I am farming in the real world.

Chapter 9 Precision Marketing

Chapter 9 Precision Marketing
At around 10 o'clock in the morning, Chen Jue rode his bicycle from Chen Village to the bus stop of the immigrant village several kilometers away. He leaned his bicycle against the electric pole and locked it with an iron chain. He raised his hand and wiped the sweat dripping from his forehead.

"It's too hot! What a horrible weather."

Chen Jue pursed his lips and reached into the black backpack behind him in a pretentious manner.

When he took out his hand, he already had a kettle filled with ice water in his hand.

I unscrewed the bottle cap and took a few gulps. The refreshing feeling that cooled my body finally dispelled some of the summer heat.

In fact, Chen Jue had just used the MC system prop bar to install the plastic water bottle in order to reduce the weight when riding.

If you don't use the convenience, you are stupid.

However, considering the Sky Eye surveillance cameras all over the streets, Chen Jue still brought a backpack to cover himself up, in order to avoid being caught by the Sky Eye while changing objects out of thin air, which would inadvertently expose the system on his body.

"I haven't been to the city for a long time."

After sitting and waiting for more than ten minutes, Chen Jue got on a No. 5 bus.

His purpose of going to the county town this time was to sell the top-quality bayberries he had grown.

As someone who had started a business and had received a severe lesson in the business world, Chen Jue knew the value of these top-quality bayberries better than anyone else.

As for how to quickly sell these top-quality bayberries, Chen Jue also had some preliminary plans in mind.

After all, even the best wine will not sell if it is not sold in a well-known alley. No matter how good a product is, it will not be sold if it is not sold in the right way.

If you follow the example of those roadside fruit vendors, drive a small truck and find a busy and crowded community to sell your fruits, then this business will definitely fail.

Why are you so sure?

The first point is that the properties of the fruit are wrong!
You should know that selling fruits at a stall is a very sophisticated business. Common mobile fruit stalls mostly sell seasonal fruits, which generally have the four characteristics of "low price, large quantity, long storage life, and convenient transportation".

The target customer group is also ordinary people who pass by and like to take advantage of small bargains and are more cost-conscious on weekdays.

But the top-quality bayberries in Chen Jue's hands are different.

Take any one of them and they all look so exquisite that you would think “poor people would not want to buy them”.

If you put them on a cheap and affordable fruit stall to sell, there will definitely be more people asking about them than buying them, and you may not be able to sell many in a day.

Of course, the most important point is that Chen Jue’s Alipay and WeChat Pay are now frozen, and he cannot display the payment code to the outside world at all.

Even if he wants to be a fruit vendor and sell fruit in small quantities, without the necessary hardware such as the QR code for payment, and just staring at customers and forcing them to pay in cash, doesn't that mean he is wasting the business and will go bankrupt faster?

So after sitting on the bus for almost 40 minutes, I enjoyed the air conditioning all the way and smelled the familiar bus smell.

Chen Jue came to a relatively remote commercial street in Rui County and found a street-side graphic advertising shop with signs for photocopying, advertising, and packaging.

"Boss, can you make some packaging box samples?" After entering the store, Chen Jue glanced at the messy environment and asked directly.

The owner of the advertising store was a young man wearing glasses. When he saw the business coming, he immediately raised his head from the computer where the legendary private server was running: "What kind of packaging box? Do you have a design drawing?"

Chen Jue took out his mobile phone and found a picture of a high-end gift box that he had downloaded from the Internet while riding the bus.

I also told the boss that the gift box was to be used to pack bayberries, and that I would put small plastic shells in the gift box. I also took out a small plastic bag of top-quality bayberries from my backpack and let the other party taste it.

"Fuck!"

"Dude, why are your bayberries so big?"

The shop owner was also very curious about this. He asked Chen Jue for one, then took a picture of it in his palm and posted it on WeChat Moments. Then he took a bite and felt his mouth burst with juice. The joy of enjoying the food appeared on his face.

"Sweet! So sweet!"

"This is the first time I've eaten such delicious bayberry in my life!"

After eating one, the shop owner was still unsatisfied and started asking where this bayberry was produced and how much it cost.

Chen Jue only said that it was Dongkui's special grade A bayberry. After adding the other party on WeChat, he sent the other party the pictures from the Internet and some newly made packaging copy with "Exclusively for Dubai Royal Family" and "13A Special Grade Dongkui Bayberry". "I have eaten Dongkui bayberry before. The one sold at Green Orchard next door is 35 yuan per pound. It is definitely not as delicious as your bayberry!" the shop owner vowed.

Then he took the online pictures and text and skillfully opened the computer software, showing off his skilled operation in front of Chen Jue.

Not long after, a high-end packaging box with an exquisite black background, gold hot stamping and an olive green bow on the outside was designed by the boss according to Chen Jue's requirements.

"Brother, how many are you going to make? A set like this, with plastic shells for each bayberry, would cost at least 10 yuan a box."

"If the quantity is too large, one machine in my shop won't be able to handle it. We have to send it to the factory to do it."

The shop owner was probably shocked by the taste of the top-grade bayberry. It took him a while to react and start discussing business with Chen Jue.

"Make me 100 first!" Chen Jue bargained with the shop owner for a while.

In the end, out of consideration for feeding the bayberries, I bargained all the way down to 7 yuan each, and paid the bill on the spot with the little cash I had.

When the shop owner saw that he paid so quickly, he stopped laughing and closed the game, then called his wife to join him in the game.

Small advertising shops like this usually take individual orders online, with a daily turnover of around a thousand or so, and the money they earn is hard-earned.

However, since it would take some time to make 100 boxes, Chen Jue did not stay in the shop after taking two ready-folded packaging box samples.

He boarded a bus heading straight for Rui County Agricultural Products Wholesale Market. Using his backpack as cover, he took the bayberries out of MC's backpack one by one and put them into gift boxes.

When several elderly people who were traveling with him saw how big the bayberries were in his hand, they asked him what kind of bayberries they were.

I patiently explained to these elderly people who came out to take advantage of the free air conditioning on the bus that it was a high-end product imported from other places and that one air conditioner cost 5 yuan, which caused the elderly passengers to talk about it.

After all, the bayberries produced locally in Vancouver are not very big. Even the high-rise bayberries cannot be compared with the system bayberries in his hand.

……

Chen Jue never expected that he would accidentally become the focus of attention on the bus.

After arriving at the destination, he got out of the car with the two gift boxes and began to look for sales targets door to door in the market in the scorching heat.

You should know that Rui County is a county-level city with a permanent population of over one million, and its economic scale ranks 26th among the top 100 counties in the country.

In such a small place where housing prices are often 20,000 or 30,000 yuan per square meter, the consumption level is shockingly high.

This agricultural product wholesale market is the distribution center of agricultural products for the entire Rui County. There is an endless stream of merchants and vehicles coming here to purchase goods, especially the largest and most imposing fruit wholesale shops, which have become Chen Jue's top priority.

"Boss, do you accept premium Dongkui?"

"It was just picked down from the tree this morning. It looks very good." After staring at it for more than ten minutes, Chen Jue finally walked into a shop called Sweetheart Fruit Wholesale.

The shop owner was a fat middle-aged man wearing a vest. He had a thick gold chain around his neck and a fat face. In his hand, the computer made a clicking sound as he kept directing the clerks to load people's trucks.

Seeing Chen Jue approaching to sell his products, the fat man waved his hand with a look of disdain: "Can't you see I'm busy? Bayberries are not selling well right now, you can go to other stores and have a look."

Chen Jue did not back down when he was rejected by the other party. Instead, he opened the gift box in his hand in front of the other party and let the other party take a look at the appearance of the bayberries inside.

The reason why he chose this Sweetheart Fruit Wholesale was because he saw that its shelves were filled with expensive fruits such as durian and lychees, and its business was the best among the nearby row of shops.

This is called precision marketing. Chen Jue learned some skills in this area when he was running a factory and doing business.

The fat man was a little impatient at first, but when he saw the bayberries in the box, each of which was bigger than a ping-pong ball, his face suddenly showed some interest.

"13A's Dongkui?"

"Isn't the highest grade in Xianju, Taishi City 9A?"

"How come yours is 4 A's higher than others!"

Second update~Continue to beg for votes!

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(End of this chapter)

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