This man knows how to hype

Chapter 430 Helping You Establish Your Personality

"Sister Jiao, the intranet is full of content mocking Xu Xiyu and Lu Qinyao. They are both really criticized. Hahaha." The laughter of Zhang Yujiao's assistant rang out in the hotel room.

Hearing this laughter, Zhang Yujiao pretended to be reprimanding and said, "They were scolded, why are you so happy? After all, we are compatriots, we should sympathize with them, sympathize with them, do you understand?"

"I'm wrong, I'm wrong." Upon hearing this, the assistant apologized in a strange manner.

Seeing her like this, Zhang Yujiao finally couldn't hold it anymore and burst into laughter. While laughing, she also said: "Hey, what do you think Xu Xiyu and Lu Qinyao are feeling now?"

"I'm afraid the defense has been breached?" The assistant said and couldn't help laughing again.

On the other hand, Xu Xiyu, who was considered to have been defeated by his assistant, did not show any emotion at this time.

Not only him, Lu Qinyao's emotions also did not fluctuate. However, she did not fluctuate because she believed that Xu Xiyu could handle it, not because she had any ideas in mind.

Only Yu Yuyu, who was young and hot-tempered, was shouting, "What should we do? Brother, why don't you come out and issue a statement saying that Netflix didn't promote it and that The Intouchables hasn't even started showing at the film festival yet?"

Hearing this, Xu Xiyu shook his head: "No need."

"Are you going to do nothing and just let these people step on you like this?" Yu Yuyu was anxious. What do you mean by useless?
Seeing that she was getting more and more anxious, Xu Xiyu stood up and walked behind her, pressed her shoulders and pushed her into the chair, and said with a smile: "Look, why are you so anxious.

It’s not that we do nothing, but that we have done what we should do, and the rest will naturally be done by others for us.”

After saying that, without waiting for Yu Yuyu's reply, he asked with an even wider smile: "You don't think we are alone and helpless, do you?"

"Where is the reinforcement? Who is it? The companies in the mainland that we cooperate with, or Cheng Guangzu and Chen Peiduo and others, or will the government take action?" Yu Yuyu twisted his neck and looked up at Xu Xiyu who was standing behind him.

"No, no, no, neither." Xu Xiyu shook his head.

"Then who are our reinforcements?" Yu Yuyu became even more confused.

Hearing this question, Xu Xiyu did not answer immediately. Instead, he picked up his ID bag, pulled out his ID card, pointed at the two words on it and asked, "Do you know these two words?"

"The people?" Yu Yuyu was a little confused.

"Yes!" Xu Xiyu nodded, and then continued: "Right now, public opinion on the Internet is surging, and all kinds of groups with ulterior motives are in a frenzy.

But they forget one thing, that the era when foreign evaluation was more important than anything else is over. Nowadays, for many people, it doesn’t matter whether foreigners like something or not, as long as they like it.

More importantly, the true faces of these people were exposed too quickly. If they just stared at me and criticized me, it would be fine, but they would start to attack me within three sentences.

All kinds of accusations, labels, and PUA, do you think they are stepping on me? In fact, everyone knows in their hearts that they are not just stepping on me. "

"So what?" Yu Yuyu seemed to understand.

"So, those who feel offended and those who dislike this group of people will naturally stand up for us." Xu Xiyu said as he patted Yu Yuyu's shoulder.

Then he walked around to the front and sat down and continued: "Xiao Yu, you have to remember that we are never fighting alone. As a literary and artistic worker, in this kind of internal and external intertwined matter.

Just polish your own work and leave the rest to the audience. We are not fools, can't we tell whether it is good or not?
Oh, our works are not well received abroad because of their poor quality; Hollywood movies fail at the box office because our audiences have poor aesthetic taste?
They have said all the good and bad things, and everyone has had enough of them. Some people have been high and mighty for too long, always thinking that they can influence the audience's thoughts with just a few words, huh~~ are they dreaming? ! "

At the end, Xu Xiyu couldn't help but sneer.

It was this sneer that seemed to sound the clarion call for a backlash from public opinion.

[What? New Paradise: Wangxian is not well received abroad? I haven't watched it yet, but now I have to support it. ]

[The Intouchables received poor reviews at the Venice Film Festival? That’s even better. The poor reviews must have offended some people, so now they have to support it.]

There are even more ridiculous ones, saying [Is it because Lv Qinyao and Xian Zong look too normal? So they are too defensive to foreign filmmakers? After all, the heroines of their current movies are all monsters]

[Look, what did I say? If Ah Dan had replaced the two female protagonists with transgender and black people, not to mention Venice, he would have won an Oscar as well (dog head)]

Comments like this began to emerge under the relevant news.

The most important thing is that everyone is not just talking about it.

One day passed.

Yu Yuyu, who was paying attention to public opinion, suddenly exclaimed, "Brother! The tickets for the 24 shows of the play version of The Truman Show and Wang Xian were sold out in seconds! It was just reported."

Before Xu Xiyu could reply, she said, "Also, the number of views of New Paradise: Wangxian on Tencent TV increased by more than 60 million in one day."

On the other side, Zhang Yujiao's assistant also exclaimed: "Jiao Jie, Tao Piao Piao and Maoyan opened the reservation for "The Intouchables" yesterday, and the number of reservations exceeded 10 million in one day."

Hearing this, Zhang Yujiao did not respond, because she saw something even more exaggerated, that is, the daily box office of "The Richest Man in Xihong City" was actually pulled back from 1 to million to over million.

"Are you crazy?! No, doesn't Xu Xiyu have so many crazy fans in China? No wonder they are all in the fan circle, it's easy to make money!" Zhang Yujiao was a little bit unbelievable and a little jealous.

Sensing the sourness in her tone, the assistant quickly said, "Jiao Jie, after all, it is a fact that New Paradise: Wang Xian and The Intouchables are not popular abroad. Even if they make a big splash in China, what's the point? No matter how big the fanfare is, it's just self-congratulation. It still hasn't been recognized by the mainstream world, right?"

After hearing this, Zhang Yujiao felt much better.

Yeah, what’s the point of making such a big fuss about yourself? Can’t you still just stay in the country?

That’s right, in the minds of these two people, what is recognized by domestic audiences does not count. This has nothing to do with whether they have brains or not. It is a fixed mindset that has been formed over a long period of time, and it can be justified in their logic.

Then, Zhang Yujiao picked up an invitation letter and looked at it with a smile, "The premiere of "Night Without Dawn" will be held at the Film Palace at 4 pm. Do you think Xu Xiyu and the others have received the invitation letter?"

"I'm sure you got it." The assistant said without hesitation.

"Director Lu is very famous abroad. France has been investing in his filming for a long time. There will definitely be many people from the foreign film industry coming to support him later." Zhang Yujiao said with a deeper smile.

"Wouldn't Xu Xiyu be jealous? He's new here and can't invite many people. The Intouchables premieres at 7pm. Don't make it so deserted that all the red carpet is filled with Chinese actors, right?" The assistant laughed when he heard that.

"Not necessarily. Maybe Jeffrey from Warner can help him invite some foreign artists to perform." Zhang Yujiao shrugged.

"Hey, you said that we'll meet Director Lu later. Will Xu Xiyu ask you to help invite some good friends over to help out?" The assistant suddenly thought of a possibility.

When Zhang Yujiao heard this, she blinked a few times, then covered her mouth and laughed, "If he asks me for help, I will help him."

"real or fake?"

"Really." Zhang Yujiao nodded affirmatively.

It doesn’t matter what happens in private, the film review process is kept confidential and no electronic devices are allowed, so no one knows what you say in private.

Even if other judges spread my words outside, I can deny them flatly.

But on the surface, he still had to take into account the brotherhood with Xu Xiyu, otherwise it would be difficult to explain to his country.

Moreover, calling people to help Xu Xiyu to support him may seem like helping him, but in fact it is oneself who is gaining reputation. How can one call people without appearing to have a wide network of contacts?

In this way, he not only made Xu Xiyu owe him a favor, but also promoted his influence, killing two birds with one stone.

Thinking of this, Zhang Yujiao's eyes turned to the invitation letter of "Dawn Without Night" again, and she began to look forward to meeting Xu Xiyu later.

On the other side, Xu Xiyu looked at Cheng Yunqing in surprise and said, "You mean, you can invite all the European and American female artists to this film festival for me?"

"Not all, maybe 80%, at least 80%." Cheng Yunqing shrugged.

"Wait, can you tell me how you did it?" Xu Xiyu was really shocked. Isn't this girl too awesome?

Hearing this, Cheng Yunqing smiled and said, "Do you know where the world's largest luxury consumption market is? It's our country, accounting for 30% last year. Do you know what this means?

Do you know what the sales strategy of luxury goods is? To sum it up in one sentence, it's "what the superiors like, the subordinates will follow." I, your sister, am that superior.

I found the Greater China managers of Gucci and PRADA and told them that if they didn’t help me, then the wardrobes and bodies of me, Weiwei, and a bunch of my friends would be ruined.

There will never be any of their branded products again. I was pushed to the limit, so I teamed up with my friends to put their branded stuff on my dog.

Wear it for ten days or half a month, I want to see who among those who know us would be willing to buy it. It's not like we're asking them to invite people to show their support, these people are already in Venice, what's the harm in stopping by? ! "

"Damn, so domineering?" Xu Xiyu's eyes widened. He actually knew that Cheng Yunqing was going to go this way, but he didn't expect him to use it in this way.

"Otherwise, do you know how much money we spend on these two brands every year? Do you know how many people we have inspired to follow suit?

We spend money, so we are the boss. Luxury goods are different from movies. The evaluation right of movies lies in the grassroots market, while the evaluation right of luxury goods lies in the top level. " Cheng Yunqing said this without pretending to be cool.

But there is a kind of self-confidence, or "arrogance" and "confidence" from high-ranking officials. And Xu Xiyu also clearly felt for the first time what the difference was between Cheng Yunqing and Hu Ningtian.

If it were him, he would never do that, because in his opinion, those luxury brands would never tolerate this, but they did.

Seeing Xu Xiyu was stunned, Cheng Yunqing suddenly smiled and asked, "Hey, do you know why I only invite female artists?"

"Because 'The Intouchables' is a movie with two female protagonists, or because all you consume are women's products, so..." Xu Xiyu came back to his senses and guessed randomly.

"That's one of the reasons. The more important reason is to help you establish your image."

"Establish a character?" Xu Xiyu didn't react for a while.

Lu Qinyao, who had been listening quietly without interrupting, couldn't help but burst out laughing when she heard this.

When she laughed, Cheng Yunqing and Yu Yuyu also laughed, and their laughter became louder and louder.

(End of this chapter)