I am farming in the real world.

Chapter 68 Fair Competition? (Subscription Request)
"A knockoff store?"

Chen Jue was also slightly stunned when he saw the video that Dai Cheng took out.

The video shows several small shops selling cooked and braised food, all with signs saying "Chen Ji" or "Chen Ji's Secret Roast Chicken", with only a slight change in the font.

What’s even more exaggerated is that the decoration style of these small shops and the clothing of the employees inside are 1% to % similar to Chen Ji No. Store opened by Chen Jue!

This is obviously an attempt to ride on the popularity and make some quick money and traffic.

In addition, Dai Cheng also took out a few photos of street stall carts, which were also named "Chen's Secret Roast Chicken" and were exactly the same as the street stall tasting carts he had set up before.

"???"

“Even this idea was copied?”

"Who are these people?"

The appearance of photos and videos of these copycat stores made Chen Jue feel a little overwhelmed.

Because he had seen knockoff drinks like "Hongwu" and "Lei Bi" in a small shop next to the bus station in the past.

I never expected that my own Chenji shop would be copied and verified as a knockoff by others.

So after holding a small meeting with the company's middle-level managers, Chen Jue immediately took Dai Cheng and went straight to the copycat 'Chen's Secret Roast Chicken' shop in the video, intending to see what it was like.

……

Wuma Street in Wenzhou is one of the ancient streets in the old city of Wenzhou. It was called Wumafang in ancient times. It is also the most lively commercial pedestrian street in the entire main city of Wenzhou.

From shoes, clothing and small commodities to street food and snacks, you can find them all in this neighborhood.

The various cold drink and milk tea shops on the street corners were crowded with delivery guys in blue and yellow jerseys.

Even in the hot summer, there are still many people coming here to hang out.

After Chen Jue brought Dai Cheng here, they stopped in front of a street shop and looked at the food shop in front of them with the name "Chen Ji" with a black question mark on their face.

The layout and decoration of the store is exactly the same as Chen Ji Store No. 1, except for the addition of an open-air fresh-baking area.

It has the same log style and is also a small single-room shop of about 50 square meters.

Although the aroma of freshly roasted chicken coming from the store is far less strong than that of MC roast chicken, it will more or less attract ordinary tourists passing by.

"Secret roast chicken for 18.8 yuan?"

"They even copied the price I set and only added a point!"

"This shop owner is really a talented person!"

Chen Jue was completely confused. It was beyond his expectation that someone could plagiarize to such an extreme degree.

If ordinary people who have never been to Zhen Chen Ji come here, they might buy one to try.

After all, the price is not expensive, which is in line with the affordable nature of street snacks.

So after standing and watching for a few minutes, Chen Jue went to the store and bought one of the copycat's secret roasted chickens.

The packaging is also made of kraft paper, but the ingredients inside are not free-range chickens, but young white-feathered broiler chickens that are very common in Western fast food.

The wholesale price of local chicken is more than 10 yuan per pound, and it is impossible to make such a high-volume street snack at such a low price.

Moreover, the local chickens sold are usually old chickens, which will become tough and dry when used for roasting, and will not be as tender and juicy as those roasted chickens from KFC and McDonald's. "18.8 yuan, it smells quite cost-effective!"

Chen Jue finished inspecting the fake roast chicken.

It is freshly baked and still hot. When you tear one piece into it and taste it, apart from the heavy-tasting technological seasoning, the rest of the chicken smell, juice, and meat texture are very ordinary.

The passing score is 10 or 6 out of 7, which is far from the real MC roast chicken.

"If it were ordinary people who don't know the truth, they might actually be willing to pay the money to try it when passing by this store!" Chen Jue sighed after tasting the copycat roast chicken.

Dai Cheng, who was standing next to him, saw the boss' helpless expression and whispered, "Mr. Chen, there are already four such knockoff stores in the main city. The links to their stores are available on the Meituan and Ele.me apps."

Chen Jue frowned when he heard this and opened several food delivery apps. Sure enough, when he searched for Chen Ji, this copycat roast chicken brand popped up.

Probably because of the popularity of Zhen Chen Ji, the sales volume shown on the food delivery software is even not low!

The newly opened store already has a monthly sales volume of over 2000, and its weighted ranking is squeezed to the front of the display page. It is obvious that a lot of money has been spent on its operation.

"Amazing!"

"There must be a capable person behind this." Chen Jue looked strange when he saw this, and the image of Lin Youlong from the Super Catering Group flashed through his mind.

If it is just a copycat shop opened by an ordinary small boss, he usually won't choose a place like Wuma Street where it is hard to find a shop.

Because the rent in this area is too high, it is difficult for ordinary restaurants to survive.

Anyone who dares to open a shop on Wumazhai has more or less his own unique skills.

What's more, the average customer spending on these copycat roast chickens is so low, and without a mature supply chain to support them and a team to operate them, it is impossible for them to expand faster than the real Chen Ji.

After figuring this out, Chen Jue took a picture of the storefront of this fake Chen Ji and sent it to Lin Youlong with an emoticon that said "confused".

Unexpectedly, the other party did not hide anything and replied immediately: "Mr. Chen, it's fair competition! (Smile) If Mr. Chen considers cooperation, I can withdraw these stores and replace them all with your Chen's roast chicken."

Seeing this man admit it so openly, Chen Jue couldn't hold it in any longer and typed in a reply, "Mr. Lin, good tricks. No need for cooperation (You're awesome)."

This local catering industry tycoon with a net worth of over ten billion yuan personally got involved in the counterfeiting business and openly took advantage of Chen Ji's popularity.

Although the way they eat is a bit ugly and the method is very disgusting, but when it comes to competition in the business world, no one can go against money.

Just like the leather shoe brands in Vancouver used to compete with each other by copying each other, all the brand names with the word "kang" in them, such as Aokang, Kangnai, and Yierkang, have been registered and used up.

What's more, plagiarism and infringement by small street shops are the most difficult to deal with.

They all sell roasted chicken, and all use Chinese characters on their signs. Even if you report it to the industrial and commercial management department, it will not be accepted.

This is like opening two tobacco and alcohol convenience stores at the beginning and end of a street, and both of them have the sign of "convenience store". How can this be considered plagiarism or infringement?
Dai Cheng, who was standing next to him, saw that Chen Jue was speechless, so he continued to ask, "Mr. Chen, do you still want to go and see those food tasting trucks?"

Chen Jue shook his head: "Forget it, no need to look at it anymore." He took Dai Cheng and got into the business car and left Wumazhai.

When others open a business, all procedures are legal and compliant.

The purpose is to compete with him in a differentiated way, learn his original publicity and promotion methods, and use the brand popularity of Zhen Chenji to attract traffic to the store.

When dealing with this kind of shameless competitor, it is useless to confront him seriously.

After figuring this out, Chen Jue smiled playfully in his heart: "Is this fair competition?"

Today's guaranteed second update~


(End of this chapter)