The wicked mother-in-law doesn't try to whitewash herself; she only abuses her awful children.

Chapter 481 Advertise it widely

According to his idea, his descendant and fellow villager Gu Taohua would definitely engage in a price war with Wu Ji.

Surprisingly, the price at Jufulai is the same as yesterday.

He had already convinced Wu Ren that no matter what Jufulai's price was, Wu Ji had to make sure it was lower than Jufulai's, and Wu Ren was even prepared to lose money.

Just to play Jufulai.

To be honest, Wu Kee's customers were essentially stealing customers from Ju Fu Lai, since these customers came specifically for Ju Fu Lai, but Wu Kee's prices lured them away halfway.

Gu Ruinian thought that if he were Gu Taohua, he definitely wouldn't be able to swallow this insult.

Is it possible that Gu Taohua was unaware of Wu Ji's prices, which is why she didn't adjust her prices?

That shouldn't be the case. Many customers who left Wu Kee went to Ju Fu Lai to compare prices, and then came back to Wu Kee.

This wasn't the first or second time this had happened, so how could the guy not tell Gu Taohua about it?

Jufulai's unwillingness to participate in a price war can only mean one thing: Jufulai cannot afford to lose money.

Gu Ruinian stood at the entrance of Wu Ji and looked towards Jufulai.

Jufulai has such a large scale of operations; engaging in a price war would result in significant losses.

Gu Taohua, being a young woman, lacked the courage to engage in a price war.

The business world is like a battlefield, requiring decisive action; Gu Taohua is still too conservative.

At the end of the day, Jufulai's customer traffic was no less than on the first day, and its turnover reached a new high.

Tong Huaqiong was very satisfied with this.

The key point is that Jufulai will become a benchmark shop in Pingchuan County, and one that others cannot imitate.

Meanwhile, Wu Ji's business also seems to be doing quite well.

The turnover is very high.

However, the profits were not satisfactory.

There's no way around it; some products are priced even lower than their cost price. Even if we lose some money, it will still lower the overall profit. What's more, most of our products are half the price of Jufulai's.

However, overall it is higher than Gu Ruinian expected.

Gu Youtian checked the accounts but didn't say anything; making a profit was better than losing money.

At least now Wu Ji's reputation has been established.

"Uncle Wu, now that customers all know about Wu Ji, this is what we call sacrificing a little profit in the early stages to cultivate customers' habit of coming to Wu Ji."

Fearing that Wu Ren would be dissatisfied with the profits, Gu Ruinian took the initiative to guide the conversation towards increasing the brand awareness of Wu Ji.

If this were in later generations, this achievement would be considered a resounding victory. After all, it's not easy to let customers know about something; everyone has to spend money on advertising and traffic.

Now the whole of Pingchuan County knows about Wu Ji, and knows that Wu Ji is right across from Jufulai.

Therefore, Gu Ruinian felt that Jufulai had given Wuji free advertising.

Wu Ren didn't calculate the profits or look at the accounts; he only knew that there were many customers today. Thinking about it again, Gu Ruinian's words made sense; compared to yesterday, Wu Ji's reputation had finally been established.

Once you gain fame, you'll have more business to follow.

Wu Ren said, "In business, there are losses and gains. It's a good thing that customers are willing to come to the store."

Gu Youtian sneered inwardly. If you really lose money now, who knows how you'll turn on me?

Gu Youtian said, "I calculated today's profits, and there's still room for profit."

However, the price cannot always be lower than that of Jufulai, otherwise it will eventually lose money.

So he said, "Jufulai hasn't significantly reduced prices, so let's restore the prices tomorrow." Gu Ruinian objected, saying that he had already made posters for the five-day grand opening promotion, and if the prices were restored to normal tomorrow, he was afraid customers wouldn't be willing to pay.

He wasn't worried about what would happen if prices increased in five days.

Starting tomorrow, inform customers that these prices are only for the first few days of the opening. This will give customers the expectation that the prices will return to normal, and after five days, there won't be a significant rebound.

Moreover, he had a plan: in the next few days, he would spread the fame of Wu Ji throughout the entire Pingchuan County, and then sell products that Jufulai did not have. Without Jufulai to compare prices with, Wu Ji's competitiveness would greatly increase.

As for Jufulai, isn't it just a low-end version of a modern supermarket? It can do that too.

Now that Wu Ren clearly trusts him, if he can persuade Wu Ren to invest money in the future, he can also make Wu Ji more in line with modern supermarkets than Jufulai.

Gu Youtian was displeased upon hearing Gu Ruinian's suggestion to continue lowering prices. He retorted, "Don't think you're so great. Don't assume that all the customers coming in today are your idea. If it weren't for me pushing the purchase price down to the lowest possible level, would you have been able to lower the price by half?"

Wu Ren was unaware of these things.

Originally, Gu Youtian had increased the purchase price in his ledger so he could pocket the difference.

Now the price difference is gone.

Therefore, they disagreed with further price reductions the following day.

"We're not going to raise the price back to the original level, but rather to the same level as Jufulai."

Gu Youtian felt that since customers already knew about Wu Ji, there was no need to lower the price too much. As long as the price was the same as Jufulai, he could retain customers.

Ultimately, Takehito respected Tani Yuta's decision to adjust prices the following day.

Disrespect is unacceptable. He's been trying to attract customers in the shop these past few days and knows that doing business isn't easy. His son, Wu Musheng, isn't good at purchasing, inventory management, accounting, or shop operations, so he still needs Gu Youtian to guide him.

Therefore, before Wu Musheng is able to stand on his own, he cannot afford to offend Gu Youtian too much, lest Gu Youtian abandon him.

Gu Ruinian is clever and can come up with good ideas, but he is still young and cannot handle all aspects of the shop.

The third day was the last day of Jufulai's grand opening promotion.

The business of the past two days has established Jufulai's position in Pingchuan County.

Fortunately, nothing unexpected happened in these three days.

As for martial arts, Tong Huaqiong never took it seriously.

Gu Youtian and Wu Ren have been in a bad mood these past two days.

Because the initial price reduction was so drastic that it attracted many customers, they stopped buying after the price returned to normal.

Most customers originally frequented Wu Kee because it was cheaper than Ju Fu Lai, so the sudden price increase was unacceptable to them.

If it weren't for Jufulai, it would be fine. The key is that Jufulai is right next door. For the same price, Jufulai has a clean and tidy environment and good service. The most important thing is that in this hot weather, the store has ice all day long, which is very refreshing, and there is also mung bean soup available for unlimited drinking.

Moreover, Jufulai offers a wide variety of products, with new items introduced every day.

Furthermore, the young master of Jufulai was the top scholar last year, and many people want to share in his good fortune.

At the same price, only a fool wouldn't choose Jufulai.

Therefore, even though the three-day promotion has ended and the 20% discount is no longer available, people still love to patronize Jufulai, even if they don't buy anything and just browse around.

Tong Huaqiong, the owner of Jufulai, promised that although the 20% discount has ended, the store will offer promotional activities from time to time.

For example, now that the weather is getting warmer, there are discounts on palm-leaf fans, cooling mats, and mosquito repellent incense. Some are directly discounted, some are buy two get one free, and some offer discounts when all three are combined.

Upon hearing the news, everyone praised Tong Huaqiong for her generosity and started thinking about how to get the best deal. Some people who only wanted to buy the same item pulled their neighbors to join them in a group purchase, and Jufulai's business boomed.

Because Tong Huaqiong can hold promotions whenever she wants, many people come to Jufulai to browse whenever they have free time, and they will actively spread the word when they see any products on sale.

It can be said that visiting Jufulai has become a daily activity in Pingchuan County.