New Age Artists

Chapter 441 KPOP is not as good as Black Myth, Internet capital is too advanced (33)

Tang Yan thought back to "The Promise", it was indeed bad.

But as an insider, at least "The Promise" is profitable.

In terms of film production, it is more successful than many costume blockbusters shot by Hong Kong directors.

Tang Yan thought back: "'Proud Boy', isn't the smearing rhythm very strong?"

Shen Santong said: "That's because I have the ability to make money."

Tang Yan: "What superpower?"

Shen Santong said: "Spend money, more than 5 million for marketing."

Tang Yan couldn't help but widen her eyes: "The production cost of this play is less than 10 million, and the marketing is more than half of the production cost?"

Shen Sandong said: "It's not cost-effective for one play, but it's very cost-effective overall."

This move is learned from a great guy!

The marketing aspect of the Koreans is really strong.

Idols and Korean dramas are not as popular as imagined. They only have an audience among a part of the young group.

Just like "Broken Tomb", the marketing was great.

This is also the characteristic of Koreans, they like to brag.

But he is not even worthy of carrying Uncle Jiu's shoes.

The highly praised KPOP, the four major entertainment companies HYBE, SM, JYP, and YG combined are not as good as a game like Genshin Impact.

The net profit and profit margin are even more overwhelming.

Do you think this is the end?

No!

After the release of Black Myth, KPOP’s profits were not as good as those of a non-payment stand-alone game.

It’s all about marketing.

Marketing costs are only part of it. There are also a large number of Korean fans and data workers who help to like, forward, comment, rank, and maintain comments.

Moreover, Korean diplomacy is also a marketing campaign.

The pillar industry requires the whole country's efforts, Simida.

As a result, an industrial chain is not as good as a stand-alone game.

Shen Santong said immediately: "If it's for a TV series, it might as well be used to buy ratings."

"But you are the lead actor, so of course I have to build up my image as Tangtang."

Tang Yan was delighted: "I love you so much."

Shen Santong: "I love you too. Um, are you okay?"

I came closer and rubbed it.

"Tangtang, my little cutie, let's do it again."

Tang Yan immediately turned hostile; "Get lost, you are a dog, go to the hospital for a checkup, there is definitely something wrong."

Shen Santong explained: "Tangtang, it's normal for people of our age. Six or seven times a day is normal."

"When we are in our twenties, we don't need to talk too much."

"We can save time for our forty- and fifty-year-old selves."

Tang Yan advised: "Don't think about these things all day long, aren't you tired of it? Lin Zhilin came to you, does it mean that Wu Yusen hasn't given up yet, and has some new marketing ideas? Be good and go to work."

Shen Santong felt that what Tang Yan said was right, and he still had to make some arrangements.

There is no doubt that Wu Yusen will be trampled to death.

After the financial crisis, the competition for domestic entertainment became a struggle between Hong Kong, Taiwan and the mainland, as well as within the mainland itself.

The influence of Hong Kong and Taiwan remains strong.

During the photography exhibition, Shen Santong's assumptions disappeared with the broadcast of "Proud Boy".

The influence of Hong Kong and Taiwan remains strong.

Shen Santong called his assistant and said, "Contact China Film Group to ask about the situation, and then ask Song Jia. Bring me the marketing plan for Red Cliff and the summary of the materials for Proud Boys."

Spending money on marketing just for candy is, of course, fake.

Tangtang is just one of them. The actors and actresses used in "Proud Boy" are all actors from Deep Sea Culture, a subsidiary of Santong Entertainment.

Chen Xiao, Wang Kai, Luo Jin, Zhang Li, Zhang Xiaofei, Yuan Shanshan and other new generation actors and actresses.

It is very risky to spend millions just to control reviews and buy ratings for a TV series, but it is worth it when it is bundled with creating the image of a new generation of actors and actresses.

Shen Santong: "Call the group's publicity and promotion department and hold a meeting. I have an idea to set up a full-platform publicity team, and I will be the team leader."

7 month 16 day.

Early in the morning.

Shen Santong convened the heads of various business promotions for the Internet, games, movies, TV series, and brokerage. "Let's have a closed-door meeting. I will speak a few words from the heart during this meeting."

Those who participated in the meeting put down their pens consciously.

Shen Santong said: "To put it bluntly, at least it is part of the truth, our entertainment and cultural industry."

"We are currently in a 'semi-colony' of the European and American circles, Hong Kong and Taiwan circles."

"Many practitioners regard beauty in Europe and America, and in Hong Kong and Taiwan as beauty."

"The former may not change for another ten, twenty years, or even longer."

"For Hong Kong and Taiwan, it will take five or even ten years to gradually eliminate it."

Everyone present was shocked.

Nima!

No wonder it was closed and no wonder no records were allowed.

These words are really strong.

Shen Santong said: "There is a first-mover advantage in the European and American industries. For example, in the 1980s, if a movie won the three major awards in Europe, it would immediately earn hundreds of thousands of euros."

"The Hong Kong and Taiwan film and television circles also have a first-mover advantage in business and are culturally similar, so they are more influential than Europe and the United States."

“We will also do our best to support the new generation.”

Shen Santong knew it very well.

Until the advent of the Internet, young mainland actors were suppressed by Hong Kong and Taiwan capital, behind-the-scenes teams and related media.

We have never had the upper hand in the competition for film and television resources.

Modern idol dramas, fantasy idol dramas and costume idol dramas are the types of dramas that are most likely to attract fans and popularity.

Most of the popular idol actors and actresses in the entertainment industry in later generations accumulated their initial fans by starring in this type of drama and became famous overnight.

14 years ago, for more than a decade, the most popular pairings of this type of idol dramas were male artists from Hong Kong and Taiwan and young actresses from the mainland as the male and female protagonists.

It's almost become a routine.

In Yu Zheng's version of "Swordsman", both the male and female protagonists are artists from Hong Kong and Taiwan.

Artists from Hong Kong and Taiwan have almost grabbed all the male lead roles in popular costume dramas and modern idol dramas.

It occupies the television resources that require the least acting skills but are most likely to attract fans and popularity.

There are many mainland Chinese actors born in the 80s who have both good looks and acting skills, except for Hu Ge, who has close ties with Hong Kong and Taiwan.

The rest can only fight the Japanese in one shoddy anti-Japanese war drama after another, and they have few fans and are ignored.

What a waste of a young actor's best years.

The reason why the four main actors of "Palace" are all from mainland China is largely because this is a resource that the Hong Kong and Taiwan circles are completely unwilling to compete for.

From the props and costumes to the plot and lines, it all exudes the flavor of a "flop".

The sudden popularity was purely an accident.

Like Liu Kaiwei, there are Hong Kong male stars who are a little older, have mediocre acting skills, but are quite handsome.

In Hong Kong Island, he is just an unknown fourth-tier actor of TVB, and is mostly regarded as the son of "Hong Qigong".

But once he arrived in the mainland to develop his career, even though he couldn't speak Mandarin well, he was able to quickly become a popular candidate for the leading male role in ancient costume and modern idol dramas thanks to his professional dubbing.

"Beauty Without Tears", "Late Summer Sunshine", "A Thousand Mountains and Evening Snow", he took on one drama after another.

After getting married, he also starred in "My Wife's Secret", "The Female Thief with a Rich Face" and "The Lonely Empty Courtyard in Spring", and his partners were all the most popular young actresses in mainland China.

and so.

From 11 to 12, Liu Kaiwei relied solely on his Hong Kong identity and the fact that his biological father was a veteran Hong Kong actor and the connections in the industry he had accumulated over decades.

This is enough to attract a young female star like Yang Mi, who has just become famous and is well-known for her desire for fame and fortune.

and so.

Even in his middle age, Wu Qilong can still act in idol dramas.

Liu Shishi, a popular young actress, married a man of the same generation as her father.

Li Yifeng and Qiao Renliang deliberately spoke with Taiwanese accents in the TV series, and then netizens argued that this was the Shanghai accent and Sichuan accent.

As the Hong Kong and Taiwan circles declined, Li Yifeng suddenly learned Mandarin.

Compared with the mainland entertainment industry, Internet capital has made great progress!

At least treat everyone equally and be only interested in money.

When they discovered that mainlanders liked mainland stars, they immediately copied them in large quantities and had as much of them as they wanted.

Focusing on money is much better than kneeling down.

After the photography exhibition, the Hong Kong circle was completely ruined, and it became just an impression in later generations.

If the Internet hadn’t entered the market, I really don’t know how many years it would have taken for the film and television industry to survive with these people in the industry.

(End of this chapter)