This man knows how to hype

Chapter 662 You can do it if you want, I won’t
Li Yiguang could naturally feel that his mother's patience had reached its limit.

So he quickly changed the subject and said, "Mom, now that Zhang Jianbai has been arrested, can we take action against Qi Xiangyang and Mao Gaojun?"

"It is indeed time to take action. The Dixing Group will soon be integrated, and Wanda Pictures will soon be in Xu Xiyu's hands. We must take down Huahai as soon as possible.

By then, we can rectify the internal affairs of Wanta and Huahai at the same time, and plan the future strategy more comprehensively. If it is too late, there will be a lot of unnecessary troubles in the work.

The most important thing is that we can’t waste too much time on Huahai. We in the Li family have other sectors to deal with, so we have to clean them up quickly and hand them over to Xu Xiyu’s team to manage.”

Here, the two considered taking action against Qi Xiangyang and Mao Gaojun.

On the other hand, DI, which had suffered so many losses, finally launched a substantial counterattack against Xu Xiyu.

Just the day after Zhang Jianbai was taken away for investigation, a piece of news appeared on the Internet at home and abroad.

The International Cosmetics Industry Equality and Mutual Aid Association publicly calls on member brands to boycott hyaluronic acid, superoxide dismutase and other raw materials produced by Yurun Biotechnology Co., Ltd. under the Weigu Group.

The reasons for the boycott are reportedly as follows:

1. The raw materials produced by Weigu Group are suspected of failing to meet the test standards for multiple indicators;

2. Weigu Group has engaged in forced labor;
3. The Weigu Group has discrimination, discrimination and incorrect group behavior;

4. Weigu Group...】

A letter of appeal for a boycott listed eight reasons in great detail. Except for the first reason which seemed to be worthy of a boycott, each of the following reasons seemed far-fetched.

No, even the first one seems a bit far-fetched.

Because it says "it is suspected that multiple indicators have failed the test", instead of accurately pointing out which one failed.

The reason why it is not pointed out is very simple. Either it has not been detected at all, or it has not been specially tested.

Writing "suspected" helps avoid legal risks. After all, this mutual aid association is a large organization, and it is not easy to spread rumors publicly.

In addition, there is an even more important consideration, which is that DI must let everyone in the world know that this is DI's blatant revenge.

Precisely because it was an obvious revenge, they found some specious charges.

It’s like when America took out the “washing powder” that no one believed and said it was a “chemical weapon of mass destruction”, it could start a war.

Can’t they forge more convincing “props”?

They could certainly have made a more convincing one, but there was no need.

To put it in a phrase familiar to the Chinese people, they are trying to "call a horse a zebra".

This is a test of obedience; it is saying: I am now using such a ridiculous reason to retaliate against my opponent, will you follow me?
Of course.

Foreign cosmetics giants, led by European brands and Japanese and Korean brands, followed suit immediately.

They forwarded the "Boycott Initiative" one after another and expressed their attitudes, even though a considerable number of brands among them had never purchased raw materials from Yurun.

In short, the scene was quite grand, as if they were going to reduce Yurun’s raw material sales to zero.

Among them, Du Jiabana (Chapter 352), who had conflicts with Xu Xiyu and Ke Xinying in the past, danced the most happily.

It's hilarious to read something like "We will never use raw materials that are not free, inclusive, or democratic."

"You said they couldn't change their rhetoric. Don't they know that this rhetoric doesn't work here anymore?"

In the office of the chairman of Weigu Group, Hu Ningwei leaned on the sofa with a sarcastic expression, watching the company's team standing in front of a large TV, analyzing the current public opinion situation.

As mentioned before, inducing DI to boycott Wei Gu is a plan to build Wei Gu's brand awareness. Therefore, although DI made a big move, Hu Ningwei did not have any major concerns.

However, no matter how worried I was, I couldn't suppress the mocking feeling in my heart when I saw DI's operating methods and the familiar words.

Xu Xiyu, who was sitting next to her, also said in a lightly sarcastic tone: "Some brands really don't know because they are arrogant.

They arrogantly believe that everyone must and will accept their Western values. Therefore, they don’t care what Chinese consumers think.

There are also some brands that are simply being shameless. They actually know that what they say or do will make Chinese consumers dissatisfied, but they still do it.

They hope to discipline Chinese consumers through such despicable behavior, to gradually break through the bottom line of Chinese consumers, and to desensitize Chinese consumers to their insulting behavior.

The saddest thing is that every time something like this happens, there are still a group of people in China who have never even been paid to help them, clean up their names, and speak up for them.”

"Speaking of this, it's not that there haven't been changes. At least, no one in the entertainment industry has jumped out at the moment." Hu Ningwei suddenly smiled.

In the past, there would definitely be people in the entertainment industry who would jump out and agree with this "Boycott Initiative" either explicitly or implicitly, especially female stars and artists who rely on female fans.

After all, the boycott proposal included a lot of reasons, several of which implied that Wei Gu disrespected the surname Neo and the correct group.

But at this moment, there is no movement in the domestic entertainment industry.

Even those talk show hosts who always like to talk about the right topics are now like they have forgotten their account passwords.

Only some marketing accounts, financial accounts, and some beauty blogger accounts have made some comments on this.

But their remarks were not radical, and it felt like they were hiding something and were afraid to speak out.

This situation that did not meet expectations and the script made DI's boss, the green-haired man with a nose ring, almost explode. He directly called Han Xizhu, the head of DI China, and angrily asked, "Why? Can you explain to me why none of the artists in China have spoken out?"

This question left Han Xizhu speechless.

why?
Why else?
Think about it yourself, why could it be?
She was complaining in her heart, but she didn't dare to show it on her face. Han Xizhu smiled flatteringly and said, "We are stepping up our contact here, don't worry."

"Contact? When did you contact? How did you do your work in China? Why couldn't you cooperate immediately? What did you do with the huge amount of funds that the organization allocated to you every year?!"

"..." Han Xizhu, didn't 7% of the "massive funds" go to the commissioners as kickbacks? You still have the nerve to ask me where it was used?
"I don't care what method you use. Tomorrow, at the latest tomorrow, I want to see action from China. I want to see Chinese public figures stand with our Equal Rights Association and boycott Weigu together!"

"I...I'll try my best."

"I haven't tried my best. If you can't handle this matter well, then I can only consider changing someone." The man with green hair and nose ring said this and hung up the phone angrily.

Han Xizhu looked at the turned-off screen and couldn't help scratching her head.

Then, he said to the round-faced man with glasses sitting opposite him, "What should we do? That green-headed bull devil asked us to contact domestic artists to boycott Wei Gu together."

"Tsk~jijijiji..." My goodness, as soon as these words came out, the round-faced man with glasses immediately covered his face with his hands and laughed, and his fat all over his body was shaking with laughter.

He laughed, and Han Xizhu felt a little uncomfortable. She pinched her lips and kept breathing in, trying to hold back her laughter.

Unfortunately, I can’t hold it in.

Just like that, the two people in the office laughed at each other for a long time before Han Xizhu coughed twice: "Alright, alright, stop laughing. What should we do? It said that if we can't do it, we will be replaced."

"Changed? Even if the king of heaven comes, it won't help." The man with glasses laughed.

Without waiting for a reply, he just stood up, gesticulating and continuing to mock: "Good fellow, is there something wrong with its brain, letting domestic entertainers openly contradict Xu Xiyu?
Moreover, in this situation where DI is blatantly carrying out malicious boycott, they are singing a different tune from Xu Xiyu. Do they think our domestic artists are crazy?
Let’s not talk about how Xu Xiyu will react at that time. Domestic netizens are not vegetarians. What everyone hates most now is traitors.”

The word "traitor" made Han Xizhu feel a little uncomfortable.

After comforting herself by saying "I'm Korean", she cleared her throat and changed the subject: "Let's not talk about this for now. If we don't find a few people to fool around, we won't be able to explain ourselves."

Hearing this, the round-faced man with glasses thought for a while, and then said, "Then find a few people with a high success rate to discuss it. If it works, then it works. If not, give the recording to Bull Demon King."

"That makes sense. Whoever I call will have a higher chance of success." Han Xizhu kept tapping the table while holding her phone.

As she kept knocking, she suddenly had a target, and the first target was Chu Shu.

I heard that she was kicked out of Huahai yesterday, and she was kicked out by Xu Xiyu's assistant Shan Xinbao. Such a vengeful person might be willing to take the opportunity to take revenge, and Chu Shu was also a member of DI.

So, she called Chu Shu's phone. After six rings, the call was connected and a sinister voice came: "What's the matter?"

"Teacher Chu, I really need to trouble you with something."

"explain."

"You have seen the boycott of Weigu by the International Cosmetics Industry Equal Rights Mutual Aid Association. We hope you can speak out."

"Speak up? What do you mean? Speak up for Wei Gu?"

"Speaking for..." Han Xizhu almost choked to death by the words "speaking for Wei Gu", "No, I must be speaking for our Equal Rights Mutual Aid Association."

After the words fell, Chu Shu on the other end of the phone fell silent, as if a stone had fallen into the sea.

After 10 seconds, when Han Xizhu wanted to see if the line was disconnected, she heard a complicated and indescribable sentence in her ear:
"Are you crazy?! Go see a doctor at 600 Wanping South Road when you have time. I think your condition is quite serious! And you want me to go against Hu Ningwei and Xu Xiyu. Am I crazy?"

After saying this, the phone was hung up.

Han Xizhu was left holding the phone with a dazed look on her face. She stood there for a long time before she cursed, "Fuck it."

After cursing, she made another phone call, this time to a well-known talk show actress.

When the actress heard Han Xizhu's request, she was silent at first, and then suddenly burst into laughter: "Boss Han, you must be telling me a joke, right?
Standing with the International Cosmetic Industry Equal Rights Association to criticize Xu Xiyu and Hu Ningwei, this story is really funny. "

"I'm not joking, Xiao Li, you are also a member of our DI, you don't..."

"Wait, you're not joking?"

"Correct!"

"It's even funnier if it's not a joke."

“……”Han Xizhu.

"Boss Han, I joined DI and I fight to live a good life and make money from idiots, not to be an idiot myself, and certainly not to seek death. For this matter, please ask someone else for help."

The phone was hung up again.

Han Xizhu's original intention to fool people was angered by these continuous rejections.

Oh shit.

Can’t you find any artist willing to cooperate?
I don't believe it anymore.

With this thought in mind, she began to look for the third, fourth, fifth, and sixth phone calls...

(End of this chapter)