Since we are both reborn, of course I would choose the rich woman!

Chapter 186 Lv Yao Miscalculated (6k Subscription)

Among the many big companies that imitated "Shoot the Shot", the Japanese cartoon style "Ninja Wars" of zhuzhang was loved by zhuzhang fans as soon as it was launched.

At this point in 2014, the domestic ACG atmosphere is getting better and better.

Those kids who watched Japanese comics in the early 2000s have now grown up to the stage where they can be harvested.

That’s why “Onmyoji” in 2016 swept across all major platforms and became a phenomenal game.

Lu Yao still remembers that when he had just started working, there were some girls and even otakus in the company playing this game.

Looking at the good momentum of the Zhuchang game, Lu Yao suddenly had a bad premonition in his heart. He suddenly felt that he might have missed something.

Lu Yao is still not sure what it is, nor is he sure whether the thing he overlooked will have any negative impact on his next plan.

Only when that vague premonition appeared did Lu Yao finally understand what the "butterfly effect" was.

The air currents stirred up by the flapping of a tiny butterfly's wings on the other side of the ocean may, under the influence of a series of "miracles", eventually evolve into a terrible storm that sweeps to the other side of the ocean.

Although Lu Yao knew this concept before, he had no personal experience.

And now, the airflow caused by the flapping of his wings by this butterfly reborn from the future seems to be creating a storm on the Internet that is different from the previous ones.

"call……"

Lu Yao stood by the floor-to-ceiling window, picked up the bag of brewed Nestle coffee and took a sip.

The taste of saccharin and low-quality coffee powder surges in the mouth, but Lu Yao's subjective feelings block out all kinds of feelings, and he gets the experience of "eating without knowing the taste".

After the launch of Zhuchang's "Ninja War", its momentum continued to rise thanks to Zhuchang's channel promotion, and the background data of Lu Yao's "Shoot" also increased a little.

Lu Yao once again expressed his admiration that this type of small game that developed more novel gameplay actually had such strong vitality and money-making ability...and Penguin's game also began to be pushed through various channels and pre-ordered for download at the end of October.

The overwhelming publicity began to spread virally on QQ and WeChat mobile phones and computers.

On the first day of promotion at the end of October alone, Tencent's reskin game received eight million pre-order downloads.

This made Lu Yao feel the powerful empowering power of Tencent's social system in the gaming industry.

According to the trailer released by Tencent, this game from Tencent has also undergone reconstructed elements.

The Pig Factory has a cute Japanese style with exquisite illustrations.

Tencent's style is a refined pixel style with a sophisticated and diverse weapon system and beautiful portraits.

In terms of painting style, it is very similar to the "Dead Cells" that was later released on Steam. Although it is a pixel-style painting style, the texture it presents is very delicate and the color matching is bright and atmospheric.

In addition, the pixel style can express more visual elements with less memory, so the optimization of this game is estimated to be not bad. The hardware configuration such as the impact sound effects will naturally be guaranteed by the production of major manufacturers.

Lu Yao remembers that pixel-style games like "Dead Cells" still have a large market.

Similar games still occupy a large market even ten years later, and games such as "Stardew Valley", "Terraria", and "Minecraft" are still popular.

Pixel style has therefore become an independent game category.

The graphics of this type of game have a kind of "strange" exquisiteness, and the game content focuses on "plot", "sense of impact" or "immersive experience".

Many older amateur canyon pianists tend to get into this type of game to spend their retirement years.

And to be honest, Lu Yao also thinks that this kind of brainless, violent and exciting mini-game is very compatible with the pixel style. Just by watching the various trailers released by Tencent, Lu Yao can even feel the fun conveyed in their games.

"It really took Tencent a lot of effort to come up with this."

From Lu Yao's perspective of the future, combined with Lu Yao's many years of experience in gaming and marketing, this game already has all the qualities of a hit.

As long as it is well managed, this game will really be able to dominate the market in 2015.

In order to cope with this wave of impact from Tencent, Lu Yao also specially organized a project team meeting. This meeting not only included the "Shoot Them" project team, but also executives from the Auto Chess project team and the MOBA project team were invited to the meeting.

The executives of the MOBA mobile game project team are naturally Feng Ji and Yang Qi, as well as several other executives in charge of different aspects.

The person in charge of the Auto Chess project team is a game producer named "Yang Yuzhou". He originally studied medicine, but was very interested in art and animation. Later, he became a game producer.

Lu Yao gathered everyone together and started discussing this game from Tencent.

Feng Ji said frankly: "Although I don't like Tencent's management style, I have to say that they put a lot of thought into the game "Legend of the Brave" they launched this time."

Users can feel whether the product is made with care and sincerity.

This is a theorem recognized by everyone in the industry.

Just like many movies released during the Spring Festival later, especially those released during the 2025 Spring Festival, the previous films were also huge hits, but the sequels had very different reviews and performances, which can better reflect the difference in "sincerity".

Feng Ji is particularly sensitive to such mysterious things, so he can feel whether this game is infused with sincerity.

Afterwards, Feng Ji, Yang Qi and Yang Yuzhou conducted a multi-faceted and multi-dimensional analysis of the game's graphics, mechanisms, visual effects, etc.

Finally, the conclusion we came to was -

This game will explode.

This made the person in charge of the "Shoot a Shot" project team have a gloomy face throughout the whole process and seemed to be under great pressure.

Finally, Chen Li, the project leader of "Shoot a Shot", stood up and said through gritted teeth: "Boss Lu, and everyone else, rest assured. No matter how big the impact is this time, our project team will go all out and do all the details as well as possible."

Lu Yao pulled Chen Li to sit down and said with a smile: "I have already made arrangements for the promotion channels. Next, you just need to operate and maintain it step by step. As for the final result, just do your best."

Having been successful for such a long time and having achieved such high turnover, the project leader and team members of the "Shoot It" project team have become very excited.

Chen Li said on behalf of the entire team: "We will not just try our best, our entire team will try our best and use up every last bit of strength!"

Under pressure, Chen Li immediately burst out with a strong passion for creation: "We released it early, so it's the genuine product! Next, I will release some more pixel-style skins and pixel-style special effect weapons, and launch Japanese-style heroes."

“The game production styles of Tencent and QQ are indeed unique. But our game style is more inclusive!”

Feng Ji nodded in agreement: "Indeed, this is a good idea, but it requires a lot of work."

Chen Li laughed and said, "Our entire team is holding back our efforts. Whether we will eat meat or drink soup during the Chinese New Year this year depends on us."

Lu Yao clapped his hands and concluded: "Morale is good enough, so thank you for your hard work."

After the meeting, Chen Li returned to the "Shoot" project team with a desperate mood and began to mobilize the team.

Lu Yao did not participate in their group mobilization, but even across the conference room, Lu Yao still heard Chen Li's passionate mobilization speech:

"Boss Lu is not a stingy person! How much money we can get at the end of the year depends entirely on our revenue. The greater our revenue and profit, the more money we can take home from China!"

"I know what we're doing is going to be a lot of work."

"But there is not a single coward in our group."

Inspired by the bonus and Chen Li’s passionate speech, the “Shoot” project team was working hard as if they had been injected with chicken blood.

Before Tencent's "Legend of the Brave" was officially launched, the "Shoot the Shoot" project team updated it almost every day, with a large update package every three days.

New characters and new special effect weapons are starting to come online, and these updated contents are presented to the users of "Shelegeshe" through various new user acquisition, recharge and activities.

This wave of updates for "Shoot a Shot" directly made the players in the game excited.

Although Tencent's game has not been released yet, they have already been the first to experience the pixel-style weapon special effects. Many players who already hate Tencent have praised the conscience and diligence of the "Shoot" game project team on different platforms.

Then on November 9th, Tencent's "Legend of the Brave" was finally available for download.

Because there is the legitimate version of "Shoot the Shooter" in front, and other similar games from big companies are eyeing it, Tencent's "Legend of Brave" is not like the previous "Blade & Soul", where various tests directly harvested all players' money and patience.

By the time Blade & Soul was fully released for public testing, the game had already turned into sugarcane residue chewed and sucked dry by a scumbag woman.

"Legend of the Brave" was launched in a full public beta without deleting any data, and the activities and benefits on the day of the public beta were also very generous.

The first deposit of 6 yuan will directly get you the "Epic" suit.

The rewards for attracting new customers are also very generous.

With the support of the promotion efforts of QQ and WeChat, as well as the preheating of similar games such as "Shoot Them" and "Ninja Wars", the number of downloads of Tencent's "Legend of the Brave" exceeded 10 million on the first day of its download.

This horrifying result made all the members of Lu Yaoguang's "Shoot" project team on An Network gasp.

First day!

This is only the first day!

I remember that it took more than a week for "Shoot The Shoot" to achieve this result with the help of Lu Yao and many internet celebrities.

But this is not the limit of Tencent's promotion.

On the third day after the launch of "Legend of Brave", a series of future joint activities were announced. Joint activities with games such as "Contra", "Street Fighter", and "Dynasty Warriors" are already on the way.

As long as you make an appointment and participate in the sign-in activities at this stage, you will be able to receive the corresponding high-quality skins and special effect weapons for free in the future after these linkage activities go online.

This is a very tight control on the player, because it involves calculating the screen time occupied by a player.

Even with a promotion channel as powerful as Tencent, even if they can use official accounts, Moments and QQ follow accounts to promote their multiple games at the same time, the player's screen and the game content that the player can operate at the same time are single.

Therefore, whoever can occupy more of the players' screen time will be the leader in the mobile Internet era.

Tik Tok initially relied on its simple yet rich mechanism, which could quickly stimulate the release of happiness factors in the brain through short videos, and it almost barbarically seized its own territory in the mobile Internet era.

After all, there is probably no cheaper and faster way to have happiness than watching short videos.

Just move your thumbs and the algorithm will control you so that you can see what you want to see and get happiness.

This algorithm is almost toxic and extremely addictive.

In the era before TikTok appeared, this kind of brainless and exciting mini-game with a little strategy, which allows people to gain a sense of accomplishment by advancing in rank, temporarily replaced the position of short videos.

In addition, Tencent really produced this product with conscience. "Legend of Brave" exceeded 80 million downloads in just one week after its launch.

The user recharges in the first week reached an exaggerated 3.6 million.

It’s not even the New Year yet.

The subsequent competition for domestic market share will be the highlight of the show.

Under the impact of "Legend of Brave", games from other manufacturers have suffered varying degrees of impact. The daily active users of QQ's "Ninja Wars" have dropped by almost 20%.

Even the legitimate version of "Shoot a Shot" saw a 15 percent drop in daily active users.

Tencent once again used its channels and strength to prove to the outside world who is the boss of the domestic gaming business.

Because of the impact of "Legend of the Brave", the morale of the "Shoot the Shot" project team became very low, but everyone also had a spirit of not admitting defeat in their hearts.

It is normal to have such a shock when the server is first launched.

Next, it will depend on everyone’s operational strength.

Chen Li would encourage everyone in the office almost every day: "The current setback is only temporary. We can't mess up. Details are reflected in every moment. The only way to defeat the big companies is to see who makes fewer mistakes."

Everyone's morale is good, but the situation hasn't improved particularly well.

The "Legend of Brave" launched by Tencent not only has remarkable graphics design, but also the sound effects, impact feel and matching mechanism have won unanimous praise from everyone.

"Legend of the Brave" has even launched a team competition mode similar to the MOBA map, and they have also combined a "combo skill" mechanism between different heroes.

The addition of this mechanism has made countless primary and secondary school students extremely excited!

"This is the power of our bond!"

"Use thunder! Shatter the darkness!"

Countless primary school students would shout these two words after finishing their homework, taking their parents' mobile phones to open the game, and playing a few rounds with their friends and performing cool moves.

The childhood of these primary and secondary school students born in the 00s was not only filled with Japanese comics, but also Armor Hero and Beyblade. Tencent has accurately grasped the "pain points" of these primary school students, and the "combination skills" it came up with have been well received.

Although "She Le Ge She" followed up with a similar update almost overnight, after "The Legend of Brave" launched the QQ space ranking and banned the sharing of battle records of similar games on the market, primary school students turned to "The Legend of Brave".

Half a month after the release of "Legend of Brave", its download volume, revenue and praise rate began to overwhelm all similar games on the market.

The daily active users of Zhuchang’s “Ninja Wars” fell by more than 30%.

The daily active users of Lu Yao's "She Le Ge She" also dropped by more than 20%.

Liushui is so outstanding that all similar competing products on the market cannot compete with it at all.

After watching "Legend of Brave" begin to crush all similar products with ease, Lu Yao himself felt a little numb. Penguin's social system promotion was really terrifying. A brainless, violent and exciting little game could actually cause such a big effect.

After Lu Yao reflected carefully, he quickly found the problem.

The biggest reason why Tencent's "Legend of the Brave" is so popular this time is naturally the support of Tencent's social channels.

Secondly, it is also due to the influence of the times.

It's the end of 2014 now. Although 2015 is just around the corner, there are not many games and things that can be played on mobile phones during this period of time, so many people are playing the Drift Bottle app on WeChat by shaking it.

In this age of lack of entertainment, suddenly there comes out a brainless, violent and exciting game with rich gameplay, and you can play it with friends. It would be strange if it didn't become popular.

This kind of brainless, violent and exciting game still has a place to survive even after ten years, despite the competition from many big companies such as Tik Tok and Penguin, and can generate a small amount of revenue every month.

If it were at the end of 2014, it would really be a good time to kill as many people as you want.

This is also the reason why "Shoot a Shot" is so popular and so vital.

Now with Lu Yao, the reborn catfish, stirring up trouble in the gaming field, Tencent is forced to quickly follow suit and create a game that is more sophisticated, has richer gameplay, a stronger sense of impact, and higher instant feedback. It is natural that players are attracted to it.

Although this was a blow to the "Shoot Them" project team, Lu Yao was not very nervous at all.

If he guessed correctly, the explosive popularity of "The Legend of Brave" would raise the head of the studio that created "The Legend of Brave" to a higher level.

There should be a new executive position in the gaming business.

In the future, there will be someone like this taking on important responsibilities in senior management positions at Penguin.

With such a huge advantage, the person in charge of the "Legend of the Brave" studio will definitely think about moving forward. If he wants to move forward, he has to block the way of others.

In this way, there is a high probability that the future version of "Honor of Kings" will die in office struggles.

When "Legend of Brave" was frantically conquering the mobile Internet, advertisements from the Incremental Advertising Alliance also began to be invested in, and the "Shoot" project team also continuously launched activities for primary and secondary school students.

However, because Penguin closed its social resource sharing channels, the effect of Lu Yao’s cooperation with the “Incremental Advertising Alliance” was not that good.

It was at this time that Lu Yao suddenly received an unexpected invitation for cooperation.

The person who came to cooperate with us was the head of Alibaba’s social business.

The conditions offered by Alibaba are very good. They can provide sharing on social channels and import traffic from Alipay and Taobao into the game "She Le Ge She" through activities.

But they need to send personnel to the "Shoot the Shot" project team to supervise.

Lu Yao was a little speechless.

He tried to ask on the phone: "At this stage, do you have any suggestions for "Shoot a Shot"?"

The other side replied very quickly: "First of all, the name of this game. We think that the name "Shoot a Shot" is a bit indecent, and we hope it can be changed."

Zhuyi's "Ninja War" and Tencent's "Legend of the Brave" are indeed more grand and better-sounding.

But Alibaba is going to make such a big move right away...

Lu Yao couldn't help but think of the impression that most companies had of Alibaba managers and the projects after Alibaba injected capital and took over when he was studying abroad in the future.

It was a complete mess.

Strange to say.

Although Penguin started out as a social networking company and its business grew through gaming, its main revenue comes from investments, and Penguin basically does not intervene in investment matters, so everyone in the investment circle likes Penguin's investments.

But it’s different with the Alibaba group. They like to be deeply involved in management, and end up ruining the business of the companies they bought.

Companies that died because of Alibaba’s deep involvement in management include Xiami Music, Youku Video, and community food delivery software, etc.

Before this, Lu Yao had never really come into contact with anyone from Alibaba. He only learned from rumors from the outside world that Alibaba's managers seemed to be particularly keen on using big company rhetoric and various assessments.

Many companies have gone bankrupt due to the talents Alibaba has supplied to society, so there has been a lot of negative publicity.

This time... Lu Yao also learned his lesson.

Are you going to change the name of my game right away?
Is there anything else you don't want to do?
Especially when you are talking to me about something like this, you are not even willing to come all the way from Hangzhou to have a face-to-face meeting with me, but instead you call me to discuss this matter?

If you weren’t from Alibaba, I, Mr. Lu, wouldn’t even answer your call!
Thinking that Alibaba would be beaten on the head in the future, Lu Yao finally declined the invitation for cooperation over the phone.

"Shoot It" was originally a smokescreen he launched, but with the departure of Penguin and the explosive growth of "Legend of Brave" sweeping the current gaming field, many large investment companies have seen the current popularity of this type of game.

So they all want to invest money and try to compete with the Penguins.

If you lose, you lose. It doesn’t matter.

But as long as you can tear a piece of meat from the penguin's plate, this piece of meat will multiply and fission infinitely in the future.

So Alibaba was only the first company to come to Lu Yao. After Alibaba, many prominent domestic companies followed suit. Sequoia, Legend Investment, Qiming and other top domestic investment companies all came here, hoping to take advantage of the fact that Lu Yao's game company was in a trough and get the dice chips at a low price.

But Lu Yao actually didn’t have much thought about these capitals.

It wasn't until the two investors came knocking on his door that Lu Yao finally felt that things were starting to get interesting.

(End of this chapter)