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Two days later, Southern Company held a grand press conference in Tokyo, Japan.

At the meeting, when Southern Company CEO Anton Allison announced that the company's headquarters would be moved to Tokyo and revealed major decisions such as the privatization of 711-Eleven Japan Branch, the news immediately caused an uproar in the media.

Although the market value of 711-Eleven Japan Branch is not particularly high and it is not a truly large company among many Japanese companies, its changes still attracted widespread attention.

The 711-Eleven convenience stores spread across Tokyo and other cities make the 711-Eleven brand much more influential than many companies of the same level.

In the Tokyo metropolitan area, there are few people who don’t know the 711-Eleven convenience store brand.

Since 711-Eleven convenience stores entered the Japanese market, many competitors have indeed emerged, such as Japanese local brands FamilyMart and Kitco, as well as Lawson, a convenience store brand from the United States, etc. The competition is still very fierce.

However, 711-Eleven convenience stores have always been in a leading position in Japan. For example, at the end of last year, 711-Eleven convenience stores were the first to exceed one thousand chain stores in Japan, becoming the brand with the largest number of chain convenience stores in Japan.

However, brands such as FamilyMart and Lawson are chasing closely behind, and more new convenience store brands such as Mini Stop are appearing all over Japan. Many people have also seen the prospects of convenience stores. This retail model is very suitable for Japan.

Nowadays, when buying a house, Japanese people often give priority to whether there are convenience stores around the house. The presence of convenience stores has become one of their preferred conditions.

During this period in Japan, both white-collar and blue-collar workers worked extremely hard, and working overtime until late at night became the norm.

During this period, many stores and supermarkets are closed.

The emergence of convenience stores has greatly alleviated the shopping troubles of these people who often work overtime.

They no longer have to worry about having nowhere to shop after getting off work too late. They can just walk into a convenience store and easily find a meal or a can of beer to satisfy their hungry stomachs after a busy day.

Among the many convenience stores, 711-Eleven is the most famous convenience store in Japan today. After all, it was 711-Eleven that first entered the Japanese market, ushering in the era of convenience stores in the Japanese market.

Therefore, 711-Eleven convenience stores are very well-known in Japan.

After the press conference, the Tokyo Stock Exchange also approved the application of 711 Japan Branch to suspend stock trading.

Afterwards, Southern Company handed over the privatization matter to Nomura Securities, the leading Japanese securities company.

Today, Southern Company actually holds more than 711% of the shares of 90-Eleven Japan Branch. In addition, the company is only a medium-sized enterprise listed on the Second Section of the Tokyo Stock Exchange, so delisting is not a very strange thing.

In the second part, there are companies delisting almost every year. Many of these companies delist because of poor business operations, and are ultimately forced to delist from the exchange.

The situation of 711 Japan branch is completely different. It is not because of poor management, but because it is no longer short of funds.

The purpose of going public is to attract more external funds and thus develop better.

Now, with Lin Haoran’s support, funding is no longer a shortcoming for 711-Eleven convenience stores.

It is the most appropriate time to delist while the market value is not high now.

Time quickly entered March.

The weather in Tokyo in March is still relatively cold.

During this period, Southern Company successfully moved its headquarters to Japan. Finally, Southern Company's headquarters was temporarily located on the 22nd floor of Landmark Tower, which was downstairs from the headquarters office of Landmark Group's Japanese branch.

Originally, there was also a company on the 22nd floor as a tenant, but due to poor management, the company planned to reduce the leased area.

So, Lin Haoran simply asked them to move to other vacant offices downstairs. As for the 22nd floor, he naturally used it as the office of the Southern Company.

At this moment, more than a dozen senior executives of Southern Company were sitting in a conference room in the new headquarters office of Southern Company.

Among them, in addition to Lin Haoran and Suzuki Toshifumi, there are three who came from the United States, and the rest are Japanese senior executives newly recruited through headhunting companies.

In order for 711-Eleven convenience stores to develop rapidly in Japan, Lin Haoran was very clear that localized management was very necessary.

In fact, there is nothing to do with the so-called headquarters relocation.

The original headquarters in the United States will still be the headquarters for the North American region, and they will still have a lot of work to do.

Except for a few senior executives who are willing to come to Japan for development, the rest of the middle and senior executives of Southern Companies will still stay in the United States to work.

The United States, in particular, remains the largest market for 711-Eleven convenience stores, with more than stores.

However, this number will basically be surpassed by the Japanese market this year.

In addition to the more than 711 stores in the United States, Mexico is also one of 1971-Eleven's important markets. In fact, the time of entering the Mexican market is even earlier than the time of entering the Japanese market. In , Southern Company began to enter the Mexican market.

Today, the number of stores there exceeds 500, making it the third largest market for 711-Eleven convenience stores.

As for Canada, due to its relatively small population, there are not many stores so far, only a few dozen.

In addition to the four markets of the United States, Mexico, Japan, and Canada, Uni-President Group is also authorized to be the agent in Taiwan.

However, the development of 711 convenience stores in Taiwan is not going very smoothly at present.

In February last year, the first 2-Eleven convenience store, “Chang’an Store,” opened on Chang’an East Road in Taipei City. To date, there is only one 711-Eleven convenience store in the entire Taiwan.

These are all the current markets for 711-Eleven convenience stores.

All the stores add up to just over 3,000, mainly in the United States, Japan and Mexico.

Despite this, it has already taken a leading position among all convenience store brands.

At this moment, Lin Haoran was sitting in a spacious conference room, listening to the report from Anton Allison, CEO of Southern Company, on all current 711-Eleven convenience store markets.

“Regarding the development plan of 7-11 convenience stores this year, our goal is to add new chain stores in Japan, new stores in the United States, new stores in Mexico, new stores in Canada, and new stores in the Taiwan region.

In addition, we also plan to expand into two new markets - Hong Kong and the Philippines. In the new market of Hong Kong, according to the suggestion of our new agent Dairy Farm International, we plan to open at least 50 stores within this year.

As for the Philippine market, our current goals are relatively modest and aim to develop steadily. Overall, the growth target for the number of 7-11 convenience stores worldwide this year is to add new stores! "

Finally, Anton Allison announced these goals with great enthusiasm. This was the most aggressive and rapid expansion since 7-11 was founded, so he was particularly excited at this moment.

711-Eleven convenience stores have been established for decades, but there are only more than of them to date.

Today, to add a thousand new stores within a year is indeed a very ambitious goal in Anton Allison's view.

However, after hearing what Anton Allison said, Lin Haoran frowned.

Is this the goal they have set for this period of time?
This goal is too small.

Anton Allison still uses the old Southern Company thinking to set goals.

However, the Southern Company is now backed by Lin Haoran, a financially powerful boss. It is naturally not feasible to manage it with the old way of thinking.

Apart from anything else, 711-Eleven convenience stores have entered too few markets today.

We have not yet entered the convenience store markets that will be important in the future, such as South Korea, the United Kingdom, Sweden, France, and even Southeast Asia.

Even if 711-Eleven convenience stores do not enter these markets, other brands will.

Lin Haoran frowned slightly and glanced at every senior executive in the conference room.

"Mr. Anton, your plan seems very stable, but I think we need to look to the future more boldly," he said slowly.

All of a sudden, everyone, including Anton, Suzuki Toshifumi and others, looked at the boss Lin Haoran.

This goal was obviously discussed by Anton, Toshifumi Suzuki and others, and everyone agreed with it.

But now, they have customized the largest plan since the establishment of 711-Eleven convenience stores, but in the eyes of the boss, it is still not enough?
"First, regarding the expansion target of existing markets, I think it should be adjusted upward appropriately. As experts in the industry, you should know very well that our competitors are also expanding in Japan, the United States, Mexico and other traditional markets of our 711-Eleven convenience stores.

In the past, the parent company of the Southern Company had limited funds and the expansion speed was not fast, so the number of new stores added each year was not high, which I can understand.

But now, our funds are no longer a problem, so why should we be too conservative?
The market is here. If we don’t grab it, other competitors will. I think everyone should understand this principle! ”

The atmosphere in the conference room suddenly became tense because of Lin Haoran's speech. Everyone's eyes were focused on him, waiting for his next instructions.

“Secondly, the development of new markets cannot be limited to Hong Kong and the Philippines. We must have a broader vision and include South Korea, Australia, the United Kingdom, Italy, West Germany, Sweden, France and Southeast Asia in our strategic blueprint.

Not only are these regions economically prosperous, their consumption habits are also highly consistent with our market positioning. Convenience store culture is in a period of rapid development, especially South Korea, which is close to Japan. Its rapid urbanization pace and eager demand for convenient life are undoubtedly the next key market that we must fully conquer.

Therefore, I have set a goal for you: within this year, the total number of 7-11 convenience stores will exceed , and our market expansion footprint will cover every important city in America, Europe and Asia! "Lin Haoran said this, his eyes swept across everyone present. (End of this chapter)