This man knows how to hype

Chapter 663 Sixteen-Character Mantra
Han Xizhu was numb.

The resentment in my heart gradually dissipated with one phone call after another.

All that is left is a deep sense of powerlessness.

"I've told you before that no one will pay attention to us." The round-faced man with glasses placed the cup full of water on Han Xizhu's desk.

Upon hearing this, Han Xizhu took a sip from the cup, then put it down heavily, making a "dong" sound on the table.

"I also guessed that it was highly likely that no one would pay attention to us, but I didn't expect it to be so exaggerated! Damn, as soon as they heard that we had to speak up for us, one or two of them almost treated us like the plague."

"What else? The domestic entertainment industry is so small. If it's fair competition, there's nothing to say. But why are you jumping into this kind of unreasonable and unpleasant matter? Do you really think Xu Xiyu is a vegetarian?" The round-faced man with glasses rolled his eyes.

Without waiting for a reply, he continued, "Is Zhang Jianbai awesome? He is one of the most famous directors in China, a representative figure in the Beijing circle, and the chairman of Huahai. What's the result?

He was just taken away yesterday. I heard that he will be seriously injured if he doesn’t die this time.”

After saying this, Han Xizhu fell silent.

Seeing her reaction like this, the round-faced man with glasses took advantage of the situation and persuaded her: "Sister, last time we went to the parking lot to block Xu Xiyu and Hu Ningwei, they really didn't keep an eye on us from behind.

Otherwise, the charge of "extortion" alone would make us feel like we are in heaven or hell. Please listen to my advice, don't take the headquarters too seriously, I always feel..."

At this point, he leaned closer and lowered his voice, "I always feel that the headquarters will not last long. Think about it, Tru's situation this year is very good, I estimate that there is a 9% chance of winning.

By then, when he gets promoted, it will be another matter whether our DI organization can still exist. Even if it can continue to operate, the funding will probably have to be discounted. With so little money, why bother?"

The unknown always makes people anxious.

Especially this unknown, which is closely related to oneself.

Han Xizhu couldn't sit still anymore, so she stood up and began to pace back and forth in the office.

She didn't know how many times she walked, she stopped, hooked her hands around the round-faced man with glasses and whispered, "So what do you think we should do in the future?"

"Change your job." The round-faced man with glasses said without hesitation.

"Replace who?"

"I had an in-depth conversation with a man named Zhu Anyu some time ago." The round-faced man with glasses did not say it directly, but brought up another topic.

"Zhu Anyu?" Han Xizhu looked thoughtful, she had never heard of this person.

"She is a subordinate of Shan Xinbao, mainly responsible for the self-media matrix, responsible for supplementing the sinking public opinion channels of Climbing Tiger..."

"Wait!" Han Xizhu's eyes widened instantly, staring at the round-faced man with glasses in disbelief, slowly stepped back two steps, and said, "You mean, we should switch to Xu Xiyu?!"

The round-faced man with glasses stepped forward and said seriously, "To be precise, it is Hu Ningwei. Think about it, what is Hu Ningwei's industry? It is beauty, clothing and luggage.

So what is one of the channel resources that we have expanded the most in China over the years? It is the matrix of beauty, makeup and fashion self-media.

In other words, the resources we have now are perfectly compatible with Weigu’s business. In the past, we served foreign brands, but now we can turn around and serve domestic brands.”

Speaking of which, although Xu Xiyu has a lot of connections and resources in the entertainment industry, he can use male and female celebrities to improve the brand tone of Wei Gu.

But in the field of beauty and fashion, bloggers in the sinking market play a huge role in sales.

Therefore, if DI Huaguo can use its existing channel resources to help Weigu, it will indeed play a very positive role in the sales of some of Weigu's products and brand building.

Han Xizhu could naturally understand this logic.

But what she couldn't understand was why the round-faced man with glasses suddenly said these things.

Stunned.

After being stunned for a while, Han Xizhu finally realized something.

She asked half doubtfully and half questioningly, "Have you been a traitor for a long time? Have you been bribed by Shan Xinbao's men?"

"What do you mean by traitor? Does this mean people should move to higher places?!" The round-faced man with glasses raised his voice instantly.

Before Han Xizhu could reply, he said excitedly: "Sister Zhu, the old saying is right, he who knows the current situation is a hero. Lao Mei is obviously dying, and Europe is even more seriously ill, and the blood is almost drained.

I think what Zhu Anyu said makes a lot of sense. Cultural status is linked to national status. Our generation has a filter for European, American, Japanese and Korean brands because they were very strong in the past.

But what about the next generation? What about the next generation? For example, once the status of the so-called high-end brands in Europe continues to decline, you can see that the children born in the past few years will still pay attention to them when they grow up.

They will never be able to live in a world like this where a shabby bag costs thousands, tens of thousands, or even hundreds of thousands of dollars, and you have to buy it after matching the goods. "

"Wow!! It's so fucking weird coming out of your mouth." Han Xizhu was almost amused by the round-faced man with glasses.

How can you, a jerk who has served DI for many years, be so righteous?
"There's nothing strange about this, Sister Zhu. Let me put it bluntly. Some resources may seem to be in our hands, but once the headquarters' funding is cut off or the overall environment changes, these resources will be gone.

Just like today, we can’t even find an artist who can sing a different tune from Xu Xiyu. Would you have dared to imagine this 5 years ago?

The reason why they couldn't find him was not only because Xu Xiyu was quite strong and others felt it was not worth it to offend him, but the bigger reason was that the environment had changed.

Therefore, while the headquarters has funding to support us in continuing to build channels, we should quickly use these channels to exchange for money from Zhu Anyu. It's a business with no capital, so why not do it?" "..." Han Xizhu's mind was confused, she thought it was too absurd.

But in the absurdity, she felt an inexplicable excitement.

It’s about making money, no matter whose money you make, it’s not a big deal.
Using the channels developed with DI's funds to work for Weigu, and then earning the marketing fees issued by Weigu, this is indeed a good idea.

At the same time, on the other side, Xu Xiyu and Hu Ningwei were still in a meeting.

They have been studying the promotion plan for Wei Gu for a long time. Now they are holding a meeting just to find out the shortcomings and fill them in the gaps.

However, since it is about filling a gap, some new ideas will definitely emerge.

Just like Hu Ningwei, at this moment, she spent a long time reading the "Response to the International Beauty Industry Equal Rights Mutual Aid Association" prepared by the group's official account, and the more she read, the more dissatisfied she became.

So she told the PR manager, “Delete the content that responds to forced labor, discrimination against the surname Ni and correct people.”

"Deleted?" The PR manager was startled, then asked, "Do you want to replace it?"

"It needs to be replaced." Hu Ningwei said thoughtfully.

“You tell me, I’ll take note of the key points and arrange for someone to revise it right away.” The PR manager said, picking up a pen.

"No need to remember, just delete the rest and type it now. Just write... just write sixteen words." Hu Ningwei waved her hand.

"Sixteen words?" The PR manager was a little dumbfounded. The total amount of content that was required to be deleted was more than three hundred words. Replace it with sixteen words?

Xu Xiyu, who was standing next to him, also became curious when he heard this and asked, "Which sixteen words?"

"These sixteen." Hu Ningwei simply pulled the keyboard over and typed what she wanted to write into the document herself.

After knocking, she asked Xu Xiyu: "How is it?"

"Very good." Xu Xiyu looked at the content on the screen and laughed out loud.

But the PR director couldn't laugh. He said in embarrassment, "Boss Hu, this... this isn't good, right?"

"That's good. Just write it like this."

"Mr. Xu, you look..." The public relations director looked at Xu Xiyu again. You are an expert in public opinion, so you shouldn't join in the fun, right?

"I think it's good too." Xu Xiyu laughed.

Then he continued: "Old Liu, you have to understand one thing, if you take the ordinary route, no matter how well you do, you can only get an ordinary result.

Sometimes, we have to be brave enough to break the rules, to think and act. Most importantly, there is no need for us to prove our innocence in the face of their slander, don’t you think? "

"Yes, are they worthy?" Hu Ningwei added with a sneer.

What the two said made Lao Liu shut up and he didn't say anything more.

after an hour……

Weigu Group’s response was sent out.

In the response, it wrote: [Regarding the unwarranted slander against our company by the International Cosmetics Industry Equality Mutual Assistance Association (hereinafter referred to as ICEA), our company responds as follows:

1. All our products have passed the relevant standard tests of China, the European Union and other countries/regions (see the attached pictures for details). There is no so-called failure of multiple indicators.

Regarding ICEA’s slander and defamation, and the losses caused to our company by such behavior, our company has filed a lawsuit with the judicial authorities.

2. ICEA spread rumors and slandered our company, claiming that it has engaged in “forced labor” and “discrimination against people with the right surname and rights”.

Our company's chairman, Ms. Hu Ningwei, specifically requested and responded with only sixteen words: It's the same thing again, nothing new, you filthy beast, get out of here!

Response completed.

Thank you for your concern. 】

dumbfounded.

When netizens, colleagues and media saw this response, they were all dumbfounded for a moment.

Over the years, we have seen many responses from various companies.

In response to doubts, in most cases, the company either tries to evade the question or makes other comments.

Or, they can post various evidences to prove their innocence.

I never expected that the response from Weigu Group would include these sixteen words: "It's the same trick again, nothing new, you filthy beast, get out of here!"

Good guy!
Is this really the response from the group’s official account?
Can the response from the group’s official account be used to directly insult people?

Suddenly, public opinion became lively.

(End of this chapter)