I build a giant in the Premier League
Chapter 4: Be bold and innovative, and you will have a big villa!
Chapter 4: Be bold and innovative, and you will have a big villa!
London's Canary Wharf, covering an area of 22 square kilometers, is not only an international financial center with tall buildings and famous companies, but also a prosperous and bright city that never sleeps.
Whenever the lights are on, tourists from all over the world take a cruise ship and drift on the Thames.
In addition to being able to enjoy the distinctive night view of the City of London, there are also extremely luxurious yachts docked at the pier.
The daily mooring fees at Canary Wharf, which are nearly 10,000 pounds, are staggering enough.
Among the many luxury yachts, the Blue Sky is the most eye-catching.
The black hull, the white three-story cabins, and the several large tenders at the stern all make people feel the top luxury of this luxury yacht.
While tourists were gazing at the view and marveling at the sight of the Thames, in a second-floor cabin on the Azur Lane, Roman Abramovich, a Russian tycoon holding an Israeli passport, was gesturing at a map of London on the table in front of him.
"I am ready to buy land in the small town of Cobham in the southern suburbs, and I am also considering buying a property in Kensington Gardens Street..."
Abramovich pointed repeatedly at London's West End on the map, looking quite proud.
"Now, all that's missing is the land in Bayswater."
When he said this, Abramovich raised his head and his eyes fell on the Israeli agent Pini Zahavi opposite him.
"Pini, it's up to you."
Pini Zahavi's face froze, but he immediately laughed.
"Don't worry, those Chinese won't last long."
"I heard they've found the money?" Abramovich said, turning and walking towards the wine cabinet.
"Only £200 million."
After a pause, Pini Zahavi added: "They paid a huge price and must repay £2 million within two years."
"It seems that they are very anxious."
"Given their current situation, with no people and no money, it's only a matter of time before they sell the land and the club."
"Then hurry up and buy the land, that's the best. If that's not possible, buy the whole club."
Abramovich walked over with a bottle of expensive red wine, poured half a glass for Pini Zahavi, poured himself another half glass, and drank it all in one gulp.
He walked back to the map and pointed to Bayswater, north of Hyde Park.
"This is the west of London where every inch of land is worth a lot of money. God knows how those Chinese got this land back then?"
Pini Zahavi smiled awkwardly.
He asked many people, but they were all confused.
"This is definitely the best football stadium in the world. I want to build the best football stadium in the world here."
"Only in this way can one be worthy of the world's top giants!"
Pini Zahavi noticed that there was a hint of heat in Abramovich's eyes as he spoke.
Possessive!
He is determined to get this piece of land!
……
Lin Zhongqiu was very anxious.
But Yang Cheng was not in a hurry.
In his previous life, he coached in European football for more than 30 years. He witnessed and even experienced personally many powerful teams that eventually fell apart.
The reason often lies in one word.
urgent.
But being anxious is the most useless thing.
Especially now.
Building a team is not difficult, it is even quite simple.
No matter how much money you have, whether you are rich or poor, everyone has their own way of playing.
But it is very difficult to build a competitive team.
Especially for Yang Cheng now.
It is even more difficult for him to build a team that belongs to him and can adapt to the development trend of football skills and tactics in the next few years.
Moreover, the team must conform to the characteristics of British and Premier League football.
This is even more difficult.
But this is what Yang Cheng wants to do most.
Those who seek the top will get it, and those who seek it will get the bottom.
After leading a team for many years in his previous life, Yang Cheng understood this sentence more and more deeply.
Therefore, he does not intend to build the team according to the standards of the third-tier English League Two.
He wants to build this team according to the standards of the Premier League, or even the top teams in the Premier League.
As a time traveler, Yang Cheng coached in European football for more than 30 years in his previous life. He knows all the professional players in European football like the back of his hand.
The first person Yang Cheng thought of, of course, was the French superstar Franck Ribery.
Ribery is a very troublesome guy, especially in terms of personality.
But Yang Cheng had coached him in his previous life, had a good relationship with him, and knew a lot about him.
The summer of 2003 was the lowest point in Franck Ribery's life.
After being expelled from Lille's youth training camp in 2000, Ribery returned to his hometown of Boulogne-sur-Mer and joined Boulogne in the fourth-level league.
In his first year, he helped Boulogne get promoted from the fourth-tier league, but because his boss refused his request for a salary increase, Ribery jumped to the third-tier Alès in 4.
The latter is willing to pay him a monthly salary of 1500 euros.
But not long after, Ales went bankrupt.
Ribery returned to his hometown in disgrace.
Because when he left, Ribery had a big fight with Boulogne and the other party refused to accept him, so he could only stay at home unemployed.
During this period, he also went to Guingamp for a trial, but the other side felt that he was too small and had no chance of making it.
Now, this scarred star who will help the French team shine in the World Cup in Germany three years later should be helping his father François move bricks at the construction site.
But it was precisely this painful experience that brought about a drastic change in Ribery's life.
When Yang Cheng wanted to form a team, the first person he thought of was Ribery.
There is another person whom Yang Cheng attaches great importance to, whose importance is even greater than Ribery.
That is the soul core that European football will have to wait for in the next 20 years.
However, it is more difficult to poach and recruit talents.
Yang Cheng needs to plan carefully.
……
After returning from Elvino Company, Lin Zhongqiu immediately called home to report on his work.
Being cautious by nature, he also truthfully reported Yang Cheng's transformation and his personal concerns.
But to his surprise, when Yang Jianguo heard that Yang Cheng had actually borrowed "usury", he not only did not get angry, but applauded and praised his son's ability to "find money".
In Yang Jianguo's words, being able to raise money is also a skill.
How to pay it back?
That was two years later. But Yang Jianguo couldn't stand Lin Zhongqiu's worry and anxiety, so he called Yang Cheng to find out the details.
Before he could ask, Yang Cheng spoke first and asked about the domestic business situation.
When it came to his only son, Yang Jianguo naturally did not hide anything.
Compared with the dire situation in London, the situation in China is much better and the basic situation is safe.
"I have some understanding of the situation. In the past few years since the beginning of the new century, we seem to have developed rapidly, but in fact we have many problems, especially in brand building."
As soon as Yang Cheng finished speaking, Yang Jianguo on the other end of the phone was obviously surprised.
He didn't expect that his son, who usually looked timid and indecisive, could actually express such insights.
"With the pressure from several big foreign brands, we can't move up to the high-end market," Yang Jianguo sighed helplessly.
This is also a bottleneck commonly faced by domestic brands.
“Then buy it.”
"Acquisition?" Yang Jianguo was surprised.
"Yes, acquire those foreign famous brands that are not doing well."
“We do have that in mind.”
This is not just a whim. A leading domestic brand did this in 02.
"Our previous spokespersons were all for table tennis and basketball. I think we can consider starting with athletics."
"track and field?"
Yang Cheng’s suggestion surprised his cheap father again.
You know, domestic track and field has always been weak.
At least there is Yao the Giant in basketball, but who are there in track and field?
"The 08 Olympics is a godsend for us. Our domestic track and field has also made great progress in recent years. I heard that many people in the industry are very optimistic about Liu Xiang in the 110m hurdles and believe that he will make a big splash in the Athens Olympics next year."
"Liu Xiang?" Yang Jianguo obviously had never heard of him.
"In 02, Nike was very optimistic about him, but they only paid him 50 yuan a year as an endorsement fee. We tried to get him!"
"Grab Nike's spokesperson?" Yang Jianguo was a little confused.
He thought he was very courageous, but he didn't expect that his beloved son was even courageous.
"It's worth it, no matter how much it costs!"
Yang Cheng spoke each word with great emphasis, "As long as he gets good results in the 110-meter hurdles at next year's Olympics, the whole country will be excited!"
"That's a track and field event with great value!"
Yang Jianguo on the other end of the phone was completely shocked.
The surprises that Yang Cheng brought him during this phone call were so many and so big.
He originally came to Yang Cheng to inquire about the job.
Why does it look like he is asking his leader for instructions on work direction?
If he had not experienced what happened before, Yang Jianguo really would not have believed what Yang Cheng said.
But now, he was a little tempted.
Just when he secretly made up his mind and wanted to take the opportunity to regain some face as a father, Yang Cheng gave him another huge surprise.
"In the next few years, brand building is one aspect, but investing in research and development and innovative design is also crucial."
"In addition to sticking to the main channel, real estate must also increase investment."
"Real estate?" Yang Jianguo was numb.
The real estate market in the second-tier coastal city where the Yang family lives has not seen much improvement.
The reason why they are engaged in real estate development is mostly because government departments are involved in attracting investment.
The question is, the housing price is already over 3,000, so why should we get in?
"Believe me, only by being bold can you build a big villa!"
Yang Cheng encouraged in a very inspiring way, even speaking in his native dialect.
Is the housing price high now?
Looking back after 5, 10, or even 20 years, is it still high?
The main reason why Yang Cheng revealed so much information to his cheap dad and made such long-term plans is very simple.
He hopes his father will focus on staying in the country and not get involved in the club's affairs.
"From now on, you will focus on developing your career in China, engaging in real estate, making a lot of money, and being my strongest supporter."
"What about you?"
"I will stay in the UK to clean up the mess you left behind, run Bayswater Chinese well, and build your brand!"
This was also Yang Jianguo’s original plan.
If there is such a club as a signboard in the UK, or even in the Premier League, his business in the country will be more prosperous.
"Are you confident?"
"I know what Uncle Lin is worried about."
Yang Cheng smiled faintly and said in a very confident and calm tone: "Repaying 2 million pounds in 300 years, I never found it difficult."
Before Yang Jianguo asked any questions, Yang Cheng revealed the answer himself.
"As long as we can get promoted to the Premier League within two years, then £2 million will be a problem?"
"Promoted to the Premier League within two years?" Yang Jianguo was speechless.
Just now, Yang Cheng's series of plans only surprised him.
But now, he was really scared.
After running the business for a few years, he has become very clear about how difficult it is to build a Premier League team.
A group of people have worked hard for several years but failed to accomplish anything. How can Yang Cheng accomplish it in just two years?
is it possible?
"Just wait and see, promotion to the Premier League in two years is just the beginning!"
"In the next few years, I will build Bayswater Chinese into the top club in Europe and even the world, making all the other teams tremble at our feet!"
Even though they were separated by the entire Eurasian continent and the phone, Yang Jianguo could easily feel the sharpness of his son's words and the strong self-confidence that forced people to face them.
If it were another father who was more honest and conservative, he would definitely be worried.
But Yang Jianguo wouldn't.
Because, in their era, anyone who could make a name for himself was a daring and ruthless person.
The bold ones will be starved to death, and the timid ones will be starved to death.
Therefore, not only did he not think there was anything wrong with Yang Cheng saying and thinking this, but he felt particularly happy instead.
There is a successor!
"Okay, Dad supports you unconditionally!"
The matter has been finalized.
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(End of this chapter)
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