Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 696: Children are fighting, why should adults intervene
"The dark side of the exclusive agreement is exposed! A certain cinema chain is under investigation for suspected monopoly. Where will the domestic film market go?"

"Money laundering suspicions emerge in ghost screenings, XX film caught in public opinion storm"

Who is hindering the rise of Chinese films? Exposing the capital game behind the industry

As the Bian'an media continued to dig deeper, the gray transactions between theaters and investors were revealed layer by layer.

From forced "exclusive screening" clauses to ghost screening operations, from scheduling monopoly to suspected money laundering, one dark secret after another has been exposed to the sun.

What is even more disturbing is that news has begun to circulate in the industry that regulatory authorities will soon intervene in the investigation. I heard that this time, it will not be an industry rectification with much ado about nothing.

When public opinion turned into a torrent and the huge ship on the other side rolled forward, the iron wall built by film history capital collapsed in an instant.

“Is it necessary for the other side to be like this?” In a private club late at night, someone was staring at the summarized information, his hands shaking as he held the materials.

These players, who are used to crushing their opponents with capital, experienced for the first time the fear of being dominated by higher-dimensional forces.

Originally they bet that the other side would not intervene for such a small matter, but they were wrong, and they were extremely wrong. Not only did the other side intervene, but it was also very big, as if it wanted to wipe them out in one fell swoop.

From the other side came an indiscriminate combination of punches: public opinion, takeovers, and pressure, which did not give them any chance to breathe. It was like water pouring down from the sky.

The most ironic thing is that when they complained angrily that "this is unfair", netizens dug up the old account of how they used "screening hegemony" to kill low-budget movies - the drama of karma is being played out in real time.

These investors who once sat firmly on the Diaoyutai suddenly found that the familiar rules of the game had completely failed after the other side took action.

Spend money to remove trending searches? The media matrix of the other side is as solid as a rock. In the eyes of the other side, the public relations fees of the party seem to be ghost money and cannot be circulated at all;

Manipulating public opinion? I originally thought that at most everyone was arguing in public opinion, and all the noise would generate was traffic. As a result, Douban, their only main battlefield with an advantage, was acquired by others in a few seconds. The voices of condemnation from the entire network were more ferocious than a flood. They were not deaf but dumb.

What’s even more frightening is that the “rumors” that have gone viral online have exposed their operating methods completely - it’s like being scanned from head to toe with X-rays, even the dirty things in their underwear are exposed.

Use your connections? The channels that used to be unimpeded are now silent, which in itself represents an attitude.

The most ironic thing is that netizens have dug up the old account of how they used "screening hegemony" to kill low-budget high-quality movies, which really proves the saying "No one can escape from the fate of heaven?"

It's just like a fight between kids, and your child is at a disadvantage. They just stretched out their feet and secretly tripped your child, but he didn't die. So why did you pull out a Gatling gun from your back and shoot at us?
"We just want to make more money, what's wrong with us? Isn't the other side bullying the honest people?" The capitalists who once made money by relying on monopoly are now like gangsters blocked in the alley by the other side holding a Gatling gun.
Some people secretly cancelled offshore companies, some urgently cut related transactions, and some even changed the company's legal person overnight.

Think about it, these people can complete a process that ordinary people would need a week or even weeks to complete in just one day. This shows their energy, but at the moment they can only cut off their tail to survive and just hope to land smoothly.

Other investors in the film and television industry also feel the same way.

After this storm, the only thing that is certain is that the ecology of Chinese films began to change after the intervention of the other side.

Private teahouse by West Lake, Hangzhou.

In the tea room filled with the scent of sandalwood, when others were telling the story as a joke, Old Ma suddenly burst into laughter.

"Ha! Are these people out of their minds? Are they idiots?" He tapped the rosewood coffee table lightly, and the sandalwood bracelet on his wrist swayed with it. "Why pick on Chen Mo when there are so many people to pick on? Everyone in the circle knows that he is a protective person!"

The laughter died down, he picked up the Junyao teacup and took a sip, a hint of sneer flashed in his eyes, "But then again, Chen Mo's vision is just this. Playing house with a child, even if he wins, he will feel ashamed."

In Lao Ma's eyes, the film and television industry is like a supermarket. If he wants, he can just find a bunch of celebrities who are called big names or top stars by the media, and spend a few hundred million in pocket money to make a movie to satisfy his desire.

It's not that he hasn't thought about this, but he just doesn't have time to play around with it. After all, he is now busy with major events worth trillions of dollars in the future.

Picking up the teacup and taking a sip, Lao Ma said to the other party, "I think the current market is still too small. We need to bring in national teams and strategic capital to join us. China Investment, Primavera Capital, and Boyu Capital are all good, and they have strong foundations behind them."

The person on the other side quickly bowed and said, "We have already made arrangements on many fronts, but it will take some time to establish the connection."

"But there's no rush. This matter is a complex one, and it will take several years to develop. We can slowly raise funds with the interest and expand the plate. With the phoenix tree, we won't have to worry about not being able to attract the golden phoenix."

"Mr. Ma is a man of foresight." "We are all family, and we must support each other in the future." He raised the teacup to gesture, and the tea soup reflected the brighter lights outside the window and slid along the rim of the cup into his mouth.

Almost overnight, “showing what the audience wants to watch” became the new survival rule for theaters.

The vast ocean from the masses flows endlessly
In this vigorous battle for the National Day holiday, Douban, the first line of defense, was "captured";
Just three days later, the cinema camp also declared its defeat;
The series of unexpected events in the past few days have turned the world upside down, leaving the director surnamed Xu dumbfounded.

But the facts were there, and he had to accept the result.

The bald director realized it later and immediately called the "big brothers" at the dinner table, but they either turned off their phones or hung up.
At that time, everyone was boasting more than the other, but now everyone has turned into a quail! A quail egg!
Browsing the overwhelming reports on the Internet and the nearly stagnant box office, Director Shan Zheng's clenched fists trembled slightly, and his face was full of grievance.
The other side~ Is there anyone who bullies people like this?
Entering the third week of October, major cinema chains finally responded to market demand and resumed normal film scheduling.

The entire film market seemed to have returned to its heyday when the National Day holiday just opened overnight.

"The Monkey King: Hero is Back" eats meat, "Charlotte's Troubles" drinks soup, and "Saving Mr. Wu" licks the bottom of the bowl.

The most magical thing is Ding Sheng, the director of "Saving Mr. Wu". His movie was eliminated early because the screening rate was less than 1%. Although he was unwilling, he had no choice but to accept the reality.

But who could have thought that two weeks later, his movie would miraculously come back to life, with both its screenings and box office recovering!
Ding Sheng was so excited that he registered Tik Tok and Bilibili accounts overnight. He thanked the supportive audiences repeatedly in front of the camera, his voice choked with tears.

How exaggerated is the box office performance of "The Return of the Great Sage"? Just look at the spoof jokes of netizens:
Day 10: Humble request for screening - "Give me a way out, please...Orz" (7% of screenings, % of box office)

Day 2: A small profit to make back the investment - "I just want to make back the investment, change my posture...or9" (12% of the screenings, % of the box office)

Day 3: Surprise - "Emma, ​​the box office has exceeded 10 million! (≧ω≦)" (17% of the screenings, % of the box office)

Day 15: Standing Out from the Crowd - "Monster, which of you two will go first? (o`皿′o)" (29% of the screenings, 5% of the box office, the first time to win the Japanese championship, with a total box office of over million)
Thirteenth Day: Domineering Smash - "Forget it, you guys come on together! (`ω)" (20% of the screenings, 35% of the box office, won the Japanese championship for the second consecutive time, and the total box office was 7 million)
Day 30: No one can stop me - "Even if they all come together, they are not enough to defeat me! (Cao Cao Cao)" (2% of the screenings, single-day box office exceeded 10 million, and the total box office exceeded billion)
Tian Xiaopeng originally planned to follow Ding Sheng's example and do a live broadcast to beg for screening, but he didn't expect the big boss to intervene directly, allowing "The Return of the Great Sage" to completely turn around.

To thank the audience for their support, he posted a celebratory poster on his Weibo account when the box office broke 10 billion, and set a flag: "For every 1 million, I will draw a special poster!"

Soon he experienced the consequences of both pain and pleasure.

As a result, in the next few days, the box office soared like a rocket, reaching hundreds of millions a day, and the Weibo posts were filled with comments from fans urging for more.

Tian Xiaopeng was forced to work frantically in front of the drawing board by the enthusiastic audience, and he even "owed" 3 posters at one point.

He even recruited Jiaozi who came to visit the set, and the two of them drew a joint celebration picture of "Monkey King & Nezha" for their 15 billion revenue.

After finishing the painting, Tian Xiaopeng rubbed his sore wrist and smiled bitterly: "I've been painting so much these past few days that my tenosynovitis is almost recurring..."

Jiaozi's eyes sparkled, and his face was full of envy as he said, "Brother Peng, you don't have to worry about happiness, you can give it to me! If Nezha can have the box office of The Monkey King after its release, I will wake up laughing in my dreams, and I will be happy to paint every day! Starting from 1 million, it will be great to paint dozens of pictures!"

"Okay~~~ I'll wait for that day to come! Come on, young man!"

Tian Xiaopeng laughed and patted Jiaozi on the shoulder. It was more like the inheritance of their generation of anime people, just like the poster they drew together.
As the box office of "The Return of the Great Sage" broke through the 15 billion and 20 billion mark, Bianhua Culture integrated the resources of Pop Mart and Kayou and quickly launched the movie's officially authorized blind box and collection card series. As soon as these derivatives landed in theaters and supermarkets across the country, they triggered a buying frenzy.

Many viewers had just walked out of the cinema, still immersed in the passionate story of the Monkey King, when they were immediately attracted by the dazzling array of peripherals on the display cabinets.

The children pulled their parents' clothes and screamed, and the adults couldn't help but stop and look. After all, who is not a child?
"Dad, dad, I want the Monkey King! I want the Monkey King!"

“This is an official product.”

"Fuck, the hidden version is the Monkey King, so cool!"

"This Jiang Liu'er is so cute, I hope I can get one."

Although the prices of blind boxes and card packs are not cheap, Monkey King-related products on the shelves of physical stores are always cycling between restocking and selling out.

While offline stores are queuing up, online platforms such as JD.com and Douyin are also selling fiercely.
(End of this chapter)