I am the only one who practices magic: I practice magic in the city

Chapter 499 Press Conference (I)

"Mi 5s and Note 2 will be released on the same day? What surprises will Lei Jun bring to this press conference?"

"Are U OK? The bell of a new era has sounded, but it was not struck by Rice."

“Can the imitative Note2 save rice?”

"Liang Chaowei is the spokesperson! Rice is finally the right choice!"

"MIUI has a small update two days before the conference, and the version number is 8.0.3.1,"

“Love Technology·New Era, the name of the conference may contain a mystery.”

"The screen shortage has not been effectively resolved, and Xiaomi's new products will still use LCD."

"Lei Jun's hope and redemption, why canceling the September press conference is a wise move?"

“MIUI+AI? Sorry, MIUI is still clinging to Android karkit and cannot embrace AI.”

"Mata9 is coming in a week! There is no three-machine competition. Rice, which only dares to hold the press conference in the week before, has no qualification to compete!"

……

Ever since Apple formed the tradition of holding new product launches in September and October six years ago, these two months every year have become the busiest months in the digital circle.

Many major digital manufacturers will release new products during this period, but their release times will be slightly staggered with those of fruits to avoid direct comparison.

These months are also a carnival for 3C digital up-masters. The number of views they receive in these months may be higher than the rest of the year combined.

Various warm-up articles are flying all over the place, some are from water armies, some are from rival water armies, and some are from self-media anchors who are starting up and want to become KOLs.

For some of them, the income from playback volume is only a small part, and the bulk of it still comes from the manufacturer's promotion fees.

Among all the major manufacturers, Xiaomi has the lowest marketing cost, which is only about 4%. Zhouwei is about 12%. OV both basically exceed 20%, and sometimes even exceed 25%.

If we calculate the absolute value of marketing expenses, the gap is even greater. Last year, Zhou Wei's total marketing investment exceeded 60 billion yuan, while Da Mi's was less than 3 billion yuan.

It is roughly equivalent to one twentieth of Zhou Wei.

Of course, this is also related to the statistical caliber. Zhou Wei is counting the marketing investment of the entire industry chain of the entire group. The mobile phone business only accounted for one-third of Zhou Wei's overall turnover last year, and included offline marketing expenses. Dami has almost no offline channel costs.

Dami spends less money but has its own traffic. The attention paid to each of its press conferences is not much less than that of Zhou Wei. KOLs in the 3C field are also willing to review Dami's products at the first opportunity.

In every previous new product launch, Dami was quite cooperative with the KOLs except that they paid little and were a bit stingy.

Including but not limited to streaming videos of them evaluating Rice, giving them test machines in advance, providing free front-row tickets to the press conference... and so on.

But this time, the tickets for the press conference were still given, but no one got the test machines in advance.

Among them is the recently popular "Science Gaming".

Song Runwen is an employee of Penguin Digital. Thanks to the convenience of his job, he can get a lot of new products that have not yet been officially released by 3C manufacturers. So he and a few colleagues set up a self-media account called "Science and Technology" on the small broken station to do digital reviews.

Ever since Huang Ziru was beaten up by Luo Taijun two years ago, the field of 3C evaluation has entered the Warring States Period.

Song Runwen is actually a rising star. He started posting videos more than half a year ago, but has never been very popular.

More than a month ago, after they released an IP7 review video, traffic surged and it became popular overnight.

It’s not that the quality of his videos is so high. The release of new Apple phones every year is the hottest news in the global digital industry, and all kinds of eye-catching reviews emerge in an endless stream. Song Runwen’s videos can only be considered mediocre.

There is only one reason why he became so popular: he released the real machine review of IP7 two days earlier than the fruit conference!
After Steve Jobs' death, the information about Apple's new phones released each year is like a sieve, full of holes. Basically, most of the information is leaked by Reuters before the release.

But this is really the only time that a real machine review video can be posted online two days in advance.

Although at the end of the video he claimed that the review was not done with a real device, but just a prediction video shot with a model + 6s, but after watching the Apple press conference, anyone with a discerning eye can tell that this is a real device!
What does it mean to release a real machine review two days in advance?!

This means that Song Runwen had already got the real machine at least three days ago!
As a result, Song Runwen became famous. The number of fans on his small broken station exceeded 300,000 overnight, and exceeded 500,000 within a week. He is making rapid progress towards becoming one of the top 100 up-masters.

What is particularly rare is that Song Runwen is very smart. He has learned from Huang Ziru's lesson and never says anything bad about the reviewed products. At most, he makes some subtle comments and only blocks those netizens who are not on his list.

When reviewing Zhou Wei, just say yourself as Zhou Wei Haijun; when reviewing rice, just say yourself as Miboy; when reviewing fruit, just say yourself as a fruit fan.

This time, he also applied for a test machine from Dami in the name of Penguin Digital. As a result, Dami sent him an email saying that before the press conference, no test machines would be provided to any KOL, and asked for their understanding.

There was actually nothing wrong with Da Mi's reply, but Song Runwen was just in a state of infuriation. After reading the email, he got a little angry and thought that after the press conference, he had to do a program to make fun of Da Mi.

"It's started. The live broadcast has a signal."

"Love Technology·New Era? Want fans to generate electricity for love? Is Lei Jun crazy? What purchasing power can those loser fans of his have?"

In Building C of Kexing Science Park in Nanshan, Pengcheng, Song Runwen, wearing black resin glasses, looked at the big screen of the rice press conference on his computer and shook his head with a mocking look on his face.

On the big screen, six large cursive characters "Love Technology, New Era" are written in a flamboyant and majestic manner.

"It's just a Note2 test machine, and they didn't even give it to us. Do they think they are more powerful than Apple? These domestic manufacturers really take themselves too seriously, but when we look at the profits, all the manufacturers combined make less than 40% of Apple's."

"Do you really think their stuff is black technology? It's fine if they fool poor losers, but why do they even fool themselves?"

3C digital Up hosts can say whatever they want, but their true inclinations are basically Apple fans.

A fat boy next to him leaned over and said, "I guess they're afraid that we'll run away again?"

Song Runwen pondered for a moment and said, "It's unlikely. I asked the people at Zealer, and they didn't receive the test machine either. Zealer is Rice's biological son."

"Although Zealer's future is basically cut off after Huang Ziru was killed by Luo Taijun two years ago, there are still hundreds of thousands of broadcasts per episode. If Da Mi gave them the test machine in advance, it would be impossible not to give it to them."

"The pinyin for 'love' is ai, maybe this press conference is related to AI? Didn't they say they were going to work with Yuzu Technology to make some system AI-based?"

At the workstation opposite, a young man with curly hair and wearing a floral shirt was leaning back in his chair with his arms folded across his chest, his eyes also fixed on his computer screen.

"AI systematization? Haha, Luke, MIUI is still based on Android 4.4.4, how can it be AI-based? Google's Android 7, which was just released two months ago, only has built-in AI photo reconstruction and Hugging client entry."

"Brin also specifically mentioned in a YouTube interview that due to the limitations of the underlying architecture, some of the core AI infrastructure will not be realized until at least Android 10."

"The word 'love' in Dami may refer to AI, but at most it is like Google, with a built-in photo optimizer. It just so happens that domestic phones are best at beautification."

"Other than that, maybe Xiao Ai's kernel has been changed to juzi2.5, but that's useless. Android 4.4.4 doesn't support low-level voice control technology."

"What Google can't do, can Rice and Yuzu Technology do?"

Song Runwen sneered mockingly.

"Really? Didn't Google fail to make the Juzi Big Model developed by Yuzi Technology? Hugging's running score is even lower than Juzi2.5N two versions ago, right?"

The curly-haired young man named Luke made a sarcastic remark to Song Runwen in a neutral tone.

This guy has been showing off in the office every day since he became famous. I have been displeased with him for a long time.

You didn't record this video by yourself, you just appeared in it, what's so awesome about it? Song Runwen choked, feeling embarrassed and annoyed: "How can they be the same? Android is owned by Google, how can you compare architecture development with the original manufacturer?"

"Besides, AI is AI and operating system is operating system. You don't really think that the big model is more advanced than the operating system, do you?"

"Do you know how old the source code of 4.4.4 is? If you want to change it, why not just rebuild it based on AOSP? Are you sure Dami and Youzi Technology really have the ability to do that?"

"Okay, even if Dami and Youzi Technology cooperate to develop an operating system, let me ask you, let's not talk about whether they have the accumulation, what about the application ecosystem?"

"answer me!"

"How many developers will specifically adapt a version for your system? Without installation volume and users, just relying on words? What do they want?"

"Tell me why? Baby."

"Look into my eyes and answer me!"

Feeling the dragon turtle's domineering aura coming towards him, Luke couldn't help but twitch the corners of his mouth a few times.

Shit, is this guy stressed out?
"Um... Vincent, Luke, the press conference has already started, Lei Jun is on stage..."

The little fat boy next to him gave a weak reminder and smoothed the situation over.

Seeing that Luke didn't say anything, Song Runwen tilted his neck and snorted with disdain.
-
"The font on the demo cover must be changed to the one in the picture I sent you, which is from Xu Wei's cursive calligraphy."

"Change the cover font? Aren't we going for power and shock? Besides, Li Tou has already decided on the cover, so can you just change it?"

"Why are you yelling at me? The General Office needs to change it. If you want to yell, go to the General Office."

"That's not what I meant. The press conference is only an hour away, and the supplier has been urging us to do something. There has to be an explanation, right?"

"Mr. Lei is so cautious. An aesthetic consultant of a partner said that this is a Bushido font. I guess he just said it, but he took it seriously. You have already changed it by the time someone asked."

……

"Have you finished pressing the video? This is the only thing missing!"

"Don't worry about the video. They said they would stream the scene."

"Streaming media? Who's responsible if something goes wrong on site? What kind of crappy promotional video is this? And it's so mysterious?"

"Ask the General Office!"

"Fuck! Don't blame the General Office for everything! I'll go ask Mr. Lei myself!"

……

In the gymnasium of Sinho University, a huge curtain was placed across the center of the venue. The backstage blocked by the curtain was in chaos. Countless staff members were either busy doing various tasks or hurriedly coordinating various matters.

"I'm sorry, Xiao Yu, the conditions are so simple."

In the temporary makeup area at the corner of the backstage, Lei Jun used a tissue to wipe the oil spots on his forehead that were illuminated by the high-power spotlight on the ceiling. He reviewed the PPT one last time and turned to smile at Yu Dan next to him.

"Xiao Fang is really good at ordering people around. Did he pull you away from Haojie Interactive Entertainment so quickly?"

Yu Dan shook his hair habitually: "Haojie is being watched by Lao Xiang, and the investment budget has been spent. There is no need to do anything normally, just push it forward."

Lei Jun was about to say something when he heard a noisy sound nearby. He turned around and saw Da Mimi, who was wearing a pink dress and looked like a peach, entering the backstage from the exclusive entrance of the gymnasium.

Every step you take has to shake twice.

However, Da Mimi's physical shape has improved a lot. After all, she just finished participating in a military training variety show.

"Big honey!"

"Fuck! This dress is so big. No, I mean this dress is so white."

"Can we take a photo together, Da Mi Mi?"

Some of the Dami employees in the backstage surrounded them, and several Jiaxing employees rushed forward to maintain order.

"Hello, Mr. Lei, Mr. Yu, nice to meet you again~" After signing for several employees, Da Mimi shook hands with a few of them very politely. Then she waved to Lei Jun and Yu Dan from a distance, and walked over quickly with her skirt lifted up in both hands.

Lei Jun was a little surprised to see Da Mimi arrive so early. After all, Liang Chaowei, who was supposed to appear earlier, had not arrived yet.

I had just shaken hands and chatted with Da Mimi for a few words when Liang Chaowei and his wife and agent Liu Jialing arrived.

There was another commotion at the scene, but this time it was much smaller in scale than the previous one. It was mainly a few older single women who were acting like crazy.

As a star, Liang Chaowei's status is definitely incomparable to Da Mimi, but in terms of popularity, the couple together are not as popular as Da Mimi is now.

There is no way, I am old, and the Hong Kong entertainment industry has been going downhill.

"Brother Chaowei, Sister Jialing, long time no see. Wow, Sister Jialing is still so beautiful." Da Mimi took the initiative to step forward and greeted Liang Chaowei and Liu Jialing.

When she was ostracized by the Beijing circle a few years ago, she also mixed in the Hong Kong circle and knew both of them, but at that time she basically had no qualifications to speak up.

Liang Chaowei and Liu Jialing were both stunned.

"Wow~ Mimi, long time no see. We didn't know you were here. I'm old, how can I be as pretty as you young people?" Liu Jialing put on her signature fake smile and pulled Mimi's hand.

Liang Chaowei's eyes flickered and he greeted Da Mimi expressionlessly. He then whispered a few words to the assistant beside him. The assistant nodded and ran to the marketing employee who was in charge of connecting with them to communicate with Da Mimi through gestures.

Not long after, the assistant came back with a gloomy face and told Liang Chaowei what he had just learned. Liang Chaowei's face changed immediately, and he called over Liu Jialing who was greeting Lei Jun, and whispered something to her.

After hearing this, Liu Jialing frowned and argued with Liang Chaowei in a low voice for a few words. Then she touched her forehead helplessly, turned around and looked around, and found Li Wanqiang, the vice president of Rice, who was chatting with other employees with his hands folded on the side.

"Vice President Li, I'm sorry, I need to discuss something with you."

Li Wanqiang was stunned. Seeing that it was Liu Jialing, he quickly smiled and said, "Mrs. Liang, do you have any advice?"

Liu Jialing looked at Da Mimi in the distance and said, "When you talked to us before, you made it very clear that Note2 is your high-end product."

"But just now, we learned that you have found Miss Yang Mi to endorse another product of yours, and today she appeared after Wei Zai. I hope you can give me an explanation."

"Otherwise, Wei Zai won't play today."

Liu Jialing looked at Li Wanqiang and said word by word: "This is not only what I mean, but also what Wei Zai means."

Li Wanqiang's heart skipped a beat and he subconsciously looked at Lei Jun, only to find that the makeup artist was fixing Lei Jun's hairstyle and clothes, preparing him to go on stage.

Fuck fuck fuck! What should I do?
"Mrs. Liang, the Note2 is indeed our high-end product line. Da Mimi is only endorsing a conceptual new product, and her endorsement fee is much less than Mr. Liang. It's just that this product is the highlight of our press conference, so it will be shown at the end. We have not violated the contract."

Li Wanqiang was extremely anxious. He watched Lei Jun put on his earphones, hold the page turner, and walk out of the backstage.

There were applause and whistles from the stands.

(End of this chapter)