Depressive screenwriter.

Chapter 205 Preview
In late June, the whole country began to promote the movies that would be released in July.

Whether it was Xia Guo or Su Yan’s previous life, the two biggest periods in the film industry throughout the year were the summer period, which lasted for two months, and the Spring Festival period at the end of the year.

In most cases, the box office performance of the Spring Festival period crushes that of the summer period, whether it is the box office performance of the champion of the period or the total box office of the period.

However, the competition is fierce, and if you want to enter the schedule, you will have to spend at least 100 million yuan on publicity and promotion. Even if you spend so much, there are often only two or three winners during the Spring Festival schedule. The summer schedule is a time period where the ceiling is not so high, but many movies can often survive and make money during this schedule.

Because some movies in August are still on hold and have not been scheduled, Su Yan is not considering anything so far in the future for the time being.

In July, there are five big-budget movies scheduled.

Among them is the war action movie "Assault", which cost 1.2 million yuan to be released on the second Friday of July, July .

There were four movies released on the same day, but except for "Raid", they were all slow-movie movies with an investment of 10 or 20 million yuan, which were released according to the release schedule. They just made a part of the cost by releasing them in theaters, and the profits might come from streaming media, video websites and disc markets.

And it was just the second week after the movie called "Assault" was released.

The love movie "2.1 Centimeters per Second" has an investment and publicity cost of million yuan.

The comedy film "A Sad Family" cost 1.1 million yuan.

The fantasy horror film "The Black Fog" cost 2.3 million yuan.

And the biggest movie of the July summer season, the romantic comedy "Windmill", which cost 2.9 million yuan.

Four big-budget movies will be released on the same day, with the final battle on July 7.16.

Among these, except for 5 Centimeters per Second, the other three movies are either starred or made guest appearances by well-known film actors and actresses of Xia country, and the directors are basically directors who have been in the industry for more than ten or twenty years and have proven their commercial value.

Logically speaking, a young film screenwriter like Su Yan should be paired with a director who is barely considered a top-notch director in the industry.

Although 5 Centimeters per Second has a luxurious cast, there are also many movie kings and queens making cameo appearances.

But in fact, because the story spans three periods: junior high school, high school, and post-graduation, there is actually no protagonist who truly carries the banner.

Logically speaking, these three competitors would not take such a work too seriously.

He is just a famous screenwriter in the TV drama industry. Over the years, so many people have come to the film industry from TV dramas, and several have made it big.

But nowadays, no one dares to ignore Su Yan during the summer vacation.

The box office success of The Garden of Words last year is still fresh in our memory.

Besides, this year, Su Yan's popularity has reached a terrifying level thanks to the two dramas "East Love" and "Magic Circle".

Although TV drama fans are willing to pay for their idols' movies, the proportion of them paying for them is not high.

But can we really use common sense to judge Su Yan’s new movie?
What if Su Yan's huge group of fans buy into his idea and contribute to this love movie called 5 Centimeters per Second?
For the first time, a group of people in the Xia country film circle felt a huge threat from a young man who mainly worked in the TV drama circle.

At the same time, all parties are cooperating with Su Yan's offline fan promotion activities launched in late June.

The four major video websites and the official website account of Su Yan's Dimension Film and Television Company launched the trailer of "Five Centimeters per Second" after spending money and purchasing a large amount of traffic and publicity resources!

After the trailer for 5 Centimeters per Second was released.

It took less than ten minutes.

The number of clicks exceeded 100,000.

In less than half an hour, related hot searches topped the list.

An hour later, quite a number of Su Yan's die-hard fans had learned about the release of the 5 Centimeters per Second trailer through the Internet, fan groups and other channels.

Many fans clicked on the trailer PV with excitement.

What you see is a scene of cherry blossoms floating all over the sky.

[In the promise made to him]

【It was snowing all afternoon! 】

The voices of the boy and the girl rang out.

The camera switches to a high-speed train.

When Su Yan selects actors, he not only looks at their acting skills, but also their appearance.

Even for romantic movies, appearance is a more important factor than acting skills.

Fortunately, in the Xia country film industry, internal competition is extremely serious.

There are many actors who have both good looks and acting skills.

The two young actors who debuted as child stars had red faces from the cold. They played the junior high school students of Tono Takaki and Shinohara Akari. But as soon as the two actors' faces were revealed, more than 95% of Su Yan's fans had basically no idea. They had no objection to their appearance and directly started to pay attention to the actors' acting skills.

The gloomy sky, the falling snow, and the sad BGM that slowly plays.

It is very difficult to achieve the corresponding effects by filming those stunning and beautiful shots in the original work into a live-action movie.

The scene of cherry blossoms falling in the animation is very beautiful, but in reality, if a person really sees the scene of petals falling all over the sky, will he also find it beautiful. Can he experience the human heart like in the animation?

The answer is of course, but only in a certain period. The requirements for lens language, composition, and light are extremely high. But these, to put it bluntly, are things that can be solved with money.

As long as there is money, there are plenty of people in Xia Country who can restore Su Yan’s requirements for the texture and atmosphere of the movie.

so now.

The first impression this trailer brings to Su Yan’s fans is.

The characters she plays are so beautiful.

But it seems that the background art of this movie is more beautiful than these actors!
And this music.
I saw the words "screenwriter: Su Yan" and "music supervisor: Su Yan" slowly appearing in the trailer.
Even after learning that Su Yan was the composer of some of the songs, his fans have become numb.

I wanted to complain, but when I thought about it being Su Yan, I felt it was a bit of an overreaction.

Isn’t this Su Yan’s basic operation?

Amid the soothing background music, the inner monologues of the heroine Akari and the hero Takaki sounded.

【sorry. 】

[What lies before us is an overly huge life and a long time. 】

[I know where his heart is, I noticed it! ]

But the rain flower trees bloom in the snow.

The boy shed tears as he lowered his head and clenched his fists in the train.

In windy weather, a girl stands on the waves on a skateboard.

The rocket took off, cutting the yin and yang, and the tail flame split the world into two halves.

On that bright day, men and women were walking and crossing each other on both sides of the railway.

Finally, the words [Five Centimeters per Second!] appeared.

Many fans were a little confused.

Trailers generally do not reveal too much of the main plot of the work.

But many fans still guessed something from the details in the picture.

"Long distance relationship?"

“It seems to be a story that goes from junior high school all the way through high school and then to college graduation.”

"The speed at which cherry blossoms fall is five centimeters per second. This line is quite meaningful! So this is what the movie title means! But is there any other deeper meaning?"

"I feel like there must be something behind the title of the movie Old Thief."

"It doesn't seem like a tragedy! The last shot was of the two of them meeting in a crowd?"

"It's still the same formula and familiar taste, just like The Garden of Words, the same origin but the trailer style. Brothers, I'm going to go watch it on July 16th with my girlfriend, what about you?"

"Aren't you afraid of a depressing plot? Do you dare to bring your girlfriend along?"

"What are you afraid of? From East Love to Madoka Magica, the old thief has had a happy ending. Will he offend us fans again? Just charge!"

"Lao Zei has now partially compromised with the market. He used to be very abusive, but now he has learned to hold back. I think it will be another love movie that starts off sweet, gets abusive in the middle, and ends with a lot of sweetness."

"Really? Why do I feel like this is completely different when I watch The Garden of Words! Putting aside the two recent TV series, I think the movie is still more depressing."

"You don't even dare to take your girlfriend to see the premiere of an old thief's movie, how dare you say you love her? Let's take a gamble. If it's a sweet movie, there's no need to say much. Even if it's a sadomasochistic movie, can a movie affect the relationship between you? That's too fragile."

"Yes, that seems to be the case."

"Last year, my girlfriend and I went to see the premiere of The Garden of Words. This year, we went to see 5 Centimeters per Second together."

"During graduation season last year, I mustered up the courage to ask my college counselor to watch The Garden of Words. I've been dating her for half a year now. This year, I went to see 5 Seconds with her."

"?"

"Aren't all of Lao Zei's fans single? Where do all these couples come from?"

"No, I'm really nervous if you guys do this! Everyone will go to the cinema in pairs, and it will be too embarrassing for me to be alone."

"Brother, you have to think of another possibility. What if the old thief's movie is about sadomasochism? Then those couples will be embarrassed, and you, a single guy, can walk out of the cinema with your head held high. How can you be saddened by a love movie if you don't have a partner? From a certain perspective, you are naturally immune to love-depressing movies!"

“That makes sense.”

Less than two hours after the trailer was released, it topped the trending searches on the four major video websites, and tens of thousands of comments appeared in various comment sections.

The popularity of 5 Centimeters per Second has overwhelmed many other movies released at the same time during the summer vacation.

They all spend money on publicity and release trailers.

How come your publicity effect is so good?
(End of this chapter)