Entertainment: Top players who started out as trainees

Chapter 245: This is a shameless thing!

After more than ten hours of flying, Ning Luo and his group got on the brand's special car and checked into the hotel in a drowsy state.

After a night's rest, Ning Luo, accompanied by Cartier CEO Cyril des Chrysler and high jewelry art director Toussaint, visited Cartier, Richemont Group headquarters, Cartier high jewelry workshop, Cartier Foundation, Cartier Jewelry Art Museum, Art Laboratory and other iconic buildings in the next two days.

Richemont Group is the parent company of Cartier and one of the world's three largest luxury goods giants. Its subsidiaries also include Vacheron Constantin, Jaeger-LeCoultre, Piaget, Van Cleef & Arpels, Marlboro and other sub-brands.

The itinerary also included some local tours in Paris, and Cartier executives accompanied them throughout the trip.

The treatment was so good that Ning Luo was flattered.

As far as he knows, no artist in the domestic entertainment industry, or even in the whole of Asia, has ever enjoyed such all-round treatment.

The slightly stronger ones, like Li Yuchun, were invited to visit the headquarters and attend Kering dinners, etc.

It’s a bit regrettable that the smell of freedom is still so strong over Paris, so strong that I dare not open the windows in many places.

After finishing a series of visits and tours, Ning Luo went to the Cartier headquarters and had a series of high-level talks with Cartier and Richemont Group. He then officially signed the spokesperson contract.

Ning Luo has thus officially become the brand ambassador of Cartier's entire line!

He is also the first brand ambassador in Cartier’s history!
Due to the particularity of Cartier's endorsement title system, there is no prefix before the title of "brand ambassador".

In other words, Ningluo’s team can directly market the title of “Full Line Global Brand Ambassador”!

In fact, the treatment offered by Cartier is indeed top-notch in the world.

It was agreed in the contract that during the two-year contract period, Cartier would simultaneously make official announcements around the world and carry out extensive hard and ground advertising for him.

An independently planned Cartier advertising campaign every year.

Cartier could even open up a whole new custom product line just for him.

The premise is that the cooperation is pleasant.

To put it more bluntly, Ning Luo has to help them make a lot of money, and the increase in turnover must be significant enough.

This kind of customized series usually has a profit margin.

Although it is not high, it is still considerable considering the price of luxury goods.

This one point alone is enough to show how much Cartier values ​​Ning Luo, much more than Gucci and YSL Saint Laurent.

What Ning Luo needs to do is to cooperate with the brand's publicity and commercial activities as much as possible.

When you are making up in front of the camera, for variety shows, red carpets, evening parties, or even for daily public outings and airport photos, try to wear Cartier accessories.

There are also certain requirements for the frequency of promotion on social media.

It is worth mentioning that although Ning Luo’s Instagram account has been operated by the team since its registration, Ning Luo himself has never been active overseas.

But surprisingly, the number of fans has exceeded 443 million, and it is about to become a big baby.

Judging from the comments section, most of the fans are from the peninsula and Southeast Asia.

Although his figures are not as high as those of Lu Han, Zhang Yixing, Wang Jiaer and others who have been active on the peninsula and have exceeded tens of millions, he is only two or three million away from Wu Qiong, Huang Zitao and others.

It is probably just an official announcement from Cartier.
With the current trend, perhaps we can consider testing the waters overseas this year?
It’s a good opportunity to take advantage of the momentum of “A Little Thing Called First Love” which is about to be launched on the overseas version of WeTV.

However, it still depends on how popular "A Little Thing Called First Love" is overseas.

If the film fails overseas, it would be better not to go out and embarrass himself. After signing the contract, Ning Luo started a week-long filming mission.

He is required to shoot commercials specifically for multiple product lines, including watches, leather goods, accessories, and most importantly, jewelry.

After a few days of cooperation, Ning Luo could clearly feel that the photographers here had much better control over light and background than those in domestic entertainment.

This was also the first time he felt the fashion and artistic atmosphere in a pictorial.

Maybe this has something to do with the fact that they are more free and unrestrained.

There are so many gay guys!
After finishing all the work, Ning Luo stayed here for another day. Together with the chubby girl and the makeup artist who were having a great time, he picked out gifts for his girlfriends and went to the cinema to watch "Avengers 4".

The Tin Man died a tragic death!

In fact, in mid-April, when the main creators of "Avengers 4" went to the mainland to promote the film, Ning Luo also received an invitation to the premiere.

Unfortunately, he had just finished promoting "A Little Thing Called First Love" at that time and was busy working on the set, so he had no chance to take advantage of the popularity.

As the finale of Marvel's ten-year movie saga, "Avengers 4" is indeed a bit scary.

The pre-sale box office in the mainland directly exceeded 7 million, breaking the pre-sale box office record in Chinese film history and causing quite a stir.

At that time, there were many marketing accounts, big Vs of unknown origin, and opinion leaders who were leading the trend and using "Avengers 4" to belittle "Wolf Warrior 2".

Even though "Avengers 4" had not yet been released in the country at that time.

We don’t know how they can get so many profound meanings from a popcorn movie.

But half a month later, when the box office of "Avengers 4" exceeded 38.86 billion yuan and it lost its stamina, these voices disappeared again.

Helpless and ridiculous.

In the evening, after returning to the hotel, Ning Luo held a video conference with Wang Kai's team who were still stranded in Florence.

"What is Gucci's attitude now? Why is it stuck for so long?"

Ning Luo took a sip of the traditional pickled cabbage noodles, sounding somewhat dissatisfied.

Wang Kai curled his lips and said, "They still want to promote Li Yuchun as the global spokesperson first, and then you. After negotiation till now, they have only agreed to announce both of you at the same time."

"Why does Gucci love Li Yuchun so much?" Ning Luo curled his lips speechlessly and threw away the fork.

"The goods I bring to them must be at least three to five times what Li Yuchun brings, right? The impact on their brand reputation is also far greater than hers, and they are still not satisfied with this?"

Wang Kai pushed up his glasses and said, "According to what they said, to put it simply, Li Yuchun has been working with them longer, is more compatible with the brand, and the top executives of Gucci and Kering are very optimistic about her."

Ning Luo couldn't help but sneer.

He just couldn't understand it.

Even if Li Yuchun’s brand fit with Gucci is higher than his, and his so-called “sense of fashion” and “sense of luxury” are greater than his, but can these bullshit be more important than actual sales?
Since you have already decided to come down to earth and make money from the fan economy, why are you pretending to be so high and mighty with him here!
"No matter what they say, I must be the first to be officially announced, followed by Li Yuchun, and there must be at least a month between them."

"This time we must use the official announcements from Cartier and Gucci to completely suppress Wu Qiong and Li Yuchun!"

"If they don't agree, there is no need to renew the contract after it ends this year."

"You are such a shameless person!"

(End of this chapter)