This man knows how to hype

Chapter 681 Is She Crazy?!

In the live broadcast room, the barrage of comments scrolled.

At this point in the press conference, the autumn and winter fashion show was coming to an end. According to the plan, the next step should be Hu Ningwei's solo introduction.

It is worth mentioning that colleagues do not pay attention to MOSS and they have no idea about it at all.

Not only colleagues, but most netizens did not have much feedback on the emergence of MOSS at this time.

This is normal. After all, AI is not a new concept. There are a lot of AIs in domestic factories, big and small, but not many of them are useful. What is there to pay attention to in the AI ​​of a clothing company like yours?

At first glance, you can tell it's just a gimmick.

In addition, although a promotional video for "Wandering Blue Planet" was released some time ago, MOSS was not mentioned in the video.

Therefore, the current online discussions about Wei Gu are more focused on more straightforward content such as [celebrity store manager], [celebrity shopping guide], [press conference full of stars], [models are so beautiful], etc.

In addition, there is another thing that everyone is concerned about, that is "price".

Influenced by the joint hype of DI and its peers, anyone who has paid attention to Wei Gu will have a question in their mind, which is "How much do Wei Gu's products sell for?"

And the navy are just waiting for this matter to be announced.

Whether Wei Gu’s products are more expensive than its peers, cheaper than its peers, or the same as its peers, they have prepared their sales pitch.

However, even so, Aowei, who was watching the live broadcast in the office, did not have much hope for the effect of the water army.

As he watched, he couldn’t help but say to the people sitting around on the sofa: “Wei Gu’s business strategy is very stable.

Moreover, I heard that their brand promotion and public relations are handled by Ivy Consulting. I believe everyone has heard of the reputation of this company.

Over the years, they have served many big brands and have a lot of classic cases. With such a team monitoring public opinion, can DI and our peers take advantage of loopholes? "

The "Ivy Consulting" he mentioned is actually the original "Ivy Studio".

After the company adjusted its structure, it is now under the management of Ivy Holdings, a consulting company specializing in brand building, public relations, advertising and other businesses.

It is the earliest company founded by Xu Xiyu.

The brands it initially served were Yu Meijing, where Yu Yuyu worked when she was an internet celebrity, and Xiaojiang liquor, which was made by Jiang Ziqi.

Through these two companies, Ivy Studio has accumulated considerable reputation in the industry. Later, it cooperated with many well-known companies and generated considerable revenue every year.

At the same time, it also trained and supplied a lot of talents to other companies under Xu Xiyu.

"Ovi, ​​I think you're encouraging others a bit." Ovi had been saying discouraging things since the Weigu press conference began, and someone nearby couldn't stand it anymore.

"I'm just stating the facts. Is it that difficult to admit that others are excellent?" Ovi laughed and said a classic line.

This line choked the person who had just spoken. He was too lazy to reply, but leaned back on the sofa, holding his phone and continuing to watch the live broadcast.

Coincidentally, Hu Ningwei, dressed in a red cheongsam, also appeared on the stage.

The moment they saw her, many audience members, including Aowei and others who were watching the live broadcast, couldn't help but light up their eyes.

Because, at this moment, Hu Ningwei was really eye-catching.

She has bright eyes, rosy cheeks, a beautiful nose, red lips, and a tall and sturdy figure. Against the backdrop of the bright red cheongsam, she looks sweet and charming.

Not only that, everyone knows that she is very rich, and with the blessing of money, she has an even more wealthy temperament.

She is truly charming when she stands tall and radiant when she looks around.

Ao Wei couldn't help but say: "With such a boss who is more persuasive than a celebrity spokesperson, the Weigu brand has already won half the battle.

Even the Kardashian family can run rampant in the beauty industry, grabbing more than a billion dollars in revenue every year. Is there any reason for a real lady like Hu Ningwei to be worse than them?"

After the words fell, someone finally couldn't help but tease: "Ao Wei, are you a fan of Hu Ningwei, or do you want to change jobs?"

"Don't be sarcastic. Do you think there are few people in our industry who want to go to Wei Gu? Instead of serving those arrogant and stupid white pigs, it is better to find a way out in Wei Gu, a rising star in the industry." Ovi glanced at him.

This bold statement made everyone present look at each other in bewilderment, not knowing how to respond.

Fortunately, Hu Ningwei in the live broadcast room had already started talking about the content, which gave everyone room to change the topic: "Hu Ningwei seems to be about to make an offer!"

With these words, everyone's attention instantly returned to the live broadcast room.

Hu Ningwei was seen in the live broadcast room, introducing Weigu's product series to the big screen behind her.

“At present, our Weigu products include [jewelry], [beauty and skin care], [clothing], [luggage] and [art].

In fact, I believe that many of us here and many of the viewers who are watching the live broadcast are already very familiar with our product categories.

Because most of our products are displayed on the official website, I will not take up too much of your time to tell you what our specific products are.

There are only three points I want to talk about today. The first point is Weigu’s pricing model. ” Hu Ningwei paused here.

After pacing on the stage for two steps, he continued, "Some time ago, our company's first limited edition product [Wei Gu Black Lacquer Inlaid Mother-of-Pearl and Gilded Makeup Box] was released to the public.

Among them, 126 units were sold domestically and 73 units were sold overseas. This data caused a lot of discussion because we said that 200 units were sold overseas, but the total number here is only 199 units.

What about the other set?

Is it because we didn’t sell any at all, the data was made up, but it was made wrong, resulting in a mistake and a leak?

I’ll keep you in suspense as to where this dressing box is.

Anyway, since then, there has been a lot of rhythm on the Internet.

Some people say that our Weigu products are more expensive than those of our foreign competitors, and then question whether we are worthy of it?
Some people said that the prices we sell at are in the same range as those of our foreign competitors, and then began to question us, saying why we have to sell at the same price as our foreign competitors when there are no tariffs?
Some people also say that our pricing is lower than that of our competitors.

I originally thought that since they sell their products cheaper than our competitors, there should be nothing to complain about.

No, there is still something to say. In their mouths, selling cheaper than competitors proves that our Weigu products are worse than competitors, otherwise why would they sell so cheaply? "

"What did I say? How could people guess what our internet army wants to do?" Seeing that Hu Ningwei had directly revealed this matter at the press conference, Ao Wei couldn't help but say to everyone.

However, no one responded to him, but just continued to watch the video quietly.

In the live broadcast room, Hu Ningwei spread her hands and said helplessly: "According to public opinion, we at Weigu have no way to set the price. If it's too expensive, it's wrong. If it's too cheap, it's wrong. If it's the same price as our competitors, it's also wrong. We are so stubborn that we are blocking all three sides."

"Hahahaha..." A burst of laughter immediately broke out from the audience. After the laughter died down, Hu Ningwei continued to pace and said, "I don't want to dwell on who is causing the trouble in public opinion, because the answer is obvious.

Similarly, our Weigu’s pricing model will not be influenced by public opinion because we are very confident in our products.

What I want to tell you is that our Weigu products are very expensive; at the same time, our Weigu products are also very cheap.”

"What do you mean, are you trying to change the concept?" Someone who was watching the live broadcast in Aowei's office sneered, "Could it be that Hu Ningwei wants to make it seem expensive, but the craftsmanship is priceless, so it's worth the money?"

As soon as these words came out, Ao Wei frowned. If Hu Ningwei really said this, it would be like "being both in power and indecisive", which would make people lose their favor.

Thinking of this, he was about to say something, but he heard Hu Ningwei's voice again in the live broadcast room: "Do you think I'm going to tell a story to change the concept?
No, we don't play that game, and when I say expensive and cheap, I mean it in a literal sense.

Here, I can tell you clearly that Weigu’s daily consumable products are much cheaper than those of our competitors while ensuring quality and quantity.

What are daily consumable products?

Skin care products, beauty products and even some other mass-produced consumable products are included.

Take lipstick as an example. Products from other companies are generally priced around 400 yuan. But how much do the 68 lip makeup products of the same weight in Weigu's [Dianjiang Lip Makeup Series] with different textures, makeup effects and colors cost? "

Having said this, Hu Ningwei paused again.

Ao Wei and his colleagues also held their breath and speculated: "It can't be 300, right?"

"It looks to me like they're going to quote 200."

"Almost crazy."

It turned out that Hu Ningwei seemed to be really crazy. She just stretched out a finger and said loudly: "Lip gloss 128, lipstick 188."

As soon as the words fell, there was a burst of exclamations at the press conference.

Ao Wei, who was watching the live broadcast, stood up straight and shouted, "She's crazy. The price is so low, how can it go up in the future?!"

"Hahaha, what a stupid move, such a stupid move. This will ruin its own reputation. The high-end positioning that Wei Gu had worked so hard to create with that 188 million makeup box is all gone!" someone nearby laughed.

Coincidentally, Hu Ningwei in the live broadcast room was also talking about this topic.

"It can be seen that everyone is very surprised. Perhaps some people are thinking that the high-end image that Wei Gu had created with the 188 million RMB dowry has collapsed in an instant.

Such a cheap lipstick does not fit in with the brand tone of Weigu at all.

To be honest, I also thought about this at the time. I thought that even if we sold it for 380 or 420, there should be consumers who would pay for it.

Because our quality is not worse than that of our competitors. In terms of safety, it is even better than some competitors. After all, Weigu’s products absolutely do not contain excessive heavy metals.

But after more than a year of consideration, I still can't convince myself.

Because I found that even if we used high-standard technology in the industry and safe raw materials, and added in the necessary profits, this lipstick is still only worth this much money.

Oh, by the way, I must emphasize that this is only the price calculated by Weigu. My competitors may have higher costs than us, but I don’t know the details.”

Hu Ningwei's "secret" sarcasm made the audience laugh again.

And Ovi and others outside the live broadcast room were all dumbfounded.

"Fuck, do you have to be so cruel? What do you mean this lipstick is only worth this price? Everyone knows that lipstick is only worth this price. If you don't make money, then you want others not to make money either, right?!"

"Crazy! I think this woman is really crazy!"

Everyone in the office started buzzing like flies.

Hu Ningwei in the live broadcast room continued to introduce calmly: "Just now I said that our Wei Gu's daily consumables are very cheap, so what is expensive?
Let’s take lipstick as an example. Weigu has a set of [Baihua Series] lipstick, just like what is shown on the big screen.

I have to admit that the raw materials of the Baihua Series are no different from those of ordinary lipsticks.

The difference lies in the aesthetics.

You can also see this from the packaging and the exquisite carvings on the lipstick.

In other words, lipstick like this not only has practical value, but also has certain aesthetic value.

Because of its complicated aesthetic craftsmanship, its price is relatively expensive, 899 per piece.

If you have a good financial situation and like to buy something that makes you happy, then I recommend you to buy this series.

By the same token, to give another example, our Wei Gu has also put a set of blood-replenishing gourd set of the same type as [Journey to the West: The Sequel] on the official website.

This set is very expensive. A set of eight gourds costs 1288 yuan, and each gourd retails for yuan.

The reason why they are expensive is not because we want to cheat gamers, but because the craftsmanship of those gourds is really complicated.

However, we also sell the same skin care products, shower gel, etc. in ordinary packaging, and the price is much cheaper.

Having said that, I believe that everyone should understand why I said at the beginning that Wei Gu’s things are expensive, but also cheap.

This is our pricing model.

The reason for this pricing is that I remember many of my colleagues told me that when most consumers choose products, they always worry that cheap things are unsafe, and seemingly safe things are very expensive.

Wei Gu is here to solve this concern for everyone.

It’s true that we are a high-end luxury brand, but we don’t want to put too much pressure on consumers when it comes to daily consumables.

In this world, most people's daily lives are already tiring enough. Wei Gu is willing to walk with everyone on the road to becoming more beautiful and handsome and pleasing themselves."

As soon as he finished speaking, applause broke out again.

However, colleagues who were watching the live broadcast had their own opinions.

Some people think that Weigu is making a stupid move, saying that consumers will not accept something that is both cheap and expensive.

But some people think that Wei Gu is digging Gao She's grave!
“It’s a problem, it’s really a problem. With the success of the Black Lacquer and Mother-of-Pearl Gold-Painted Makeup Box, Wei Gu is already a big brand in the eyes of consumers.

Now with this happening, it is equivalent to big brands having low-priced products, and these are not discounted or shrunken low-priced products, but the main products on sale.

Plus, Hu Ningwei constantly emphasizes safety and ease of use. Doesn’t this just hit the pain points of consumers, as she said? "

(End of this chapter)