In Hong Kong, we build a global business empire

Today, Lin Haoran has regarded 711- convenience stores as his most important sales channel.

Last month, he asked Cui Zilong to investigate some fast-moving consumer goods brands, and the results came out soon after.

Red Bull, Pampers, Tide, Nivea, Huggies, Colgate, Lay's, Nestle Coffee, Master Kong, Yakult, Lancome, Avon, Oreo, Snickers, Budweiser, Heineken, Danone, Kraft Heinz, etc...

Just as Lin Haoran thought, except for a few brands, most brands are not large in scale nowadays.

In other words, if they acquire many brands, they won’t have to spend much money at all.

For example, the famous Red Bull has only been launched for a few years, and this product has not even left Thailand.

Therefore, after obtaining this information, Dairy Farm International, a subsidiary of the Hong Kong Land Group, also began large-scale mergers and acquisitions.

Dairy Farm International’s finances are independent of the Hong Kong Land Group. They have a large amount of cash flow and do not even need the intervention of the parent company, the Hong Kong Land Group, for mergers and acquisitions.

Dairy Farm International directly set up an acquisition department to conduct acquisition negotiations specifically for these fast-moving consumer goods brand companies.

In early March, Lin Haoran received good news. In a short period of time, Dairy Farm International directly acquired Red Bull and Asahi Beer, two of the more famous fast-moving consumer goods brands in later generations.

As for other brands, which ones can be won? No one knows, we need to take our time.

However, Lin Haoran was not in a hurry.

In addition, it is not necessary to be a big internationally renowned brand. Some major food companies in Hong Kong have also become the target of Dairy Farm International, such as Vitasoy soy milk.

After acquiring these brands, the importance of 711- convenience stores has become even greater.

After all, if there are 711 - convenience stores, then the sales of these fast-moving consumer goods products under Dairy Farm International would be very high!
Therefore, there should be more fast-moving consumer goods products and more 711- convenience stores!

In addition, Dairy Farm International's retail channels, such as Wellcome Supermarkets and Mannings Drugstores and Convenience Stores, also need to expand.

Back in the conference room, everyone was in an uproar after hearing Lin Haoran’s grand goal.

More than 10,000 this year?

You should know that the total number of 711-Eleven convenience stores is just over 3200.

And the plan that is being proposed now is to add 6800 new stores within this year, bringing the total to ?

This huge number far exceeded the expectations of everyone present.

Even the usually calm and steady Suzuki Toshifumi could not help but frown at this moment. He looked at Lin Haoran worriedly and said, "Boss, is this expansion speed a bit too fast? We may face huge operating pressure and potential risk of losses."

"Mr. Suzuki, let me ask you, why was the number of stores in Japan last year the year with the largest expansion since we entered the Japanese market? It is obvious that you don't have much capital." Lin Haoran asked with a smile.

"Boss, we manage all individual stores according to the unified model of 711-Eleven. After obtaining permission from Japan 711-Eleven, self-operated small-scale retail businesses, such as small grocery stores or small hotels, are renovated into 711-Eleven stores according to our company's guidelines. We then provide unique standardized sales techniques to each store and decide the sales categories of each store.

As an emerging retailer, the 711 chain is particularly popular among the younger generation and has expanded rapidly. This is also the reason why we have increased the pace of expansion despite the lack of funds.

However, even with such a fast expansion speed, we only added more than 300 stores in the whole of last year, which is far from your goal of nearly 7,000 stores." Suzuki Toshifumi said with a wry smile.

"That is to say, there are very few self-operated stores belonging to the Japanese branch of 711-Eleven, right?" Lin Haoran continued to ask with a smile.

"That's right. Among the more than 711 -Eleven convenience stores in Japan today, only more than are self-operated by our company, and the rest are franchise models." Toshifumi Suzuki did not deny it.

"Very good, Mr. Suzuki, I admire your honesty." Lin Haoran nodded and praised, "Then let's talk about how to achieve this seemingly impossible goal in a more efficient way."

He stood up and slowly walked to the front of the conference room, looking at everyone present, and continued: "First of all, we must realize that the traditional expansion model, whether it is self-operated or franchised, has its limitations.

Self-operation requires a lot of capital and resource investment. Although franchising can reduce financial pressure, it is easy to have problems in management and quality control. This may be the reason why you are so cautious about rapid expansion. Therefore, we need an innovative model that can expand rapidly while ensuring quality and efficiency. "

As soon as these words were spoken, the senior executives present immediately focused their attention, wanting to see what the boss had to say.

They dare not underestimate the young boss in front of them.

After all, being able to use Citibank's influence to almost force Southern Company to acquire it is something that not many people can do.

During this period, these senior executives gradually learned about the boss's background.

The more I understand, the more shocked I am.

Who could have imagined that in just less than three years, Lin Haoran would have assets of such a scale.

Is this something ordinary people can do?
Anyway, they had never heard of a person who could rise so quickly and become a world-class business tycoon. As for saying that Lin Haoran relied on luck, that was even more impossible.

They all know that they may make a small fortune by relying on luck, but they will never make a big fortune.

Those who really make a fortune, in addition to luck, must have real skills.

"My idea is to adopt the triple model of 'franchising + strategic cooperation + mergers and acquisitions'." Lin Haoran paused, as if giving everyone time to digest his idea.

"In terms of franchising, we will further optimize the franchise process, lower the franchise threshold, and provide more training and support to ensure that every franchise store can meet 711 standards.

In terms of strategic cooperation, we are looking for retailers that already have a certain scale and influence in the local area, and through equity cooperation or exclusive supply agreements, we can transform their stores into 711-Eleven convenience stores, or set up special areas in our convenience stores to sell their products.

In this way, we can not only expand our market share rapidly, but also leverage the resources and experience of our partners to reduce operational risks.

As for mergers and acquisitions, I think everyone knows what it means, right? Just be direct and acquire other convenience store brands directly, so that you can expand faster!
In addition, we need to enter multiple markets at the same time, such as the markets I mentioned earlier, such as South Korea, the United Kingdom, Sweden, France and even Southeast Asia. We need to negotiate with partners as soon as possible. In this way, our new 6,000 to 7,000 stores will not seem too many when distributed among the various markets.

In addition, this month, I will inject 400 billion yen into the Southern Company. This money will be used to expand self-operated stores. In this way, I think the people present should be more confident, right? "Speaking of this, Lin Haoran looked at the expressions of everyone present.

Sure enough, when Lin Haoran said that he would inject 400 billion yen into Southern Company within this month, there was an uproar at the scene.

400 billion yen is definitely not a small amount.

Converted into Hong Kong dollars, it would be as much as 10 billion Hong Kong dollars.

Previously, Lin Haoran spent only 70 million US dollars to acquire Southern Company, which is less than 400 million Hong Kong dollars when converted into Hong Kong dollars.

But now, Lin Haoran actually directly invested 10 billion Hong Kong dollars in Southern Company. How could they not be shocked?

“Today, 711-Eleven convenience stores are completely absent from the market in many countries and regions. However, it is not that there are no convenience store brands entering those markets, or that local convenience store brands are being born.

In my opinion, now is a golden period of development for convenience stores. If we seize the opportunity, we will be able to be far ahead in the convenience store industry and dominate the market. If we fail to seize the opportunity, then we can only keep pace with many convenience store brands and compete hard.

Do you want us to dominate the market, or do you want to keep pace with many convenience store brands? I don't need to explain this point too much, right?" Lin Haoran said a lot in one breath.

Quick success? There is no such thing!

Normally, he does not personally manage the development decisions of various companies, but that does not mean he does not pay attention.

If he thinks it is unreasonable, he will correct it.

Today, we are in the early 1980s, and the golden age of convenience store development was also the 1980s and 1990s.

The Southern Company was acquired by him, which means that the historical development trend has been changed by him.

If he doesn't seize the opportunity to develop well, even he himself doesn't know what the future of 711-Eleven convenience stores will be like.

Seeing that everyone present was still digesting his words, Lin Haoran took a sip of water and continued, "Do you think that the current Southern Company is successful? In my opinion, it is far from being successful!
After the 711-711 convenience stores expand to a certain number, I will list them on the stock market. By then, our Southern Company will definitely have a very good market value, provided that we need to increase the popularity of the - convenience store brand around the world.

Imagine that you will encounter our 711-Eleven convenience stores in every city in the world. At that time, Southern Company will be a successful company in my eyes.

I think you can tell from what I have said that I have very high expectations for Southern Company and I have full confidence in the capabilities of our team.”

At this moment, the scene was quiet, and everyone was thinking about the boss's words.

The reason why Lin Haoran took back the shares of the Japanese branch was because he felt that the current 711-Eleven convenience stores in Japan were only in the early stages of development and it was far from the time to reap the benefits.

At this time, it is undoubtedly unwise to maintain the listing status of the Japanese branch.

Therefore, he must take it back before he can expand 711- convenience stores on a large scale.

When the number of 711- convenience stores reaches tens of thousands, he will list the Southern Company on the stock market, and it will be enough to maintain a certain controlling stake.

After all, convenience stores are actually risky.

For example, before he traveled through time, 711-Eleven convenience stores had encountered a crisis, and at that time there were rumors on the Internet that the Ito family was considering selling the controlling stake in 711-Eleven.

If there had not been a financial crisis, as the future global leader in convenience stores, it is obvious that the Ito family would not have sold its controlling stake in 711-Eleven.

Therefore, one day in the future, Lin Haoran will also list the Southern Company, which will not only help him recover funds, but also reduce risks. Most importantly, he will continue to control this retail channel! (End of this chapter)