This man knows how to hype

Chapter 553 Everyone Shows Their Magical Powers

“I don’t know how to describe my feelings at this moment. Audiences who know me well know that the content I usually commentate on is basically based on realistic art films.

I seldom make commercial films, let alone animated films. The reason I came to watch "Coco" was because I had seen "Wall-E" before.

I didn't expect that "Coco" would bring me such a big emotional fluctuation. Really, it completely refreshed my understanding of domestic 3D animated films.

In short, I strongly recommend everyone to watch it. Also, don’t be fooled by my red eyes because this is not actually a depressing movie.

The movie never deliberately uses tragedy to make people cry. Instead, it is a very healing and warm movie... Phew~~ I don’t know how to organize my words..."

In the video, a well-known blogger was leaving the cinema while holding up his mobile phone and taking a selfie.

Not only him, at this time on the Internet, quite a number of self-media bloggers and ordinary audiences have published similar content.

People have a desire to share. After watching a good movie, they will be eager to see other people's opinions on the movie. If they find that others have the same opinion as themselves, they will feel happy.

This pleasure will prompt people to repeat this discussion until the novelty is completely exhausted and no more pleasure is generated. This is why many homogeneous contents can get high traffic.

At this time, "Coco" had just been released, and it was just beginning to create a sense of "freshness" and "pleasure", so the preview audience's desire to discuss was also the highest.

With such a high desire for discussion, the entry #寻梦环游记# soared to the top of the hot search lists on major platforms.

Following closely behind is a line from Coco: #Death is not the end, oblivion is#
If you click on these two entries, you will find that the content under this topic is all well received.

However, where there are good reviews there will be criticism, and the target of criticism is, unsurprisingly, "The Super Family".

The movie was criticized, and the main creative company Huahai Media and the starring team Jixiangshe were naturally not able to escape.

What’s funny is that Guo Jinwei’s sentence structure of “It’s the same joke, everyone may laugh when I use it, but not necessarily when others use it” is so useful.

This has led to the format of netizens' criticism being all the same, with comments like [Guo Jinwei: The script was written by the same person, but my version makes people laugh, while others' make people cry] everywhere.

Seeing such comments, Guo Jinwei was completely devastated. Sitting in the living room at home, he was shaking with anger and said, "How can this be possible? How can we continue like this?"

"It's really not possible. If we continue like this, not only will we be unable to make it in the film industry, but our Jixiang Society's performances will also be affected. In fact, in recent years, we have been saying that our new works..."

Before he could finish his words, Guo Jinwei glared at his disciple so hard that he shut up instantly and dared not to say any more.

Seeing that he had shut up, Guo Jinwei suppressed his anger and said, "It's useless to say anything else now. The most urgent thing is to find a way to reverse the downward trend. At least we can't let public opinion continue to develop like this!"

As soon as these words were spoken, the living room suddenly became quiet. Everyone looked at each other, with embarrassed expressions on their faces.

Reversing the trend?

Put simply.

Xu Xiyu's grandson started out by playing with public opinion, and the quality of his works is very strong. This means that he can't win by playing with public opinion, and he can't beat his works. How can he fight?
But we have to fight.

For a moment, both Guo Jinwei and his disciples frowned and began to think about countermeasures.

As he was thinking, Wu Jiming caught a glimpse of Guo Jinwei's youngest son playing nearby, and suddenly had an idea. He said, "Master, I think we can start with the parents."

"What do you mean?"

“Just think about it, this is a cartoon, and a large part of the audience of cartoons are children, but the main characters and scenes in Coco are all skeletons.

Don’t you think that if the child sees it, he will be scared and cry? Isn’t this affecting the mental health of children? "Wu Jiming said with a hint of meaning.

As soon as these words came out, Guo Jinwei's eyes suddenly lit up.

They were thinking about countermeasures, and so were Huahai's top management. "Wangxian 2" failed, and "Super Power Family" also failed. With two projects failing in a row, losing money is a small matter, but the reputation is a big deal.

Huahai is a listed company after all, so the stock price has to be considered.

Moreover, literary and artistic works have their own unique commodity attributes and are very important for the audience's impression of them.

At this time, Zhang Jianbai rushed back to the company from the crew and sat in the large conference room of Huahai. He said to everyone with a serious face: "Everyone, if we continue to ruin projects like this, Huahai will eventually be known as a 'bad movie company'. Not to mention the audience, the confidence of the theaters, the industry, and the supporting companies will all be damaged, which will have a great impact on our work."

Hearing his words, Qi Xiangyang's face became even more gloomy and he said, "Now, there is a rumor circulating in the industry that Xu Xiyu left Huaqing on purpose.

Because he had known for a long time that something was going to happen to Mr. Hu, and leaving Huaqing was just a way to escape and cut ties. We are the ones who are here to take over his mess.

As for the projects he kept, such as The Super Family, The Legend of the Immortal 2, and The Fortress of Shanghai, they were all scams. He took away all the really good projects, such as The Three-Body Problem and Coco. "

As soon as these words were spoken, the faces of everyone present turned dark.

We are all smart people, and now thinking about it, some things are indeed a little wrong.

But even if something is wrong, you have to pretend you don’t know, otherwise you will be embarrassed!
Thinking of this, Mao Gaojun refuted: "This statement is just Xu Xiyu's way of saving his own reputation. The most urgent task is to deal with the matter of "Superpower Family".

This movie is probably beyond saving, so the best thing to do now is not to let Xu Xiyu step on us to regain his momentum, otherwise his lies to save his reputation will come true."

"Mr. Mao, you have a lot of ideas. What do you think we should do?" Zhang Jianbai asked.

"First, we have to shift the blame. We can't take the blame for the failure of "Super Family" anyway, so we have to find a way to shift the blame to Jixiangshe.

Second, everyone has seen "Coco", it is indeed amazing, and we cannot argue about its quality. In this case, we can only argue about Xu Xiyu's position.

I don't know if you have noticed a phenomenon, that is, the title of "crosstalk master" has now become a special term to satirize "an outsider with mysterious self-confidence."

And it was not a friendly ridicule, but a highly derogatory one. The reason for this was because of Xu Xiyu's two Weibo posts that mocked Guo Jinwei.

One said, "He is indeed a master of crosstalk. His adaptation is so funny." Another said, "He is a master of crosstalk. I don't care about his evaluation of the movie."

I don’t know if Xu Xiyu had thought that ‘crosstalk master’ would become a derogatory term when he was making fun of it, but regardless of whether he had this thought or not, this account must be put on his head…”

"Wait, Mr. Mao, let me interrupt you. Even if this word becomes a derogatory term, so what?" Zhang Jianbai was puzzled.

"Everyone, this is not the first time Xu Xiyu has ruined a word. Previously, when we were filming "The Richest Man in Xihong City", he also turned "Wolong Fengchu" into a word to describe a "group of idiots".

Although this word is mostly used in a good-natured way, I think we can use it to make a fuss. We can say that Xu Xiyu is deliberately smearing traditional culture by using a single point to represent the whole.

In addition, both "Wall-E" and "Coco" are animated films, and a large part of their audience is children. And the character names and backgrounds of these two films are all foreign.

What is Xu Xiyu doing? On the one hand, he is stigmatizing our traditional culture and changing the meaning of the words "Crouching Dragon and Phoenix Child"; on the other hand, he is spreading foreign culture among children..."

"Good!" Upon hearing this, Qi Xiangyang interrupted with a high five and a big laugh, "Boss Mao is right. This Xu Xiyu is a foreigner and a traitor to the Han people!"

Zhang Jianbai also laughed and said, "Boss Mao, it's you who got to the point right away. If Xu Xiyu's stance is wrong, then all this would be in vain."

"But the problem is, I don't think it's as simple as you say. This guy was well-known for his populism before. Now saying that he is a traitor may not spread well..." Chu Shu, who had been silent, frowned.

"People always change. Don't forget that Xu Xiyu's good friend Nancy has a shady identity. She was in charge of liaison with at least half of the foreign NGOs in East Asia." Mao Gaojun's eyes flashed with ferocity when he said this.

Speaking of Nancy, Zhang Jianbai thought of another thing: "Is Li Yiguang pursuing Nancy? If we bring up Nancy, will he come out to cause trouble again?"

After saying this, Mao Gaojun couldn't help but look at the first empty seat on the left side of the conference table and said, "Where is Li Yiguang? Isn't he anxious about the collapse of "Superpower Family"? He didn't even call us to a meeting?"

"Never mind him. We'll have to find a way to kick this guy out sooner or later. And what about those bitches Li Shangrong and Li Shangling!" Chu Shu waved his hands impatiently.

"Indeed, everyone, we must be extremely alert this time, as we don't have many chances to suppress Xu Xiyu.

If we still can’t hurt him this time, we can only wait for the reputation and box office of my movie “Fate” to explode before we can win back the game.” Zhang Jianbai said seriously.

As soon as these words were spoken, the faces of the others turned serious and no one cared about Li Yi Guang anymore.

What was Li Yi Guang doing at this time?
He was holding his grandmother's portrait and arguing with his mother Du Zhiping!

(End of this chapter)