New Age Artists

Chapter 528 Hot search explosion! Barbarians and civilization!

Go back to your room and sleep.

Yang Mi was browsing Weibo while wearing a facial mask.

I was extremely surprised to see a surge in the number of fans.

Yang Mi thought that Running Man was pretty good and had great ratings, but she thought it had to ferment a bit. She didn’t expect that it would have such a big impact right after the first episode was aired, at least it had a huge influence among the youth group.

I looked through the comments and saw that they were all discussing "Running Man".

"Mimi's performance was great, the variety show was great, it was the first time I saw such a variety show."

"She is so fashionable, our Mimi is a goddess. (After the broadcast of "Proud Boys", male god and goddess became a popular term)"

“Mimi, come on, can you be a permanent guest? The variety shows directed by Shen Santong are amazing.” It’s obvious that he is a fan of the industry and cares about the development of his career.

"Mi Mi, you're on the trending search!"

Weibo has only recently launched the trending search function, and Yang Mi took a look.

The first hot search is Fan Bingbing, "Bingbing Goddess".

"Running Man" breaks viewership record

"Running Man Tearing Name Tags"

"Acupressure board game"

"Huang Xiaoming is tired of cutting wood"

The top ten are almost all running men.

Yang Mi also made it to the hot search list, ranking eighth with “Yang Mi’s figure”.

I subconsciously touched my protrusion. The acupressure mat also has a name tag tearing section, which is indeed eye-catching.

Yang Mi doesn’t think that this is just a spontaneous behavior of netizens. It is very likely that the producers of "Running Man" bought the hot search themselves.

On second thought, Dongtian Weibo belongs to Shen Santong. Using "Running Man" to create hot searches, or using hot searches to launch "Running Man", is exactly the full industry chain operation model.

Yang Mi's mind was spinning quickly, and after thinking it over again, he couldn't help but gasp.

Dongtian.com started out as a film and television review site, and then switched to Weibo, so its users naturally care about entertainment stars.

In terms of business philosophy, it tends to focus on life and entertainment, and does not encourage discussion of social issues. Those who frequently criticize official statements or spread rumors will be banned. Most of its users are teenagers.

If the trending searches become popular, Shen Santong can increase a person's popularity with just a few moves in the future. He will appear on the trending searches from time to time, and he is simply a star-making machine.

In the past, there were only a few fixed ways to identify one’s face: through works and traditional media. In the future, there will be one more way, namely Weibo hot searches.

Good brother Shen Santong is becoming more and more successful, and Yang Mi also wants to join in.

the other side.

Mango TV held a meeting overnight and all the leaders were extremely shocked.

"'Running Man' is different from any show we have seen before. It is more lively, fashionable and interesting." Director Ouyang hosts the show himself. This is his way of working.

After watching only the first episode, I saw huge potential in "Running Man" and felt like I was facing a formidable enemy.

"Next week's show of 'Big Camp' will add more interesting game segments. We must make adjustments and changes!"

Early in the morning.

The hit show Running Man has refreshed the news headlines.

"High ratings! The new variety show "Running Man" has a peak rating of over 3!"

The average viewership was 2.52 and the market share was 14.2%, ranking first during the same period.

"Running Man" only took one day to tell everyone that a phenomenal hit is coming!

The topic level is immediately full.

With the changes in entertainment methods in recent years, competition among satellite TV stations has become fierce.

TV dramas and variety shows emerge in endlessly. The situation of a monopoly like in the early years, where the TV station promoted whatever the audience watched, no longer exists.

In addition, the methods of calculating TV drama ratings are constantly being updated and iterated.

In the past, the statistical methods were very general and the data were very inflated, often by tens of percent. In the past few years, there were only a few dramas a year with a 5% viewership rate.

As the methods of counting ratings become more scientific and accurate, the ratings of TV dramas are becoming more realistic. In the past, it was very common for ratings to exceed 1, but now it is considered a remarkable achievement.

Let alone breaking 2. Except for CCTV which is in a special situation, it is difficult for other satellite TV stations to break 2.

The highest viewership of the first episode of "Running Man" exceeded 3, the average viewership was above 2, and it received excellent word of mouth, which means there is still room for improvement.

The pilot episode of "Running Man" shocked everyone in the industry!

After breakfast, Shen Santong went to work and gave Yang Mi a ride.

Next, Shen Santong mainly promoted two things.

One is the premiere of the second part of "Red Cliff".

Then, the hot search function was promoted by taking advantage of the popularity of "Running Man".

While he was busy, Shen Santong learned that Fan Bingbing had come to the company.

Fan Bingbing said excitedly: "My followers increased by one million overnight. The speed was too fast. My Weibo followers exceeded 10 million. Weibo officially announced this achievement."

Shen Santong opened Weibo and looked at the follower list.

Fan Bingbing ranks first in the number of fans, and Li Bingbing ranks second with more than 7 million.

Most celebrities have around one million fans, but Shen Santong has over four million.

Of course, Fan Bingbing’s millions of fans are quite fake, at least half of them are fake.

"Congratulations, Queen of Weibo. Share more makeup and dressing tips to create a fashionable image," Shen Santong suggested.

Fan Bingbing talked about something: "A luxury brand approached me."

Shen Santong: "Very good, your image is very suitable."

Fan Bingbing: "They hinted that I should stay away from you in order to get a chance."

Hearing this, Shen Santong was surprised, but felt it made sense: "Eat the sugar coating, and you will agree if I ask you."

Fan Bingbing immediately said, "Of course I refuse! This is totally incomprehensible. Do I need a partner? There are many partners, but you are the only one."

"Work is work, don't bring too many emotions into it." Shen Santong advised.

Fan Bingbing's tone was lost. She felt that she could make Shen Santong happy or even moved: "Okay, I'll share it with you."

In front of Fan Bingbing, Shen Santong called the person in charge of Deep Sea Culture to find out about the situation.

The person in charge said: "In the past two years, Chinese and Italian luxury brands have increased their investment in our market, especially after the financial crisis last year. We are the only one in the major markets that has maintained strong growth."

“But they kept their distance from the stars of our deep-sea culture.”

Fan Bingbing said to himself: "That's not right. The stars of Deep Sea Culture are all very fashionable."

Shen Santong's eyes flashed and he asked, "What do you think is the reason?"

The person in charge is in a difficult position.

Shen Santong: "Are they targeting us?"

"Yes." The person in charge said it embarrassedly, it was directed at you, the boss.

Shen Santong's face turned cold: "These things have crossed the line."

The person in charge was puzzled: "Boss, what do you mean?"

Shen Santong didn't explain and directly ordered: "You and the public relations department and the TV drama production department come up with a plan. All brands that discriminate against us should be portrayed negatively in future works."

"Don't smear them directly, but deconstruct them. Saying that history is fake, simply smearing them will not work. Deconstruction is the best."

"Learn how they deconstruct our history, and talk about the tyranny of the Qin Dynasty. We have been backward since the origin of mankind, and there have been problems with this land even since the dinosaur era."

"Talk to the PR department and the editorial department to see how they do it and give me a plan."

Fan Bingbing's eyes lit up. She liked Shen Santong when he was working: "You care about me a lot."

Shen Santong told her not to be so self-indulgent: "There is no reason to passively take a beating."

"Don't be so stubborn." Fan Bingbing asked, "What does crossing the line mean?"

Shen Sandong: "During the "Happy Birthday 1" I reached a tacit understanding with some brands."

"I no longer deliberately target external brands. Similarly, I am just myself and am separate from the company's artists."

There is also a connection between Shen Santong and some media.

He and the company's artists are separate, business is business.

Fan Bingbing guessed: "So, they did it accidentally, not on purpose?"

"It's unlikely. The media has already crossed the line. The line is blurring and conflict is inevitable." Shen Santong is not very optimistic considering the development of the entertainment industry in later generations.

What blue blood, red blood, top luxury, high luxury, single luxury, double luxury, fans are fighting each other for a label.

Fan Bingbing: "Isn't it serious?"

Shen Sandong said: "There is no way. The luxury narrative is an integral part of the Western narrative. One side will inevitably overwhelm the other. It is difficult to avoid or reconcile."

"I'm on your side," Fan Bingbing consoled him, "some luxury brands didn't pay much attention to us before, so even if there were conflicts, they wouldn't be very intense."

Shen Santong shook his head: "On the contrary, you underestimate our market potential. The luxury goods industry in Western countries is very sensitive to our independent fashion and popular elements."

"And fashion culture circles such as those led by Japan and Italy have a strong control over East Asian fashion."

"Japan has long been dominated by the Western countries, and Korea is also rapidly westernizing."

"Since the 90s, we have slowly slipped into this fashion culture hierarchy."

"After the reform and opening up, the upper and lower classes of society were reconstructed."

"The fashion culture circle led by the country of hair consciously participated in this reconstruction."

"This is related to the essence of luxury goods and fashion culture. Its essence is the 'ritual' of Western society."

Fan Bingbing: "Courtesy, is this the courtesy we often talk about?"

Shen Santong nodded in agreement: "Etiquette is the social hierarchy system, distinguishing between the upper and lower classes, and clearly distinguishing between the superior and the inferior."

"It is manifested in appearance, that is, the grade."

Fan Bingbing was confused. Shen Santong had too many new words: "Rank?"

Shen Santong explained: "One of the symbols of class in Western society is luxury goods and the right to speak in fashion. There is a cultural distinction between the ruling class and the ruled class."

"It is about class, social circle, what to wear, and how to behave." "In the feudal monarchy or theocracy era, this 'class' and 'etiquette' were completed by the Ministry of Rites or the church."

“People of different classes wear clothes of different colors and styles, wear different ornaments, hold utensils of different sizes, and watch entertainment of different sizes.”

"Rank is the rules for non-essentials in food, clothing, shelter and transportation."

"These decorative displays are all meant to determine a person's social status, to determine a person's position in society and to avoid disrupting social norms."

"A third-rank official wearing the uniform of a first-rank official, a military officer keeping civil servants' supplies in his home, a civilian using a porcelain bowl and wearing purple or green clothes are all impolite and inappropriate."

"As the saying goes, the Eight-Legged Dance in the Courtyard is intolerable, but what is intolerable? This is etiquette."

"The so-called disintegration of royal power and divine authority in the West is just the apparent elimination of the class structure dominated by the monarch and the church."

“In reality, in capitalist society, power does not belong to the lower classes who participate in the struggle.”

"Similar to the peasant uprisings in ancient Dongda, at one time, peasants played a huge role."

"Then the fruits will be stolen by the gentry."

“Some people in the peasant class will achieve a leap forward, but the class will not disappear.”

"This is even more true in capitalist society. The monarchs of some countries still exist today, and they are extremely disgusting, with Britain being the representative example."

"The proletariat is merely used as a tool to be thrown away after use."

"The nominal royal power and divine authority have disappeared, but they still exist in reality, just in a different identity and occupation."

Fan Bingbing was overwhelmed and tried hard to understand, but he couldn't: "Can you explain it in simpler terms?"

Shen Santong thought for a moment and said, "Simply put, luxury goods and fashion culture circles are one way to clearly define social classes."

“Identify upper and lower-middle class social stratification, and middle and lower class social stratification.”

"What house to buy, what car to drive, what brand of watch to wear, what kind of wine to drink, what kind of bag to carry, what kind of perfume to use."

“The less necessary it is, the more you should pay attention to the brand.”

"These are all etiquette ranks that show one's status in the social circle."

"Blue blood, red blood, top luxury, high luxury, there are many levels, such as the powerful and the elite."

In order to make it easier for Fan Bingbing to understand, Shen Santong didn't explain too much.

Luxury goods are only divided on the outside, there is much more inside.

For example, community housing, infrastructure, medical care, and police force in rich communities are very different from those in poor communities.

When you are sick, the rich can have many ventilators and can choose the color, while the poor can only be thrown into a corner and wait to die.

That's how Gao Hua died.

So do letters of recommendation.

In the so-called developed countries of the West, or more precisely, developed countries, the elites and the common people are parallel.

Even if you are a billionaire, you still have to follow etiquette.

The level that an ear belongs to is real estate, one of the declining physical industries in the United States.

He can be a financial sponsor.

But he is not a financier from Wall Street or the Internet industry. He is at a very low level as a financier and is just a country bumpkin with some money.

He is in a declining industry, and his family only has influence in New York, not at the federal level.

So when he humiliated Michelle's husband with the birth certificate, Michelle's husband showed no mercy and humiliated her in return for a long time in front of a group of reporters and celebrities.

If it were financiers from Wall Street, the Internet, or even the military industry and energy sectors, they would at most be ridiculed rather than publicly lashed out for a long time.

When he defeated Lady Zipper, everyone's defenses were broken and the sky fell, all because of an ear that trampled on rank.

There is no distinction between superiors and subordinates, and ethical principles are no longer there.

The luxury goods industry and fashion culture circle are essentially the "Ministry of Rites" of Western groups.

To be more precise, China and Italy have some power of the "Ministry of Rites" in the West led by the United States.

The Ministry of Personnel and the Ministry of Revenue, one is in charge of personnel and the other is in charge of money, so their importance is self-evident.

The Ministry of War, the Ministry of Justice, and the Ministry of Works are also departments with real power.

These are all from the United States and are not shared.

Canada was once one of the top industrial countries, but the immoral United States tore it down with its own hands and either swallowed up or destroyed its advanced industries.

This is the case even for the Five Eyes; hegemony is never shared.

The "Ministry of Rites" cannot be said to be unimportant, but it is not very important either. And the Kingdom of Wei and Italy are far enough away from the United States and have some strength of their own, so they can get a share.

There is just one point: the Ministry of Rites is still controlled by the United States.

The United States will never give up the right to define, and the American media machine is the head of the "Ministry of Rites".

Fan Bingbing pondered and said, "According to what you said, this is a way of life."

"Yes, it is a lifestyle, but it is defined by the West." Shen Santong thinks Fan Bingbing summed it up well: "Using luxury goods of different brands and prices, and using the media to lead fashion trends, we can decide what people with different incomes wear, use, and play with."

Fan Bingbing worriedly said: "It involves all aspects of society, not just luxury goods."

Shen Santong: "It is a system in itself, there is no way to avoid it."

“The West is arrogant and sensitive to us.”

"Our culture is too brilliant to be looked at directly. We can only add sand to it and use and support some people to distort our culture and history."

"They always think of positioning us as barbarians and have a mentality of enlightenment."

“We are not allowed to discover things in our own culture that we can be proud of, and to develop a sense of national pride.”

“It’s essentially domestication and oppression.”

"Rank is not just a psychological advantage, it's a naked benefit."

"Luxury products are actually worthless. They can be sold at high prices because of their rank. The invisible order is very valuable."

It was precisely because of interests that Shen Santong concluded that the conflict was unavoidable.

The United States and Italy only have part of the "Ministry of Rites", and the one controlled by the United States is the most exaggerated.

That is, a “rules-based world order”.

Occupying the "civilized" rank gives one the innate power to narrate.

It is invincible and a powerful force.

For example, in "Inception", "Avatar", "Interstellar", and Hollywood superhero movies, the audience subconsciously accepts the story settings, even if they are unreasonable.

Even when scandals occur in Western society, even if they cross the bottom line, as long as they are not embarrassed, they can still be maintained.

A more specific and lifelike expression.

No one will collectively give bad reviews when queuing in long lines at Disneyland, nor will there be any tourists cursing Disneyland on the spot. Disney has been making improvements for many years, but the queuing problem has not been alleviated.

Tourists have no objection either.

Apple’s battery and signal problems are not being corrected, and its false 5G labeling would be a huge scandal or product defect for any other company, but not for Apple.

What's even more outrageous is that "Dongda's oil quality is not good", so the direct injection of the same European engine cannot be used, so it is optimized for you. This is for your own good. This kind of nonsense is said with confidence.

This is not only a psychological and spiritual superiority, but also a huge practical benefit.

In the West, or in the American "etiquette", the Japanese and the Russians are barbarians, inferior to the Koreans and the Japanese.

In the industrial chain, the West is responsible for consumption, the East is responsible for production, and the Third World and Eastern Europe provide raw materials.

The University of Tokyo does not have the pricing power for industrial products, and resource-rich countries do not have the pricing power for resources. The power lies in the hands of the United States.

There is a joke in later generations that once Tokyo University has mastered a high-tech technology, it is no longer the crown or high-tech, but becomes cabbage.

It’s quite sad to think about this carefully, as it shows that Todai has no pricing power.

Shen Santong is self-aware: "I don't care about other things, and I won't expand them. I can't accept giving in to others in terms of culture and entertainment, nor can I accept being looked down upon after spending money."

"Luxury brands like the United States and Italy don't have much technical content. They focus on culture, the ancient culture of the country."

"But who doesn't have an ancient culture? We are one of them."

“On the one hand, they need the market, but on the other hand, they keep looking down on us.”

Fan Bingbing: “Isn’t that contradictory?”

Shen Santong: "It's not a contradiction. They must be despised."

Fan Bingbing was confused: "Must?"

Shen Santong explained: "Arrogance is part of the reason, but contempt is the main reason."

"The price of luxury goods largely comes from this kind of contempt."

"Contempt itself is a declaration that they are superior in culture and civilization."

"Luxury goods are like medals, which means that if you buy a bag of a certain level, you are considered a 'person', or a person of a certain level, and you are superior to others."

"Once consumers have confidence, they won't need this 'medal'."

“So we often see the ambivalence of luxury brands.”

This is also the reason for many unreasonable phenomena in later generations. The more important the Dongda market is, the more some luxury brands despise it, and even cross the line.

The deterioration of the system is certainly one reason, but the main reason is impatience.

When the culture of the University of Tokyo grows too fast and threatens to invade or even uncontrollably affect the status of their own civilization, the people in the Western "Ministry of Rites" will become very anxious, vigilant, and even lose their order.

This is also why the leak broke the defense of Cannes critics and audiences.

It looks like a movie, but in fact the order has been subverted.

It is not an ordinary subversion. After long-term exploitation and shaping through various filters, a film aimed at discrediting the film, shot by a screened director like Leaky, broke this order.

This means that the lower limit of the University of Tokyo has somewhat exceeded the upper limit of the country.

Maybe this is not true in all areas, but it is true when it comes to dealing with the virus.

Shen Santong clearly felt that after the financial crisis, the West paid more attention to the Eastern market, which was more fragile and sensitive.

It is still like this now. In the future, with the virus, the fight between Big Mao and Second Mao, the bombing of Nord Stream, and the right wing winning victory after victory, the mentality will be very broken.

Then came a "transgressive" movie, and although Leaky himself didn't know it, some people felt stabbed in the heart.

The "barbarian" East is peaceful and safe, while the "civilized" is in turmoil.

So, let me ask, who are the barbarians and who are civilized?
(End of this chapter)