New Age Artists

Chapter 139: Horrifying single-day box office! Mixue Ice City Shura Field! (44)

First of all, the quality of the play "Sheng Kuai" is very high.

The first week's box office proved this.

"The Light of xx" is first and foremost just light, it has no quality and no marketing value.

Secondly, movies are a consumption behavior.

The audience is rational and tends to distinguish good from bad on their own.

Then, people aged 20 to 24, that is, those born in the 80s, gradually became the main movie-watching group.

There were some historical events in the youth of those born in the 80s that made it clear to them that no matter how good foreign things are, they do not belong to China, but will instead be used to bully the Chinese.

Of course, movie box office revenue is real money, no joke.

The interview with Shen Santong was a test.

Mix some of his ideas into controversial topics.

Some people saw it as him once again expressing his disdain for the Sixth Generation directors, his disdain for Western awards, and even directly criticizing them.

But more people see the exact opposite.

His confidence and indifference, his attitude of "getting stronger", he pursues beauty in film making, without destroying the beauty.
The box office revenue of 1870 million proved that this approach is feasible.

It's funny to say that.

Marketing the "light of domestic films" is like committing a thief, but there is no other way.

Ten years later, ten years later, twenty years later, media opinion is still not very good.

There is solid evidence that vaccines have been stigmatized, but few official media outlets have followed up.

As a journalist, there are times when you cannot expose yourself.

If you stand up at a critical moment, you may be targeted and killed, or even forced to commit suicide.

Shen Santong just makes movies for theaters and can make a lot of money.

Cinema chains, theaters, distributors, audio-visual companies, and even some media outlets have also received a lot of fees from writing, and are followed by huge interest groups.

If there is no protection from the stakeholders who benefit from it, it will not be as simple as a public opinion crackdown. He may be killed by some people.

Saturday morning.

After the additional copies were put online and some scrapped copies were subtracted, the number of copies reached a record 800.

Shen Santong took the main creators on a roadshow in major theaters in BJ and began to speak out frequently.

"The audience has suffered from domestic films for a long time, and has longed for good domestic films! We local filmmakers have the responsibility to respond to the needs of the audience!"

"As a post-80s person, my attitude is 'get stronger', let's get stronger every day!"

"Compared to the false reputation of the three major commercial directors, I am just a director born in the 80s, an ordinary local director!"

Carry the flag!

Focus!

definition!

Hit hard!

Speaking out at the beginning of a roadshow is just one step.

From online platforms to print media, Shen Santong spent more than two million yuan on publicity.

The marketing hype of "Happy Birthday" is "the light of domestic films".

He, Shen Santong, is the "light of domestic directors"!
Keep emphasizing the post-80s label and become stronger!

Shen Santong wanted to market the post-80s label with his first film, but it was premiered at the Beijing Film Academy, which was biased towards the industry, so he had to criticize the phenomenon within the industry.

Now, we should take advantage of the movie’s huge sales and grab a sizable portion of it to solidify the post-80s label.

Those born in the 80s face severe denial.

This kind of denial is different from that of those born in the 90s and 00s.

People born in the 90s were also questioned, but at that time, the Internet was becoming more and more developed.

You can question the segmentation of media platforms all you want, I don’t give a shit.

After 00, community media was further segmented, and with the clarification of public opinion, the environment became much better.

People born in the 80s are different.

In this era, print media occupies the majority, and there is no escape from criticism, negation, and even destruction.

You have to watch it.

This force is not as simple as the gap between generations.

There is a force that wants to destroy the younger generation.

Just like promoting Han Han, which stirred up an anti-intellectual wave, and then promoting Guo Xiaosi, it gave young people the impression that they all worship money.

On the other hand, some cultural celebrities came out and said, "Today's children are ruined" and so on.

These two groups of people are actually the same group.

They are the ones who support anti-intellectual idols, and they are also the ones who oppose them.

Just like some journalists, they are making up fake news out there.

Then they use their own fabricated fake news, speak on their own, and carry out stigmatizing reports.

Things are dialectical.

It is precisely because of such strong doubts and denials from the outside world that the post-80s generation is more eager to prove themselves. In the next ten years, the movie box office will be dominated by the post-80s generation.

Shen Santong wants to raise a different banner for the post-80s generation and wrest the right to define "post-80s generation" from some people.

What is the power of film?
There's no need to do any work, no need for depth.

If you make movies normally and sell them at the box office, you will have power.

Although the film industry has average output value, it has a huge influence.

The PTSD caused by Wolf Warrior 2 may be more than that caused by fighting a local war.

The effect is better than spending tens of billions or hundreds of billions on publicity.

The post-80s generation! The light of domestic films! The light of domestic directors!
Start to speculate on three key words!

The effect is significant when the right medicine is used.

Saturday, October 8st.

late at night.

The box office came out that day.

Box office 2986 million!
"What, ah, the second Saturday surpassed the first Saturday? Aaaaaaaah!"

Li Bingbing almost fainted, the box office was too exaggerated.

It broke the single-day box office record of 2856 million set by Shen Santong!
Seeing her rolling her eyes, Shen Santong quickly slowed down: "Calm down, there may be another box office boom tomorrow."

Saturday’s targeted hype marketing will not start until tomorrow.

You feel like you're doomed already, so don't get too excited tomorrow.

That would be a scandal.

"No need to wait until tomorrow, I'm here right now!" Li Bingbing said loudly.

Shen Santong said, "I don't understand what you are saying!"
Sunday, November 8th.

Continue to run roadshows.

Li Yu had something to discuss with Shen Santong, so he followed along on the roadshow. Looking at the crowded theater, he said, "There are too many people."

"It's even more exaggerated than the premiere weekend." The theater manager looked at Shen Santong as if he was looking at the God of Wealth.

Entering the Lunar New Year period ahead of schedule×

Even better than the Lunar New Year movies√

Niubi!

After a day of roadshows, Shen Santong privately advised Li Bingbing: "You should have a good rest today. You have been too tired these past few days. Be good!"

Li Yu is here, we can’t fail!
Li Bingbing didn't think too much about it. If she knew that the man in front of her not only ate ice cream but also liked to play in the snow, she would definitely go crazy: "I just want to take a break. I was too tired yesterday."

Seeing that the two were chatting enthusiastically, Li Yu came over and asked, "Sister, what are you and Director Shen talking about?"

The address was very formal. She had not yet told Li Bingbing about her playing with Shen Santong.

On the surface, the two are just ordinary friends.

Li Bingbing said, "I'm too tired these past few days. I want to have a good rest. Why don't you stay with me today so we can talk to each other."

Li Bingbing also did not tell her sister about her relationship with Shen Santong.

It feels like a change from the excitement.

She felt that Shen Santong was not very serious and should at least wait until it was confirmed.

Li Yu hesitated for a moment and refused: "Sister, we can't talk about anything normally. You should have a good rest and I won't disturb you."

That night.

When Shen Santong received the message, his eyes widened: "Nimma!"

Li Yu: "What's wrong?"

"Today's box office summary is out." Shen Santong took a deep breath: "3580 million."

Li Yu felt like he had heard it wrong: "How much?"

Shen Santong said word by word: "Thirty-five million eight hundred thousand!!!"

Li Yu: "How can it be so high?"

As expected of sisters, they have a keen insight into numbers.

Li Yu calmed down and said, "This is incredible."

Shen Santong asked: "What are you doing?"

Li Yu said, "I'll tell my sister that she set a record for the single-day box office of a movie starring a female actress. Converted to US dollars, the female lead alone carried a single-day box office of 5 million US dollars, which is a good result in the world."

Most of the film's appeal comes from Shen Santong, but it is also true that Li Bingbing plays the leading female role.

Li Yu fully demonstrates the qualities of a professional agent and is very professional.

The snowman might look more professional with more clothing.

Shen Santong remained calm on the surface, but he was a little panicked inside. He wanted to hang up her phone: "She is very tired, don't disturb her."

Li Yu told him not to talk: "It's connected. Sister, are you asleep? I have great news for you."

Ah, this?
Shen Santong felt something was wrong.

(End of this chapter)