This man knows how to hype

Chapter 431 Fighting for beauty
Needless to say, what Cheng Yunqing meant by "establishing a character" is something that needs no further explanation.

She just wanted to spread Xu Xiyu's reputation as "Yuyanxue mentor" from domestic to international levels, and to deeply practice his persona as a "friend of women".

At the same time, she also thought that since this was a movie with two female protagonists, she might as well take the opportunity to play the female card. Therefore, she only invited female artists.

But Xu Xiyu doesn't think so. He thinks we can't fall into the system of Western narratives. Especially some groups, they are the loudest, but their consumption capacity is actually very poor.

How many people have fallen into this kind of pit and can't even get out, and they must be regretting it now.

"The Intouchables" is such a good movie, but to label itself in this way is like putting shackles on yourself.

When people do things, they must first recognize their own strengths.

What are Xu Xiyu's advantages?
It is in his works that both the aesthetics and values ​​are normal.

While the West is generally pursuing the right path, Xu Xiyu pursues normality, which is the core competitiveness.

Don't assume that foreign audiences believe in the right thing. People's feelings are the same, and people's pursuit of quality of life is also the same.

In China, even the initial stages are annoying enough, and these foreign audiences will only feel even more disgusted with certain things because they have such a huge impact on their lives.

After all, most people in this world are normal and silent.

However, Xu Xiyu felt that the fact that Cheng Yunqing only invited European and American female artists was an opportunity that could be exploited.

So, after thinking for a while, he said to Cheng Yunqing, "I was wondering, if you were a female artist and were invited to a red carpet by a top luxury brand like Gucci or PRADA, what would be your first reaction?"

Cheng Yunqing was stunned when she heard this, but the real female artist Lu Qinyao next to her immediately reacted and said, "Are you ready to compete in beauty?"

"Yes." Xu Xiyu clapped his hands and said, "It's a competition of beauty."

"Can they fight? How can they think of doing that? This is not an award ceremony." Cheng Yunqing was a little puzzled.

"Yes." Lu Qinyao answered the question for Xu Xiyu.

She smiled and explained: "Ms. Cheng, you don't understand the mentality of female artists. As long as we tell these female artists that more than half of the European and American female artists who will come to participate in the film festival this time will come here.

Moreover, some female artists have to dress up to attend events, so other female artists have to dress up, because no one wants to be outshined by others, and this is related to commercial value and face. "

Hearing this, Cheng Yunqing felt that it made sense.

But even though it makes sense, what’s the point?

So, she wondered, "So, what does their beauty contest have to do with us?"

"A competition of beauty is bound to be accompanied by exposure. The more fiercely they fight, the more exposure we will get." Xu Xiyu explained.

"Are Qin Yao and Xiao Yu trying to outshine the other girls in order to attract attention?" Cheng Yunqing asked again.

"No, they don't fight." Xu Xiyu shook his head.

"Why, are you worried that we can't win? No, we are no worse than others. We can't underestimate ourselves. I will go and borrow the best clothes for you." Cheng Yunqing waved his hand.

"It's not that we're worried about not being able to fight, but that we can't fight. First of all, they are attending the red carpet of The Intouchables. As the host, how can we fight with the guests? It won't look good whether we win or lose.

Secondly, this is an opportunity to promote "New Paradise" and gain fame for Qin Yao and Xiao Yu. "Xu Xiyu said as he began to tap his fingers rhythmically.

"New Paradise?" When these words came out, not only Cheng Yunqing didn't understand, but Lu Qinyao and Yu Yuyu also didn't understand.

"What do you think is the most suitable image for you to appear at the premiere?" Xu Xiyu asked Lu Qinyao and Yu Yuyu with a smile.

"What image?"

"Because of the image in the play, Xiaoyu has to sit in a wheelchair again." Xu Xiyu replied.

Before the three of them could speak, he continued, “You know, The Intouchables hasn’t been released yet, except for those who have been paying attention to this movie.

Most people don’t know that Xiaoyu plays a disabled person with high paraplegia, including those female artists. So, what is the first reaction of normal people when they see you appear in a wheelchair?

They think you are really a disabled person. In this case, these female artists have to take a photo with you and talk to you to show their care for disabled people.

As I said, if you want to show off your beauty, you must have exposure and publicity, otherwise it would be a shame to wear this outfit, so Xiaoyu’s exposure will also increase.

But soon, everyone will know that Xiaoyu is actually appearing in the image in the play. Then the topic will become two parts. The first part is that they think you are dedicated;

The second part will think you are sensationalizing, knowing that you can't get attention on the red carpet, so you find another way. But now the opportunity has come."

"what chance?"

"If you want to explain why we do this, then let's say that Huaqing has formed a tradition since New Paradise.

That is the premiere of the work, and the actors will appear in front of the audience in their own image in the play, with the aim of breaking the fourth wall and bringing the audience closer to the characters.

The reason why this tradition was formed after "New Paradise" is because the "New Paradise" series broke the fourth wall.

We can take this opportunity to use the short film to introduce to foreign audiences the performance mode of "The Truman Show" and how it interacts with the audience.

At the same time, we will introduce "New Paradise: Wangxian" to foreign audiences and show how the paradise in the movie was brought into reality.

You know, no one has done this on Blue Star before, we are the first. So, we can also bring surprises and novelty to foreign audiences." "Eh? You know what, it seems to be true." Cheng Yunqing said thoughtfully.

“It’s not like that, it’s exactly like that, because whether it’s The Truman Show or The Legend of the Condor Heroes, including The Intouchables, the quality is all very good.

Only excellent quality can support Xiaoyu's "performance art" in a wheelchair. If these three works are not good, then no matter how much you say, it will be useless, and no matter how much you do, it will just be sensationalism." Xu Xiyu smiled confidently.

Feeling his confidence, Cheng Yunqing also became more interested. She crossed her legs and said, "Then I'll have someone spread the news so that they can fight each other?"

"Yes, hurry up, there's not much time left." Xu Xiyu said, looking at his watch, and then said, "I have to talk to the people from Netflix."

"What's there to talk about with the people from Netflix?" Yu Yuyu couldn't help but curl her lips when she heard that.

"Don't worry about it. Just ask the director to get you a similar wheelchair." Xu Xiyu patted her head and left the room.

Then he returned to his room, found the phone number of his previous Netflix contact, and called him.

After the phone rang, a voice in not very standard Chinese came from the other end: "Hello, Mr. Xu."

"I need an explanation. Why was "New Paradise: Wangxian" removed from the air after only one day?"

"I'm sorry. As I said before, the overseas broadcast plan is made by us, so I may not be able to explain it to you. After all, we gave you 25 million, which is far more than the market price."

"Yes, explain to me again, is this the reason you paid Yuanchao the market price?"

"..." This question choked the man opposite him, and he was just about to speak.

But I heard Xu Xiyu continue: "Actually, I know what you think, and I have heard some news, but I don't care. Just like you said, I have already received the money, which is far more than the market price.

I'm calling you to tell you that I will soon launch a wave of overseas publicity for "New Paradise·Wangxian". Whether you are willing to make a profit through this opportunity or not, it's all OK.

Also, sometimes, a gimmick has to jump back and forth, win and lose, lose and win, to get the most benefit. In other words, the enemy has to be strong enough. I think I am a little too strong now, don’t you think? "

After saying that, Xu Xiyu hung up the phone.

The person on the other end of the phone fell into deep thought. To be honest, it was unrealistic to buy it for 25 million and just leave it there.

According to their plan, after the remake is completed, they will first promote the Netflix remake, and then promote the original version, and then they can also pull it down and criticize it at that time.

At the same time, they also made use of "New Paradise: Wangxian". They felt that this film would definitely have a market in Southeast Asia and would not lose money.

In other words, Netflix really plans to broadcast "New Paradise: Wangxian", but not now.

But after hearing what Xu Xiyu said, this person's mind changed again.

There's a saying: "We tried our best to suppress it, but the enemy still rushed forward. This must be because our firepower is not enough, so I requested more support and ammunition."

Thinking of this, the man picked up the phone at his office and started making a call.

Soon, several people came to his office for a meeting.

Time slowly passed and it was around 3:40 in the afternoon.

The main creators of "The Intouchables" were invited by Lu Ye, the director of "Night Without Dawn", to attend the premiere.

To be honest, no one among the main creators of "The Intouchables" wanted to come.

Perhaps Lu Ye didn't want to invite them either.

But after all, we are all Chinese, so we still need to show unity on the surface.

Therefore, the main creators of "A Night Without Dawn" will also attend the premiere of "The Intouchables" later.

"Sister Jiao, look, Xu Xiyu is here." In a car outside the red carpet, Zhang Yujiao's assistant suddenly pointed to a place not far away.

"Get out of the car." Zhang Yujiao was waiting for Xu Xiyu. Ever since she decided to do Xu Xiyu a favor, she wanted to see Xu Xiyu begging her to help him invite a few foreign stars to support the event.

With this thought in mind, she got out of the car in a flash.

After all, she is a judge, and the reactions of the audience and reporters nearby were immediate when she stepped out of the car.

The attention of Xu Xiyu and others was inevitably attracted over there.

The next moment, Xu Xiyu and Zhang Yujiao's eyes met. Just as Zhang Yujiao was considering whether Xu Xiyu greeted her or whether she should pretend not to see it or respond.

But he found that Xu Xiyu had turned his head and walked quickly into the Film Palace with Lu Qinyao and others.

“???” Zhang Yujiao was dumbfounded.

But the next second, a feeling of anger rose up uncontrollably.

I have been in the industry for so many years and have been ignored by my foreign colleagues many times, but who among my domestic colleagues dares to ignore me?

Even if you, Xu Xiyu, are an investor, so what?
Given Xu Xiyu and Lu Qinyao’s age, they should at least call me Sister Yujiao when they see me.

These are the common rules and basic etiquette in the entertainment industry.

(End of this chapter)