Since we are both reborn, of course I would choose the rich woman!

Chapter 113: Breaking 6 million on the first day (k subscription required)

Lu Yao contributed to a series of marketing activities before the opening of Huasheng Life.

It was Lu Yao's idea to use welfare benefits as a marketing point.

Lu Yao likes to tempt people with benefits, which is also the most effective method among all the methods used to set up schemes.

For the capital market, prices and services can be obtained by exploiting labor, but it is rare to find companies that are willing to provide employees with such good welfare benefits.

Even during an economic upturn, there are very few companies like Huasheng Life that are willing to provide employees with such good welfare benefits.

In order to ensure that there are no problems with the opening of Huasheng Life, Rong Nianqing specially invited Mr. Yu from Xuchang to provide guidance.

Boss Yu has actually done a lot of corporate guidance over the years, but the final results of all the guidance often disappoint him.

Those companies have learned how to improve service quality, but have not learned the core logic behind it.

It’s not that they can’t learn.

It is too difficult for company managers to take out the money that originally went into their own pockets and distribute it to the company's employees.

In fact, Boss Yu was also unsure about Rong Nianqing's invitation this time.

He has seen too many changes of face.

However, during the period when Huasheng Life was providing corporate guidance, Huasheng Life boldly publicized the company's employee benefits to the outside world, and advertised the treatment of its employees as corporate culture!

This cheered up Boss Yu.

This is equivalent to a fight to the death.

If Huasheng Life cuts back on employee benefits in the future, the corporate image that Huasheng Life has built up in the early days will collapse in an instant.

This trick is very clever.

Corporate culture may seem vague, but it is actually very important.

It is the core component of whether an enterprise can truly become a "great company". A mediocre enterprise, no matter how loud its slogans are, will be mediocre if it cannot put them into practice.

An enterprise that has its own core culture and is willing to implement it will eventually rise up and prosper even if it remains dormant for a day or a night.

Huasheng Life Plaza's action of widely publicizing its employee benefits not only attracted a large number of job seekers, creating a good momentum for Huasheng Life's upcoming opening, but also made Boss Yu, who came to provide guidance, feel very gratified.

At the outermost edge of Huasheng Life Plaza, Boss Yu, who was dressed simply and low-key, looked at the crowded plaza, and his eye sockets even felt a little hot.

Rong Nianqing, who was also simple and low-key, quietly appeared beside Boss Yu wearing a mask. She said softly, "Boss Yu, it's cold. You've been here for a long time."

She also admired the boss, Rong Nianqing, so she was always polite to him.

Boss Yu exhaled a breath of hot air and said with a smile: "Oh, it's okay."

"From the fact that you use the salary as an advertisement, I can see your determination."

Boss Yu gave Rong Nianqing a thumbs up: "Boss Rong is so courageous!"

Although this lady Rong had a distinguished background, she was bold and decisive in her work, and her work was moving and inspiring, demonstrating that she was just as capable as any man.

Rong Nianqing did not take credit for it: "This was not my idea. It was strongly suggested by our deputy director of planning and design department."

Oh?
Boss Yu's simple face showed surprise: "Although I don't know this deputy director, his ideas make me feel like I have a close friend with him."

Rong Nianqing smiled under the mask: "You should have heard of his name and deeds. The recently popular "Shangnan Soft Rice King" and "Night Club Sea King" are him."

what?
Boss Yu looked stunned.

No!

Is the contrast so great?
During the period when Boss Yu was invited to provide corporate guidance in Shangnan, he naturally paid attention to local news and heard about such a person in Shangnan from various channels.

Even if Boss Yu didn't deliberately inquire about it, he could still hear news about Lu Yao from various information channels and media platforms.

Boss Yu doesn't care much about this kind of person, and he would never have thought that this young man with a playboy personality is actually the mastermind behind the marketing of Huasheng Life.

This really shows that you can't judge a person by his appearance.

Boss Yu gave a thumbs up again: "This deputy director is amazing."

Rong Nianqing smiled and asked, "Boss Yu, I can assure you that as long as Huasheng is in my hands, I will not abandon what you taught me. But I am curious, where will your business go in the future?"

Boss Yu smiled calmly and said, "It's simple. When I can't work anymore, I'll just give the money away and close the store."

"The people who leave my shop will take root in various industries. Maybe they will be me in the future."

When he said this, there was light in Boss Yu's eyes.

Rong Nianqing was silent for a moment, then followed Boss Yu and gave a thumbs up: "You are amazing."

……

Of course, the advertising and marketing in the early stage of Huasheng Life Plaza’s opening was not limited to “recruitment”.

The advertising and marketing department spent a lot of money to place advertisements in crowded places in Shangnan City. There are advertisements of Huasheng Life at bus stops, subways, train stations, etc.

Television programs, public accounts, Weibo accounts, and local forums are also filled with advertisements for Huasheng Life.

However, the most popular and heated discussion regarding Huasheng Life is still about its recruitment benefits.

Almost everyone in the streets and alleys of Shangnan City is discussing whether the working conditions at Huasheng Life are genuine, how long it can last, and whether it will be so generous right after opening but will wither after a while.

There are many theories derived from this.

"You are all idiots. You are so stupid as to queue up to apply for the job. It's obvious that you are just throwing them out to fool around."

"That's right, I waited in line for a long time that day and in the end I was told to go back and wait. What the hell was I waiting for?"

"You're hiring people when there's no job? I laughed."

These news reports have a clear rhythm. It is obvious that some companies in Shangnan business district are getting restless and have started to hire internet trolls to smear Huasheng Sheng.

Under this pace, there are still many simple netizens who spontaneously stand up to defend Huasheng Life.

"Did the people who said these things really go to the queue? If they did, wouldn't it be a shame to say these things? People begged you to go? Besides, they didn't give you money to compensate for your missed work?"

"If you ask me, Huasheng Life is pretty conscientious."

“Although I was notified that I failed the interview, I will definitely go to Huasheng Life to support its business when it opens!”

Then the two groups started arguing fiercely online.

At such an important time as the eve of Huasheng Life's opening, Rong Nianqing has of course been paying attention to the direction of public opinion on the Internet. Huasheng Life is highly discussed online, but there are also many slanderous remarks.

Based on Rong Nianqing's observation of Lu Yao's behavior, she thought this was a good thing.

Whether it is friendly or hostile traffic, it represents that Huasheng Life has a good topic popularity.

But Rong Nianqing was a layman in communication and marketing after all, so she sent a message to Lu Yao to verify: "Deputy Director Lu, Huasheng Life has been discussed a lot both online and offline recently."

Although Lu Yao did not clock in for work at Huasheng Life, he has recently been mobilizing the MCN water army to build momentum for Huasheng Life.

Negative reviews online were also expected.

After receiving the message, Lu Yao smiled and replied: "You only see the good side?"

Rong Nianqing replied immediately: "Of course there are some negative comments, but negative discussions are still discussions. As long as we ensure that everything is as planned after the opening, those negative comments will naturally fall apart."

Lu Yao smiled and said, "The idea is correct, but if we can create better public opinion before the opening, why not do it?"

Rong Nianqing was curious: "Then what are you going to do?"

Lu Yao hesitated for two seconds, then sent a message asking, "Do you mind if I show off a little bit of your strength?"

This time Rong Nianqing did not reply immediately, and Lu Yao waited patiently with the phone in his hand.

Three full minutes later, Rong Nianqing sent a message: "Do you want to involve specific names?"

Lu Yao smiled and quickly replied, "No need."

Rong Nianqing's message came quickly: "Then you decide. I believe you."

Lu Yao: "OK."

When public opinion was brewing to the right time, a short essay written by Lv Yao appeared on Tianya Forum - "Shocking! Some people actually doubt the strength of Huasheng Life! Are you trying to make me laugh to death by doubting whether they can keep up the welfare benefits?"

This article briefly talks about the last name of the boss behind Huasheng Life, and then briefly talks about the strength represented by this last name.

Finally, I mocked the group of online trolls who were clamoring to doubt Huasheng Life.

The tone of this article is sharp and sarcastic, the sense of immersion is extremely strong, and its ability to arouse emotions is first-class.

Later, the "shocking style" has been overused on the Internet and even became a kind of "meme culture", but at this point in 2013, short essays in this style are still very contagious.

As soon as this article was published, it was forwarded by many Tianya celebrities.

It then quickly spread on Weibo, public accounts and even jokes.

For a time, the situation at Rong Nianqing's home was pushed to the forefront. Under this wave of public opinion, the voices on the Internet that were originally clamoring to doubt Huasheng Life were instantly silenced.

Before, Rong Nianqing did not disclose the true background of Huasheng Life to the public, so the local business district and chamber of commerce in Shangnan were still able to make some small moves.

But now that information about Rong Nianqing's family background has been released as "rumors", those forces fanning the flames behind the scenes have suddenly become wilted.

The nature of both has changed.

It's just like in online novels, if a disciple of a big sect travels outside and doesn't reveal that his master died at the hands of others, then he can only blame himself for not learning the skills well. But if someone shows his sect token and you still kill him, then you are just trying to compete with my sect.

Under the shock of Rong Nianqing's family background, all the negative voices on the Internet disappeared in the blink of an eye, just like a sandstorm in the desert.

After that, most discussions about Huasheng Life on the Internet were positive.

In such a good and positive atmosphere of public opinion, the opening day of Huasheng Life Plaza is getting closer day by day.

December 2013, 12, the twelfth day of the eleventh lunar month.

It is suitable for getting married, offering sacrifices, praying, seeking offspring, traveling, making fire, dismantling, opening a business, and trading.

Avoid building stoves, making sculptures or painting, holding funerals, litigating, cutting wood, and burying people.

This day was an auspicious day calculated by an expert invited by Rong Nianqing's family. Rong Nianqing gathered all the capable people around him to set up a red table, offerings, and light incense on the rooftop of Huasheng Life Plaza, and pray for everyone to open the business with good luck and success.

After everyone finished praying and worshipping, Rong Nianqing came to the edge of the rooftop, facing the cold wind of early winter and the gradually rising sun, and said: "We have done everything we can."

It was her first time to do something, and although she had a lot of energy and a lot of people to help her, she was still a little nervous. The bigger the tree, the more wind it attracts.

Gan Xiaoxi came to Rong Nianqing and said excitedly: "Don't worry, we will definitely achieve good results."

Gan Xiaoxi looked at Lu Yao in the crowd and said with a smile, "Lu Yao has even brought your family out to calm the situation. Let's see who dares to cause trouble."

Rong Nianqing also looked at Lu Yao and smiled faintly: "What you did before was a bit of using your power to suppress others, but it worked very well."

Gan Xiaoxi chimed in: "And it's super cool!"

She just likes to see those who secretly sabotage others get humiliated!
Lu Yao waved his hand: "Okay, let's go down and do the final inspection."

"it is good."

Rong Nianqing took the lead and led everyone downstairs.

The cold wind blew up everyone's clothes, as if it was going to stir up a storm.

At this moment, service staff from various areas on the sixth floor of Huasheng Life have all gathered in the lobby on the first floor of Huasheng Life. They are dressed in new clothes and look energetic, waiting for the inspection of the senior management of Huasheng Life.

After Rong Nianqing came down, he spoke briefly for a few minutes as encouragement, and then prepared for everyone to take their positions and prepare for business.

Outside Huasheng Life Plaza, a large number of people have gathered and crowded in the square.

They are all people from Shangnan who are preparing to go shopping at Huasheng Life.

The crowd was so crowded that it was even a bit too large. Looking from a high place, it was a huge crowd. The spectacular queueing scene made many passers-by involuntarily squeeze into the queue.

Lu Yao looked at the crowd outside and realized that there were definitely people hired by hostile businesses among them.

They must be preparing to do something weird on the opening day.

Hiring extras is also a common tactic used by businesses.

When the real estate market was booming in the following years, many developers would hire elderly people, as well as some middle-aged men and women, to go to sales offices and pretend to be buyers, in order to create the illusion that the market was booming.

If there are really hot-headed and confused leeks who buy a house, they will find out that -

Huh?
How come only a dozen or so families have moved into this building?
Those who are hired into Washington Life now are definitely not here to add popularity to Washington Life. They are here with bad intentions to cause trouble.

Fortunately, Lu Yao had already discussed this with Rong Nianqing and the others and had prepared countermeasures.

Just as Rong Nianqing clapped her hands and prepared to let everyone return to their respective positions, Lu Yao suddenly raised his hand and shouted, "Wait a minute."

Rong Nianqing looked at Lu Yao, not knowing what he was going to do.

Under the attention of a group of senior executives of Huasheng Life and many shopping mall employees, Lu Yao walked out from behind Rong Nianqing and came to a girl in black women's work clothes.

This girl has a beautiful appearance and a tall figure. Even ordinary office clothes look special on her, giving people the feeling of "she is born with beauty".

Seeing Lu Yao walking straight towards the beauty, everyone's eyes were focused on Lu Yao and the girl.

The girl didn't understand what was going on and nervously pinched the corner of her clothes.

Sister Wang, who was also behind Rong Nianqing, was instantly shocked. She stared at Lu Yao in disbelief:

"What is he going to do?"

Is Lu Yao trying to flirt with girls in front of so many people?

Gan Xiaoxi's eyebrows flew up, thinking, is Lu Yao crazy?
It’s no wonder they think so.

Lu Yao started out by living off women, and later became famous on the Internet because of all the gossip. The labels of "playboy", "scumbag", and "Aquaman" have been attached to Lu Yao.

Even if Lu Yao suddenly announced one day that he wanted to become a monk, people around him and netizens on the Internet would all suspect that he had fallen in love with the nuns in some nunnery.

Fortunately, Lu Yao did not do anything out of line.

Lu Yao came up to the girl and asked, "What's your name?"

The girl was a little scared, and a handsome young man standing behind the boss suddenly came up to her and asked her what her name was.
In an instant, many novels and TV dramas that she had read in the past flooded into the girl's mind.

Is the Cinderella story going to happen to her?

The girl said timidly: "My name is Chen Xueying."

Lu Yao continued to ask: "What is your current position? How much is your salary?"

Chen Xueying's heart was pounding, and she immediately replied, "I'm working as a counter customer service in after-sales service, with a monthly basic salary of 6000."

Lu Yao smiled and said, "I'll give you an extra 2,000 yuan in base salary, but you have to work as a cashier at the front desk. Is that okay with you?"

what?
Isn't it the story of Cinderella meeting the prince? Why did they go through so much trouble just to change her job?
While Chen Xueying was in a daze, the others stared at her strangely and even mockingly. They were also wondering whether Lu Yao had taken a fancy to Chen Xueying.

Without waiting for an answer, Lu Yao smiled and said, "It seems that you don't want to, so forget it."

Chen Xueying came to her senses and immediately said, "No! I do!"

Why would she not want to raise her base salary by 2,000 yuan for a new position? With the monthly performance bonus, her salary would be over 10,000 yuan!
In 2013, it was quite impressive to have a salary of over yuan.

Lu Yao smiled. He called the cashier supervisor, looked at his watch and said, "It's less than half an hour before the official opening. Teach her how to cash."

The cashier supervisor immediately bowed and said, "Yes!"

After Lu Yao finished all this, he returned to Rong Nianqing and said with a smile, "I'm fine."

Rong Nianqing didn't understand why Lu Yao did this, but now was not the time to ask for censure. Rong Nianqing smiled coldly: "Everyone, please return to your posts now. We are ready to officially open for business."

The crowd dispersed, and Rong Nianqing brought the executives back to the office on the seventh floor of Huasheng Life.

Next, everyone began to go to their respective jobs as previously rehearsed, and the atmosphere throughout Washington Life was as if they were facing a formidable enemy.

Then Rong Nianqing called Lu Yao to her office.

Rong Nianqing said calmly: "Explain?"

Lu Yao spread his hands and smiled, "What's there to explain? Chen Xueying is so pretty that it's a waste of talent to put her in the after-sales department. Putting her in the cashier department will make it easier for information to spread."

Rong Nianqing tilted her head slightly: "That's it?"

Lu Yao smiled: "Do you think I want to use hidden rules?"

Rong Nianqing also smiled.

With this body, coupled with his means and current status and financial resources, Lu Yao doesn't need any unspoken rules to get Chen Xueying. After three or five rounds, Chen Xueying can strip herself naked and send herself to Lu Yao.

She was afraid that Lu Yao would act recklessly and cause a scandal.

Rong Nianqing said easily: "I'm fine."

Lu Yao turned and walked out: "Then I will get busy too."

There will definitely be many accidents on the first day of opening, but if these accidents are handled properly, they can also be good marketing points.

To this end, Lu Yao arranged a lot of shots to shuttle through Huasheng Life, and even called several Internet celebrities under the name of MCN, asking them to shoot videos in the form of personal vlgo and post them on their own homepages.

This is a hotspot for mutual achievement.

As Huasheng Life is a hot spot in Shangnan City recently, it is normal for many internet celebrities to come and review it on the opening day.

As deputy director of the Planning and Design Department, Lu Yao’s job responsibilities are actually very diverse.

His position is more like Rong Nianqing's right-hand man. He can intervene in every aspect of Huasheng's life, but he will be responsible for the results after the intervention.

Lu Yao's main job is marketing, so he was working in the direction of his main job on the first day of opening.

He wandered around every floor of Huasheng Life Plaza like a real customer, looking for hot spots for marketing.

Just as Lu Yao had expected, many minor accidents did occur on the first day of opening.

Some are problems of the customers themselves, while others are caused by extras hired by rival businesses who deliberately cause trouble.

Boss Yu gave a lot of suggestions on how to deal with the conflict, and the management of Huasheng Life was required to strictly follow Boss Yu's standards.

Then Lu Yao also suggested that once a customer dispute occurred, it would be best to have the camera follow up immediately.

Most of the customer disputes that occurred on the opening day were easily resolved thanks to Huasheng Life’s extremely high service quality.

Some unreasonable and difficult customers would not wait for Huasheng employees to continue to appease them, but would instead make accusations from passers-by who were also shopping nearby, and in the end the only option was to ask the police to intervene.

As for the extras who were hired to cause trouble, when the camera inside the mall quickly followed up, they immediately became timid because they were already feeling guilty.

The power of the lens, in the right circumstances, is as powerful as a knife or a gun.

With sufficient preparation, Huasheng Life Plaza's first day of business went smoothly.

When the accounts were settled in the evening, all the senior management of Huasheng Life were waiting quietly on the seventh floor of the shopping mall.

Not long after, Rong Nianqing came to the seventh floor of the mall with a folder.

Amid the expectant eyes, Rong Nianqing was the first to apologize: "I'm sorry to have kept you waiting for so long. It's really wrong to ask you to work overtime on the first day of opening. I promise that this is the first and last time that Huasheng Life will work overtime."

Everyone laughed immediately. How could this be called overtime?

Someone immediately flattered, "Mr. Rong, you are too polite. We are waiting here voluntarily."

Lu Yao, who was also standing in the crowd, laughed out loud in his heart.

Boss Yu and Rong Nianqing don't like the concept of "voluntary overtime".

really.

Rong Nianqing said seriously: "I don't like the idea of ​​voluntary overtime. If you work overtime, it means you are depriving others of opportunities to grow, so I hope that everyone can complete their work well within working hours in the future."

"Okay?"

The person who shouted just now suddenly became dispirited.

But other executives felt warm inside.

Rong Nianqing opened the folder in his hand and said with a smile: "Then I will report to you today's sales of Huasheng Life Plaza."

"Thanks to our joint efforts, Huasheng Life Plaza's first-day turnover exceeded 10 million!"

As soon as Rong Nianqing finished reading, all the executives present couldn't help cheering, and suddenly thunderous applause rang out in the office floor on the seventh floor.

The first day's turnover exceeded 10 million, this record is simply brilliant!
The executives present seemed to see a bright and glorious future beckoning them.

(End of this chapter)