Depressive screenwriter.

Chapter 80

The broadcast of the sixth episode can be said to have swept away the long and sluggish plot in the early stages of "The Moon".

No one expected that this journey of exploring Xu Han's past life would suddenly lead to such a plot.

Su Yan was quite moved when he first played this part in the pixel game. Xia country invited well-known child star Cao Shou to play the childhood Xu Han, and his acting was even more impressive. His performance of grief after the death of his brother Xu Qiao deeply touched the hearts of a large number of audiences going to the moon.

After all, this kind of plot about parents being partial to one child in a family with many children is very relatable to many people in Xia Country.

"I didn't feel anything after watching the first five episodes, but after watching the sixth episode, I felt that Xu Han was so pitiful!"

"Perhaps, in Xu Han's life, Xiaoxi is the only one who is devoted to him wholeheartedly."

"Ah, it's so heavy to read. Although it's touching, it makes me feel sad. This is the style of Su Yan's works."

"It seems that although everyone is complaining, they are all quite used to it! If other screenwriters came up with this kind of plot, they would have been criticized a long time ago, but everyone can understand why the old thief Su Yan suddenly came up with this kind of plot."

"What else? Do you think that we, the fans of Rurouni Kenshin and Ancient Acacia, are not mentally prepared? We have been on guard for a long time. Don't think that Su Yan, the old villain, will let me down again with this drama!"

The next day

The ratings for To the Moon episode 6 are out.

3.51%
Compared to the fifth episode, it is undoubtedly a big increase, with the ratings ranking jumping directly from tenth place last week to seventh place.

This situation has directly made many media outlets unable to handle the situation.

So the ratings of your drama, Su Yan, can fluctuate like this, right?
We just did our best to criticize you in the second week and now you give us drama critics a slap in the face?
the other side.

The rebound in ratings for "Go to the Moon" has directly perked up Shinozaki Ikumi's spirits, which had been sluggish since the ratings for the fifth episode dropped to tenth place last week.

She is a very emotional person.

It’s not that I can’t hide my emotions, but I don’t want to hide them in front of friends and acquaintances. Otherwise, how tiring it would be to live all day!
But for Su Yan, what he cares about most now is not the ratings of To the Moon, but the ratings of the four A-level dramas this quarter.

It's already February
To the Moon is not a very long work. Although the original game has a lot of text in the plot, it is impossible for Su Yan to write every detail in the script, otherwise the plot will be even more dragged out.

He planned the total length of the drama to be completed in ten episodes.

And he hasn't forgotten his goals for the show.

The ratings rose to first place in the season before the finale!

With the current word-of-mouth rating of 8.9 for To the Moon, there is only one way to top the ratings in the remaining four episodes. After the seventh episode is aired, word-of-mouth must go viral and become a big hit in the Xia country's film and television industry.

Su Yan looked at the average 4.3 million paid views of each episode of "Going to the Moon" on Sakura.com and fell into deep thought.

After thinking for a while, Su Yan found Shinozaki Ikumi.

And his purpose is also very simple.

"You want me to allocate some funds to the Internet to help promote Going to the Moon after the seventh episode of Going to the Moon is aired?" Shinozaki Ikumi said in surprise.

"That's right." Su Yan said.

"If we want To the Moon to be just a top-10 ratings hit, then we definitely have to do some marketing around the seventh episode when the mystery is revealed."

Although the broadcast of To the Moon was during the prime time of television stations, there was a lot of publicity resources.

But word of mouth from TV viewers certainly doesn't spread as fast as the Internet.

Although Sakura.com is the holding company of Sakura TV, it operates independently and does not take orders from the production department.

If you want it to help get more publicity for going to the moon, that's fine, but you have to pay for it.

"That would cost a lot. The advertising costs of Sakura.com are very high!" said Shinozaki Ikumi, with her hands on her chest.

Many external film and television companies would pay a considerable amount of publicity fees to put their dramas on Sakura.com.

However, Sakura TV will help advertise its own dramas, and few crews and producers will spend money to buy promotional space on Sakura.com.

"It doesn't take too long to promote. We just need to focus on the promotion within a week before and after the seventh episode of To the Moon is broadcast." Su Yan said.

Whether the show will continue to climb or remain in the top ten in ratings will all depend on the response after the seventh episode airs.

Su Yan could only sacrifice the filming funds at this critical juncture and prioritize promoting the fame of going to the moon.

a week?

After hearing this, Ikumi Shinozaki thought about it.

"Well, it's not impossible. The TV station has allocated another two million yuan for us to shoot. Squeezing out another million yuan from the original funds will not affect the quality of the filming on the moon too much."

"But do you think it makes sense to do this?" Shinozaki Ikumi looked at Su Yan.

"How much can just one week of heavy publicity lead to a significant improvement in the performance of going to the moon?"

"Of course not." Su Yan said with a smile.

"If a drama wants to have a huge viewership, it cannot rely solely on the creative team to promote it. We have to rely on the fans to do this spontaneously, but the premise is that the official also has to cooperate appropriately, buy some traffic, and increase the exposure of the drama. We are cooperating with the fans to add fuel to the fire."

"Do you think that after the seventh episode is aired, fans of To the Moon will become active and help promote the work on their own?" Shinozaki Ikumi asked doubtfully. "What do you think? If you are a fan of To the Moon, what is your reaction after watching the seventh episode?" Su Yan asked back.

"I can't watch such a depressing and touching drama alone! I will definitely introduce it to my friends." Shinozaki Yumi thought for a while and said.

Then, she understood.

"Okay, I understand. When the time comes, we will arrange for Qiu Junlin and Takezawa Kayono to cooperate in the promotion. You and Gu Qingyuan can also cooperate in shooting some short clips to be used as promotional materials. Anyway, for a drama like Going to the Moon, an extra two or three million in filming funds will not significantly improve the quality. Using it for promotion is another way."

Shinozaki Ikumi said with a smile.

"I still remember your goal."

"First pair!"

In the next few days, users of Sakura.com obviously found that when they clicked into the website, the drama "To the Moon" appeared more frequently in the recommended spots in various corners of the webpage.

On the website, behind-the-scenes footage of Su Yan, Gu Qingyuan, Qiu Junlin and Takezawa Kayono filming this drama is often pushed on the homepage.

The most intuitive data change is that the number of paid views of "To the Moon" has increased significantly.

But clearly, this is not enough.
As time goes by, the dramas of the eighth week of the winter season are aired one after another.

The seventh episode of "The Door" aired on Friday saw its ratings drop to 4.07 due to the death of an important supporting character. However, "Imperfect Divorce" surpassed it this week and reached 4.10.

And "The Bloody Magician" which airs on Saturday is a sure bet.

The quality of the plot and word of mouth remain online, with the ratings remaining above 4.25% for two consecutive weeks, firmly sitting at the top of the ratings this season.

If things continue to develop like this without any unexpected surprises, Scarlet Magician will be the best-performing drama of this season.

Today, after the broadcast of Bloody Magician, Sakura TV's ratings have increased significantly compared to last Saturday at 9 o'clock.

Before Sakura Online was about to go on air, a group of fans had already become active in the comment section.

"coming."

"I've been waiting for a week."

"We're going to find out tonight what Xiaoxi wanted to say to Xu Han before she died, right?"

"should be."

"The Riddler has been around for seven episodes, so the answer should be revealed anyway."

"I hope the plot can be a little gentler. I have a low tear point. I cried my eyes out last week when I saw the story of the two brothers Xu Qiao and Xu Han."

"It's the same for me. After becoming a father, I can't stand the separation of life and death. Especially those of children. I was traumatized by what I saw last week."

"I heard that this screenwriter doesn't like being a human being. His previous two works both ended in tragedy. Do you think this drama will be the same?"

"I still say the same thing. The heroine Xiaoxi is dead. The hero Xu Han is about to die. No matter how tragic it is, how tragic can it be? Don't worry too much. Watch this episode with a smile on your face."

"That's right. The reason why we were almost thrown off guard last week was mainly because of the sudden appearance of the brother Xu Qiao's scene, which caught us off guard. Judging from the preview video of the seventh episode, Xiaoxi will appear in this episode, and the plot should be related to her. Anyway, Xiaoxi died in old age, so there is no possibility of tragedy in her childhood. The plot will be unexpectedly sweet, so please feel free to watch it."

"I have been watching the drama with my daughter for several weeks. She was very absorbed in the first five episodes, especially in the fourth episode when Xiaoxi and Xu Han got married. Her eyes were shining. But something was wrong in the sixth episode. I hope the seventh episode can heal her heart that was hurt last week."

"Why are people discussing whether this drama will have a tragic ending? If the hero can realize his dream of going to the moon and then die contentedly, wouldn't that be a happy ending? Why think so much? I only care about whether the hero can go to the moon."

"Ah? Are there really science fiction fans who treat this drama as a science fiction drama?"

Song Na turned off her laptop, closed Su Yan's fan chat group page, and focused her attention on Sakura TV.

Soon, Su Yan and Gu Qingyuan finished shooting an advertisement about electrolyte drinks dressed in doctor costumes on the moon.

A burst of soothing music played.

That's the theme song from To the Moon.

I've been waiting for a week and finally it happened.

Song Na let out a long sigh of relief.

In fact, strictly speaking, in her heart, the drama "To the Moon" is always inferior to "Rurouni Kenshin" and "Ancient Love Song" because it is too slow to warm up.

She is a loyal fan of Rurouni Kenshin. She has watched Rurouni Kenshin more than ten times in the past six months. She cannot get rid of the feeling of being upset, and can only relieve it by watching the scenes where Su Yan and Gu Qingyuan appear in the same frame.

However, until now the drama has not performed the plot she most expected.

The love story between Shen Yi and Cheng Li.

However, Song Na, who always has a good attitude, looked at it from a different perspective.

"Although there is no love storyline between Shen Yi and Cheng Li, on the other hand, there is no sadomasochistic plot either, so there is no need to worry about screenwriter Su Yan causing trouble."

Song Na let out a long breath to clear her mind of distracting thoughts and focused her attention on the plot of the seventh episode.

(End of this chapter)