Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 690: The Return of the Great Sage

On the evening of September 9, the annual drama "Traffic Jam" was staged as scheduled on national highways.

Expressways in various places have become the first 'hot tourist attractions' for tourists.

The "old drivers" who only use two tanks of gas a year finally drove the cars in the garage onto the "track", leaving only a thick layer of dust on the parking space.

Accompanied by topics that appear every holiday year, such as #highway traffic jam#, #rear-end collision scene#, and #what exactly happened at the source of the traffic jam#.

It's time for the cattle and horses to go out for some fresh air.
At 0 o'clock, as the highway was opened to free, it was like the starting gun was fired.

In the 2015 National Day holiday, five movies made it to the finals. Who will be the box office champion?
Who will win the box office championship has become the biggest suspense in the film and television industry.

If ranked by pre-sale, the battle is as follows:

Leading the pack is "Lost in Hong Kong", which has become popular before its release. It is the third film in the "Lost" series after "Lost on Journey" and "Lost in Thailand".

It is worth noting that the "iron triangle" combination that created a box office myth in the previous film - Shan Zheng, Bo Ge, and Bao Qiang failed to reunite this time.

There are many different opinions about the reasons for the absence of the three people, including rumors of uneven distribution of pay and schedule conflicts.

In the end, the starring lineup became the "bald" combination: Shan Zheng and Bao Bei'er.

Considering that "Lost in Thailand" won the box office championship in 10 as the first domestic comedy film to break 2012 billion box office, "Lost in Hong Kong" is naturally regarded as the number one seed player by the industry and is currently leading with a pre-sale box office of 1.5 million.

The second place is "Nine-story Demon Tower". Not to mention the director and the cast, the IP of "Ghost Blows Out the Light" alone saved countless marketing costs, making countless novel readers look forward to it, with a pre-sale box office of 8000 million.

But apparently these viewers ignored the director, um, that Lu 749
We have to mention the copyright of "Ghost Blows Out the Light". At that time, Tianxia Bachang got the deal with a meal and a few bottles of Moutai and sold it to a website under Shanda for 10 yuan.

Then Shanda made a mistake and underestimated the potential of the IP of "Ghost Blows Out the Light". It sold the film and television adaptation rights of the first "Ghost Blows Out the Light" at a low price to Beijing Dreamers, the producer of this film, and sold the second film to Wanda.

This resulted in Chen Mo only having the rights to adapt the online drama after acquiring the Chinese website. However, with the existence of the Other Shore, he did not sue the other party for infringement.
The author of "Grave Robbers' Chronicles", which is as famous as "Ghost Blowing the Light", is much better. At least he sold it for 500 million, although it was later proved that he still lost money.
Just two years after Tianxia Bachang sold the copyright of "Ghost Blowing Out the Light", a writer named Liu, also at a wine table, and a couple also bought the film and television copyright of "The Three-Body Problem" for the same 10 yuan. Later, "The Three-Body Problem" won awards and became popular all over the world. Then it was sold to Youzu for 1.5 million yuan.
The third place is the 3D animation "The Return of the Great Sage" produced by Bian'an Films. The director Tian Xiaopeng and his team October Digital were previously unknown.

Since Tian Xiaopeng invested almost all of the production funds into the film itself, the publicity and promotion budget was stretched - it could only rely on the release of trailers on the platform under Bi'an to maintain popularity, and these resources were begged by Tian Xiaopeng from Chen Tong.

Despite the "other shore effect" that helped it earn 3000 million in pre-sales, the pre-sale box office should have been higher.

The Monkey King in the trailer is a monkey with a "horse face", which is completely different from the traditional image of the Monkey King. The media has been pessimistic about it, and the opponents have attacked it, which has aroused users' justice. If it weren't for the fact that the neighboring company cleaned up a wave of water armies in the Internet circle, making the film and television industry much more low-key, the situation might have been even worse.

The other two films performed mediocrely: "Saving Mr. Wu" starring Andy Lau had a pre-sale of 1200 million, and Happy Twist's first feature film "Charlotte's Troubles" only had 500 million. At that time, the audience's perception of the leading actor Shen Teng was still at the stage of "Hao Jian" in the Spring Festival Gala.

In this way, the 2015 National Day file kicked off.
It is a rule in the film and television industry that the box office will ultimately be decided by the audience voting with their feet.

Perhaps it is because when there is no tiger in the mountain, the monkey will become king. Later, the appearance of two films proved that the power of capital can distort this rule.

One is called "Man Jiang Lu" and the other is called "Mala Tang".

Later one year, even with the support of capital and the media's promotion of the fight between gods during the Spring Festival, it still couldn't stop Nezha 2 from soaring to the sky and reaching the box office myth of billion yuan.

This is not the pinnacle of film quality, but a collective crowning of a sincere work by the audience after they have become fed up with bad movies.

This phenomenon ruthlessly tore off the fig leaf of the film industry, proving that audience word of mouth is the core driving force of the box office.

Generally speaking, theaters will schedule films based on pre-sales and make dynamic adjustments after receiving feedback from the first batch of audiences.

However, with major film studios hiring internet trolls to disrupt the market, and Douban not yet giving a score, it is difficult to tell the authenticity of online reviews.

Therefore, three days later, the two films "Lost in Hong Kong" and "Nine-story Demon Tower" had a combined screening rate of over 70%, leading the overall box office. The former, with a 42% screening rate, is about to become the first film to break the 5 million box office mark.

The "two brothers in distress", "Charlotte's Troubles" and "The Monkey King: Hero is Back", only received less than 20% of the screenings, and their total box office in three days barely exceeded million yuan.

Although the actors in "Saving Mr. Wu" had remarkable acting skills and the plot was solid, the subject matter was niche and the box office was limited, making it the first cannon fodder to be eliminated.

The box office battle during this National Day holiday is witnessing a new game between word of mouth and capital.

On October 10th, the National Day holiday is halfway through.

The products of Bi'an Group have ushered in a wave of updates, and users are surprised to find that many of the updated contents are related to the recently popular "Lei Jun Ghost Animals".

Bi'an's website launched a personal theme skin related to 'AreYouOK'; WeChat added Lei Jun and Chen Mo's magical emoticons; Q version Lei Mo's image and the iconic "OK" gesture Easter egg were implanted in many games.

What’s even more amazing is that Chen Mo himself reposted Lei Jun’s ghost video on Weibo, with the caption: "Are You OK?" In just one hour, the Weibo post received over a million likes and over 10 comments, and it became extremely popular.

At Xiaomi headquarters, Lei Jun stared at Chen Mo's Weibo, feeling extremely angry - he was very angry, but he still had to keep smiling.

In the end, he still followed the instructions in the "friendly suggestion" email from that bastard Chen Mo and simultaneously posted a Weibo with the same content.

The interaction between the two tech giants, coupled with the linkage between their companies, instantly boosted the favorability of netizens. This kind of "self-deprecating marketing" not only strengthened the people-friendly image of the two leaders, but also directly boosted the brand influence, making their respective products more popular with users.

However, some doubts have also emerged online. "Why is it that when everyone is on holiday during the National Day, Bi'an is working overtime to launch urgently? Are they so impatient for traffic? Isn't it too greedy?"

Soon, employees on the Bi'an social platform "Zhiyan" could no longer stand it and posted the internal emails previously released by the group.

"Notice of the Beyond Technology Group on the staggered adjustment of the 2015 National Day holiday and employee benefits"

Flexible leave makes your vacation more relaxing!

To all colleagues on the other side:
According to the analysis of big data over the years, the May Day and National Day holidays are the worst periods for travel experience. In order to improve the happiness of employees, the group labor union proposed, the management reviewed, and the chairman approved, and now the 2015 National Day holiday arrangements are optimized and adjusted as follows:
1、原定国庆假期（10月1日-7日）调整为10月8日-16日（共8天），PS：多了一天事考虑到大家都放假，彼岸不放假员工心理不平衡，额外补偿一天。

2. Each employee's original 10-day unhappy paid leave can be renewed (application for approval must be made in advance)

All colleagues are requested to make appropriate work arrangements before the holidays so as not to affect work.

In addition, to celebrate the release of "The Monkey King: Hero is Back" invested by Bi'an Pictures, the group will give each employee 2 movie tickets.

We firmly believe that the real benefit is not to follow the trend of taking holidays, but to allow employees to have the 'freedom to travel'!
Human Resources Center of Bi'an Technology Group
June 2015, 9"

After this email was leaked from Zhiyan, it quickly spread on platforms such as Weibo, Zhihu, and Bilibili.

At the same time, the familiar "National Day disaster movie" is being staged in major scenic spots across the country.
Car accidents, highways jams, hotel prices are extremely expensive, scenic spots are empty and full of people.
The complaints are repeated year after year, and all these drawbacks still cannot stop people's enthusiasm for traveling, and the cycle repeats itself.
There is no other way. Apart from the Spring Festival, these two holidays are the only long holidays throughout the year when the whole family can go out and play together.

In the rain, visitors to Shanghai Disneyland moved at a snail's pace in a queue hundreds of meters long;
Under the scorching sun, the crowds at Chongqing Hongyadong were so huge that it was difficult to move;

In the strong wind, the mountainside of Mount Tai was crowded with people, and tourists halfway up the mountain were in a dilemma;

Under hail, the roadside outside the parking lot of a 5A scenic spot in Beijing stretched for several kilometers. The convoy was endless and the roofs of the cars were banging against each other.
When these exhausted tourists saw the "off-peak holiday" notice on the other side, they were instantly devastated.

"Why can they avoid the crowds?!"

"We are stuck in traffic and in scenic spots, while they are living a peaceful life, waiting for us to come back and be happy?"

"Bi'an, you're cheating!"

That night, Li Min, manager of the WeChat business unit, finally completed the online verification work.

According to team practice, their department celebrates collectively after each major version is released.

In the past, everyone would choose to have a meal together, but this time, the members all clamored to go see "The Return of the Great Sage".

The movie tickets issued by the company arrived in their mailboxes as early as September 9th.

"If it weren't for the rush to finish this version, we should have gone to see it a long time ago!" Xiao Zhang from the group complained.

God knows how they resisted using it in advance these days.

At 19:, the group hurriedly had dinner in the cafeteria and set off from the Science Park. However, after going to the surrounding cinemas, all the screenings of "The Return of the Great Sage" were shown as "full".

What made them laugh and cry even more was that they could see familiar faces of colleagues in almost every theater.

Although I didn't go to the crowded scenic spot, I still experienced the feeling of "tickets are hard to get" in the cinema.

Finally, at around 10 o'clock in the evening, Li Min and his friends ran from the northwest to the Wanda CBD store in the southeast and found an Imax hall that was not full.

Maybe it was because it was late, there were not many naughty kids here, most of them were adults.

What Li Min didn't notice was that there was an energetic old man sitting in a relatively remote position in the back row.
The lights dimmed and the dragon emblem flashed by.

A huge ship came from the depths of the screen, with the "Gramophone" logo on its sail particularly eye-catching, and the four big words "Bian'an Pictures" slowly emerging below it.

Li Min and her colleagues smiled at each other at the same time, and an indescribable sense of pride surged in their hearts.

After the October Animation Workshop's small plane shook and the producer's letters were announced, the film officially began.
"It is said that a long time ago, there was a monkey king named Sun Wukong. He had great magical powers and supernatural powers. He caused chaos in the Heavenly Palace, which angered the Jade Emperor, who sent out 100,000 heavenly soldiers and generals."

As the narration sounded, a suona sounded like a sharp sword drawn from its sheath, instantly piercing the sky, and the classic BGM of "Havoc in Heaven" produced by Shanghai Animation Studio blasted!

There is no lengthy introduction, the climax is right from the beginning!
The Monkey King, wearing a phoenix-wing purple gold crown, a golden chain mail armor, and lotus silk cloud-walking shoes, sat in a corner of the cliff, his face full of arrogance and disdain, and the scarlet cloak behind him fluttering in the wind.

Suddenly, he leaped into the air, and his golden hoop cut through the sky. The fearless figure that soared into the sky instantly awakened the dusty childhood memories of everyone present.

The Monkey King, who once crushed the South Gate of Heaven and challenged 100,000 heavenly soldiers, is back!

After just watching the opening scene, Li Min knew that they were witnessing the birth of a masterpiece that was destined to go down in the history of Chinese animation.
(End of this chapter)