New Age Artists

Chapter 442: All Platforms Integrated! Survive Eight Years! (13)

Shen Santong has had several experiences of overturning his inherent ideas.

He initially thought that "The Promise" was a terrible movie, the culprit for the failure of all costume blockbusters.

He didn't have a good impression of Chen Kaige and even thought about beating Chen Kaige up.

Now let’s put aside speculation such as external forces guiding it.

After "The Promise", there were the original versions of "The Warlords" and "Red Cliff" in the previous life.

There are also a series of costume blockbusters such as "Resurrection of the Dragon" and "The Kingdom and the Beauty".

If any of these films becomes a hit, even without administrative intervention and making a normal profit, the costume blockbusters can still retain their popularity.

No matter whether it is internal or external, no matter how you settle the accounts, the blame for the decline of costume blockbusters cannot be placed on "The Promise".

Moreover, the way Hong Kong directors eat is extremely ugly.

Han Sanping was devastated by Wu Yusen's "Red Cliff". More than two years later, he could not stop thinking about "The Promise" when promoting "Red Cliff".

"The Warlords" is also outrageous.

It can only satisfy the fans of the dark and deep genres and provide various mapping materials.

Judging from the film project, they spent hundreds of millions of dollars in salary to invite Jet Li to play such a dark, cruel and brainless role.

They are simply making fun of the investors!
In comparison, "The Promise" stands out from the crowd.

In later generations, some colors, pictures and jokes were left behind.

If Shen Santong were to defeat Chen Kaige, leaving aside China Film Group and the cinema chains, he would become a stupid idiot if he really did so.

It will make the Hong Kong circle laugh to death.

The same is true for "Lust, Caution", which refreshed a series of cognitions from previous lives.

It's not just a crooked butt, but also harbours sinister intentions.

If the financial crisis had not been so serious, coupled with the domestic monetary easing and the need to wash rice, the domestic film and television industry would have prospered.

If the outside world can successfully launch a wave of combined punches and create a craze like "Crouching Tiger, Hidden Dragon", it is hard to say where domestic films will go.

same.

Shen Santong's views on the photography exhibition are also constantly changing.

It is taken for granted that the photography exhibition marks the decline of the Hong Kong circle.

The combination of the decline of the Hong Kong circle and the eye-opening photography exhibition is very eye-catching when put together.

But 14 years ago, the photography exhibition only damaged the image of the Hong Kong circle and did not lead to its destruction.

The only ones who failed in the photography exhibition were the artists from Zhang Baizhi and Chen Guanxi's companies.

They fell, and the third and fourth tier artists in Hong Kong Island were well fed and emerged.

As the mainland economy develops, the entertainment industry grows and the market expands.

The Hong Kong circle benefited from the increase.

With the first-mover advantage, we ate a lot.

In addition, after the photography exhibition, the Hong Kong and Taiwan circles have become closer and more united.

The united suppression of the continent.

They are against the laws of the market and put ideology first.

They have eaten into the mainland market, but they don’t feel the slightest bit of gratitude.

Before Shen Santong bought Jiahe, he even thought about making Hong Kong films.

It's ridiculous to think about it.

Many actors and artists in mainland China can only act in anti-Japanese war films.

Zhang Luyi, Zhou Yiwei, Li Guangjie, Lei Jiayin, Zhai Tianlin, Zhu Yawen, Wang Lei, Luo Jin, Zhang Bo, Wang Kai, Huang Xuan, Zhang Ruoyun
Is the image not good?
no chance!
He can’t act in idol dramas that attract fans, so he can only act in period dramas and anti-Japanese war dramas.

It’s not just male artists.

Zhou Yang and Pan Zhilin from Beijing Film Academy, Wang Ke from Shanghai Theatre Academy, and Qu Shanshan from the Central Academy of Drama are all good-looking and also fought against the Japanese invaders.

Zhang Xiaofei went to perform a skit.

They are all good actors, but they never get a chance.

These are just the actors who appear in public. It is unknown how much more living space has been squeezed behind the scenes.

Save Hong Kong films?

Shen Santong almost cried at the wrong grave!

Shen Santong wants to integrate the publicity and promotion resources of all platforms to get a piece of the idol drama pie!
Shen Santong: "I plan to set up a cross-business and cross-departmental publicity and promotion team to completely integrate the group's publicity resources."

"We are entering the idol drama field, and the play "Proud Boy" is just the beginning."

"This time it was because Wu Yusen and I were fighting fiercely, which attracted firepower. Otherwise, the sniper fire we encountered would have been very strong."

"But compared to movies, TV series can accommodate more practitioners, actors, both on and off the stage."

"Costume idol dramas and modern idol dramas require little investment but bring big returns. They are the kind of dramas that can bring out young male and female stars."

"The idol drama genre must be eaten up and gain a firm foothold."

"Let's look at the stakeholders of domestic modern dramas." "For modern dramas, look at Taiwan and Korea, and for professional dramas, look at Hong Kong."

"This is not a problem in the field of TV dramas, but it involves standards, the definition of good and bad, beautiful and ugly."

"Western food, Japanese food, Korean kimchi, and Hong Kong and Taiwan cuisine are very fashionable. Speaking English with a Taiwanese accent or a Hong Kong accent is considered classy. This is all subconscious indoctrination."

“Movies and TV series, and their popular culture complement each other.”

"Foreign Korean and Japanese brands, domestic and overseas Hong Kong and Taiwan brands, and cheap fast food brands have become mid- to high-end restaurants in our country."

"There are also clothes and cosmetics for Bangzi and Benzi."

"When we want to make a domestic idol drama and define what a good life is, if our definition does not include Western food, Japanese food, Korean makeup, and related clothing, we will encounter suppression from relevant parties."

"This kind of suppression is both deliberate in the film and television industry and a systemic behavior that encompasses many industries."

"It has happened before. The pressure my films have been under is also a manifestation of this."

“Of course, the narrative involved in the film is much larger.”

"Plus, movies are a box office market, and if the movie is good enough, it can break everything. As long as it holds up, there is not much room for maneuver."

"TV dramas are different. There is a lot of maneuverability."

"When we make idol dramas, it's best to break the traditional narrative standards."

“If we can’t break it, at least we can ensure its survival and keep our own narrative and standards alive.”

"Otherwise, at best, nine out of ten of our domestic TV series will be period dramas."

"A large number of actors and actresses, both on and off the stage, can only work on projects that are difficult and have low returns."

"In serious cases, our group's future operations, including games, movies, TV series, and artists, will all face comprehensive scrutiny."

"By the same token, if you do it well, the benefits will be great."

"We can construct a set of narratives that suit us, from movies to TV series. With this set of narratives, cultural products can get 6 points out of 8."

“Anything you do, do twice as well with half the effort.”

“However, only an organization can fight against another organization, and only an industrial chain can fight against an industrial chain.”

"As the entertainment industry develops, the greater the profits, the greater the pressure."

"Not to mention that some countries have to spend countless billions of dollars on awareness and publicity outside of industry."

"So we must integrate platform resources and work together as one."

"I did some calculations. We spent nearly 200 million yuan on promotion and marketing for games, movies, the Internet, coffee brands, TV series, artist images, etc., and even more on related promotion and marketing."

"For example, we invested more than 80 million yuan in resource replacement and publicity for the movie Red Cliff. This money not only plays a role in the movie's release, but also has an influence on the channels in addition to the movie's publicity."

"But it's not enough, we need to be more proactive."

“We need to integrate the entire platform and respond quickly.”

"When they come to attack us, we can shrink into a turtle shell and even give them a blow when necessary."

Shen Santong was reserved in what he said.

Taking the opportunity of entering the idol drama field and integrating resources across all platforms is not an attack, but a form of self-protection.

Laugh to death.

Attack ass.

Michelle's husband will be coming up next year.

It would be good to survive.

The Donkey Party is much more powerful than the Elephant Party in terms of ideology and media influence.

Starting next year, the media sector, under the Donkey Party's heavy injection, will see a combination of internal and external factors that will be incomparable to the current situation.

In today's media, there is not only the Southern faction, but also other media forces.

Starting from next year, to put it bluntly, the country will fall.

As for the United States, money, degrees, awards and positions are given, and a group of domestic media no longer act on their own, but obey orders.

The pressure starting next year is no joke.

Shen Santong's personal work arrangements will be made in two or three years.

"The Shallows" was released in 09 or 10.

Environmental issues are very important to Michelle's husband.

There will definitely be a lot of people jumping out.

In 10 or 11, "Inception" was released.

Nolan will probably shoot it too.

Both are dream themes, but with different narratives, so you can imagine how controversial it is.

Due to the strong influence of the Donkey Party on public opinion, it has long developed cultural media workers, even including official personnel.

Shen Santong has to consider how to survive in the next eight years, at least until 13 years.

(End of this chapter)