New Age Artists

Chapter 138 Dog Whistle Theory, Figure Skating (34)

You can’t just place an ad in the newspaper whenever you want. Both teams need to discuss it in advance.

Some reporters would make surprise attacks, but this would make it difficult to get follow-up reports.

Shen Santong shook his head: "As long as the Beijing Youth Daily does not distort my words, there is nothing I say that cannot be made public, including what you want to delete. I am using your industry as an example."

He is not afraid of being criticized by some people, because the box office of a movie cannot be influenced by the media.

Shen Santong is not afraid of controversy, but is afraid of the absence of controversy.

Setting off fireworks is not the goal, accepting an exclusive interview with Beijing Youth Daily is just a beginning.

Later generations have proved that due to the relatively lagging development, many areas in China are much slower than those in foreign countries.

But once something comparable to that of foreign countries appears in a certain field, it will directly become the "light of xx" and gain a lot of support.

This is what the rise of Chinese comics, which was shouted countless times later, is like.

Everyone supported every light of Chinese animation with the most tolerant attitude.

If you look closely at "The Return of the Great Sage", you will find some problems.

The image, storyline, and even the character of Monkey King.

But the creators did put in a lot of effort, so the audience was tolerant enough and the box office was boosted by "tap water".

The success of "The Return of the Great Sage" gave birth to the Internet term "tap water".

"Nezha: The Devil Child Comes into the World", the main creator Jiaozi's mental state is very normal, there are no problems with the character image, and the plot is not twisted.

Although Nezha is not as popular as Monkey King, he still grossed 5 billion at the box office.

"The Legend of Luo Xiaohei" is also a work that benefited from this bonus, even if it failed in the future.

There is also the sci-fi masterpiece, "The Wandering Earth".

The later "Black Myth" was also a unique level and the light of domestic 3A games.

However, these are all people born in the 90s, and with the development of the Internet, ordinary audiences have regained their voice.

In this era, Shen Santong should be cautious and give it a try.

Mix some opinions into controversial topics and spread them out.

Whether it can also carry the banner of the glory of domestic films depends mainly on whether everyone buys into it.

Shen Santong continued to promote the project.

8 month 4 day.

1027 million on Thursday!
8 month 5 day.

On Friday, the Beijing Youth Daily's interview report was published, which caused a strong response among young people.

Shen Santong also published the full version of the conversation on Dongtian.com, which once again sparked controversy on the Internet.

In the eyes of some people, he is not confident, but arrogant!

Is movie box office subject to the film market?
Listen, these words are so crazy that even Zhang Yimou doesn’t dare to say them, so how can you, Shen Santong, be worthy of saying them?
The most unbearable thing is Shen Santong’s deconstruction of Western awards.

Making movies has become a way to make money, and the same thing happened to Jia Zhangke before.

Don’t talk about art. Without art, it’s just business.

This interview further deconstructs.

The three major European awards and the Oscars are all business.

Winning an Oscar is the obsession of Zhang Yimou, Chen Kaige and others. It is not just their obsession, but also the obsession of some media.

Without the recognition of the United States, the Chinese film market will not be successful!

Shen Santong was completely fucking deconstructed!
Oscars is not a palace, it's just a business!
The most unbearable thing is Shen Santong’s ginseng rooster, “Isn’t it cheap?”

Who are you calling a bitch?
Suddenly, everyone was calling for his death. It was late on Friday night.

Shen Santong brought the main creators back to Beijing.

Return to BJ a week after the movie was released.

The first stop for the city dialogue promotion before the release was BJ, and then the roadshow went to cities that could not be reached before the release, and did not return to BJ.

Li Bingbing lay on the washstand and looked at Shen Santong worriedly in the mirror: "The media criticism is very loud, should we back down?"

It is understandable that Shen Santong’s premiere was criticized, as it was necessary for publicity.

The filming continued in full swing, and Li Bingbing was feeling uneasy.

In her opinion, the three major European awards and the Oscars are the temples of art.

For example, Zhang Ziyi became the presenter of the 2th Academy Awards on February 27 this year and became a lifetime judge of the Oscars.

Not to mention winning an award, even simply participating can generate a large number of press releases.

Half a year has passed, and Zhang Ziyi's Oscar press release is still being released.

Shen Santong took out his phone and showed her the latest box office news: "Friday's box office statistics are out, 1870 million! One week after its release, the box office has reached million!"

"what!"

Li Bingbing was greatly stimulated and satisfied Shen Santong's need for ice hockey.

Receiving 18 million on Friday means it will definitely reach 20 million.

Li Bingbing has been following Shen Santong on roadshows and is well-informed. The quick-fire version of the show appeared on Wednesday.

It's unbelievable that it can still have this much box office.

Shen Santong continued, "We will add another batch of copies tomorrow, and the number of copies will probably increase. By then, the box office will break the record."

Public opinion is attacking him, but offline theaters are making little money.

The second batch of copies were pre-ordered by theaters, which would bear the upfront costs.

As the movie-watching craze sets off, the roles of producers and distributors, and theater chains and cinemas have been reversed.

Film copies have a lifespan, and after being screened a certain number of times, the image quality will deteriorate.

Supplementary copies are both to eliminate a batch of scrapped film copies and to continue to expand screenings.

"Supermarket" has a single scene, and even if it triggers a wave of movie-watching, its box office potential has an upper limit.

"Happy Birthday" is different. It has enough scenes, a strong comedy tone, and universal values.

As can be seen from the box office in the first week, the potential is far greater than Supermarket.

Shen Santong released his excess energy and stared at the night sky.

Take advantage of the time when your mind is clearest to sort out the next publicity plan to ensure that there are no mistakes.

The interview was very controversial, but the effect was also very good, which shows that his strategy is effective.

This strategy has a special political science term, the dog whistle theory.

Dog whistle theory, dog-whistle politics.

From Australian English, dog - whistle is a high-frequency whistle used by Australian shepherds to call their sheepdogs.

The sound cannot be heard by humans, only sheepdogs can hear it.

Around 1997, dog-whistle politics became popular in Australian political circles, referring to politicians who say one thing but whose true meaning can only be understood by a small number of target groups.

Shen Santong believes that there is a foundation for "Happy Birthday" to market itself as the "light of domestic films."

(End of this chapter)