Can not doing what one wants be called rebirth?

Chapter 358 358. Internet Cafe

Mr. Lu is actually not very familiar with Shanghai.

Every time I go to Shanghai, I am either on a business trip to visit Jiangsu and Zhejiang, or I am applying for a visa to transit abroad.

I came and went in a hurry, and found that apart from the romance, I didn't have the patience to fully explore Shanghai.

So, his impression of this place is no different from that of most people.

Exquisite, petty bourgeoisie, romantic.

The Bund is a bustling place with swaying plane trees and many internet celebrities. Just pick up your camera and take pictures of the beautiful scenery that will go viral on your social media.

After putting on yesterday's clothes and simply making a basic outfit, Zhou Si Ning dragged the man to the shopping mall downstairs and bought a new outfit.

The suspenders I wore as an inner layer yesterday already had some obvious wrinkles.

They might have to take photos later, so Zhou Sining would not let such a small matter affect her image.

Buy new ones!
Anyway, when it comes to dressing up nicely, my boyfriend is willing to pay for it.

Speaking of which, Zhou Si Ning's change in mentality is also somewhat strange.

Although she was moved when she was flirting with Lu Jincheng, she still maintained due courtesy and would not spend a penny more of his money.

When she and Lu Jincheng first started their relationship, she would also maintain a spending level of about 60% to 40% during their dates.

You treat me to a nice dinner, and I'll arrange a movie.

Even though she could understand that in universal values, boys would have some tendency to be biased in spending, she still insisted on her own opinion.

I don't want to take advantage of men.

It's different now.

It seemed that since the intimate relationship was upgraded again and the physical relationship was unlocked to the final form, Zhou Si Ning suddenly gave up her previous point of view.

Just like now.

Lu Jincheng took the initiative to pay the bill, and she stood beside him obediently, smiling happily.

From "two people" to "a family", she learned to consider things from another perspective and began to develop a completely new mentality.

It is natural for your man to love you and for two people to give to each other.

"Honey, let's go to the Bund to eat something first, and then I'll take you to the store to sit down."

"Okay, it's up to you."

Lu Jincheng smiled and nodded.

The two of them took a car to the Bund by the Huangpu River. It was just afternoon.

This area is one of the places Zhou Si Ning is most familiar with.

Zhou Yuanxin's workplace is near the Bund, and she has often been in this area since she was a child.

Although it is winter among the four seasons, you can still see modern girls wearing relatively cool clothes, with beautiful makeup, and attracting a lot of attention on the streets.

But even the street-shot stars that attracted the attention of passers-by could not compare to Zhou Sining who looked radiant today.

She changed into new clothes, with a scarf wrapped around her eyebrows and eyes, and she smiled brightly. There was a different kind of charm in her every move.

"Turn your head a little to the right. Yes, yes, yes."

The more luxuriant the sycamore trees are on a road section, the deeper its historical heritage is.

Mr. Lu once again acted as a photographer, holding up his mobile phone and giving instructions to Zhou Sining from time to time, making cute gestures.

Walking through the wet alleys of Shanghai, you can see the authentic old-style Shanghai style everywhere. The lush plane trees on both sides of the alleys seem to pull people back to grandma's house in the fairy tale.

"It looks great! It's absolutely beautiful."

"Girls are like flowers. They really need to be watered more."

"What are you talking about? I can understand you now, you bastard!"

Zhou Si Ning understood her lover's metaphor in a second, giggled, clenched her fist and punched him lightly.

Lu Jincheng put his cell phone back into his pocket and took out a lighter.

pat~
"Hey hey hey, no."

Zhou Sining held his other hand and pointed to the building plaque not far away.

No. 19, The Bund, Peace Hotel.

In a sense, the Bund is an eclectic place where multiple cultures have given historical significance.

“No smoking here.”

"what?"

Seeing Lu Jincheng's puzzled expression, the girl smiled and added, "In 1909, the International Anti-Opium Conference was held in the Huizhong Hall of the Peace Hotel."

“Anyone who has studied history knows this.”

What defines the Bund is not just the Ionic columns and classical decorations, but also many precious historical relics.

".How come I don't know?"

"slacker student."

Zhou Si Ning pursed her lips, snatched the lighter from the man's hand, and stuffed it into her cross-body bag.

"This place has a lot of historical stories. It was here that Mr. Sun took office as the provisional president."

"In 1927, President Chiang and Lady Soong held their engagement ceremony in the banquet hall of the Peace Hotel."

When talking about the extremely luxurious wedding of the century, Zhou Si Ning's tone couldn't help but reveal a hint of yearning.

On this tiny piece of land, the exquisite porches and walls embrace like a piece of yellowed paper, on which countless stories are written quietly and magnificently.

"Eh?"

"Aren't you a science student?"

Lu Jincheng looked at the girl who was telling the story beside him and couldn't help but widen his eyes.

"You are so good at history, why do you want to study finance?"

"You are an idiot. Everyone knows that you can't make any money studying history."

Zhou Si Ning lowered her head, kicked away the stone that was in the way in front of her, turned her head slightly, and looked at the river not far away.

"You're not short of money."

Lu Jincheng held her little hand and spoke softly.

"It's not about money. It's just, how should I put it, maybe studying finance is more promising? More utilitarian? It's hard for me to describe it."

"To put it bluntly, I just don't feel safe."

When talking about these things, Zhou Sining's voice gradually became smaller, but the power contained in it cannot be underestimated.

Waves of the Huangpu River beat against the shore, washing away the unknown past.

Seeing that the girl in front of him was a little depressed, Lu Jincheng gently hugged her from behind.

After receiving a satisfying kiss by the Huangpu River, Zhou Sining finally adjusted her mood.

The next destination is Shinpaku Neon Cuisine at Three on the Bund.

The Bund Three is the first building on the Bund to undergo comprehensive commercial transformation in recent years, integrating art, culture, food and music.

The fusion of history and fashion gives it an irresistible unique charm.

Shinpaku, located on the second floor, is Zhou Si Ning’s favorite restaurant for a long time.

It’s one of the top must-visit spots on Xiaohongshu, with simple and exquisite decoration, and the style is exactly what she likes.

"Next, I want to open a coffee shop in the Bund. What do you think?"

The two sat down face to face, and Zhou Sining whispered to Lu Jincheng.

"Have a vision."

Lu Jincheng smiled at her and agreed 100%.

In a place like the Bund where every inch of land is valuable, there is no need to consider the passenger flow issue. At this stage, opening a mall is a win-win.

"Here, here's the menu. I ordered a few nourishing dishes for you in advance. No need to thank me~"

Zhou Si Ning smiled, ordered what she wanted to eat, and handed over the menu.

Open the menu, you will find that the over one hundred sake cellars are one of the main features of Xinshe.

From the well-known Dassai Zensang, to the royal favorites Kuroryu and Kikurihime, from the fresh and refreshing raw sake to the raw totsu-style sake brewed using traditional methods, it is easy to make choices.

In the end, Lu Jincheng chose raw wine, and Zhou Sining ordered Japanese charcoal barbecue, sushi and sashimi, and they both ate to their heart's content.

Ingredients can be said to be the soul of Japanese cuisine. While paying attention to the sense of seasons, making the most of the color, aroma and taste of the ingredients themselves can create an unparalleled and amazing taste.

I have to say that only Shanghai can offer the best Japanese restaurant with this flavor.

This is a petty bourgeois romance that is unique in the country.

"Have I ever told you why I chose this place?"

The next stop is Dianjin Coffee Shop on Julu Road.

The business he and she jointly run is anchored in its first location in Shanghai.

The afternoon sun was warm, shining evenly on the two of them, making each other's outlines look a little softer.

"It seems to be because the streets around here are very romantic?"

Lu Jincheng thought for a moment and said.

"Yes~!"

Two energetic dimples bloomed in the light. Zhou Si Ning placed one hand on the road sign railing and looked back with a smile.

As a local child born and raised in Shanghai, she certainly knows which place is best for growing Dianjin Coffee.

Julu Road was originally named Rue Ratard.

After years of carving, it has changed its appearance many times, and it can be defined as "the originator of the Internet-famous road in Shanghai".

Even Mr. Lu, who was not very familiar with Shanghai, had heard of the title of "Super Rich Manager".

This is one of the earliest petty-bourgeois neighborhoods in Shanghai. The area formed by Julu Road, Fumin Road and Changle Road has become an iconic check-in spot in Shanghai in later generations.

If you come here to stroll along the streets during the day, you will definitely linger in the independent designer shops and smell the yeast aroma in the cafes.

The four-story standalone building along the street has been renovated and has now become JULU758, which houses many popular online stores.

After nightfall, move to Found 158 in Datongfang and join the crowd of young people who gather there every night.

Alcohol and electronic music combine to form the beating pulse and genes of the entire "Jufuchang" - TAXX, 44KW, ChongLóng
Whether you are a fashionable young person or an old-fashioned old man, you can have a great time here.

At the entrance of Dianjin Coffee Shop, the line was so long that there was no room for everyone to stand inside the shop, and the queue stretched out to a short tail.

"It seems to be quite popular."

The two did not go in at the first time, but stood not far away, hugging each other's shoulders and chatting casually.

After all, Lu Jincheng and Zhou Sining are a husband and wife team who started from scratch at the Beiyuan store.

Sometimes, to judge whether a new store can succeed and whether it can adapt to the Shanghai environment, you just need to stand outside the door for a while and do some calculations in your mind, and you will know everything.

"Ah."

"I think it's mainly because your Internet strategy is more advanced."

Under the shade of plane trees, the windows facing the street on both sides of the road make you feel like you are on the streets of Europe.

During the time when the two were having a quarrel, Zhou Sining, who had gained control of Dianjin Coffee, naturally had a clear understanding of the company's development.

After obtaining financing and loans, Lu Jincheng acted extremely quickly.

First, promotional posters about Dianjin Coffee were pasted all over the elevators of major office buildings and residences in Jiangcheng.

The "Golden Blue" that forms a sharp contrast with the "Starbucks Green" is very impressive.

The classic brand slogan: "Everyone loves this cup" has a brainwashing effect but also has a positive effect.

His initial promotion strategy was already full of the characteristics of an Internet company.

They burn money quickly and open stores crazily, hoping to exchange scale for market share.

In addition to the crazy expansion in Jiangcheng, Dianjin Coffee has begun to expand into other cities, officially positioning itself as "Internet coffee."

In other words, Dianjin Coffee has brought a new coffee consumption model this year.

Consumers first place an order on the mobile app and complete payment, and then pick up the goods at the store.

This has become a typical example of the new retail model that combines online and offline elements.

In an unfamiliar city, Dianjin Coffee opened up a whole new battlefield and did not have the long-established user reputation in Jiangcheng.

The principle of this strategy is to attract new customers through high subsidies and utilize consumers' social circles to carry out fission marketing.

On the opening day, the App was launched and new users were invited to download and register, and to enjoy free tasting activities.

The offices of white-collar workers, elites, and the petty bourgeoisie are the best fission scenes.

Density is easier to detonate. As long as one user is impressed, the entire social circle can be quickly detonated without too much sharing.

In addition to new users, users who share the app with friends will also receive a free cup of coffee.

New users can get one for free, and old users can get one by sharing.

In this era when coffee is not cheap, it is easy for word to spread from one person to ten, from ten to a hundred, and from person to person.

When the user enters the sharing interface, the button to download the App pops up again.

By repeating the above steps, a steady stream of new users will become Dianjin Coffee’s private traffic, and another new user acquisition campaign will be launched.

The App development team that has been around for a long time has always been something Zhou Sining could not understand.

It was not until she saw long queues at major stores, the sweat on the clerks' heads, and the deliverymen working overtime that she understood something.

In the Internet age, whoever controls the traffic controls the right to speak.

The overwhelming spontaneous promotion and viral fission marketing had an epoch-making power in 2015.

Coupled with the decoration style personally designed by Zhou Si Ning, the tasteful aesthetic and fresh and bright colors make customers linger.

After getting the coffee, everyone took photos in unison.

"But there is one question I don't quite understand."

Finally finding a seat in the store, Zhou Sining pulled out a chair and sat down, resting her chin on her hand and looking at Lu Jincheng.

"Ok?"

"Will we lose money if we continue like this?"

"Of course not, there will be new activities at the end of this month."

Lu Jincheng shook his head.

According to his plan, new users will be given free gifts until they develop user habits.

The next stage is to distribute coupons and massacre the friends of the petty bourgeoisie.

“Sometimes I really don’t know what your brain is made of. You always have all kinds of weird ideas.”

Zhou Si Ning sipped her latte in small sips, holding the coffee cup that was hotter than her palm, her eyes sparkling.

She thinks she is always at the forefront of trends.

She will read the most popular information, wear the most beautiful clothes, and be the first to experience the most suitable check-in spots for couples to stroll hand in hand.

But even so, Lu Jincheng would still give her surprises frequently.

Whether it is life or work.

The other person seems nonchalant, but he often has a sudden idea that makes her suddenly realize something.

“So this is possible!”

(End of this chapter)