I know that I may really be handsome."

Wu Dan was stunned for a moment, then laughed out loud: "Boss Lu is even funnier than I thought."

After exchanging pleasantries and sitting down, Wu Dan began to talk to him about games.

Wu Dan himself loves playing games very much. When he was in the fourth grade of primary school, his father bought him a PS1. Before the high school entrance examination, he was caught playing games in an Internet cafe by his father and class teacher.

Listening to Wu Dan talking about his love for games, Lu Yao suddenly felt a little dazed.

In fact, Wu Dan is only a few years older than him.

However, when Lu Yao was in the fourth grade of elementary school, let alone PS1, he didn't even know what a computer was. It was not until he went to the county town to attend high school that he knew about such things as Internet cafes.

Wu Dan, who is several years older than him, became an internet addict who frequented Internet cafes before the high school entrance exam.

Wu Dan's family background is not ordinary. No wonder he can become an investment manager of Zhenge at such a young age and even work beside the big boss of Zhenge.

While Lu Yao was lost in thought, Wu Dan said enthusiastically, "I also played the game "Shoot" released by your company, Mr. Lu. Although the gameplay was a bit monotonous at the beginning, your speed of updating and iteration is very fast. After a period of time, the gameplay has become very rich, and strategic choice has become very important."

"I think this game has great potential, and we can even hold game competitions!"

League of Legends was already very popular in 2014. As professional e-sports teams began to become active on the Internet, becoming a professional e-sports player became the dream of many young people.

Especially at this stage, many professional players are selected by the team from Internet cafes.

Before being selected, these professional e-sports players were just grassroots losers in Internet cafes, but after entering the professional arena, their personal IP was promoted by the team and the official game, and their value immediately changed.

Professional competitions have also become a very lucrative event.

Professional e-sports players have become the target of pursuit for many young people today because of their tremendous transformation from grassroots to gorgeous transformation.

And it’s only the beginning at this stage.

The e-sports craze will become a national-level event in the next few years due to the rapid development of mobile Internet, and e-sports will also be included in official sports events due to its huge economic effects.

It has to be said that Wu Dan's vision is indeed unique. When computer-based e-sports were not yet popular among the public, he had already thought of mobile e-sports.

Lu Yao smiled and said, "The concept of mobile game e-sports is very good. I am indeed thinking of holding a mobile game e-sports competition during the Spring Festival."

"right!"

Wu Dan quickly became excited and started chatting as if he had found a close friend, and took the opportunity to introduce the channel resources owned by Zhen Capital.

Zhen Capital has invested in many companies in the Internet sector, and these companies can all become publicity channels for Lu Yao and others.

In fact, any capital will invest in domestic Internet companies as much as possible. In today's rapidly developing Internet, as long as you can achieve a certain scale, no capital will let you go.

Therefore, the advantages that Zhen Capital has are also possessed by other companies.

But the reason why Lu Yao met Wu Dan was because, to some extent, he had snatched away an opportunity from Wu Dan. Although the realization of this opportunity would take ten years, it was still snatched away.

Lu Yao admitted it.

Therefore, the main purpose of negotiating with Wu Dan this time was to "fulfill a vow".

In addition, Wu Dan does have the background of Zhen Capital, so it can be considered as making another friend.

When Wu Dan had finished talking, Lu Yao smiled and said, "Then let's talk about how to divide the profits?"

Wu Dan smiled and scratched his head, saying, "Actually, it depends on you. I know that many investment institutions have come to us recently. I don't know why you would like to talk to me, but I think you are giving me face by talking to me, so I don't mind."

Lu Yao tilted his head and thought about it.

Wu Dan's Zhen Capital is willing to invest 10 million yuan and provide Internet channel assistance.

This investment ratio is actually very small. When the turnover of "Shoot" is the highest, this income can be obtained in one day.

Even though the daily active users have decreased and the turnover has dropped, it is still no problem to exceed 10 million per week, so the only valuable thing that Wu Dan can really provide is channel promotion.

Lu Yao thought about it and said, "Then how about this, I only want 40% of the profit from the channel, and you can discuss the rest with the channel."

Wu Dan also knew that the investment of 10 million was actually useless. Lu Yao’s game company was not a startup team, and it was not short of money, especially since "Shoot She" had already generated so much revenue.

He originally offered 10 million to discuss cooperation, and even hoped that Lu Yao would see him among a bunch of cooperation invitations.

But Lu Yao chose him!
This made Wu Dan feel that he was extremely lucky.

Therefore, he never mentioned what kind of return the 10 million could bring him, and simply regarded the 10 million as a stepping stone.

The tacit understanding between the two parties made Lu Yao feel deeply moved.

Ever since he was reborn and chose a rich woman, Lu Yao's standards for treating people have been rapidly rising. Now, in just a year and a half, there are people who are willing to use 1000 million as a stepping stone.

After finishing the business talk, Wu Dan rubbed his hands and said with a smile: "By the way, Mr. Lu, I heard that you poached the Game Science team from Shenzhen to help you."

Lu Yao smiled and said, "Yes."

Wu Dan smiled shyly and said, "Can you introduce Mr. Feng and Mr. Yang to me? I'm still very interested in them."

Lu Yaomingzhi asked back: "Oh? What do you mean?"

Wu Dan smiled and said, “I used to play DouZhengHuo…”

As Lu Yao and Wu Dan chatted, seeing that the other party was becoming more and more interested, Lu Yao simply invited the other party to get in the car and go back to the game company together.

After returning to the game company, Lu Yao introduced Wu Dan to Feng Ji and Yang Qi.

Just like the gears of fate began to mesh again, Wu Dan, Feng Ji, Yang Qi and the others chatted very happily. As it was getting dark, Lu Yao and the other three went out to eat hotpot together. They chatted until about ten o'clock before they parted reluctantly.

After Feng Ji and Lu Yao said goodbye to Wu Dan, Feng Ji smiled and said, "This Manager Wu is quite interesting."

Lu Yao looked at the taillights and smiled, "Yes."

When they were talking most enthusiastically, Lu Yao felt like an outsider.

After sending Feng Ji and the others to the car, Lu Yao also got in the car and prepared to go back. As soon as he got in the car, Lu Yao received a text message from Liang Yilan: "Mr. Lu, I'm in Shangnan."

Lu Yao sighed and replied, "When did you arrive?"

Liang Yilan replied immediately: "Just arrived tonight."

Lu Yao shook his head and laughed: "Why didn't you tell me in advance so I could make arrangements for you."

Liang Yilan: "I know you are very busy, so I specially sent you a message at this time. It won't be inconvenient for you, right?"

As an amateur seafood connoisseur, Lu Yao could tell at a glance what the "convenience" here meant, so he replied, "Two hours of convenience."

Liang Yilan understood: "Then let's meet. I brought you a gift."

Lu Yao smiled and replied, "Okay."

Then Liang Yilan sent the hotel name and room number.

Lu Yao immediately drove there according to the address above.

When they arrived at Liang Yilan's suite in the hotel, Lu Yao saw Liang Yilan opening the door to greet him, wearing a black fishtail dress with a low back.

Liang Yilan tilted her head and smiled, "It's pretty fast."

Liang Yilan had obviously dressed up carefully before Lu Yao came. Her slightly wavy long hair, delicate makeup, and the fishtail skirt that showed off her slim figure all showed that she was actually the gift for the night.

But Lu Yao was not in a hurry to open the gift.

He came to the living room of the suite and sat down and asked, "Why did you come to Shangnan suddenly?"

Liang Yilan came to the wine cabinet in the living room of the suite and asked, "What would you like to drink?"

Lu Yao said casually: "Gin and Sprite, more Sprite."

Liang Yilan was obviously stunned. She didn't expect Lu Yao to have such a picky taste.

She prepared a drink for Lu Yao and went over to him. "So many investment institutions have approached you recently. My people hope to reach a cooperation agreement with Lu Yao as soon as possible. Or are you not very satisfied with our capabilities, Mr. Lu?"

Lu Yao smiled and said, "No, your abilities are actually very strong."

"It just so happens that among the institutions that have recently approached me, there is one that can help bring together multiple parties for cooperation. I will take you there when the time comes."

Liang Yilan's eyes suddenly lit up, and she smiled charmingly, "Boss Lu, have you agreed to this?"

Lu Yao smiled and said, "Of course I have conditions."

Liang Yilan listened quietly. She knew that what was coming next would be the key point of the game between the two sides.

(End of this chapter)

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