Can not doing what one wants be called rebirth?

Chapter 106 104. Sharing a Little Money

Early in the morning, Lu Jincheng received a call from his senior.

After the meeting was confirmed, the person in charge of the night study room rushed over from Hangzhou overnight.

This swift and resolute execution, which requires immediate action, made Mr. Lu look at it with a bit of surprise.

We found a quiet teahouse and called the new live-streaming host Miao Xiaoxian, and the first business negotiation of the [Turning Stone into Gold] studio officially began.

"Hello, Boss Lu. I'm Xie Yujia."

In the teahouse box, General Lu, accompanied by two generals, shook hands with Xie Yujia who was sitting opposite them.

The two looked at each other and saw three words in each other's eyes.

very young!
Xie Yujia looks to be about twenty-six or twenty-seven years old, with a round and full face, abundant collagen, and soft curves, making her look dignified and elegant.

Lu Jincheng’s first feeling was, isn’t this the “peace and prosperity face” of later generations?

This kind of appearance is not as one in a million as the celebrity's, exquisite to the point of dazzling, but it has a gentle temperament.

No buddy, with the way you look, are you going to open a Taobao store selling stockings?
Mr. Lu already gave a thumbs up in his heart.

Contrast.

It's definitely a contrast.

"Boss Lu, let me first introduce the basic situation of our store."

Xie Yujia also brought two followers with him and started talking with a smile.

"Taobao girls", who started with Taobao, have always been a path for young girls to achieve financial freedom.

Legend has it that some girls who make money by taking photos for Taobao stores can earn millions a year.

Xie Yujia was also a member of this legend.

A few years ago, Xie Yujia, who was studying design in Hangzhou, became a part-time Taobao girl like many of her college classmates.

At that time, she could earn 2000 yuan for one day of taking photos for a Taobao store. If she did that for seven or eight days a month, she could pay off her tuition and no longer had to ask her parents for money.

However, the anxiety of Taobao girls usually appears in the third or fifth year of their career - the salary is high, but everyone assumes that it is a job that only relies on youth.

Xie Yujia had already thought of a way out.

After being a Taobao girl for three years, she figured out the strategy, seized the opportunity, and transformed herself into a Taobao store - Night Study Room.

Compared to his peers who made the transition early on, the young Xie Yujia opened his Taobao store quite late.

But when it comes to opening a store, she is quick-witted and has unique Internet thinking.

After hanging around in various women's clothing stores in Hangzhou for a long time, many buyers became her fans because of her familiar face, and the countless pieces of clothing she wore gave her a keen eye for selecting styles.

Most importantly, she has a more or less thorough understanding of Hangzhou's supply chain and market.

Stockings are an inevitable necessity in women's clothing matching.

With the development of e-commerce and the huge clothing wholesale market like Sijiqing, Hangzhou has a fairly complete supply chain.

There is great potential for clothing practitioners to enter any link in the production process.

Not to mention the large and small fabric and garment factories around Hangzhou, the "clothing studios" that contract the design and research and development alone support the business of many Internet celebrity stores.

These studios are staffed by designers, pattern makers and sample makers.

They go shopping in Dongdaemun, South Korea, watch big-name fashion shows, and check Instagram. They follow popular styles and trends, make patterns and designs, and regularly send the designed samples to different influencers for selection.

A fairly long clothing production chain was split into several segments.

The purpose is to focus the long tail on the marketing link, freeing this step from the design and production links, and focusing on conceiving content, shooting, promotion, or other aspects of the business.

What the shop owners need to do is to find more promising markets and sell their goods.

Xie Yujia is a loyal viewer of Miao Xiaoxian. Since the first broadcast, she has felt that this host is simply amazing.

She can be popular!
Not long after, she became famous.

Fortunately, it was not too late. After repeatedly sending private messages, Xie Yujia finally contacted the studio behind Miao Keyan.

"We will provide Miao Xiaoxian with all the sock styles next. Could you please ask her to mention our night study room during the live broadcast?" Although Xie Yujia is smart enough, she is far from forming a global mindset when it comes to live streaming sales.

"Boss Xie, is your expectation for this cooperation limited to word-of-mouth promotion?"

Lu Jincheng smiled and flipped through the information brought by Xie Yujia's team and joked.

“We certainly want to have a deeper cooperation.”

But Xie Yujia couldn't think of how much deeper it could go.

In this era, Weibo is still an important source of traffic.

The early store marketing method was so simple. It relied on internet celebrities to share their outfits and leave the Taobao store name in the comment section to attract the first batch of fans.

Sometimes Weibo has traffic restrictions and even links to Taobao stores cannot be posted, so you can only reply to fans with keywords.

"I have an idea, see if it's suitable."

Lu Jincheng made a square gesture with his hand and said to Xie Yujia.

"You guys make a QR code specifically for the store link, and we'll put it in Xiaoxian's live broadcast room."

"Then, this landing page specifically calculates the traffic and consumption brought in by Xiaoxian. It shouldn't be difficult for you, right?"

Xie Yujia looked at the front-end follower beside her, and the other party nodded.

"no problem."

"We pay based on CPA (number of successful sales), and the studio takes 20%, how about that?"

Lu Jincheng smiled and spat out a number.

"20%?"

Xie Yujia blinked, raised her hand to comb her hair, and slowly put forward her opinion.

"Boss Lu, we are a small company and don't make much profit. 20% is a bit too high."

Even He Ying and Miao Keyan who were standing beside them were stunned.

Isn’t Lu Jincheng really bold to ask for it?
Just open your mouth in the live broadcast room and ask for 20% of other people’s income?

Why didn't he grab it?
In fact, 20% may be a bit shocking for today's Internet newbies.

But in the future, those big internet celebrities who sell goods through live streaming will not only have to take more than 50% of the revenue share, but will also have to pay an additional yuan in slot fees!

At this price, we’re open to negotiation!
The cost of bringing products to top internet celebrities is so terrifying that it has become commonplace to shut out startups that want to take advantage of the marketing express.

And there's not much profit.
What a liar!
Everyone knows that you guys who sell stockings are making a ton of money!
Lu Jincheng still had a smile on his face and proposed a new plan.

"We can discuss the ratio. For example, let's bet on a certain range. If Xiaoxian's live broadcast brings in more than 20 orders, then the commission will be 15% as I said. If it doesn't reach that, then it will be %. How about that?"

"A thousand orders is too few. We can reach five-digit monthly sales on our own. If Xiaoxian wants to get a 20% commission, it will take at least 3,000 orders!"

Xie Yujia did the math in her mind and figured that if Miao Keyan could get 3,000 orders, she would be making a fortune.

"Okay, then let's try this first?"

Mr. Lu is always straightforward when talking about business.

Because he is well aware of a truth: for small daily decisions, decision-making speed is more important than decision-making quality, so don't delay.

For major decisions that are important and difficult to reverse, it is important to collect enough information to try to ensure that you make the right decision.

For small things like cooperating with Taobao stores, he just needs to grasp the direction.

Because for Miao Keyan's current business, 3,000 orders is actually not difficult at all as long as the team assists in preparing the supporting content for the live broadcast.

If she broadcasts the show every other day, that means there are 15 live broadcasts every day, and she can complete 200 orders in each show. For her audience who easily numbers in the five or six digits, it is a piece of cake.

"Okay, Boss Lu, happy cooperation!"

Xie Yujia stood up, extended her hand to Lu Jincheng, and smiled.

Falling off the monthly vote list! Is there any brother who can vote for me? It’s ok to be the last one.
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(End of this chapter)