The wicked mother-in-law doesn't try to whitewash herself; she only abuses her awful children.

"what is it now?"

Wu Ren couldn't accept the reality that all his customers had left.

He had just tasted the joy of making a sale and hadn't even had a chance to fully savor the experience. How could he bear to see customers abandoning Wu Ji and going to Ju Fu Lai?

"Jufulai's move is too ruthless. You can't keep customers by force. Let's think of a better way," Gu Youtian said.

"Ruinian, what do you think? Do you have any other good ideas?"

Wu Ren didn't respond to Gu Youtian's question, but went directly to Gu Ruinian.

Gu Ruinian was overjoyed.

Since Jufulai attracts customers with low prices and good service, if Wuji offers even lower prices and better service, customers will naturally choose Wuji.

However, Wu Ji has nowhere to get ice right now, and even if they did, the cost would be unbearable for them.

The optimal solution is still to engage in a price war.

He refused to believe that Wu Ji's price, which was half that of Ju Fu Lai, couldn't bring customers back.

Ice cream and mung bean soup are just icing on the cake; the most important thing is the price, especially for customers who like to get a bargain. Only price reductions are the most effective.

Gu Ruinian said carefully, "We don't have ice right now. Even if we did, we can't fill the whole room with ice. We wouldn't be able to cover the costs, and not having ice later would make customers even more dissatisfied."

Gu Ruinian thought to himself that this was the problem Jufulai was facing.

Gu Taohua, you only see the methods to attract customers, but you haven't considered whether customers will still buy your products if they are not refrigerated.

Gu Ruinian paused for a moment and continued, "So I think we still need to start with the price. If we lower our prices, we can attract customers in the morning by less than a third of what Jufulai offers. Now that we're half the price of Jufulai, our customers will definitely come back."

Gu Youtian disagreed, and said with a stern face, "Do you know the cost price of the goods? If it's half the price of Jufulai, wouldn't we be going to lose money?"

With Wu Ren backing him up, Gu Ruinian retorted, "Father, these are critical times. If we want to win customers away from Jufulai, we can't just consider costs. We need to attract customers first. If no customers come, all the goods will just rot in the shop, which would be even more of a loss."

"Adding ice to mung bean soup is just a gimmick, a temporary novelty. In the long run, customers will still care about the price. We're not always half the price of Jufulai. Jufulai has a three-day opening promotion, we'll have a five-day promotion, and then we'll adjust the price after the customer base stabilizes."

"As for profits, we can compress the cost price. With more customers, we can use that as leverage to lower the purchase price. Besides, there are so many sourcing channels in the world. By working on both ends, we can always find the cheapest option."

Gu Ruinian thought to himself, "At worst, I'll just pass off inferior goods as superior ones."

Anyway, people in this era are incredibly stupid. Those daily necessities didn't have the unified standards of later industrial eras, so who could tell if they were inferior products?

Even if they realize it, they'll still accept it because it's cheap.

Let's earn our first pot of gold first.

Once they've made money, they can slowly transform and launder their money; many companies in later generations have done just that.

Before Gu Youtian could speak, Wu Ren nodded and said, "Ruinian is right. If we don't attract customers, everything will be in vain. Let's start a grand opening promotion today. For the next five days, our prices will be half the price of Jufulai. Let's keep our customers engaged first."

Wu Ren simply couldn't stand the deserted atmosphere of the shop.

She couldn't tolerate customers being drawn away by Jufulai. It wouldn't matter if the owner of Jufulai were someone else, but it just so happened to be Tong Huaqiong.

Tong Huaqiong's decision to force Tong Pandi and Wu Musheng to divorce brought humiliation to the Wu family that Wu Ren could never forget.

Therefore, his martial arts skills absolutely cannot be inferior to Jufulai's.

"Lower the price immediately," Wu Ren said through gritted teeth.

Gu Youtian thought about it and couldn't come up with a better solution, so he had no choice but to accept the suggestion to lower the price.

"What if Jufu comes to see us and we lower our prices too?" Wu Musheng, who had never had any ideas about running the shop, asked.

Gu Ruinian said, "In that case, let's have a price war. We just need to make sure our products are cheaper than Jufulai's."

To prevent Gu Youtian from objecting, Gu Ruinian analyzed the pros and cons for Wu Ren, who greatly agreed with Gu Ruinian's approach. So Gu Ruinian took out a brush, ink, paper and inkstone and drew a simple poster that read "All goods are half the price of Jufulai". He then hung the poster at the entrance of Wu Ji and had a shop assistant stand in front of the poster and read it aloud.

It has to be said that this trick is very effective; many customers are attracted and stop in their tracks.

Soon, Wu Ji was packed with customers.

Wu Ren was even more satisfied with Gu Ruinian.

"Grandma, Wu Ji's products have been discounted again. They also said that if Wu Ji has a product, Ju Fu Lai also has it, and Wu Ji's prices are lower than Ju Fu Lai's. If you buy it at a lower price, you can get a refund within five days."

Nie Xiaofeng saw many people stepping into Wu Ji again, so he went to inquire about it.

"Should we also lower the price?" Nie Xiaofeng asked.

After all, Wu Ji's shop is not small, and it mainly sells daily necessities. If everyone goes to Wu Ji to buy things, Jufulai's business will suffer a lot.

Tong Huaqiong waved her handkerchief and said, "I will not surrender."

She won't be led by the nose by Wu Ji.

She's not interested in a price war.

Especially when it comes to price wars with Wu Kee, does Wu Kee even deserve it?
Nie Xiaofeng said anxiously, "Many customers have gone to Wu Ji."

Tong Huaqiong laughed and asked Nie Xiaofeng, "Xiaofeng, what do we do with this shop?"

Without hesitation, Nie Xiaofeng replied, "To make money."

Tong Huaqiong said, "You're right, it's all about making money. If Wu Ji lowers its prices, we lower ours too. If we keep lowering ours, Wu Ji will keep lowering itss. When will this price war end? If prices keep dropping, we'll even lose our profits. What's the point of opening a shop then? Isn't that putting the cart before the horse?"

It's such a small matter, yet Nie Xiaofeng is already extremely anxious.

She wouldn't have the patience to explain to anyone else, but she was willing to explain because Nie Xiaofeng lacked experience.

Nie Xiaofeng thought about it and realized that this made sense.

Su Chengmin rolled his eyes at Nie Xiaofeng and said, "Why don't you hurry up and go keep watch at the entrance? There are more and more people now."

Nie Xiaofeng took off running.

As Su Chengmin watched Nie Xiaofeng's retreating figure, he thought to himself, "He's such a big guy, but apart from being good at martial arts, he's a complete idiot when it comes to business. No wonder the family's shops all ended up in the hands of his two older brothers."

Despite Wu Ji's massive price cuts and promotions, Jufulai's popularity remained undiminished.

Even people who don't buy anything want to come in and browse.

After all, Jufulai's supermarket model is so novel and attractive that if you come in and don't buy anything, the staff won't give you a hard time and will even give you mung bean soup.

If you buy a lot of things, you can leave them at the store with your home address, and then wait for the store staff to deliver them to your door when you get home.

The pot and pan repair stalls were packed with people, and the five repairmen were so busy that sparks flew from their work.

Of course, Wu Ji's business was also doing well.

After all, the price is really attractive.

"The price at Jufulai is the same as yesterday."

The shop assistant was sent by Gu Youtian to Jufulai to test the prices, and the shop assistant handed the copied prices to Gu Youtian.

"how come?"

Gu Ruinian was somewhat incredulous. (End of Chapter)