Since we are both reborn, of course I would choose the rich woman!

Chapter 114 Christmas QQ Set (6k with pictures)

On the first day of operation, Huasheng Life Plaza achieved sales of over 10 million yuan, had 16,000 registered members, and had over 70,000 customers throughout the day.

At around 6 or 7 in the afternoon, when the customer flow was at its peak, there was even a long queue outside Huasheng Life, and the interior of Huasheng Life Plaza was even more crowded.

This result is very dazzling.

This achievement is also not replicable.

This is a good result jointly achieved by Huasheng Life's all-round marketing in the past month, the strong activities on the first day of business and other factors.

Tomorrow and the day after tomorrow, this passenger flow will definitely continue to decline and gradually return to normal levels.

After reporting today's results, Rong Nianqing put down the folder and looked at Boss Yu in the crowd: "I want to thank Boss Yu here. It is the experience Boss Yu has passed on that has enabled us to avoid being in a panic in a situation like today."

After saying this, Rong Nianqing bowed deeply to Boss Yu.

Boss Yu immediately waved his hand: "I don't deserve it, we are like-minded, helping you is also helping myself."

Rong Nianqing straightened up and said, "Don't worry, Huasheng Life will stick to its original intention and continue to do its job."

"Okay, okay, okay!"

Boss Yu's eyes were filled with relief and the emotion of finally finding a close friend.

Rong Nianqing continued to say to the executives of Huasheng Life: "Thank you all for your efforts during the preparation of Huasheng Life. To express my gratitude, I specially customized a batch of brooches as souvenirs for everyone."

As she spoke, Rong Nianqing asked her assistant to bring out the brooches she had customized and then distribute them to everyone one by one.

This brooch is made of silver and is embellished with sparkling diamonds. The dazzling star-shaped design makes the cheap material shine with an extraordinary texture.

This should be a piece of jewelry designed by Rong Nianqing herself.

After Rong Nianqing distributed the brooches, she said, "We treat all Huasheng employees equally. You have them, and so do other employees. Tomorrow, each department will come to me to collect the souvenirs, which will be distributed to all Huasheng Life employees."

The executives said enthusiastically, “Yes!”

Rong Nianqing bowed to everyone at the end and said, "I hope you can keep up the good work in the future."

After reporting the results and holding the meeting, the first day of work at Huasheng Life Plaza officially came to an end.

On the second day of Huasheng Life's official opening, all employees in the mall received brooches designed by Rong Nianqing herself and wore them on their chests, making the originally somewhat rustic work clothes look a bit high-end.

Just as the senior management of Huasheng Life had speculated, the customer flow of Huasheng Life began to decline sharply on the second day.

On the third day, passenger flow dropped again.

But this is normal.

Five days after Huasheng Life officially opened for business, the daily customer flow began to stabilize at around 35,000, and the daily sales also stabilized at around 2 million.

During the week that Huasheng Life was in operation, news about Huasheng Life could be easily found by simply browsing various information channels and media platforms in Shangnan City.

Huasheng Life’s service quality, product guarantee, and transparent and fair pricing information have rapidly increased its reputation.

Every weekend, customers from other districts would drive here specifically to buy goods.

The amount purchased at one time is just enough for a week's consumption, so the money saved is secondary.

The key is that Huasheng Life's service is comfortable, the quality of the products is guaranteed, and the decoration of Huasheng Life is also very high-end and classy. At Lu Yao's suggestion, Huasheng Life also specially set up many "artistic" check-in and photo-taking spots inside and outside.

These check-in and photo-taking spots can easily become internet celebrity check-in spots and can meet the social sharing needs of many young people.

In 2013, the living standards of residents have improved a lot compared with the past. In addition to pursuing food and clothing, many new urban elites have begun to pursue a life of high quality and high emotional value.

It doesn’t matter whether this kind of life is healthy or not. What matters is that this kind of life can give people a sense of “psychological” superiority.

I drove dozens of kilometers to go shopping on the weekend, took the opportunity to take a group of beautiful photos at the check-in points, and then posted them on WeChat Moments.

Hey ~
So pretty!
Even ten years later, there will still be many young people going to places like Sam's Club and IKEA to take photos and check in. The behavioral logic of the two is the same.

Lu Yao can't give much advice in other areas, but he has a lot of marketing tricks to grasp the consumer groups.

Even the female cashier he specially selected before the opening has become popular on the Internet.

#The most beautiful cashier at Huasheng Life Plaza! #
Similar tags began to appear frequently on online platforms such as Weibo, WeChat official accounts, and Tianya. Relying on his outstanding personal appearance and the tens of thousands of customers visiting Huasheng Life Plaza every day, Chen Xueying began to build his status as an Internet celebrity.

Chen Xueying herself also has a good internet mind.

After she saw that so many people liked her online, she immediately made her Weibo account public on social media and posted more than a dozen selfies of herself clocking in at work on her Weibo homepage in one day.

There is no way. After the IP "The most beautiful cashier in Huasheng Life Plaza" became popular, a large number of imposters appeared on the Internet.

Chen Xueying had no choice but to use this method to prove herself.

Then in just a few days, Chen Xueying's Weibo account gained nearly 200,000 followers.

After Huasheng Life officially opened for business, Rong Nianqing devoted all her attention to the management of Huasheng Life. In addition to various offline work every day, she also had to take some time out of her busy schedule to read the public opinion trends on the Internet.

I learned all this from Lu Yao.

Relying on the Internet, Lu Yao single-handedly brought a wave of traffic to Huasheng Life shortly after the Huasheng Life project was launched.

Later, he successfully revitalized the two companies by relying on Internet traffic.

All these actions have made Rong Nianqing pay more and more attention to the Internet ecosystem, and she is now afraid to let go of even the e-commerce department of Huasheng Life easily.

In Rong Nianqing's mind, the best candidate for the director of the e-commerce department is Lu Yao.

She really wanted Lu Yao to work harder and take on the position of e-commerce director.

But Lu Yao.
Three days before the opening of Huasheng Life Plaza, she could often see Lu Yao walking around the mall, and from time to time he would seek out department heads to offer some constructive suggestions.

This made Rong Nianqing particularly pleased.

"He still has Washington life in his heart."

But after Huasheng Life gradually got back on track, Rong Nianqing no longer saw Lu Yaoren.

This made Rong Nianqing speechless and a little angry: "Am I, Rong Nianqing, not worthy of your wholehearted pursuit? What's so good about your two crappy companies?"

When he couldn't see Lu Yao, Rong Nianqing even thought about acquiring the two companies under Lu Yao.

Perhaps Rong Nianqing herself did not realize that her emotions were unconsciously moved by Lu Yao.

Rong Nianqing is a woman who is more rational than emotional, and she is very career-oriented. This kind of woman is not interested in romance, but she values ​​people who can help her career ambitions, and she can even employ talents in an unconventional way for this purpose.

Lu Yao was selected by her without any restrictions.

But Lu Yao was not determined to fight alongside her.

This feeling is like Cao Cao got Guan Yu's experience card, which is very handy to use and has no disadvantages. The sentence "I would like to take his head from the army and present it to the Prime Minister" made Cao Cao feel very happy.

But Guan Yu was in Cao's camp but his heart was with Han.

Whenever Rong Nianqing couldn't find Lu Yao in Huasheng Life Plaza, she would empathize with Prime Minister Cao who lived a thousand years ago.

The same thing happened today.

When Rong Nianqing saw that Chen Xueying's personal account was becoming more and more popular on social media, she instinctively felt that something was wrong and wanted to talk to Lu Yao.

But her assistant couldn't find Lu Yao after looking around.

Rong Nianqing reluctantly took out her phone and sent a message to Lu Yao: "Where are you?"

Lu Yao quickly replied: "Company."

Rong Nianqing smiled speechlessly: "Which company?"

Lu Yao hit the nail on the head: "MCN company."

Rong Nianqing: "How about I allocate a separate office area for your two companies on the seventh floor of Huasheng Life? Otherwise, it will be too troublesome for you to run back and forth all the time."

Lu Yao from the MCN company smiled when he saw the message. It was Rong Nianqing calling him.

Lu Yao replied: "Some work can be carried out better when I'm not there. If you have any questions, just contact me in time."

Rong Nianqing sighed and expressed her problem: "I think Chen Xueying's personal account is a bit too popular on the Internet."

When a company's employees are too active on social media, some bad problems will gradually arise.

Lu Yao is also very clear about this. After many companies start to make their layout on the Internet, once the employees in charge of the Internet become popular, it often causes some shocks.

The most famous of these is the "Oriental Selection" incident.

From the perspective of a business manager, it is very dangerous if all the exposure and profit points of a company are concentrated on one person, so the senior management of Dongfang chose to lay off Dong.

This is a reasonable, but illogical and downright stupid approach.

Rong Nianqing's current consideration is also from the perspective of a manager. She is afraid that Chen Xueying's excessive popularity will bring negative impact to Huasheng Life Plaza.

So she wanted to transfer Chen Xueying from the front desk cashier position before her popularity became completely famous.

Lu Yao smiled after seeing Rong Nianqing's message.

He typed a reply: "Who do you think is driving Chen Xueying's popularity?"

what?
Rong Nianqing raised an eyebrow, then shook her head and laughed as she replied, "How come you didn't even tell me about marketing?"

Lu Yao smiled and said, "I know my limits. You just need to sign the marketing bill later."

Rong Nianqing: "Tell me about it."

Since Rong Nianqing asked, Lu Yao didn't intend to hide it. He sent a message: "Chen Xueying is a target I pushed out. Her beautiful appearance is contagious and can increase the popularity of Huasheng Life."

"If her popularity continues to rise, we can promote her and make her a reserve cadre for the e-commerce department in the future." "Even our front desk cashier can gradually become a place to create internet celebrities."

Rong Nianqing nodded repeatedly as she looked at the information. Lu Yao was indeed better than her at Internet marketing and he thought more long-term.

Lu Yao’s message wasn’t over yet.

"If Chen Xueying gets into some negative news in the future, our corporate culture and management will have room to play a role."

"If rival businesses use Chen Xueying to deal with us, then we will have more room to maneuver."

As for what the operating space is, Rong Nianqing doesn't care. She believes that Lu Yao can handle these things.

Rong Nianqing finally sent a message saying, "That's good. Find me if you need my help."

Lu Yao: "OK."

After chatting with Rong Nianqing online, Lu Yao put down his phone, lay down in a chair and closed his eyes to rest.

He pushed Chen Xueying out as the front desk cashier and made her a signboard of Huasheng Life in order to set up a trap. But in this trap, as long as Chen Xueying can withstand the test, she will become the biggest winner in this trap.

As for whether Chen Xueying can withstand the test, Lu Yao doesn't know, but he is looking forward to Chen Xueying's performance.

Ten days after Huasheng Life Plaza officially opened, some negative news about Huasheng Life began to appear on the Internet.

But now the voices of these negative news are still too small.

Lu Yao noticed the existence of this news, but he did not take any action.

Instead, he focused his energy on updating the products in his QQ online store.

Lu Yao couldn't remember when various foreign festivals started to become popular in China. It was certainly not a good thing for everyone to start celebrating foreign festivals, but as a businessman, Lu Yao really liked the festive atmosphere of these foreign festivals.

Especially during festivals like Christmas every year, there are always young men and women showing off how they celebrate Christmas on WeChat Moments and Weibo.

Even in high schools, students give each other big red apples as gifts.

So will the old perverts be absent on Christmas Day?

Definitely not.

They will take photos of themselves celebrating the holidays and post them online to gain the envy and jealousy of netizens, because showing superiority is one of the best ways for humans to achieve happiness.

So three or four days before Christmas, Lu Yao was already planning to shoot new QQ products for Christmas and New Year's Day.

This is also the reason why Rong Nianqing couldn't find Lu Yao.

The "Risky" Christmas series on the QQ online store is the same as most Christmas sets, which are mainly red QQ sets.

Lu Yao provides his loyal customers with "tube top short skirt suit", "one-piece hip skirt suit" and "one-piece V-neck Christmas suit".

Among them, the "V-shaped jumpsuit" is Lu Yao's main style for Christmas today.

It would be several years before this dress became popular on the Internet.

A small tank top with a V-shaped belt extending downward from the waist, paired with a pair of denim shorts or jeans. This trendy outfit will make people's eyes involuntarily follow the extended part of the V-shape and stop at the waist of the jeans.

Then people who see this kind of outfit will wonder where does the dress extend to?
How do they go to the toilet?

This is a relatively obvious hint that the female internet celebrity is trying to dress this way in order to attract traffic.

Later, many male netizens did not like their girlfriends dressing like this, but if someone else’s girlfriend wanted to dress like this, they would wholeheartedly agree.

Lu Yao can do it too.

In addition to the Christmas special, Lu Yao also specially prepared a QQ suit for the New Year's Day in winter.

It was a halterneck sweater with a large back, which later became a very popular outfit on the Internet. It even attracted female internet celebrities across the Internet to follow suit and take photos of this thing.

This large backless halter neck sweater looks normal from the front, but if you look at it from the back, the girl's back and waist are clearly visible under the wide sweater, which is very convenient for getting on a car.

This sweater is originally from QQ clothing. Lu Yao has used it and had a pretty good experience with it.

When driving from the back, you can slide your hand through the wide open backrest while driving, and the feeling is quite good.

However, Lu Yao has not used this batch of battle armors with the women around him, because he is very busy with Huasheng Life, MCN company and Internet marketing affairs.

It’s almost the end of the year, and workers in the workplace begin to look forward to the annual leave and a comfortable life during the New Year period.

But merchants like Lu Yao are becoming increasingly busy, because every festival means a large amount of consumption, and how to attract this consumption into their own territory is something all merchants are considering.

Therefore, on Christmas Eve, there are a lot of marketing promotions from various businesses.

Lu Yao also launched an event in the store. As long as you place an order, you will get a Christmas bell necklace. It will be more effective when you drive with it~
After the QQ battle suit was put on the shelves, the sales of the one-piece V-shaped underwear were indeed very good.

Many female internet celebrities have even regarded "Risk Exists" as a supplier of shooting ideas. Every time "Risk Exists" releases a new product, the first people who rush in to buy the uniforms are not the old perverts, but the female internet celebrities who are active on the Internet.

Because they gradually discovered that the battle robes in Lu Yao's online store "Risks" are not only easy to use, but most of them are also very convenient to be photographed.

On Christmas Day, Lu Yao took a detour to Xinjie Road. In the Christmas atmosphere that filled the streets, Lu Yao even saw a few beautiful young ladies walking around the streets wearing the "one-piece V-shaped" uniforms from his store.

This unique dress was absolutely trendy in 2013, and attracted many street photographers to raise their cameras to these young ladies and take pictures non-stop.

This is a good thing.

For this V-neck jumpsuit, Lu Yao also asked boss Chen Xing to make a batch of daily styles, which Lu Yao will release after this wave of marketing.

This kind of battle suit that can be worn for both "daily" and "daily use" should be able to further expand the influence of "existential risks" in the Internet clothing category.

……

On Christmas Eve, Lu Yao returned to Sister Wang's apartment after a busy day.

When he was changing his shoes at the entrance, he saw Sister Wang coming out of the bedroom in a coquettish manner. Lu Yao smiled when he looked over.

Sister Wang was wearing a loose grey halter-neck sweater, which was the one in Lu Yao's store.

This sweater is completely covered in the front and looks normal.

Under the sweater were Sister Wang's fair and beautiful long legs. She leaned against the bedroom door, tilting her head with sparkling eyes: "Have you had dinner?"

Lu Yao especially cooperated and said, "Is dinner still important at this time?"

Sister Wang smiled: "Then I'll wait for you in the bedroom~"

Then she turned back, revealing her slender waist under the hollow sweater. The loose hem of the sweater swayed as Sister Wang turned around, and the hem that was barely covering her body almost exposed.

The attraction of almost being exposed is more deadly.

Lu Yao said nothing more. After taking a shower, he came to the bedroom wrapped in a bath towel and saw Sister Wang lying on the bed with her back to her.

The backless sweater fell softly, revealing Sister Wang's beautiful figure.

Lv Yao, who has been very busy recently, raised his hand and touched the hollow space. The palm of his hand felt warm and soft, and the back of his hand felt like the furry sweater. The two sensations came at the same time, like sparks igniting firewood in winter.

The cold wind is howling outside.

Sister Wang was chattering in the room.

The warm yellow light in the bedroom carries the warmth of the two people, and becomes one light among thousands of lights in the chill of early winter.

After taking a shower again, Lu Yao picked up his mobile phone to browse the information on the Internet, while Sister Wang snuggled up to Lu Yao wearing the slightly damaged sweater.

The reason why it was a little damaged was that Lu Yao suddenly discovered that the halter design of this sweater could also be used as a reins. Sure enough, tactics are something that is always new with frequent use.

During the quiet and warm time, Lu Yao quickly read one message after another.

Suddenly, he was attracted by a long blog post forwarded from a public account——

"The most beautiful cashier in Washington? Can a company that objectifies women like this be qualified to improve the quality of its services? This is simply a regression of civilization!"

This blog post is very long, almost two thousand words.

The title sounds shocking, and the article itself is quite provocative.

After Lu Yao read the article carefully, he found that the writing level of this article was quite excellent.

Whether it is topic selection, conception, positioning, or illustrations, word choice, or layout, it can be regarded as a role model for copywriters to learn from.

The key is that the positioning of this article is also very accurate, directly hitting the pain points of female netizens.

An internet veteran like Lu Yao can tell at a glance that the target audience of this chapter is young women born after 90. These women have strong personalities and pursue independence and gender equality. However, because they are young and have not seen many tricks, and because women are emotional creatures, they are easily instigated.

This article, which was posted on a public account, provokes the nerves of female netizens through topics such as "feminism" and "gender inequality".

Then, individual cases of extreme oppression of women are shown, making them feel that this society is indeed objectifying and oppressing women. Through clever writing techniques, the female netizens who read the article are brought into that environment.

Therefore, those girls who are unhappy with their lives or even fail in real life suddenly find a way to vent their anger and a reason to pay for their failure.

"The reason why I live such a miserable life is because of the materialism of this society!"

"The reason why I am so unhappy is because of the objectification and stares of men!"

Similar arguments quickly spread on the Internet. Even Chen Xueying's own Weibo account was flooded with female Weibo posts, encouraging and comforting her, and encouraging her to bravely stand up and accuse Huasheng Life of objectifying and exploiting her.

Lu Yao was a little surprised to see this market situation.

Originally, he pushed Chen Xueying out as a target in order to attract rival businesses to discredit Huasheng Life.

But he didn't expect that before the rival businesses made any moves, the opinion giant lurking beneath the surface of the Internet had already set its sights on the "target" he had pushed out.

Or.
Are these two forces in cahoots with each other?

(End of this chapter)