I am farming in the real world.

Chapter 69: Bad Money Drives Out Good Money (Subscription Request)
After leaving Wuma Street and returning to Chenji Catering Company.

Chen Jue ordered several employees from the marketing department to take action and first go to several subordinate districts and counties to look for suitable stores.

The locations of the stores are very particular, and all of them are located in business districts that are popular with wealthy people and have high consumption.

Wen City has jurisdiction over 4 districts, 5 counties, and 3 county-level cities. Even the most remote Wencheng has an annual GDP of over billion. There are wealthy people in every place who are not short of money.

After all, Chen Ji is a high-end restaurant. The price of a roasted chicken is 188 yuan per piece, and the store does not provide the service of cutting it in half. Only rich people can afford it regularly and are willing to spend this money.

Afterwards, Chen Jue also held a small meeting with several employees from the public relations department, asking them to pay attention to Chen Ji's corporate publicity on Internet platforms such as Douyin, Weibo, and Bilibili, and to release some positive promotional videos.

It is necessary to follow up and interact with the comments of netizens and diners in a timely manner and manage your own reputation well.

In this era of information fragmentation, even good wine will not be popular if it is not well known. Such down-to-earth publicity is very necessary.

In the second step, Chen Jue asked the company’s senior legal department to help collect some information about several copycat stores, especially the user reviews on the food delivery platform.

Whenever there are comments that involve inducing bundled consumption, or customers who come to the counterfeit store and feel cheated, we must take screenshots and collect evidence immediately, and arrange for the legal department to report and sue directly to the Industrial and Commercial Bureau and the court.

Just like those celebrities on the Internet who come out to refute negative rumors, they often send lawyers' letters of warning and make their own positions clear first.

Chen Ji is the victim, and Chaofan Catering Group has taken action. Regardless of whether the lawsuit can be won or not, this consistent attitude towards the outside world must be shown.

By posting the notice on the Internet, we can immediately distance ourselves from these counterfeit Chenji stores and prevent our brand image from being affected by negative online reviews.

As for secretly chopping Lin Youlong a few times with the [Iron Sword] to make the opponent physically disappear, it can solve the problem once and for all.

It is said that 'when one is armed with a sharp weapon, the desire to kill will naturally arise', and Chen Jue had thought of such a risky and radical idea before.

Because after synthesizing the big sword, Chen Jue personally tested it with the farmed Xianju chickens, and found that MC's weapon attacks could indeed turn real creatures into pieces and disappear without a trace.

This kind of instant disappearance in the physical sense is more mysterious and unnoticeable than hiding in a suitcase, a tank of cement, or cremation into ashes.

But now that he has made it out of poverty and has a lot of business to do, Chen Jue doesn't want to try such radical measures for the time being in this peaceful environment in China.

In order to avoid accidentally attracting the attention of the police and exposing the existence of MC equipment in this place where there are surveillance cameras everywhere.

But when he thought of Lin Youlong's disgusting method of "a toad lying on the feet, not biting but annoying", Chen Jue felt that if he didn't fight back, he would not be able to get rid of the anger in his chest.

"If I can't deal with your people, then I'm afraid I can't deal with your store?" Chen Jue smiled in his heart.

As an MC player, he has an innate talent for playing the role of a "house-wrecking kid".

……

A few days later, in the office of Super Catering Group, Lin Youlong was listening to several confidants reporting on recent work progress.

When Lin Youlong heard that the Chen Ji Secret Roast Chicken copycat restaurant that he personally managed had received a civil lawsuit notice, a smug smile appeared on his face.

"It seems that Mr. Chen can't sit still anymore."

"He's a talker, but he's not reliable. Young people just can't keep their cool. This is just the beginning!"

Lin Youlong didn't even read the notice to respond, but threw the stack of lawsuit documents to a confidant in charge of legal affairs.

Plagiarism in commercial competition is a civil commercial dispute. After the first trial, there is an appeal for the second trial. If it doesn't work, there is another appeal. A lawsuit may take one or two years to be finally settled.

As long as it is not the Industrial and Commercial Bureau that comes to investigate, it is normal to drag on for a few years.

What's more, their Super Catering Group has been deeply rooted in Vancouver for so many years and has connections everywhere, so whether they will lose the case is another matter.

So Lin Youlong instructed his confidants to speed up the opening of copycat stores and the promotion of online food delivery.

"If Chen's Catering had been more tactful and cooperated with our Chaofan Group, our President Lin wouldn't have to resort to such tactics."

"Learn from Credit Suisse Coffee, which opened hundreds or even thousands of stores in one year, and then went public on the U.S. stock market the following year to raise money, using foreign money to subsidize our Chinese consumer market."

"These days, if you do business by building word of mouth down to earth, there will eventually be a day when growth will slow down." A confidant in charge of financial statements talked about this in the office, citing examples.

Lin Youlong nodded in satisfaction after hearing this: "People are impatient nowadays, and everything is about money. If we don't do this, it will be difficult to achieve anything with the old business lines."

"It would be great if Mr. Chen would just give in!"

At present, several old chain brands under Chaofan Catering are experiencing sluggish development. The sales of those old-fashioned cooked food brands that have been in business for decades have been declining sharply in the Vancouver area.

Not to mention impacting the national market and embarking on the IPO path.

As a last resort, Lin Youlong could only choose to publish this second volume and use the popularity of "Chen Ji" to find a new profit direction for his group.

Of course, this isn’t the first time that a Vancouver boss like Lin Youlong has tried to copycat.

In the 90s, a braised food brand called "Country Bum" emerged in Cangnan District of Vancouver. It specialized in producing packaged braised foods such as eggs, chicken feet, chicken legs, and chicken necks, and supplied them to convenience stores and small supermarkets across the country.

The slogan "Country bumpkin, delicious and unforgettable!" was broadcast on TV and spread throughout the streets and alleys of Vancouver, becoming a childhood snack memory for almost all Vancouverites.

But later, when competitors saw that there was a small manufacturer behind "Country Bumpkin", they rushed into Lu Wei's track with money.

By slightly changing the trademark and packaging bag design, the taste is almost the same, and the price is cheaper, dozens of "country bumpkin" copycat products pop up overnight.

Under the general trend of bad money driving out good money, the founding manufacturer of that hometown guy was directly brought down.

As a result, the entire Vancouver area has ruined its development prospects for cultivating local leading food companies such as Weilong, Juewei Duck Neck and Zhou Hei Ya.

However, just when Lin Youlong was confident of victory, he sat in the office and chatted with a few confidants, imagining how far he could go with the fire of "Chen Ji".

A very sudden emergency call came to his mobile phone.

When I picked up the phone, I saw that it was a call from a trusted aide in charge of the counterfeit Chen Ji.

But as soon as the call was connected, Lin Youlong was completely dumbfounded!

"What...what are you talking about?"

"The floor of that shop on Wuma Street collapsed last night?"

"We also found the ancient tomb of a third-rank official of the Ming Dynasty underneath???"

Today's first guaranteed update~
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(End of this chapter)