Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 695 The other side is too bullying
".Send me the data so I can take a look"

Chen Mo looked at the public opinions about "The Return of the Great Sage" on the Internet and had a rough idea in his mind why Chen Tong called him.

“10、9、10、11、12、14、13”陈默念叨的数字就是《大圣归来》上映以来的排片率。

The low screening schedule in the past few days could still be explained by insufficient publicity and promotion, but when the attendance rate approached 100%, this reason seemed particularly pale.

But in the past two days, the occupancy rate in the theater was almost 100%, and even the first two rows were basically full.

For such a grand event, according to industry practice, the screening schedule should be at least 30%.

But now? 15% of the ceiling is completely motionless, as if it were welded shut.

When theaters ignore easy profits, there must be a bigger conspiracy behind it.

Moreover, Chen Mo checked the movie information and looked at the screening time of "The Return of the Great Sage" in the underworld, so he had a rough idea in his mind.

The overwhelming number of marketing articles on Douban were all sparing no effort to praise "Lost in Hong Kong" and "Nine-story Demon Tower". This uniform voice made Chen Mo squint his eyes.

It goes without saying who the friendly competitors are this time.

Chen Mo was a little puzzled. It seemed that every time he entered an industry, a few "friendly competitors" would inexplicably appear. This pattern was so accurate that it seemed like some kind of causal weapon.

Since returning from his travels around the world, he has toned down his activities and has been handling company affairs in a law-abiding manner.

After all, after the magical and weird incident some time ago, he has already become a household name and it is not easy for him to show up in public.

These days, he has focused his energy mainly on the internal management of the group, especially on the construction of a team of management cadres on the other side.

The employees of Bi'an have already started their happy vacation, while the "bosses" (the nickname of Bi'an employees for department-level leaders) have followed their bosses on a week-long "Long March".

During the National Day holidays in previous years, he would personally lead the group's senior executives in team building to strengthen the ideological stamp of "other-sideism".

Over the past three years, this core team of nearly twenty people has been assimilated by themselves. Now, it is time to infiltrate this concept into the entire group from top to bottom.

That is to build a community on the other side that is united with him at the center, based on common ideals and shared interests.

Therefore, during this year's National Day, these 20 executives each led dozens of core members to retrace the path they once took.

This management team of hundreds of people will become the backbone supporting the Bian'an Group in the next five to ten years.

Chen Mo made a video call to Leng Ning. After all, he had been exposed to the capital by nature, so it didn't make much sense for this girl to go on the "Long March".

In the video, Leng Ning is wearing an apron and making soup with bare hands.

"Momo, will you come back for dinner later? I learned how to make the Ten-Ingredient Tonic Soup from Auntie Wu." She said softly. She looked completely different at home than at work, and her features softened.

"Okay." Chen Mo nodded with a smile, "You've had enough experience in the Finance Department, it's time to give you a test. Do you know Douban?"

"I know. What's the matter?" Leng Ning tilted his head, curiosity flashing in his eyes.

Chen Mo smiled slightly, "Take it, you are in charge!"

When talking about business, Leng Ning's expression became stern and a gleam in his eyes.

She didn't ask why, but got straight to the point: "When does it start?"

"Now. This project is entirely yours. I'll give Wu Dan a heads-up later."

"Okay, remember to eat when you come back. Call Auntie Wu in advance and ask her to prepare it."

"You're not in such a hurry even if you don't eat with me?"

"Since the sooner the better, I have to work hard for Boss Mo. I'll apply for a day off, you go find Mengmeng." Leng Ning took off her apron and instantly switched back to her vigorous and decisive workplace mode.

The video hangs up.

Chen Mo looked out the window. He understood the chaos in the entertainment industry, so he didn't want to make Douban chaotic. That would be too low-class.

Before the call, he had learned about Douban's equity structure through Tianyancha: except for Sequoia Capital, the others are small shareholders, with a valuation of only US$3 million.

Since the C round of financing in 2011, it has not even completed the D round, which shows that the capital market is not optimistic about its business model.

For this kind of platform which is popular but not profitable, once the other side offers a premium, it will be like timely rain for investors.

This acquisition will bring multiple strategic values ​​to Bi'an: adding another powerful player to the public opinion front and forming a full-dimensional content matrix with the existing Bi'an Search, Weibo, Zhihu, Douyin, and Bilibili.

As for Kuaishou, Xiaohongshu, and Pinduoduo, which were deliberately left alone, it was just a strategic consideration of "surrounding three and leaving one behind".

After Pinduoduo and Taobao are both defeated, he will join JD.com in taking advantage of the situation and kill the guy in the e-commerce circle who is also called Shan Zheng.

The Internet war and the public opinion war are battlegrounds.

First, the "Other Shore Navy" was formed online, and now most of the offline services have been transformed to the full-scale attack of Hummingbird Delivery. Now the trend of the public opinion matrix has become a reality.

The reason why he attaches so much importance to it is that he is well aware of one truth: when the rules are out of order, someone must come to restore the order.

With the size of Bi'an, it is not difficult to build a film and television rating platform from scratch, but it is easy to build a city, but it is difficult to defend it. Now Bi'an's cash flow is extremely abundant: games, cloud computing, and Douyin contribute more than 10 billion yuan in revenue every month.

The monthly revenue of "World of Glory" alone reached over 1 billion, plus the commercial potential shown by the mini-program platform developed by Zhang Xiaolong's team.

Relatively speaking, time is the most precious resource. Instead of challenging the difficult mode from scratch, it is better to directly acquire an existing platform.

Chen Mo's plan is clear and restrained: there is no need to argue with opponents, just control the information channels and let the audience hear the real voice.

After all, in addition to "The Return of the Great Sage", there is also "Charlotte's Troubles", and the accumulated audience of these two films can account for at least 80%.

He doesn't even need to show up in person, the long-accumulated public opinion will form a huge wave and annihilate them.

However, this only makes some people earn less money, and they do not receive punishment for their wrongdoings, which is a bit unreasonable.

Chen Mo flipped through the Black Rain group, and based on the level and suit, he found the Jack of Diamonds and sent a message:
"Have you watched a movie recently? I will arrange a series of overseas screenings for the movie "The Return of the Great Sage". I think this will have many benefits for domestic cultural exports.
But in the current cinema environment, I am willing to serve my country, but I have no reason to do so. You know what I mean, right? "

According to the convention of the film market, the first weekend after the National Day holiday often ushers in the second wave of movie-watching craze.

October 10th, Sunday.

On this day, countless viewers were surprised to find that on the screening schedules of major theaters, there were very few screenings of "The Return of the Great Sage" and "Charlotte's Troubles", and they were replaced by two pieces of junk.

Dissatisfaction quickly fermented among movie fans, and complaint calls continued to come into major cinema chains.

However, theaters remained indifferent - some film companies offered more attractive profit-sharing plans.

A day later, the atmosphere in a conference room was solemn.

".Since the intention of cooperation has been made clear, our team will start due diligence on Douban as soon as possible. However, there is one thing I need to discuss with Mr. Yang."

"Please speak, Mr. Leng."

"As a service platform driven by technology and centered on cultural life, Douban has an insurmountable bottom line of fairness and justice. However, there are currently suspected cases of water army control of reviews and simulation of real users on the platform, which not only goes against the original intention, but will also affect our subsequent negotiation process."

Yang Bo stared at the beautiful and capable female executive opposite him. Although he understood the strategic considerations of Bi'an's acquisition of Douban, he still felt a sense of absurdity that "he made dumplings for a plate of vinegar".

"What President Leng reminded us is that we are already working on this issue. This is our responsibility."

"Then I'll wait and see. I look forward to our cooperation!"

The two hands were solemnly clasped on the conference table.

On October 10, the Internet suddenly broke the breaking news that the Bi'an Group was about to acquire Douban.

On the same day, Douban officially issued a solemn statement:
"In response to the recent attacks by online trolls and the attempts to simulate real users to raise accounts and brush up scores, Douban has launched a special campaign to address the situation:

By upgrading the algorithm recognition system, we can comprehensively screen "abnormal scoring" and "abnormal user" data;
Clean up illegal accounts and ratings;

We reserve the right to pursue legal liability.

Douban hereby solemnly declares that it will never participate in any commercial cooperation related to ratings.

We welcome users to supervise and report! "

The next day, when movie fans opened Douban again, the scene before them was incredible - the entire movie rating system had been completely revamped:
The score of the National Day box office champion "Gang Jiong" dropped sharply from 7.8 to 5.7;

The "Nine-story Demon Tower", which has been reluctant to release its score, finally showed its true colors, with 3.3 points and "Fuchun Picture" (3.0 points) becoming "brothers in distress";
However, Saving Mr. Wu, which was the first to withdraw from the National Day competition, received a high rating of 7.7 points;
The well-received "Charlotte's Troubles" climbed from 7.6 to 8.1 points;
The most exciting thing is "The Return of the Great Sage", whose score soared from 7.8 to 8.9, just one step away from the "9-point masterpiece".

Along with the dramatic changes in ratings, the comment section also underwent a thorough cleansing.

The five-star reviews of "Lost in Hong Kong" and "Nine-star Demon Tower" disappeared like bubbles, and the malicious negative reviews of the other three films also disappeared.

When the tide receded, we could finally see who was swimming naked.

After learning about Leng Ning's report, a hint of coldness flashed in Chen Mo's eyes.

"They have the ability to act but choose to indulge," he whispered to himself, with a dangerous arc at the corner of his lips, "Such a management team is no longer necessary."

Suddenly, Chen Mo made up his mind and wrote an email to Chen Tong:
[Restructuring plan after the acquisition is completed]

The content review team will be completely replaced immediately (a new team will be sent from the headquarters to take over)

Founder Yang Bo was transferred to the position of "Chief Cultural Officer" (a nominal position, not involved in actual operations), and the rest of the management staff were dismissed in batches
The core technical team is retained and reorganized
Implementation time limit: Completed within this year

This email, which consists of only a few dozen words, affects the stay or departure of hundreds of people.

As Douban completed its "dehydration", the fog of war that shrouded the film review community finally dissipated.

Audiences got their first glimpse at what each film really looked like, but a more thorny question surfaced.

When the surging demand for watching movies was blocked by the lack of films, social emotions began to erupt in various forms: protesters gathered at the entrance of the theater, online and offline condemnations were overwhelming, and even theater managers were besieged by angry audiences.
When tap water accumulates, it will turn into a flood that even a dam cannot stop, let alone a mere faucet.

Tap water is like a fitting room in U Clothing Store. You can never guess what it is used for.
Once it breaks out, nothing can stop it.
(End of this chapter)