Didn't you say that we would lose money after filming?

But now?
The Spring Festival Gala has already started counting the 'viewing range'.

I can only say that I understand everything.

And now CCTV has found him and asked him to direct this year’s Spring Festival Gala?

I have to say, Xia Yuan was actually somewhat interested.

As for the Spring Festival Gala, which director doesn’t want to direct it?

But unfortunately, the director of the Spring Festival Gala for the past twenty years has always been Uerlantu, a director of Mongolian origin.

He is not a director in the film and television industry. He doesn't direct film and television dramas at all.

But he is also a well-known director. Over the years, he has been the director of many programs of the Central Radio and Television Station.

Now that the opportunity has come, Xia Yuan is naturally very interested.

What's more, the current state of the Spring Festival Gala actually better meets his expectations.

Because he and the senior are actually complementary to each other, which is why they often complain about each other and why two different people cannot sleep in the same bed.

The senior likes to lose money and likes to plan all kinds of weird things in order to lose money.

He likes challenging things and likes to shoot difficult things.

So he always welcomes everyone who comes.

Let me ask you, is there anything more difficult than the Spring Festival Gala?
no?
The situation that the Spring Festival Gala is facing now is so embarrassing that it makes people doubt that maybe in a few years, the Spring Festival Gala will completely lose its reputation in people's hearts.

It is as difficult as climbing to the sky to save him!

But Xia Yuan thought about it and nodded: "I think I'm willing to give it a try."

Suddenly, the representative on the other side was pleasantly surprised: "Thank you very much, General!"

I have to say that these people who work within the system really know how to give value to emotions.

This person calls everyone a general and takes great care of the person's face.

He could obviously hand it over directly to Director Xia, or President Xia, or even Mr. Xia.

At this point, it has been confirmed that Xia Yuan will be directing the next Spring Festival Gala.

Xia Yuan also explained the situation to Tang Ying later.

After Tang Ying learned about it, she slapped her thigh and expressed her full agreement.

And she also asked: "Can the Spring Festival Gala be invested in?"

If the Spring Festival Gala could be invested in, wouldn’t that be perfect?
Just ask yourself, who still watches the Spring Festival Gala these days?

There is a lot of room for losing money.

And if they don't collect sponsorship fees and don't engage in title sponsorship, doesn't that mean there is really no room for any return of the money?
After all, the Spring Festival Gala is not meant to make money. The CCTV set up the Spring Festival Gala program to enrich people's entertainment life and to bid farewell to the old and welcome the new.

The only value that can generate profit is the value of cultural communication. Advertising fees are really expensive, especially for title sponsorship, which basically starts at hundreds of millions.

This is also the only way for the Spring Festival Gala to gather investment.

It’s no wonder Tang Ying would be interested.

After all, they had just received support not long ago, and it was absolutely impossible for the second time to fall on them so easily.

so.
There's a lot going on!

Tang Ying expressed great interest.

Xia Yuan immediately contacted them again to inquire about the situation.

Finally got the answer.

you can!

Tang Ying immediately became excited and approved the funds with a wave of her hand.

Unprecedented, 50 billion in funding!

50 billion! For the Spring Festival Gala, this is definitely an outrageous number.

Anyway, for Tang Ying, she doesn't have to spend a penny of the company's money. All the profits generated by the company can only be used for the company's operation and maintenance, as well as the company's positive development.

Naturally, she wouldn't feel any pain about this.

At this moment, there is also some discussion on the Internet about the upcoming Spring Festival Gala.

After all, it's the end of the year. Not to mention that the major "predictors" have already started predicting the topics, people have also started to look back on the past and discuss how bad the Spring Festival Galas of previous years were.

It already has a certain degree of popularity.

"I really don't look forward to it at all. To be honest, I actually looked forward to it when I was a kid, because the Spring Festival Gala back then was really good, but look at what's going on now?"

"When I saw Subject 3 on the Spring Festival Gala, my heart was finally at ease."

"On the one hand, they say that no one watches the Spring Festival Gala, but on the other hand, they care so much about what's on the show? What kind of mentality is that? I don't quite understand. I don't watch the Spring Festival Gala either, but I just don't care at all. But this year, it seems that everyone is discussing whether to take the third subject in the Spring Festival Gala, whether to make dumplings in the skit, etc. It's weird? If you don't watch it, why do you care about what's on it?"

"The above poster made me laugh. What he said is that he doesn't understand the cause and effect relationship. I don't watch the Spring Festival Gala because I don't want to watch it? It's because it's not good. I hope it will get better so that I can want to watch it. I want to go back to the Spring Festival Gala in the past when I had the feeling of waiting in front of the TV on time for anticipation. But now those awkward skits make me unable to watch them. Do you understand? Can you understand Chinese? Hmm? Do you want me to break it down into pinyin for you? And then learn the characters with me?"

"According to your logic, people must have watched the Spring Festival Gala before, and then stopped watching after the show got worse. The reason they are discussing this is because they hope it gets better and they can continue watching it."

"Discharge!"

"This year's Spring Festival Gala is all about looks, with a bunch of traffic stars who are just there to show off their looks. Except for some songs that are really good, there is really nothing good to see from the inside. Every skit and crosstalk has to have an internal meaning. It doesn't matter whether it has meaning or not. The main thing is that the acting is also awkward. Veteran artists can't go on stage. Basically, all the stars who go on stage are traffic stars. Real skit actors can't go on stage. The stars who go on stage can't act or sing at all. I have given up. It's better to watch the skits before the Spring Festival Gala. There's no need to force yourself to watch the Spring Festival Gala if it's not for us."

"The current Spring Festival Gala is much more about the spectacle than the actual effect."

"In fact, the program team is also helpless, but if they really want to change, is it that simple? Don't you see how many people are watching the Spring Festival Gala every year? If something goes wrong, who will be responsible?" (End of this chapter)