New Age Artists

Chapter 481 If You Are the One, Who Defines the Pursuit of Art?
12 month 19 day.

Shen Santong attended the premiere of If You Are the One.

In its previous life, due to a series of schedule changes, If You Are the One was moved up to December 12, one week after Ip Man.

It is obvious that Huayi does not want "Ip Man" to dominate the box office for ten consecutive days.

In this life, "Mei Lanfang" and "Ip Man" are fighting on the 12th, and "If You Are the One" will still be released on the 22nd, without changing the release date.

As soon as Shen Santong arrived, the fans at the scene became excited.

The King of Commercial Cinema is no joke.

Feng Xiaogang listened to the noise and secretly said in astonishment: "The box office of Ip Man was suppressed by Mei Lanfang, and the box office was less than half."

"He has too much appeal among young audiences. I can't let this Sun thief make random comments about my movie."

Wang Zhongjun was also still in fear: "Don't worry, he normally wouldn't say anything. It's all because of that host from Wandao who deliberately made trouble."

As an art film, "Mei Lanfang" grossed nearly 120 million yuan in one week, heading towards 200 million yuan.

"Ip Man", released in the same period, only grossed over 50 million, and it definitely couldn't break 100 million.

Wang Zhongjun and Feng Xiaogang came together to welcome Shen Santong.

Feng Xiaogang smiled and said, "Thank you for your support."

Shen Santong said politely: "I wish it a big sale."

Wang Zhongjun took photos with Shen Santong and was interviewed by the host.

Feng Xiaogang said: "We especially welcome Director Shen Santong. He is young, but he is exploring the box office limits of domestic films step by step."

"Especially after the release of Red Cliff, it was obvious that our market had really taken a big step forward."

Shen Santong didn't expect how Feng Xiaogang would praise him.

I have to say that Xiao Gangpao’s level of praising people is really high.

Shen Santong also felt that the market picked up after "Red Cliff".

"Red Cliff" is different from his previous films.

Shen Santong’s previous films were all small and medium-budget.

It relies on the love and support of the audience, as well as roadshows and marketing.

Audiences support the light of domestic films.

The box office revenue exceeds the current market level.

"Red Cliff" is a historical blockbuster and a big-budget film with a hard power of 780 million.

Similar to the market effect brought about by "Avatar" in the previous life, it directly expanded the market and raised it to several levels.

Shen Santong warmed up for his own movie: "No, no. Director Feng is a senior, he opened the Lunar New Year period."

"As a junior, I can only try to open the Spring Festival season with Lost on Journey."

People carry people in sedan chairs.

Feng Xiaogang further told reporters: "Big movies can directly drive the market, and big movies are helpful to the industry."

"My next step is to make a blockbuster."

Shen Santong is happy.

He glanced at Wang Zhongjun, whose mouth was twitching.

Well, it turns out Feng Xiaogang was ordering the king.

Shen Santong walked into the inner court and let Wang Zhongjun deal with the headache.

The three great directors, Zhang Yimou, Chen Kaige and Feng Xiaogang, each have their own strengths.

Zhang Yimou is the most capable director, and his movie "Hero" led to the reform of theater chains.

Chen Kaige is a Palme d'Or winner with strong qualifications and connections.

Being able to build a film and television city will also drive the development of the industry.

Feng Xiaogang was able to sell well at the box office in the 1990s, and his films were small but profitable with high profit margins.

The play "If You Are the One" was prepared by Feng Xiaogang and Peng Haoxiang for their collaboration on "The Nobles", but several drafts of the script failed to satisfy him.

The filming plan of "The Nobles" was put on hold, but Feng Xiaogang and the Huayi Brothers did not want to miss the Lunar New Year holiday.

Feng Xiaogang spent several months writing the script for If You Are the One.

For Huayi Brothers, the best thing is "If You Are the One". They spend three or four months writing the script and then get people to shoot it without any special effects.

Let’s do another calculation and see that the movie will reap the box office revenue after it is released.

In its previous life, "If You Are the One" earned more than 300 million at the box office. In this life, with the expansion of the market, it is estimated that it will easily earn 400 to 500 million.

Although "Assembly" is also good, the investment and publicity cost more than 1 million.

Even though the box office was higher than in the previous life, exceeding 300 million, the profit was not much.

The investment in If You Are the One was less than 5000 million yuan, but compared with Assembly, the return rate is much higher. From the perspective of the film company owner, this is good business.

It is similar to the model of big IP + traffic star after the Internet entered the market in later generations. It is simple, crude and easy to account for.

"The Wandering Earth" and "Wolf Warrior 2" are examples of films that go against the industry.

It is simply outrageous to use all the investment to make movies.

This is also the reason why "Wolf Warrior 3" has been delayed. After the success of "Wolf Warrior 2", Wu Jing was not arrogant.

His wife Xie Nan once let it slip in a variety show that Wu Jing suffered from insomnia for a long time after filming "Wolf Warrior 2" and was very nervous. He must have felt the pressure.

This factor also contributes to the continuous making of money for others.

It is obvious that after "If You Are the One", Feng Xiaogang still wants to make blockbuster movies.

This is not just an artistic pursuit, there are practical benefits as well.

Big productions do help to elevate a director’s status and enhance their position in the industry.

Watch If You Are the One again.

Still quite interesting.

There were definitely some minor flaws, but Shen Santong was too lazy to analyze them and just watched the movie with ease.

Feng Xiaogang is still at the peak of his creative career.

The casually made skits and comedy films are actually better than the carefully produced blockbusters.

Feng Xiaogang is actually pretty good in this field.

After the premiere, Shen Santong did not participate in the subsequent banquet.

Shen Santong called Guo Fan and said, "Guo Zi, who do you think is going to define good and bad?"

Guo Fan was confused: "Boss, I'm filming Cao Cao and I have to finish my graduate studies. I'm so busy every day. Can you please speak more clearly?"

Shen Santong had something to say but didn't know who to talk to: "I just attended the premiere of If You Are the One, and I was wondering why comedy movies don't have a high status?"

"Isn't it our goal to make the audience laugh and bring happiness to the holidays and families laugh together after school and industry?"

"And even if the director wanted to pursue artistic value, why did he make it 'literary' and 'critical'?"

Shen Santong was touched.

Feng Xiaogang had always had an excellent reputation before "The Banquet", but he didn't want to simply make a skit movie, so he adapted Shakespeare's works, and the results were not as good as his skit movies.

He then produced a series of works including "Tangshan Earthquake", "1942", "Private Tailor", "I Am Not Madame Bovary", and "Youth".

Except for "Personal Tailor", which was created to prove its box office appeal, the others were basically created for "art" and "value".

The name of "Aftershock" is just a gimmick. The actual content about the earthquake is only at the beginning. The whole plot is as lukewarm as water. Except for the earthquake special effects at the beginning, everything else is bland and boring.

In the previous life, it benefited from the market expansion of "Avatar" and achieved high box office.

Although Feng Xiaogang is not a professional, he seems to have a kind of obsession with "art".

Shen Santong didn't understand: "If a film director has aspirations, he must pursue 'art' and be critical. Does anyone ask Hollywood directors to do this? Why should we be bound by it?"

Guo Fan: "Brother, I don't even have a representative work, I don't understand it either."

Shen Santong said: "Okay, Guozi, I just want to remind you to take a management class. Don't listen to other art instructions or anything like that."

"Their theories, logical thinking, and experience all come from the West, not to mention their teaching materials."

"It's better to read a high school politics book than to read these art professors who probably don't even have a high school degree."

"By the way, I heard that you only sleep three hours a day now. You must not do this. You are still young and your work is limited. Take care of yourself."

Guo Fan was very touched.

Shen Sandong said: "If you are gone, I won't be able to find a normal person for a while."

Guo Fan was not moved!

Two updates today.

We need to speed up.

Always said it, but never did it.

The main problem is writing style. The old writing style is not applicable and the new writing style has not been thought of.

Now I have some ideas.

I was influenced by some people, and I didn’t understand. I cursed while watching, and I was too embarrassed to ban them even though I had subscribed.

If it’s not good, you can just not watch it. Can you please stop finding fault with it?
Someone also reported that two chapters were blocked yesterday and were reduced to only more than a thousand words.

My book didn't do very well, and the writing style also had problems. I can't figure out what to report. I just passed by driving, and the writing was too much more than other entertainment articles.

Anyway, just speed up and don’t waste time.

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(End of this chapter)