New Age Artists

Chapter 529: Western Pseudo-History! Ratings Black Production! Xiaomei is not good enough!
Shen Santong struck out with a heavy punch.

Come up with two narratives to deal with the contempt chain of luxury goods.

Luxury goods like to find popular celebrities to endorse their products, treating fans as NPCs and providing a sense of superiority to people who buy luxury goods.

Traffic has not picked up yet, so we can take the initiative.

Shen Santong wants to create another set of contempt chain and another set of idol evaluation standards.

Compare who has done more charity and helped more people.

Then package traditional culture.

Dongda has its own luxury goods, and Shen Santong wants to further showcase traditional culture in "My Love from the Star".

The production of pens, ink, paper and inkstones was filmed using the style of idol dramas.

The contempt chain among the big stars of "My Love from the Star" is who does more charity, who shows the most beautiful summer clothes, who writes the most beautiful words, and who knows the most about traditional culture.
When the eternally arbitrary Emperor Xiao Tian comes to Earth, his special abilities are restricted, resulting in 863 rounds of fantasy linkage.

Ahead in China, the gods forbid us to travel.

Xiao Yuan's abilities were sealed on Earth.

Because the earth has the advanced civilization of China.

However, the University of Tokyo possesses a powerful civilization treasure of "real history" that can suppress all supernatural powers. Even the arbitrary and eternal Emperor of Heaven would have to be restrained when he came to Earth.

To exert a certain level of strength, one needs to open the special authority of the "red-headed document", cooperate with the 863 Bureau to complete tasks, and cannot change time and historical events.

Professor Xiao in “My Love from the Star” was also looking for the reason why his powerful abilities disappeared. He searched for many years and was finally inspired by the changes in a story.

Alexander's Eastern Expedition.

After Yelu Dashi's western expedition, he also launched an eastern expedition.

Originally, even the University of Tokyo was conquered, but the University of Tokyo presented the "real history" and the myth was shattered.

It turned into a military operation surrounding the University of East China.

So, Professor Xiao understood that Dongda was an "advanced civilization", an advanced civilization where almost everyone could travel through time, so they were able to suppress him under the laws of the plane.

After going around in circles, it is actually the Yin-Yang "Western Pseudo-History Theory".

But didn't say it clearly.

When it is broadcast, it would be more effective if there is some stone throwing and dog barking.

Also.

Shen Santong wants to create the image of Fan Bingbing, let her lead the fashion trend, and make her a fashion goddess.

Support Fan Bingbing to enter the cosmetics and fashion industries.

There is no need for Fan Bingbing to design it herself, she just needs to experience it, and she can tell others that she designed it.

Female celebrities happen to be very good at this, as they have the need to maintain their appearance and put on makeup, and Fan Bingbing also has a good aesthetic sense.

After seeing Fan Bingbing off, Shen Santong prepared for the premiere of "Red Cliff (Part 2)".

The film will be released throughout Asia in July and will premiere in many countries soon.

Shen Santong is not in a hurry to carry out the so-called "global simultaneous release".

Some singers hold "global concerts" and still stay in the Chinese circle when they go abroad.

Of course, even if the superstars from abroad are at the peak of their careers, they won’t be able to sell many tickets when they come to China.

There is a phenomenon in China that singers from Hong Kong and Taiwan like to PUA mainland audiences.

It is understandable that he wants to gain fame and promote his concert around the world.

But some singers, whose main market is in mainland China, also engage in reverse PUA, look down on others and are unwilling to sing Mandarin songs.

What’s outrageous is that this is considered pretty good among singers from Hong Kong and Taiwan.

It's just that he's not smart enough, and he's not openly rebelling.

There are many people who play with the rebels, or even rebel themselves, and still make a lot of money.

Shen Santong is down-to-earth in the film industry, he doesn't play gimmicks, he takes it step by step, and will wait until "Inception" is released simultaneously with the others.

The overseas copyright of "Running Man" was given to Jiahe Promotion and broadcast in some countries for free, helping Huang Xiaoming and Fan Bingbing to increase their popularity and creating momentum for "The Shallows" and "Inception" in advance.

"Running Man" continues to ferment.

The daytime rebroadcast had a viewership rating of over 1 point, ranking first in the same time slot.

Blue Channel’s Weibo account @跑男官方 and Shen Santong’s personal Weibo account announced the trial broadcast ratings results.

A Zhejiang netizen commented: "'China Blue' is truly brilliant!"

"Yes, he has indeed become a rising star."

When someone praises, there will naturally be someone who criticizes.

Some public intellectuals broke the defense.

"Entertainment to death, what else is there besides entertainment? Look at foreign programs, they pay a lot of attention to humanity, oh! What's wrong with this country?"

"It's damaging ancient buildings! It's simply light pollution. For the sake of variety show effects, they're using lights on ancient buildings. Our traditional culture is ruined! Ruined!"

Shen Santong posted on Weibo: "It's not an ancient building, it's a renovated scenic spot!"

“People who have never been interested in traditional culture have fallen in love with it!”

"I have always praised foreign TV dramas and variety shows for being bold and affordable, but now they have suddenly become conservative!"

"Watch your face!"

After the Donkey Party came to power, funding came and the big Vs had money to buy traffic.

Dongtian Weibo made a lot of money.

Since it was not an overt act of rebellion and did not violate the Weibo community regulations, Shen Santong was too embarrassed to block the account.

Shen Santong wants to turn Weibo into his main battlefield and play nice with them. Once they cross the line, he will ban them directly.

It feels so good to spray.

The head of the Deep Sea Culture TV department came here with people from Zhejiang TV.

Variety show production is in the television department and is not separated out.

Secretary Shen Santong asked the people from Lantai to have coffee in the lounge.

Shen Santong summoned the supervisor first.

The supervisor reported: "The ratings are not right."

"Blue TV conducted its own investigation, and we also asked the company to conduct an investigation, but the ratings did not match those of Sufului CSM35."

"The popularity also shows that it is more popular than the ratings reflect. The real data may be more than 2 points, and the trial broadcast may reach a high of 4 points."

The supervisor continued, "Boss, you bundled the promotion with Red Cliff and shocked the world with the naked-eye 3D technology."

"Before the variety show started, many people switched their TV channels to Zhejiang Satellite TV in advance."

"Many people are curious about how attractive this outdoor reality show can be with your talent, boss."

"Many of your fans, including Huang Xiaoming fans and Fan Bingbing fans, especially young people, have been looking forward to it."

"After all, in terms of the guest lineup, it's already top-notch. Huang Xiaoming, Fan Bingbing, and Huang Bo are all stars with very high national popularity, and you, the boss, have starred in many phenomenal movies."

Shen Santong frowned: "I know how to succeed. Let's get to the point. What does Lan Tai mean?"

The supervisor quickly said, "The current ratings have become a black market, suppressing the data, and they want us to pay a sum of money."

Buying data has a long history.

Sofori is a joint venture between CCTV and Kantar Media of the United States.

Initially, CCTV accounted for the majority, but now foreign capital accounts for the majority.

The influence is so huge that it can use ratings as leverage to influence the production direction of domestic programs, not just CCTV, but the entire country.

This is an industrial chain.

The ratings standards alone are in the hands of foreign companies and have limited influence.

There are too many smart people in Dongda University, and the threshold for ratings survey is not high. Shrinking Fury alone cannot eat this cake.

There is also the influence of earlier external sponsors.

At the beginning of the reform and opening up, almost all local daily chemical products and beverages collapsed.

Foreign capital buys local companies that are doing well and simply holds on to them.

Just like holding on to the land, hold on to it and kill the brand.

Local companies want to learn advanced corporate systems, management experience and marketing methods from outside.

too naive.

They only want the market and don't want to share technology.

If more than half of the shares are taken away by foreign capital, the company will be declared finished.

If you don't get half of it, you can still make trouble. If you delay for a few years, you will lose the market.

Daily chemicals and beverages are industries that do not require much technical content, but they have a huge influence on public opinion.

By spending large amounts of advertising sponsorship money, you will have a greater say.

The ones who pay the money are the big guys, and external brands have huge influence on TV stations and media.

Whether the ratings data is correct depends on whether the sponsors acknowledge it.

Even if Fury lies with his eyes open and calls a horse a zebra, as long as the sponsor approves, that's money.

This is what initially created the influence.

But the same old saying still applies: no matter how powerful foreign companies are, they are still trees without roots, and many things require the cooperation of local forces.

Like swallowing up a local brand and then killing it directly, can such a transaction be accomplished by just the dirty hands of outsiders?
Killing a business that has worked so hard will lead to resistance, and local forces need to use their connections to suppress this resistance.

The same goes for the ratings black market.

With the development of local enterprises and more and more local brand sponsorship, there is no absolute control over the ratings standards, and we can only rely on the advantages of existing stocks to exert influence.

To truly maintain it, it must have the cooperation of the TV station.

This is the key.

not only that.

Are the sponsoring companies that pay real money stupid?
Therefore, the marketing or public relations department of the sponsoring company will also have to take a bite out of this.

If the promotion of sponsored products is not done well, the loss will be borne by the company.

And being able to get a few points from the sponsorship money, even if the performance does not meet the standards, this money is higher than the year-end bonus or even several years' salary.

This is an industrial chain.

It’s okay now, I can still survive without buying, but later on, I won’t be able to survive without buying.

The marketing departments of sponsoring companies need to take kickbacks, and so do some leaders of the TV stations.

Ratings survey companies also eat it.

That's why Guangxian couldn't bear it anymore and quit the TV series production.

There are too many interests involved here, you are in me and I am in you.

Shen Santong instructed his supervisor: "Running Man must not buy ratings. I must be in control cleanly."

He waved his hand and said, "I've lost the people from the Blue Stage."

Ordinary TV dramas have to be bought more or less, and Shen Santong can't stop it.

As for a few years from now, if the situation deteriorates to a certain extent and he has no choice but to buy, it will be the 4G era, and he will definitely build his own platform.

This style of play comes at a price.

No one watches TV, the TV is not turned on, this is the price.

Of course, this kind of black industry is not limited to TV dramas, but also movies.

Shen Santong called Chen Sicheng, Wen Muye and Li Muge.

Let’s get straight to the point.

"I'll give you three a movie."

Chen Sicheng, Wen Muye, and Li Muge co-directed the movie of the same name "My Love from the Star".

Fortunately, Wen Muye had some directing experience: "Director Shen, I will definitely do a good job."

"Cao Cao" has been completed, with Guo Fan and Lu Yang doing post-production. Wen Muye has the least professional knowledge and crew experience and still needs training.

"Director Shen, I can do a good job too." Li Muge promised.

He was the director of "Eastern Palace" and "Sito" in his previous life. He has experience in two TV series and majored in computer science at Peking University.

However, in the entertainment industry, academic qualifications are useless, connections are what matter.

Chen Sicheng was even more ecstatic. He had always wanted to be a director, but had never thought of achieving success overnight.

"Do a good job." Shen Santong patted Chen Sicheng on the shoulder and encouraged him, "There is also a TV series. Once it is finished, I will give you the movie version."

"Thank you, I'm so grateful!" Chen Sicheng jumped up excitedly.

Shen Santong then said to Li Muge and Wen Muye: "The company will launch youth and campus-themed movies in the future, and you can both be directors."

Youth campus themes have low costs, are suitable as debut works, and can also give young actors and actresses under the company a chance to appear on the big screen.

get off work.

Shen Santong prepared a gift and gave it to Tong Liya: "Yaya, this is our story."

Tong Liya was very surprised. When she opened it, she saw a thick script.

It says "Beijing Love Story" on it.

"Well." Tong Liya was very touched. This gift was so thoughtful.

Shen Santong thought it was quite interesting. He could give Tong Liya what originally belonged to her and gain some joy from it.

"Northern Love" was given to Yang Lei to shoot.

The director of the TV series "The Three-Body Problem" and an undergraduate graduate of the Class of 98 from the Beijing Film Academy.

Compared with the original version, Zhang Yi's role will be increased.

As for Chen Sicheng, of course he will not be the male lead, Lei Jiayin will be the male lead.

He also did not treat Chen Sicheng unfairly by allowing him to become a film director ahead of time.

Shen Santong is quite kind.

Have a romantic time with Tong Liya.

Early in the morning.

Han Sanping called: "Come to the company, something happened."

"Has the filming of "The Founding of a Republic" been completed?" Shen Santong asked.

Han Sanping was annoyed: "We finished shooting a long time ago and are moving on to post-production. Are you in a woman's bed?"

"I was working overtime on post-production yesterday." Shen Santong denied it.

Han Sanping: "Come quickly."

After hanging up the phone, Tong Liya asked, "Who is it?"

"That old guy Han Sanping." Shen San said.

Tong Liya’s eyes almost popped out.

Of course I know who Han Sanping is.

It feels like Shen Santong is drifting away.

Although he was joking, his body was honest and he hurried to China Film Academy.

Shen Santong was a little confused, as the release of Red Cliff (Part 2) was almost arranged.

Premieres July 7st.

The current scale of cinema construction is equivalent to that of one year in the previous life, with more than 3, approaching , including D screens.

"Red Cliff (Part 2)" took over 3,000 screens, accounting for more than half of the screening schedule.

Domestic cinema technology is closely following the world's advanced level, and all newly built cinemas are equipped with digital screens.

The growth rate of digital screens is the fastest in the world.

There are multiple versions of "Red Cliff (Part 3)", including IMAX 2D and 3D, China Giant Screen 2D, D, and regular versions.

To satisfy 3D enthusiasts, two hundred 3D copies were prepared, far less than the number of 3D screens.

The distribution department has done an analysis and concluded that the 3D version is best marketed as hunger marketing, as some viewers may get dizzy from 3D.

Maintain a certain number. Those who like 3D can pay extra to watch it, and those who don’t like it have more other options.

China Film.

Han Sanping talked about the release of "Red Cliff", but it was not the second part, but the first part.

Han Sanping: "I had thought of a way before. If a Hollywood giant is willing to distribute Red Cliff, it can give benefits in terms of release date."

"In theory, if your movie sells well and imported films can be screened normally, you can space them out for a week or two and still attract audiences. You can still keep the domestic box office share at 50 percent."

Shen Santong thought this was a good idea: "This way, the cinemas will make money, the audiences will have more choices, China Film Group will also make money, and the film fund will also make money."

"In the final analysis, our director is a complete waste. We have to ask China Film Group to personally manage the scheduling of imported films, and let Director Han bear the blame and be edited by some external newspapers."

Han Sanping quickly said, "Just praise me, don't deny others."

“The overseas distribution of Red Cliff (Part 1) was not smooth.”

Shen Santong was mentally prepared: "What's going on?"

Han Sanping: "There are many reasons, I think they are all excuses. The main reason is that they don't want to see your version of Red Cliff appear in their society."

"But we are still talking. There is still room for discussion."

"I want to build a system where the more money you make, the better the schedules of Hollywood film companies will be, forming a positive cycle."

"China Film Group can also make a profit and promote our films to the West."

"I'm just telling you to be patient. It will take a few years, even until our next stage of WTO negotiations to discuss opening up the film market."

Even though Shen Santong had expected this, he was still very angry: "Some people say that the United States only looks at ability, the system is transparent, there are no hidden rules, everything is done based on ability, there are no conspiracies or tricks, everyone has noble moral values, it's like a utopia."

"For Hollywood movies, we only import good ones and distribute them nationwide. One of my movies can't stand it. This Xiaomei is not good. This is lame."

Han Sanping saw Shen Santong typing quickly: "What are you sending?"

“I’ll post on Weibo.”

Han Sanping advised: "Don't send it yet, this method won't work, don't attack directly. We still have to do business with the United States."

Shen Santong didn't expect that Han Sanping was also a businessman: "I made it."

Han Sanping quickly snatched his phone away: "Let me see."

I took a look and found that the first paragraph was sent, but the second paragraph was not.

Some people posted comments below, and quite a few people believed it.

Han Sanping breathed a sigh of relief: "Don't be like this, don't be like this, don't forget, you are still chasing the Koreans. Don't escalate it, at most to a few Hollywood companies, don't escalate it directly to the United States."

"If it doesn't bother you, don't bother it."

Shen Santong explained: "It irritated me. Look at our domestic media right now. They are just like dogs seeing bones. They are all so excited."

"After MJ died, everyone was asked what they thought. When they were slandering him before, the media didn't make a program to clarify this."

“There is no media coverage of how the US elite persecute the light of black people, right?”

"Now, when the bell rings outside, these dogs will follow me eagerly."

Han Sanping reminded: "If you continue like this, you should be prepared to be unable to speak."

Shen Santong was unhappy: "Why can't I speak up?"

Han Sanping had a purpose in talking to Shen Santong today: "If some people put accusations on you to pressure you, can you remain silent?"

"You have smooth sailing, your first film is a success, and you have gained great social reputation and a high artistic status."

"Your exposure and influence in any mainstream media and major platforms far exceed many of your predecessors and peers. Whether writing novels, being an actor or a director, you have achieved great success."

"This is just a favorable situation for you. What if it is an unfavorable situation?"

"When a little bit of frustration, or even just 'unlucky' things that are not even frustrations, occurs, will you also shout about social injustice and attribute the injustice to the system?"

“To avoid that, don’t put yourself in a confrontational position, be a builder.”

Shen Santong corrected: "I have always been unlucky."

Han Sanping widened his eyes: "You are still unhappy?"

Shen Santong: "How could anything go smoothly for me? Since the first movie, there have been people who disliked me and chased me and beat me up."

"Four years ago, in 05, I was made a fraudster. Is that normal pressure?"

"If I succeed, the Oscars and the three major organizations will come after me to give me awards, and I will break the box office record in the United States."

Han Sanping almost burst into swear words and said, "Be serious."

Han Sanping felt it necessary to teach young people.

He needed to think about how to start the conversation. The facts were a bit cruel and he was afraid that Shen Santong could not bear it.

Shen Santong is a strange flower who appeared in movies and public opinion.

(End of this chapter)