This man knows how to hype

Chapter 680 Exclusive Shopping Guide
A baby's hands have a natural grasping reflex.

When an adult's finger or a cylindrical object such as a pen touches the palm of the baby's hand, the baby will immediately hold it tightly.

This grasping reflex reaches its peak strength about one month after birth, and is so strong that it can even grasp an adult's finger and hold it in mid-air for several seconds.

However, at this time, "Xiao Yang" was only two days old, so his grasping reflex was naturally much weaker.

But even so, Xu Xiyu still enjoyed lying beside the stroller, putting his little finger into her palm, and watching her tender little hand grabbing him.

Another daughter was born.

Looking at this little pink ball, Xu Xiyu's heart almost melted.

But when he thought about the fact that when she grew up, she might also meet a yellow-haired guy like him, he felt his heart was about to break!

"What are you doing? You're laughing and angry at the same time? You're like a fool." Yang Xueqing, who was leaning on the bed, couldn't help but teasing him when she saw his expression changing constantly.

"Nothing." Xu Xiyu shook his head.

"Help me get the breast pump. It hurts so much." Yang Xueqing didn't argue, but frowned and hissed softly.

Upon hearing this, Xu Xiyu first turned the baby over and let her lie on her back to expose her to the sun for jaundice.

Then she stood up and went to the cupboard to get the breast pump, saying with a smile: "Sometimes it's fun to think about it. The two of them don't have enough to eat, and you can't finish yours."

I really can’t finish it.

The large amount of Yang Xueqing's food broadened Xu Xiyu's horizons.

She drank more than Ke Xinying and Lu Qinyao combined. In just these two days, the refrigerator has been stuffed with so many packets that they can't finish them.

"I should be the one giving birth to twins." Yang Xueqing felt a little indignant when she talked about this. With her talent, she should be the one giving birth to twins!

"It's my fault, it's my fault. I'll try harder next time." Xu Xiyu replied while holding back his laughter and handed the breast pump to Yang Xueqing.

After Yang Xueqing took it, she put it on and asked, "What do you think mine smells like?"

Xu Xiyu was startled by the question and laughed: "You can suck it out later and taste it yourself to know what it tastes like, right?"

"Oh~~ No, it's too weird to drink your own." Yang Xueqing refused again and again, and then she said nervously, "How about you try it?"

"I've tasted it." Xu Xiyu said as he glanced at the refrigerator.

"You tasted it, when?"

"Your mother told me that if the milk in the refrigerator is left there, I will not be able to drink it. Then she told me to drink it, saying it is good for my health."

Xu Xiyu felt a little embarrassed as he spoke, after all, he had never done this with Ke Xinying and Lu Qinyao.

But Yang's mother said it was nothing, every couple goes through the same thing. Before there was a breast pump, the pain from the swelling was unbearable, and it was her husband who helped.

Unable to resist, Xu Xiyu actually drank two packets.

"What's that smell?"

"It just tastes like pure iced milk. What else can it taste like?" Xu Xiyu didn't know whether to laugh or cry. He couldn't describe it.

"How about..." Yang Xueqing said as she moved the breast pump away and winked at Xu Xiyu, "You want to try something hot?"

Good man, it has to be Boss Yang who should be the one to say it. Just one sentence made Xu Xiyu, the sea king, so angry that his face turned red.

He was just thinking about how to answer when a "kitten"-like cry suddenly sounded. Xu Xiyu quickly stood up and ran to the baby carriage placed by the window in the sun.

"Are you hungry?"

"Probably." While replying, Xu Xiyu had already held the baby in his arms.

Just at this moment, Mother Yang, who was in the living room outside the maternity center suite, heard the noise and knocked on the door and asked if she needed help.

When the two were alone, the Yang family usually wouldn't come in, for fear of running into any embarrassing scenes. Even Father Yang and Grandpa Yang had never entered this bedroom.

After rejecting Yang's mother's offer of help, Xu Xiyu looked at Yang Xueqing, who was radiating maternal radiance, and then looked at the little ball with closed eyes, sucking, and couldn't help but say, "So beautiful."

"What?" Yang Xueqing, who had originally lowered her head, raised her head and looked at Xu Xiyu.

"I say, you are so beautiful." Xu Xiyu said, reaching out to take the hair that fell on Yang Xueqing's forehead and gently brushed it behind her ears.

Somehow, Yang Xueqing felt a little shy because of this action. She shrank her neck slightly, lowered her head, and began to hum a low song to the baby in her arms.

On the other side, at the scene of the National Style Culture Festival, Hu Ningwei's busy figure was constantly shuttling back and forth.

Weigu’s first new product launch conference is about to begin. The conference consists of an autumn and winter fashion show, an exhibition of beauty and skin care products, and a personal launch speech of about twenty minutes.

Judging from the sessions of the press conference, Weigu did not do anything innovative. Instead, the autumn and winter press conference arranged several celebrities to sing, and the rest was the celebrity shopping guide sessions in the direct-operated stores tonight.

There is no need to do anything else. After all, Wei Gu’s popularity is already very high. Just announce the few things that need to be announced in a stable manner.

Moreover, the more links there are, the easier it is to have problems. You have to know that this press conference will be broadcast live in its entirety.

Because the entire process was to be broadcast live, Hu Ningwei was quite nervous.

In fact, it was not just Hu Ningwei who was nervous. Her colleagues were equally nervous. They were afraid that Hu Ningwei would do something big again.

To this end, they prepared their internet trolls early on and listed basically all the anticipated topics, waiting to set the pace after the press conference began.

However, although a lot of preparations have been made, the focus of the rhythm is still on #薇古吃国国饭切李菜#.

Because they have been using this set of tactics for many years and are very familiar with it, there is no need to explain the lines in advance, and the water army can perform freely and well.

Of course, if Wei Gu had not been cleaned up internally, DI and its colleagues would have more vicious and useful tricks.

For example, bribing a few Wei Gu store employees to do something to disgust customers.

However, this is very risky. If it is suspected of being illegal and is discovered, it is easy to shoot oneself in the foot.

For example, through an insider, a public figure who could offend "Weigu's main users" was invited to shoot an advertisement for Weigu.

Especially the latter, the damage will be very great, just like JD.com on Earth hired Yang Li to shoot an advertisement, and Huawei's Zunjie Automobile hired Fu Shouer.

Many people may be curious, why can the insider succeed?

In fact, it is not that difficult to do. You know, it is impossible for the boss and even the company's senior management to personally take care of all the advertising of a large company.

Especially during certain promotional festivals or when new products are launched, which require large-scale concentrated publicity, there are many channels for advertising and related figures (such as artists and internet celebrities).

As a senior executive or boss, the focus is always on the more important "official spokesperson", and other supplementary matrix marketing efforts are basically managed by brand publicity or even a third party.

It’s like if a UP host takes a business order, will the senior management ask about it?

impossible.

Even if they inquire, sometimes they can't get the answer, because on the list, it is very likely that it is a certain media, not a certain person. This gives insiders an opportunity to take advantage of the loophole. They can easily mix a few people into the big list of placements. The most important thing is that the quotation is the same as that of others. In this case, it is difficult for the top management to find the problem.

By the time the problem was discovered, the advertisement had already been put out and the online storm of public opinion had begun.

Coupled with the public relations speed of many large companies where "no one dares to take responsibility, and the buck is passed to an outrageous speed", this vicious trick of "insider shooting commercials" can be said to be tried and tested.

When DI and his colleagues thought about how this tried-and-tested trick could not be used on Wei Gu, they felt itchy all over their bodies, as if ants were crawling on them!
As they crawled, they couldn't help but pay attention to Wei Gu's latest developments.

At the China headquarters of Kering Group, several Chinese executives who had been paying attention to Weigu were now sitting on the sofa in the office chatting.

"The press conference starts tonight, right?"

"There seems to be a red carpet in the afternoon, and some celebrities have started posting Reuters videos."

“Are there many celebrities going there?”

"I don't know."

After the words fell, the man in the lead, named Ao Wei, slumped in the sofa with his feet on the coffee table and said, "Have you confirmed how many stores Wei Gu has?"

"Eight directly-operated stores, two in Beijing and two in Shanghai, a total of four; one in Guangzhou; one in Chengdu; one in Changsha; and one in Hong Kong."

"Only eight? Did you not inquire about all of them?" This number made Ovi sit up straight. He thought there was at least one in every provincial capital.

"That's eight. This is announced on the official website."

"What about the franchise stores?" Ovi asked again.

"We don't have any franchise stores. Weigu has no franchise plans for now. However, we do have pop-up plans. We should open pop-up stores in several provincial capitals in the near future."

A so-called pop-up store is like a traveling trade fair, where a venue is rented for a short period of time and then removed. Many brands have such pop-up stores.

Hearing this, Ao Wei put his feet down from the coffee table and said speechlessly: "Is it so stable? There are no franchise stores. How can our water army say that Hu Ningwei is cutting the leeks of franchisees?
Moreover, according to the trend of opening stores in recent years, everyone is rushing to expand physical stores while the popularity is still there, so as to tell stories and raise funds and seek listing. Why is Weigu still playing the steady and cautious way? "

"With too many stores, it will be difficult to control the service quality. I guess Weigu plans to continuously optimize the store management procedures in these eight directly-operated stores, and will consider expansion only after a feasibility standard is formed."

After these words were spoken, the office suddenly became quiet.

Ao Wei collapsed back into the sofa, staring at the ceiling and saying, "It's hard, it's really hard. They spend so much time creating marketing topics, but they are so stable when it comes to operating the business. Damn it!"

Very good. This exclamation made the already quiet office even quieter.

I don't know how long the silence lasted, someone suddenly said: "The red carpet live broadcast has begun, the artists and guests are entering."

Hearing this, Ao Wei looked at his watch and said in surprise, "No, it's only two o'clock. Doesn't the press conference start at 7 o'clock tonight? Why is the red carpet so early?"

Soon, they figured out why.

Celebrity.

On the red carpet in the live broadcast room, wave after wave of stars appeared.

the old and the young;

Actors, singers, and idols;
There are artists from the mainland, Hong Kong, Taiwan, and even many from Europe, who have worked with Xu Xiyu’s company in Italy.

There are so many of them that it seems like there are no artists endorsing competing products, and they have all come to join in the fun.

Not only that, every one of these people wore clothes with traditional Chinese style, ethnic style or antique elements today, and the makeup on their faces and the accessories on their bodies also leaned towards this style.

I have to say, after being so used to seeing Western-style makeup and dressing at events like the Paris Fashion Week, it was really visually eye-catching to suddenly see a red carpet show with all Chinese elements.

The number of people in the live broadcast room continues to increase.

Aowei and others who were watching the live broadcast were also annoyed.

This numbness lasted until 6pm in the evening. Ao Wei couldn't help but ask, "Did you count?"

"I counted them. There are 140 artists. Holy shit, this is such an honor. We can even attend an award ceremony!"

"The point is, why do I feel that some of them were not invited by Hu Ningwei at all, but they came here on their own accord?"

"You know what, I found at least 20 of them. The host who was in charge of the interview didn't seem to be prepared when he looked at them. The questions he asked were also very impromptu. It was obvious that he didn't know they were coming."

"Wait, it's not one hundred and forty artists!" Just as everyone was discussing, someone suddenly spoke up.

After saying that, he flipped the screen of his phone and said, "The top trending search is #WeiGu opened with a star-studded cast, 164 artists attended#."

"Impossible, how can there be 164 people? I counted them one by one, and there are 140 people!" The person who just counted said in disbelief.

It’s possible to miss a few people, but is it possible to miss 24 people?
Just when he wanted to mock Wei Gu for exaggerating the publicity, he heard a sentence in his ear: "You counted correctly, there were only 140 people at the press conference."

"What about the remaining twenty-four people?"

"In the 8 directly-operated stores, there are three people in each store, one first-line artist and two newcomers! Damn, can even the opening of a store be used to promote newcomers?" After the man said this, he sent a video link to a small group of people.

Seeing this, the people present clicked on it and started reading.

After the short Wei Gu opening credits, Ke Xinying was seen with two young actors, a man and a woman, standing in the Wei Gu store and said, "Hello everyone, I'm Ke Xinying, long time no see.

Tonight at 8 o'clock, Xuanxuan, Minmin, I and I will serve as store managers for one day at Weigu Beijing's direct-operated store. Welcome everyone to visit."

Screen switching.

Lu Qinyao, who had not been seen for a long time, also appeared in the camera. She was the manager of the Weigu Shanghai direct-operated store.

There are also the first-line artists mentioned earlier, such as Gulixiati, Li Qiyang, Meng Chengming, etc., who have a good relationship with Xu Xiyu.

It must be said that the sudden appearance of Ke Xinying and Lu Qinyao, who had not appeared in the public eye for a year, was already eye-catching enough.

After all, there were rumors that they had given birth.

But things are far from over here.

Because at the end of the video, a mechanical and steady voice sounded:

"Hi, dear customer, I am Wei-550A, you can also call me MOSS, I will be your exclusive shopping guide and help you solve any problems related to Weigu and makeup."

After the sound ended, MOSS's iconic single-hole camera body appeared in the video.

The next second, the picture flashed again.

There were dozens of MOSS-shaped physical machines arranged in Wei Gu's physical store.

Especially outside the fitting rooms and in the makeup trying area.

Customers can really communicate with him directly.

(End of this chapter)