I am the only one who practices magic: I practice magic in the city

Chapter 500 Press Conference (II) 5329, 1200 added
"Increasing endorsement fees by 20 million or adjusting the order of appearances is a very fair solution."

Liu Jialing pursed her lips and stretched out two fingers.

"Twenty million!? Why don't you just go and rob them?"

Li Wanqiang was extremely anxious and regretted it so much.

He never expected that Liang Chaowei, who looked dull and melancholy, would cause trouble at this time.

Damn! These Newport stars shouldn’t be used!

He is the vice president of marketing for Rice. Most of Rice's marketing plans come from him, and things like determining spokespersons are of course within his scope of responsibility.

In addition, he is now also in charge of Dami Film and Television. After various analysis reports from the female managers of Dami Film and Television and the marketing department, it was finally decided to invite Mei Yeping, the male god of the spirited young girls in the past two years, to be the spokesperson for Mix.

The profit-making product and business flagship Note2, which Da Mi has high hopes for, found the dream lover of menopausal women - Liang Chaowei.

The reason given by the marketing department and Dami Film and Television is that for Dami, the coverage of the young male market has reached the marginal value, and the marketing cost required to increase the market share by one percentage point may even be higher than the output.

But the female market is different. Da Mi’s share in the female market is almost zero. This customer group is a blue ocean for Da Mi.

They used various data to prove that as long as Dami was willing to spend money on marketing, it could grab a portion of the female market from OV. Even if it was only half of the male market, it would still be a 50% growth rate for Dami.

Sounds reasonable, right?
But in fact, this is a typical case of governing the country with PPT, which is nonsense of confusing cause and effect.

If the market awareness of a group can be created by hiring a few spokespersons, then what is the point of having a product manager? What is the point of having a channel team? Why not just transfer all the staff to become artist agents?

No matter how many advantages a product has, even if it is ahead of its competitors in every aspect, it can only have three selling points that can leave an impression on consumers.

Note that there are only three at most.

The stronger the selling point, the higher the penetration rate among the group corresponding to the selling point.

The wider the range of selling points, the larger the target group.

The reason why OV can occupy a dominant position among the female group is that OV has targeted all of its "three selling points" on the needs of the female group.

"Great for taking photos", "Good-looking appearance", "Fast charging".

What is the core selling point of rice?
The hardware is awesome (Qualcomm flagship), the system is awesome (MIUI+ecosystem), and the price is awesome (cost-effective).

These three have always been the core selling points of Xiaomi mobile phones, and the target group is also very clear: young men aged 18-25.

If you want to penetrate the female market, you must replace at least two core selling points during the marketing process.

Let alone replacing two, even if one is replaced, will the rice market collapse? Can rice withstand the collapse?
Moreover, after replacing the core selling point, will it be possible to enter the female market?

What should we do if we fail to enter the female market and the original basic foundation collapses?
Especially under the current market conditions of rice, "selling point migration" is an idea that cannot be any stupider. As a marketing master, Lei Jun would never do this.

Does that mean that once the selling point is anchored on the target group, it can no longer be changed? Da Mi previously anchored on the Diaosi market, so does that mean it can only serve the Diaosi market forever and cannot occupy the female market and the high-end market?
of course not.

The prerequisite is to use more advanced and powerful selling points to cover the original selling points.

Only in this way can we expand our customer base without losing our base and make the base more stable.

Marketing is not about changing the skin, it is about changing the heart.

If you want to expand, you can't give up, but you have to cover.

Use higher-dimensional and more powerful selling points to dominate the original value and do not let the original customers have "cognitive betrayal" and feel that "you have changed."

Instead, we need to make the core base feel that "our brand is getting good" and "from the time its first product was launched, I knew it would become the best."

For example, "far ahead" and "far ahead in all aspects" are typical examples of using a higher-level selling point to dominate the value of the original selling point.

The logic of the Apple phone system is inhumane, the selfie restoration is too high and needs to be post-edited, the application for Apple ID is cumbersome, and the charging is slow...

But in the weekly news, the ratio of male to female users is 46:54, and the proportion of female users is much higher than that of male users.

Is there any female user who bought it because of its fast processor and excellent software ecosystem?

To put it bluntly, as long as you have the "class", female users will naturally come.

The "prestige" of "fruit is the best" covers all other selling points, and this is also the brand value of the leading manufacturers in any field.

Therefore, before reaching a cooperation with Youzi Technology, Dami's decision-makers had already decided to create a concept phone, even if it could not be mass-produced, to show off its muscles and enhance its brand.

In this case, looking back at the decision to choose Liang Chaowei and Mei Yeping as spokespeople, doesn’t it seem even more stupid?

Is Li Wanqiang stupid?
Of course he is not stupid, but to him, the matter of who the spokesperson is is too small, so small that he can just give this part of the benefits to his professional managers.

Dami has never hired any spokespersons. Compared with other big companies that have a constant stream of young and handsome spokespersons, these sisters in the marketing department have followed him for so many years and have never had any good experience.

Now that the traffic economy has taken off, and since Da Mi can't help but find a spokesperson, it doesn't matter who he finds, so it's not a big deal to give these female subordinates a little sweetness.

Half a year ago, Da Mimi intervened and snatched the endorsement of Mix from Mei Yeping through Fang Yu's relationship. Several of his female managers started crying, making a fuss, and even... hanging themselves. He felt a little unhappy at the time.

The people below sensed his aversion to Da Mimi's sudden appearance, so they naturally became bolder. Not only were they not proactive in connecting with Jiaxing, they also secretly made trouble and set up many obstacles.

As a result, it didn't take long before Mei Yeping became a legal expert, and the female managers under him who had supported Mei Yeping at the beginning became devastated and wilted.

Li Wanqiang didn't think it was a big deal. After all, for him, even if he had really signed a contract with Mei Yeping at that time, if something went wrong, it would just be a matter of issuing a termination announcement.

Previously, he had joked during a meeting with the marketing department, saying that it was a good thing that Liang Chaowei was a veteran Hong Kong star and was more reliable.

Unexpectedly, the one that seemed the safest ended up giving him a big bowel movement on the spot!
The press conference has already started, why are you talking to me about raising the price now?! ?
Are you raising the price?!

For Li Wanqiang, leaving Lei Jun, who was still unaware of the situation, out in the open was much more serious than Mei Yeping going to jail!
Li Wanqiang took a deep breath and said, "Mrs. Liang, we can talk about it later. Mr. Lei will announce the price of Note2 soon. If Wei Zai doesn't show up at that time, it will not be good for anyone."

Liu Jialing looked apologetic and nodded slightly to Li Wanqiang: "Mr. Li, I'm really sorry, but you know, in the entertainment industry, this face is what matters."

"Tai is the best actor at the Cannes Film Festival, has won three Golden Horse Awards, and five Hong Kong Film Awards. There is no reason for him to be a supporting role to Yang Mi."

"If you had told us about this at the beginning, Wei Zai would not have agreed even if we added another 20 million. It is precisely because we value our cooperative relationship with Dami that we proposed the current solution."

To be fair, Da Mi was indeed in the wrong in this matter. In order to maintain confidentiality, he did not tell Liang Chaowei's team all the details.

But we didn't lose a cent of the 30 million yuan endorsement fee? Don't you have any idea of ​​the current market situation?

Why did we agree to your offer of 30 million? Why did you specify in the contract that "Party A must unconditionally cooperate with Party A's publicity obligations"?
"Just now, I briefly reviewed with you the investment and progress that Xiaomi has made in technology and R&D over the past six years. When we launched the Note 1, we used 3D curved glass, but this is not the limit of our manufacturing technology. This time, we are using the Note 2..."

Lei Jun's voice came from the loudspeaker in the venue. Li Wanqiang's face changed. Oh no, Mr. Lei's opening speech was finished and he officially started to introduce Note2.

During the rehearsal, the content of Note2 was a total of 12 minutes, which meant that I had to finish this task within 10 minutes!

No, if Lei Jun spoke a little faster, or if the feedback from the audience was cold, it might not even take 10 minutes!

Li Wanqiang glanced at Liang Chaowei standing in the corner, and Liang Chaowei avoided Li Wanqiang's sight unnaturally.

"Mrs. Liang, I want to talk to Wei Zai in person."

Li Wanqiang glared at Liu Jialing in anger.

This woman must be the one causing all this trouble!
Liu Jialing pursed her lips and said, "We are husband and wife, it doesn't matter who we talk to."

Li Wanqiang snorted, picked up Liu Jialing, and walked towards Liang Chaowei.

Liu Jialing sighed, stroked her forehead with her hand, and followed.

Over the years, in order to maintain Liang Chaowei's image as an "artist", "people-friendly" and "socially phobic", she has always played the role of a villain around Liang Chaowei. Whenever there is talk of endorsements, film remuneration, advertising and business activities, she is the one who comes forward to fight for Liang Chaowei's interests.

Liang Chaowei's good temper is not fake. From the perspective of the people of Da Zhou, the couple's stance is relatively upright, but this does not mean that he does not care about status and wealth.

In fact, who in this circle really doesn't care about these things? If not, why join this circle?

Only she knew how many times she thought it was good enough, but Liang Chaowei was still not satisfied and asked her to negotiate with Party A again.

Including this time. Just now Liang Chaowei asked her to raise the price of rice, and she felt it was inappropriate at the time, and suspected that she was raising the price on the spot.

Moreover, Da Mimi’s current status is different from before. Now she has become the capital party. Maybe there will be opportunities for cooperation in the future. It is not a big deal to give up her status.

But Liang Chaowei doesn't see it that way. He feels that at his age he has already reached the top of his career and has no ambition to continue to delve into the mainland market. He has no interest in the international market either. Why not earn more if he can?

Forget it. It's an open marriage anyway, with separate finances. I've done my best in this matter, so let love be what it is.

At worst, I can just stop cooperating in the future.

"I definitely hope we can work together. Jingle asked you to act in "Raiders of Youzhou" but you didn't come."

Liang Chaowei sat next to Da Mimi with a smile on his face and his eyes narrowed. The two chatted casually.

"Haha, Wei Ge, stop it. I was the first one to be chosen as the female lead in the movie The Whisperer that you and Mr. Zhou made. When I was replaced, I didn't see you speak for me."

When she entered the Hong Kong circle five years ago, she once had the opportunity to work with Liang Chaowei, but was later snatched away by Zhou Gongzi.

Da Mimi smiled and patted Liang Chaowei, flirting as usual.

When he turned his eyes, he saw the two assistants behind Liang Chaowei staring at him unfriendlyly.

Da Mimi had been to New Port before, so of course she knew the mentality of these two assistants. She couldn't help but raise her eyebrows, thinking, what era is it now? Still can't recognize the formalities and act like they are superior to others?
Da Mimi calmly pointed at the mineral water on the ground and said to one of the long-haired assistants, "How can you be an assistant? You have no sense at all? Didn't you see that Wei Ge had finished drinking the water in his hand? You don't even know to get water for your boss?"

The assistant with the sloppy face showed an angry look. He looked at Liang Chaowei and was about to retort to Da Mimi when he saw Li Wanqiang, the vice president of Da Mi, striding towards him with big steps as if his head was on fire.

Liu Jialing followed behind him.

"Mr. Liang, Mrs. Liang just came to me and said that you have some other opinions, but it will be your turn soon. We can talk about it later, but the press conference will be broadcast live on the entire network, and there can be no problems!"

Da Mimi raised her arm and was about to say hello to Li Wanqiang, but she saw that Li Wanqiang had a stern face and said a few incoherent words to Liang Chaowei.

Da Mimi opened her beautiful eyes wide and looked at Liang Chaowei and Liu Jialing in surprise, but said nothing.

It sounds like this couple is going to raise the price?

That's really unprofessional, isn't it?

If it was five or six years ago, it wouldn't be surprising if Hong Kong stars did this, but now it's 3062, do they still dare to do this?

It has nothing to do with me anyway, so I’ll just watch the show online.

However, if this press conference turns into a farce, it does not seem to be good for his reputation, and his haters will definitely issue notices to mock him.

Moreover... this press conference should be very important to him...

Da Mimi's eyes flickered.

Liang Chaowei looked away: "Mr. Li, I'm sorry, I don't care about these things. If you have any specific questions, just talk to my wife and I'll listen to her. Sorry, I'll go get ready first."

After saying that, Liang Chaowei picked up a grass-green backpack next to him, lowered his head, and wanted to leave.

"Liang Chaowei! You signed a contract! I can sue you for breach of contract! I will also hold a press conference and ban you!"

Li Wanqiang was so angry that he grabbed the strap of Liang Chaowei's backpack. The long-haired assistant next to Liang Chaowei changed his expression and stepped forward to stop him.

When Liu Jialing heard Li Wanqiang's words, her mind raced.

If things really get out of hand, the best outcome would be that both sides would suffer.

"All live..."

"Snapped!"

Liu Jialing took two steps forward and was about to pull Liang Chaowei and Li Wanqiang apart when she felt a slap on her face, a burning pain.

Li Wanqiang wanted to push the assistant away, but he didn't expect Liu Jialing to come forward to persuade him, so Li Wanqiang hit Liu Jialing in the face with the back of his hand.

"I..." Li Wanqiang was a scholar after all, and he was stunned for a moment.

Liu Jialing reacted very quickly and immediately seized the opportunity, covering her face and leaning into Tony Leung's arms.

"Mr. Li, Sister Jialing, Brother Wei, if you have anything to say, please talk to me nicely."

Da Mimi had no choice but to stand up and try to smooth things over.

"What else is there to say!" Liu Jialing covered her face. "You are too much of a bully! Just because you are a big company, you can bully people like this? Aren't you going to hold a press conference? Go ahead! Let everyone see whose fault it is!?"

"Don't play word games with us. You said you were the top spokesperson, but you ended up being the first one on stage, playing supporting role to others. You don't have to hold a press conference. Aren't there so many reporters outside now? Okay, you want Tony to come on stage, right? Tony, go and explain things clearly in front of everyone!"

When Li Wanqiang heard this, he almost fainted.

Da Mimi raised her eyebrows. What does that mean?
So it's directed at me?

"Sister Jialing, you can't say that. Let's talk business. Mr. Li was careless just now. After all, you have signed a contract. If you make a big fuss, it will not be good for anyone. You should execute the contract first and solve any disputes later. What do you think?"

Da Mimi smoothed the hair beside her ears.

"Follow the contract? What do you know? What qualifications do you have to speak up?"

Before Liu Jialing could say anything, the assistant who had just been scolded by Da Mimi jumped up, speaking in Xingang Cantonese, and arrogantly raised his chin like Liao Fan to Da Mimi.

"When Tony Leung won the Best Actor Award at the Cannes Film Festival, you didn't even know which director you were rolling in bed with!"

"I remember that you seemed to have come to Xingang to develop your career. Unfortunately, the competition in our Xingang entertainment industry is very fierce, and there is never a shortage of prostitutes."

Hearing what Xie Pa Zi Hei Chang Zhi said, Liu Jia Ling's face changed and she shouted, "Shut up!"

Then, Liu Jialing's face was full of anger and she switched to Mandarin: "Who allowed you to talk to Miss Yang like that? Apologize to Miss Yang immediately!"

Liu Jialing was almost angry to death.

Although his face was scratched, it was not a big deal. However, he was suddenly on the moral high ground and could take this opportunity to make Da Mi compromise without any consequences. But now, everything was ruined by this stupid assistant!

I usually just help my husband solve some problems, do you really think you are Mrs. Liang! ?
When Liu Jialing asked him to apologize, the assistant with a sloppy face looked at Liang Chaowei with an unconvinced look.

She is Liang Chaowei's assistant, not Liu Jialing's. She spends more time with Liang Chaowei than Liu Jialing, and is not afraid of Liu Jialing at all.

Liang Chaowei's eyes flashed with electric light, and he was about to speak when he suddenly felt a faint breeze coming from beside him.

The wind was not strong, not even the hair on his head moved, but he felt as if he was a little breathless because of the breeze.

"Apologize? No thanks."

Hearing Da Mimi's voice, Liang Chaowei turned his head, only to see that Da Mimi's eyes were closed, her eyelashes trembling slightly, and her fingers seemed to be shaking as well.

"Mr. Liang, listen carefully." Da Mimi slowly opened her eyes, feeling the numbing sensation coming from every cell, and stared at Liang Chaowei with both eyes.

"You have to attend today's press conference even if you don't want to. And don't try to play any tricks. Do you understand?!"

Liang Chaowei trembled all over, and a look of fear involuntarily appeared in his pair of electric eyes, which was exactly the same as Chen Yongren's expression when he saw Huang Sir's body.

Da Mimi looked at Liang Chaowei, sneered and took a step closer, picking Liang Chaowei's chin: "Otherwise, I will make you unable to leave Xinhao!"

"If you don't believe it, just try it!"

Although the girl in front of them didn't seem to have changed at all, everyone around them was speechless because of her aura.

Liang Chaowei was forced to sit on the folding chair behind him, sweating profusely.

Fuck! Is this woman so powerful? Gong Li isn't that powerful either, is she?
Why didn't anyone ask her to play Wu Zetian and Cixi?

At this moment, Lei Jun on the stage has begun to announce the price of Note2.

"...After making so many improvements and upgrades, our team still decided to offer the most sincere price to thank fans for their support of Dami. Therefore, the lowest price of Note2 is... 2999 yuan!"
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(End of this chapter)